Beauty and Personal Care in Chile

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Chile report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Chile?
  • Which are the leading brands in Chile?
  • How are products distributed in Chile?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Chile

Steady Growth Driven by Digital Engagement Boosts Sales

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Growth Driven by Digital Engagement Boosts Sales
Chart 2 Preunic Leverages Influencers to Boost Beauty Engagement
Fragrances Leads Value Sales, While Colour Cosmetics Capture Dynamic Growth through the Rise of K-Beauty
Chart 3 K-Beauty Expands in Chile with Official Brand Launches and Viral Products
Consumer Preferences Shift Towards Lifestyle-Driven Beauty, Driven by Skinification Trend
Chart 4 Hello Kitty x Petrizzio Collaboration Brings Iconic Character to Cosmetics
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers Expected to Drive Steady Growth through Premiumisation and Digital Innovation
Fragrances Set to Remain Largest and Most Dynamic, Driven by Premiumisation across Price Segments
Skinification Anticipated to Reshape Product Innovation
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
L’Oréal Chile Sa and Unilever Chile Hpc Ltda Drive Concentrated Growth through Innovation and Portfolio Strength
Multifunctional Innovation and Digital Promotions Accelerate Competitive Differentiation and Growth
Chart 10 Analyst Insight for Beauty and Personal Care
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Retail Offline Remains Dominant, Driven by Pharmacies and Beauty Specialists
Experiential and Omnichannel Retail Enhance Consumer Engagement and Loyalty
Retail E-Commerce Drives Premium and Fragrance Sales with Social Commerce and Promotions
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in Chile

Key Data Insights

Demographic Decline Limits Growth Despite Steady Consumer Spending
Demographic Decline Limits Growth Despite Steady Consumer Spending
Nappy (Diaper) Rash Treatments Experiences Growth, Driven by Increased Focus on Infant Skin Protection
E-Commerce Gains Traction, Driven by Parenting Blogs and Social Media
Chart 21 Unilever Expands Baby Care Presence in Chile with Baby Dove Launch
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Parents Expected to Prioritise Safety over Price for Child-Specific Products
Baby Wipes Anticipated to Remain Largest While Skin Care Leads Growth From Parental Safety Focus
E-Commerce Set to Continue Gaining Traction as Digital Content Influences Product Discovery
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Laboratorios Durandin Sai?Maintains Lead, Driven by Well-Established Brand Portfolio
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Pharmacies Remain the Leading Distribution Channel, Driven by Accessibility and Convenience
Experiential Retail Outlets Shape Purchasing Choices
Digital Platforms Accelerate E-Commerce Growth with Influencer and Review Impact
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025

Bath and Shower in Chile

Key Data Insights

Affordability Drives Steady Growth Amid Cautious Consumer Spending
Affordability Drives Steady Growth Amid Cautious Consumer Spending
Bar Soap Leads Sales Supported by Value-For-Money Positioning
Chart 37 Natura’s Value Body Care Products Reinforce Affordability
Dove’S Premium Shower Gels Embody Skinification Trend’S Growth
Chart 38 Dove Leads Skinification with New Premium Shower Gels
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Manufacturers Expected to Expand Value Formats to Capture Budget-Conscious Consumers
Bar Soap Set to Remain Largest but Intimate Hygiene Set for Fastest Growth
Supermarkets and Hypermarkets Anticipated to Remain Influential in Bath and Shower Sales
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Strategic Brand Loyalty and Distribution
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Supermarkets and Health Specialists Lead Bath and Shower Sales
Experiential Retail Shapes Consumer Engagement and Sales
Digital Platforms and Value Formats Fuel Online Sales and Competitive Growth
Chart 46 Retail Channels 2020-2025
Chart 47 Economic Context for Bath and Shower
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bath and Shower
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025

Colour Cosmetics in Chile

Key Data Insights

Frequent Product Launches and Rapid Portfolio Rotation Boost Consumer Interest
Chart 54 Key Industry Trends for Colour Cosmetics
Frequent Product Launches and Rapid Portfolio Rotation Boost Consumer Interest
Eye Make-Up Remains the Largest Category, While Lip Products Experiences Dynamic Growth
Chart 55 Glowy, Vegan, and Multifunctional Tocobo Captures ChileanConsumers
Gen Z Consumers Drive Colour Cosmetics Growth through Digital Culture and K-Beauty Aesthetics
Chart 56 Catrice Cosmetics Launches DC Comics Collection in Chile
Chart 57 Value Sales 2020-2030
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Beauty Specialists Anticipated to Maintain Test-And-Learn Model
Eye Make-Up Set to Remain the Largest, While Lip Products Remains the Best Performing
Chart 60 Analyst Insight for Colour Cosmetics
K-Beauty and Multifunctional Formulas Reshape Consumer Engagement and Product Lifecycles
Chart 61 Forecast Value Sales 2020-2030
Chart 62 Forecast Value Sales by Category 2025-2030
L’Oréal Chile Sa and Dbs Chile Sa Drive Market Concentration with Strategic Growth
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Beauty Specialists Accelerate Growth with Youthful, Imported Brands
Retail E-Commerce Expands Rapidly, Challenging Offline Dominance with Digital Appeal
Chart 65 Retail Channels 2020-2025
Chart 66 Economic Context for Colour Cosmetics
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Colour Cosmetics
Chart 70 Population 2020-2030
Chart 71 Consumer Expenditure 2020-2030
Chart 72 Population by Generation 2025

Deodorants in Chile

Key Data Insights

Strong Growth Driven by Consumer Activity and Promotional Intensity
Strong Growth Driven by Consumer Activity and Promotional Intensity
Deodorant Sprays Dominate Sales, Driven by Consumer Preference and Innovation
Chart 73 Rethinking Hygiene Boundaries Rexona Launches All Body Deo
Lider’S Multipack Promotions Drive Affordability and Consumption Growth
Chart 74 Value Sales 2020-2030
Chart 75 Volume Sales 2020-2030
Chart 76 Value Sales by Category 2025
Premium Innovation and Consumer Engagement Expected to Fuel Sustained Growth
Deodorant Sprays Set to Lead Value Sales, While Roll-Ons and Sticks Are Expected to Gain Momentum
Brands Anticipated to Leverage Dermatological Innovation and Digital Influence for Growth
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Positions through Innovation and Marketing
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Supermarkets and Health and Beauty Specialists Maintain Leadership Amid Shifting Retail Landscape
Experiential Retail Drives Consumer Engagement and Affordability
E-Commerce Growth Reshapes Deodorant Shopping with Convenience and Influencer Impact
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Deodorants
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Deodorants
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025

Depilatories in Chile

Key Data Insights

Modest Growth Reflects Maturity Amid Evolving Grooming Preferences
Modest Growth Reflects Maturity Amid Evolving Grooming Preferences
Gillette Venus Intima Leads Precision Grooming with Digital Buzz
Chart 89 Gillette Venus Drives Intimate Grooming
Veet Expands Electric Trimmers as Low-Irritation Grooming Alternative
Chart 90 Value Sales 2020-2030
Chart 91 Volume Sales 2020-2030
Chart 92 Value Sales by Category 2025
Innovation in Gentle Formulations and Integrated Grooming Set to Reshape Consumer Choices
Women’S Razors and Blades Expected to Lead Growth with Innovation and Consumer Loyalty
Rising Demand for Durable Hair Removal and Price Sensitivity Anticipated to Shape Market Dynamics
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
Leading Companies Sustain Position through Diverse Portfolios and Brand Loyalty
Chart 95 Company Shares 2025
Chart 96 Brand Shares 2025
Retail Offline Remains Dominant While Specialised Stores Gain Relevance
Rapid Growth of Retail E-Commerce Reshapes Depilatories Buying Behaviour
Experiential Retail and Digital Ecosystems Drive Specialised Channel Success
Chart 97 Retail Channels 2020-2025
Chart 98 Economic Context for Depilatories
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for Depilatories
Chart 102 Population 2020-2030
Chart 103 Consumer Expenditure 2020-2030
Chart 104 Population by Generation 2025

Fragrances in Chile

Key Data Insights

Mass Fragrances Lead Growth Amid Expanding Consumer Spending Power
Chart 105 Key Industry Trends for Fragrances
Mass Fragrances Lead Growth Amid Expanding Consumer Spending Power
Body Mist and Mass Fragrances Dominate with Youthful Appeal and Accessibility
Chart 106 Sabrina Carpenter’s Caramel Dream Body Mist Fuels Gourmand Fragrance Demand in Chile
Lattafa Perfumes and E-Commerce Promotions Accelerate Middle Eastern Scent Adoption
Chart 107 Lattafa Perfumes Drives Viral Oriental Fragrance Trend in Chile
Chart 108 Value Sales 2020-2030
Chart 109 Volume Sales 2020-2030
Chart 110 Value Sales by Category 2025
Premium Fragrances Expected to Experience Robust Growth, Driven by Longer-Lasting Scent Formats
Body Mists Anticipated to Gain Traction among Younger Demographics
Social Media and Influencer Marketing Set to Amplify Middle Eastern Fragrance Popularity
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Leading Companies Adjust Portfolios to Engage Younger, Digitally Native Consumers, Driving Market Shifts
Puig and L’Oréal Maintain Leadership through Portfolio Strength and Youthful Engagement
Chart 113 Analyst Insight for Fragrances
Chart 114 Company Shares 2025
Chart 115 Brand Shares 2025
Department Stores and Health and Beauty Specialists Maintain Leadership Amid Shifting Shares
E-Commerce Surges as Fastest-Growing Channel, Transforming Consumer Access
Chart 116 Retail Channels 2020-2025
Chart 117 Economic Context for Fragrances
Chart 118 Real Gdp Growth 2020-2030
Chart 119 Inflation 2020-2030
Chart 120 Consumer Context for Fragrances
Chart 121 Population 2020-2030
Chart 122 Consumer Expenditure 2020-2030
Chart 123 Population by Generation 2025

Hair Care in Chile

Key Data Insights

Steady Sales Growth Driven by Specialised Products and Skin-Care-Inspired Approaches
Chart 124 Key Industry Trends for Hair Care
Steady Sales Growth Driven by Specialised Products and Skin-Care-Inspired Approaches
Skinification Emerges as a Redefining Trend in Hair Care
Chart 125 Jacques Janine Hair Sun Protect Spray Becomes Summer Must-Have
Influencer Marketing Drives Category Transformation
Chart 126 Absolut Repair Molecular Leave-In Mask Strengthens and Repairs Damaged Hair
Chart 127 Value Sales 2020-2030
Chart 128 Volume Sales 2020-2030
Chart 129 Value Sales by Category 2025
Consumers Expected to Drive Growth with Evolving Hair Care Routines and Innovative Formulations
Shampoos Expected to Lead Value While Styling Agents Is Set to Experience Dynamic Growth
Chart 130 Forecast Value Sales 2020-2030
Chart 131 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Portfolio Diversity and Steady Share Gains
Chart 132 Company Shares 2025
Chart 133 Brand Shares 2025
Pharmacies Lead Distribution through Wide Offline Reach and Digital Expansion
Retail E-Commerce Expands Rapidly with Personalised Service and Promotions
Chart 134 Retail Channels 2020-2025
Chart 135 Economic Context for Hair Care
Chart 136 Real Gdp Growth 2020-2030
Chart 137 Inflation 2020-2030
Chart 138 Consumer Context for Hair Care
Chart 139 Population 2020-2030
Chart 140 Consumer Expenditure 2020-2030
Chart 141 Population by Generation 2025

Men's Grooming in Chile

Key Data Insights

Steady Value Growth Reflects Rising Male Focus on Personal Care and Dermatology
Steady Value Growth Reflects Rising Male Focus on Personal Care and Dermatology
Men’S Fragrances Lead Value Sales While Toiletries Show Strongest Growth
Dove Men+Care and Lumin Drive Innovation and Awareness Boosting Grooming Adoption
Chart 142 Dove Men+Care Strengthens Male Grooming Presence in Chile
Chart 143 Value Sales 2020-2030
Chart 144 Volume Sales 2020-2030
Chart 145 Value Sales by Category 2025
Male Consumers Anticipated to Diversify Grooming Routines with Specialised Skin Care Products
Men’S Fragrances Set to Retain Dominance While Experiencing Dynamic Growth
Digital Innovation and Active Ingredients Expected to Shape Product Development and Consumer Engagement
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Diverse Portfolios to Sustain Position Amid Moderate Concentration Shifts
Chart 148 Company Shares 2025
Chart 149 Brand Shares 2025
Retail Offline Remains Dominant, Driven by Wide Product Ranges and Accessible Pricing
Experiential Retail and Specialised Beauty Stores Capture Premium Consumer Interest
Retail E-Commerce Reshapes Discovery and Purchasing of Grooming Products
Chart 150 Retail Channels 2020-2025
Chart 151 Economic Context for Men's Grooming
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Men's Grooming
Chart 155 Population 2020-2030
Chart 156 Consumer Expenditure 2020-2030
Chart 157 Population by Generation 2025

Oral Care in Chile

Key Data Insights

Specialist Brands and Power Toothbrushes Drive Steady Value Growth in Chile
Specialist Brands and Power Toothbrushes Drive Steady Value Growth in Chile
Toothpaste Leads Value Sales While Power Toothbrushes Gain Momentum
Curaprox’S Travel Sets Enhance Convenience and Reinforce Premiumisation
Chart 158 Curaprox Launches Travel Sets for Convenient On-the-Go Oral Care
Chart 159 Value Sales 2020-2030
Chart 160 Volume Sales 2020-2030
Chart 161 Value Sales by Category 2025
Consumers Expected to Drive Innovation Towards High-Quality and Electric Toothbrushes
Toothpaste Set to Remain Dominant While Power Toothbrushes Lead Growth Momentum
Professional Endorsement and Innovation Anticipated to Shape Oral Care’S Future Landscape
Chart 162 Forecast Value Sales 2020-2030
Chart 163 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Unilever Maintain Positions Amid Market Shifts
Chart 164 Company Shares 2025
Chart 165 Brand Shares 2025
Pharmacies Leverage Extensive Networks and Professional Trust to Lead Distribution
Retail E-Commerce Accelerates Growth through Convenience and Promotions
Chart 166 Retail Channels 2020-2025
Chart 167 Economic Context for Oral Care
Chart 168 Real Gdp Growth 2020-2030
Chart 169 Inflation 2020-2030
Chart 170 Consumer Context for Oral Care
Chart 171 Population 2020-2030
Chart 172 Consumer Expenditure 2020-2030
Chart 173 Population by Generation 2025

Skin Care in Chile

Key Data Insights

Mass and Premium Brands Drive Growth Amid Economic Normalisation
Chart 174 Key Industry Trends for Skin Care
Mass and Premium Brands Drive Growth Amid Economic Normalisation
Facial Care Leads in Value, Driven by Innovation in Anti-Ageing Serums
Dermotienda and K-Beauty Foster Category Sophistication and Expansion
Chart 175 Eucerin Hyaluron-Filler Epigenetic Serum Strengthens Skin and Reduces Visible Signs of Ageing
Chart 176 K-beauty Expands in Chile with Official Brand Launches and Viral Products
Chart 177 Value Sales 2020-2030
Chart 178 Volume Sales 2020-2030
Chart 179 Value Sales by Category 2025
Gen Z and Millennials Expected to Drive Simplified, Functional Routines Growth
Facial Care Anticipated to Lead Expansion Driven by Active Ingredient Innovation
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Concentration Shifts
Innovative Dermocosmetics and Multi-Channel Growth Unlock New Business Potential
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Pharmacies Leverage Presence and Expertise to Lead Skin Care Distribution
E-Commerce Accelerates Growth Driven by Premium Dermocosmetics and Convenience
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Skin Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Skin Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025

Sun Care in Chile

Key Data Insights

Mass Segment Drives Steady Growth Amid Market Maturity
Mass Segment Drives Steady Growth Amid Market Maturity
Adult Sun Care Leads with Dynamic Growth and Premium Appeal
Nivea Sun Invisible Daily Fluid Spf 50 Sets Daily Protection Standard
Chart 192 Nivea Sun Invisible Daily Fluid SPF 50 Becomes Top Choice for Everyday Sun Protection
Chart 193 Value Sales 2020-2030
Chart 194 Volume Sales 2020-2030
Chart 195 Value Sales by Category 2025
Daily Sun Protection and Multifunctional Innovation Anticipated to Drive Growth
Adult Sun Care Set to Maintain Dominance While Baby and Child-Specific Sun Care Grows Steadily
Integration of Sun Care into Skin Care Routines Expected to Reshape Consumer Behaviour
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
L’Oréal and Beiersdorf Steer Competitive Dynamics with Shifting Shares
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Pharmacies and Grocery Retailers Maintain Dominance, Driven by Wide Product Ranges and Accessible Pricing
Experiential Retail and Trusted Pharmacy Chains Reshape Consumer Engagement
Mercado Libre and Pharmacy Digital Platforms Drive E-Commerce Surge
Chart 200 Retail Channels 2020-2025
Chart 201 Economic Context for Sun Care
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Sun Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025

Premium Beauty and Personal Care in Chile

Key Data Insights

Premium Segment Growth Outpaces Regional Trends Amid Cautious Consumer Behaviour
Premium Segment Growth Outpaces Regional Trends Amid Cautious Consumer Behaviour
Premium Fragrances Lead Sales, While Premium Deodorants Record Fastest Growth
L’Oréal’S Molecular Repair Mask Exemplifies Lifestyle-Driven Beauty Trend
Chart 208 Premium Beauty and Personal Care Is Driven By Consumers
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Premium Fragrances Set to Sustain Dominance While Sun Care Accelerates Rapidly
Integration of Skin Care Actives and Advanced Technology Expected to Reshape Product Innovation
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
L’Oréal Chile Sa Retains Lead through Targeted Promotions and Brand Trust
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Premium Beauty and Personal Care
Chart 216 Real Gdp Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Premium Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025

Mass Beauty and Personal Care in Chile

Key Data Insights

Mass Beauty and Personal Care Achieves Robust Growth Driven by Value-Conscious Consumers
Mass Beauty and Personal Care Achieves Robust Growth Driven by Value-Conscious Consumers
Mass Hair Care Leads Sales, While Mass Colour Cosmetics Exhibits Dynamic Growth
Lattafa Perfumes Capitalise on East Asian Scent Trend to Capture Mass Consumer Interest
Chart 222 Lattafa Perfumes Drives Viral Oriental Fragrance Trend in Chile
Chart 223 Value Sales 2020-2030
Chart 224 Value Sales by Category 2025
Mass Innovation and Premium Features Fuel Value Growth
Mass Hair Care Leads Sales, While Mass Colour Cosmetics Drives Fastest Growth
Chart 225 Forecast Value Sales 2020-2030
Chart 226 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares through Innovation and Strong Brand Portfolios
Mass Beauty Brands Leverage Multifunctional Innovation and Promotional Strategies to Boost Growth
Chart 227 Company Shares 2025
Chart 228 Brand Shares 2025
Chart 229 Economic Context for Mass Beauty and Personal Care
Chart 230 Real Gdp Growth 2020-2030
Chart 231 Inflation 2020-2030
Chart 232 Consumer Context for Mass Beauty and Personal Care
Chart 233 Population 2020-2030
Chart 234 Consumer Expenditure 2020-2030
Chart 235 Population by Generation 2025

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The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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