Select Country Report
Selective Spending and Value Prioritisation Sustain Growth in Beauty and Personal Care
Beauty and personal care in Italy delivered resilient value growth in 2025, outpacing the subdued macroeconomic environment as consumers maintained spending on categories perceived as essential to wellbeing, identity, and long-term skin health, while becoming more selective in how that spending was allocated. Growth was supported by a broad shift towards evidence-based, high-performance formulations across skin care, fragrances, deodorants, and sun care, with Italian consumers increasingly gravitating towards shorter ingredient lists, clinically substantiated actives, and multifunctional products that integrate seamlessly into compressed daily routines. The competitive environment remained fragmented but structurally stable, with L'Oréal consolidating its market leadership through scientific positioning and portfolio breadth, Procter & Gamble anchoring essential upgraded categories, and Kiko Milano reinforcing its relevance through fast-fashion colour cosmetics and social commerce. Local dynamics, including the central role of the pharmacy channel in dermocosmetics, the rise of TikTok Shop as a transactional discovery environment, and the convergence of nutraceutical and topical approaches in the anti-age category, underscored the distinctiveness of Italian consumer behaviour and the importance of channel-specific strategies. Looking ahead, growth is set to be driven by value-led premiumisation, science-backed personalisation, and the progressive embedding of clean and ethical credentials as baseline expectations rather than differentiators, within a context of a gradually declining population that is intensifying competition for share of wallet. Businesses that concentrate investment on proven hero products, reinforce clinical substantiation at every consumer touchpoint, and build omnichannel capabilities spanning pharmacy, specialist retail, and social commerce platforms are best positioned to capture sustainable growth over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Italy
Selective Spending and Value Prioritisation Sustain Growth in Beauty and Personal Care
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Selective Spending and Value Prioritisation Sustain Growth in Beauty and Personal Care
Chart 2 L'Erbolario Implements Collagen Free From Animal Origin
Pro-Age and Inside-Out Wellness Reshape Anti-Ageing across Demographics
Chart 3 Caudalie Renovates the Premier Cru Line as Anti-Ager in the Long Run
Lifestyle-Driven Formats Extend Beauty into Everyday Routines
Chart 4 Sauber Reframes Deodorants for Sport and Intense Daily Rhythms
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Value-Led Premiumisation and Streamlined Routines Forecast to Sustain Growth
Chart 8 Analyst Insight for Beauty and Personal Care
Science-Driven Personalisation Set to Redefine Consumer Engagement
Clean and Traceable Credentials Projected to Become a Baseline Requirement
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Players Reinforce Positions through Scale and Credibility
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Beauty Specialists Lead on Value as E-Commerce and Tiktok Shop Accelerate Growth
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Italy
Key Data Insights
Italian Parents Sustain Growth Amid Structural Headwinds
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Italian Parents Sustain Growth Amid Structural Headwinds
Chart 22 ISDIN Details Tests Results for the New FOTOPROTECTOR Pediatrics Stick SPF 50
Multifunctional Natural Formulations Redefine Efficacy
Chart 23 Mustela Launches a Detangling Hair Balm with Organic Avocado Oil and Shea Butter
Eco-Packaging and Refillable Formats Respond to Parental Environmental Priorities
Chart 24 Linea Mamma Baby Launches Eco-Refill Packaging
Chart 25 Value Sales 2020-2030
Chart 26 Volume Sales 2020-2030
Chart 27 Value Sales by Category 2025
Premiumisation to Support Growth as Sun Care Leads and Wipes Decline
Chart 28 Analyst Insight for Baby and Child-Specific Products
Sustainability Is Expected to Become a Category Standard
E-Commerce Is Projected to Expand Access to Premium and Niche Brands
Chart 29 Forecast Value Sales 2020-2030
Chart 30 Forecast Value Sales by Category 2025-2030
Beiersdorf and Johnson & Johnson Strengthen Leadership through Trust and Innovation
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Pharmacy Expansion Sustains Offline Leadership as E-Commerce Gains Traction
Chart 33 Retail Channels 2020-2025
Chart 34 Economic Context for Baby and Child-Specific Products
Chart 35 Real GDP Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Baby and Child-Specific Products
Chart 38 Population 2020-2030
Chart 39 Consumer Expenditure 2020-2030
Chart 40 Population by Generation 2025
Bath and Shower in Italy
Key Data Insights
Premiumisation and Body Wash and Shower Gel Drive Category Growth
Chart 41 Key Industry Trends for Bath and Shower
Premiumisation and Body Wash and Shower Gel Drive Category Growth
Sensitive Skin and Ingredient Transparency Redefine Cleansing Standards
Chart 42 Neutromed Puts Sensitive Skin at the Heart of Its Brand Repositioning Activity
Shower Rituals and Sensorial Innovation Elevate Daily Cleansing
Chart 43 Spuma di Sciampagna Elevates Everyday Shower Gels Through Scent Driven Innovation
Chart 44 Value Sales 2020-2030
Chart 45 Volume Sales 2020-2030
Chart 46 Value Sales by Category 2025
Skin Health Safeguard Claims Are Expected to Drive Value Growth
Chart 47 Analyst Insight for Bath and Shower
Sensorial Experience Is Projected to Become the Main Battleground for Differentiation
Sustainability Is Forecast to Become a Structural Category Expectation
Chart 48 Forecast Value Sales 2020-2030
Chart 49 Forecast Value Sales by Category 2025-2030
Bolton Group and Unilever Strengthen Leadership through Sensitive Skin and Sensorial Innovation
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Health and Personal Care Stores Lead Distribution as E-Commerce Gains Traction
Chart 52 Retail Channels 2020-2025
Chart 53 Economic Context for Bath and Shower
Chart 54 Real GDP Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Bath and Shower
Chart 57 Population 2020-2030
Chart 58 Consumer Expenditure 2020-2030
Chart 59 Population by Generation 2025
Colour Cosmetics in Italy
Key Data Insights
Skin-Friendly Formulations and Dermatological Claims Redefine Make-Up Standards
Chart 60 Key Industry Trends for Colour Cosmetics
Skin-Friendly Formulations and Dermatological Claims Redefine Make-Up Standards
Chart 61 Bionike Defence Color Pro Wear Elevating Sensitive Skin Make up
Limited Editions and Lifestyle Collaborations Drive Collectability and Trade-Up
Chart 62 Pupa Milano Develops a New Capsule for Pennyblack
Social Commerce and Virtual Tools Transform Discovery and Purchase Confidence
Chart 63 NYX Professional Makeup Joins TikTok Shop to Target Gen Z and Millennials
Chart 64 Value Sales 2020-2030
Chart 65 Volume Sales 2020-2030
Chart 66 Value Sales by Category 2025
Value per Unit Is Expected to Drive Growth, Led by Colour Cosmetics Sets and Kits
Skincare Integration and Dermocosmetic Positioning Are Expected to Intensify across Price Tiers
Chart 67 Analyst Insight for Colour Cosmetics
Social Commerce and Ai-Powered Tools Are Expected to Become Structural Category Pillars
Chart 68 Forecast Value Sales 2020-2030
Chart 69 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Positions through Targeted Innovation and Multi-Channel Presence
Indie Brands and Social Commerce Expand the Competitive Landscape
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Health and Beauty Specialists Anchor Spending as E-Commerce Grows
Chart 72 Retail Channels 2020-2025
Chart 73 Economic Context for Colour Cosmetics
Chart 74 Real GDP Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Colour Cosmetics
Chart 77 Population 2020-2030
Chart 78 Consumer Expenditure 2020-2030
Chart 79 Population by Generation 2025
Deodorants in Italy
Key Data Insights
Resilient Demand Sustains Growth Amid a Shift to Skin-Focused Formulations
Chart 80 Key Industry Trends for Deodorants
Resilient Demand Sustains Growth Amid a Shift to Skin-Focused Formulations
Aluminium-Free and Microbiome-Focused Formulations Redefine Expectations
Chart 81 Freshly Cosmetics Approaches the Microbiome Trend
Refillable Formats and Low-Waste Packaging Advance Sustainability
Chart 82 La Saponaria Solid Refillable System Emerges as a Trendsetter in Deodorants
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Clean Formulations Are Expected to Become a Shelf Standard
Chart 86 Analyst Insight for Deodorants
Sustainability Progresses through Pragmatic Packaging Innovation
Value and Channel Strategy Are Projected to Shape Competition
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Bolton Group and Unilever Strengthen Positions through Brand Investment and Scale
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Health and Personal Care Stores Lead as Discounters Grow and E-Commerce Expands
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Deodorants
Chart 93 Real GDP Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Deodorants
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Depilatories in Italy
Key Data Insights
Value-Driven At-Home Hair Removal Gains Traction Amid Economic Pressure
Chart 99 Key Industry Trends for Depilatories
Value-Driven At-Home Hair Removal Gains Traction Amid Economic Pressure
Clean Formulations Extend Depilation into Skin Barrier Care
Chart 100 Officina Umbra Launches a Natural Post-Epilation Body Oil
Inclusive Narratives Reposition Hair Removal as Personal Choice
Chart 101 Bigmama for Gillette Venus: Body Positivity in Italian Depilation
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
At-Home Hair Removal Is Expected to Gain Traction Amid Economic Caution
Premiumisation and Wellness Positioning Are Expected to Define Growth
Chart 105 Analyst Insight for Depilatories
Technology and Digital Channels Are Projected to Accelerate Discovery and Adoption
Chart 106 Forecast Value Sales 2020-2030
Chart 107 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Reckitt Benckiser Strengthen Positions through Brand Investment and Scale
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Supermarkets and Health and Beauty Specialists Lead as Discounters and E-Commerce Gain Share
Chart 110 Retail Channels 2020-2025
Chart 111 Economic Context for Depilatories
Chart 112 Real GDP Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Depilatories
Chart 115 Population 2020-2030
Chart 116 Consumer Expenditure 2020-2030
Chart 117 Population by Generation 2025
Fragrances in Italy
Key Data Insights
Fragrance Wardrobe Culture and Intentional Spending Drive Strong Growth
Chart 118 Key Industry Trends for Fragrances
Fragrance Wardrobe Culture and Intentional Spending Drive Strong Growth
Chart 119 Sol De Janeiro Capitalise Leadership through an Additional Limited Edition
Gender-Neutral Compositions Reframe Fragrance as Identity
Chart 120 Dior Highlights Shared Scent Choices with Bois Talisman
Performance and Longevity Drive Purchase Decisions
Chart 121 Narciso Rodriguez for Her Elevating Intensity and Lasting Power
Chart 122 Value Sales 2020-2030
Chart 123 Volume Sales 2020-2030
Chart 124 Value Sales by Category 2025
Intentional Spending and Fragrance Wardrobe Culture Are Expected to Sustain Growth
Chart 125 Analyst Insight for Fragrances
Gender-Inclusive and Format-Diversified Perfumery Is Projected to Drive Innovation
Wellbeing Positioning and Regulation Are Expected to Shape Product Development
Chart 126 Forecast Value Sales 2020-2030
Chart 127 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions through Brand Equity and Portfolio Breadth
Angelini Divestment and L’Oréal–Armani Speculation Signal Evolving Alliances
Chart 128 Company Shares 2025
Chart 129 Brand Shares 2025
Beauty Specialists Lead as E-Commerce Accelerates and Reshapes Retail
Chart 130 Retail Channels 2020-2025
Chart 131 Economic Context for Fragrances
Chart 132 Real GDP Growth 2020-2030
Chart 133 Inflation 2020-2030
Chart 134 Consumer Context for Fragrances
Chart 135 Population 2020-2030
Chart 136 Consumer Expenditure 2020-2030
Chart 137 Population by Generation 2025
Hair Care in Italy
Key Data Insights
Skinification Drives Growth as Clean Formulations Become Category Standard
Chart 138 Key Industry Trends for Hair Care
Skinification Drives Growth as Clean Formulations Become Category Standard
Chart 139 Biopoint Reinvents Its Haircare Line around the Bio-Peptide Complex
Hair Care Shifts Towards Identity and Social Media-Driven Discovery
Chart 140 Garnier Olia Turns Cold Colour into an Identity Statement
Texture-Specific Routines Expand Relevance across Hair Identities
Chart 141 Garnier’S Metodo Ricci Brings Curls into the Spotlight
Chart 142 Value Sales 2020-2030
Chart 143 Volume Sales 2020-2030
Chart 144 Value Sales by Category 2025
Treatment-Led Innovation and Scalp Health Are Expected to Support Growth
Chart 145 Analyst Insight for Hair Care
Styling and Colour Are Projected to Drive Identity-Led Growth
Inclusive and Transparent Positioning Is Expected to Shape Competition
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions through Brand Strength and Portfolio Breadth
Joy Group Acquisition Highlights Growing Focus on Scalp Health
Chart 148 Company Shares 2025
Chart 149 Brand Shares 2025
Health and Personal Care Stores Lead as E-Commerce Accelerates Growth
Chart 150 Retail Channels 2020-2025
Chart 151 Economic Context for Hair Care
Chart 152 Real GDP Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Hair Care
Chart 155 Population 2020-2030
Chart 156 Consumer Expenditure 2020-2030
Chart 157 Population by Generation 2025
Men's Grooming in Italy
Key Data Insights
Self-Care Normalisation Supports Growth in Men’S Grooming
Chart 158 Key Industry Trends for Men's Grooming
Self-Care Normalisation Supports Growth in Men’S Grooming
Skin-Respectful Formulations Drive Innovation in Men’S Grooming
Chart 159 Bioearth Develops a Clean Functional Line for Men
Identity-Led Grooming Drives Routine Complexity across Generations
Chart 160 Barba Italiana Bridging Classic Barbering and Advanced Daily Care
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Premiumisation and Selective Spending Are Projected to Support Steady Growth
Health and Wellbeing Are Anticipated to Reshape Male Grooming Routines
Chart 164 Analyst Insight for Men's Grooming
Generational Divergence Is Expected to Shape Dual Growth Paths
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Positions as Concentration Gradually Moderates
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Beauty Specialists Lead as E-Commerce Consolidates Share Gains
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Men's Grooming
Chart 171 Real GDP Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Men's Grooming
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Oral Care in Italy
Key Data Insights
Clean and Targeted Formulations Support Growth in Oral Care
Chart 177 Key Industry Trends for Oral Care
Clean and Targeted Formulations Support Growth in Oral Care
Chart 178 Curaprox Launches Perio Plus Zero Mouthwash for Sensitive Mouths
Prevention and Longevity Reframe Oral Care as a Long-Term Health Behaviour
Chart 179 Oral-B Positioning Oral Care as a Lifelong Health Habit for Adults and Kids
Whitening Extends Oral Care into Beauty and Self-Expression
Chart 180 Mentadent White Now 3 in 1 Brings Whitening into Gen Z Beauty Routines
Chart 181 Value Sales 2020-2030
Chart 182 Volume Sales 2020-2030
Chart 183 Value Sales by Category 2025
Ageing Population Is Expected to Drive Demand for Specialised Oral Care
Prevention and Clean Formulations Are Projected to Sustain Demand
Economic Polarisation Is Expected to Reshape Purchasing Behaviour
Chart 184 Analyst Insight for Oral Care
Chart 185 Forecast Value Sales 2020-2030
Chart 186 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Positions through Regimen Breadth and Prevention Positioning
Chart 187 Company Shares 2025
Chart 188 Brand Shares 2025
Health and Personal Care Stores Lead Distribution as Retail E-Commerce Claims a Growing Strategic Role
Chart 189 Retail Channels 2020-2025
Chart 190 Economic Context for Oral Care
Chart 191 Real GDP Growth 2020-2030
Chart 192 Inflation 2020-2030
Chart 193 Consumer Context for Oral Care
Chart 194 Population 2020-2030
Chart 195 Consumer Expenditure 2020-2030
Chart 196 Population by Generation 2025
Skin Care in Italy
Key Data Insights
Healthy Ageing and Science-Backed Efficacy Sustain Growth in Italian Skin Care
Chart 197 Key Industry Trends for Skin Care
Healthy Ageing and Science-Backed Efficacy Sustain Growth in Italian Skin Care
Chart 198 Zinc Power by Nuxe Redefining Acne Care with Gentle, Science Driven Formulas
Pro-Age Positioning Displaces Traditional Anti-Ageing Narratives
Chart 199 Miamo Longevity Cell Care as a Flagship for Skin Longevity
Asian Beauty Codes Reshape Cleansing and Routines
Chart 200 Allegro Natura Launches a Korean Inspired Line Featuring Balm Cleanser
Chart 201 Value Sales 2020-2030
Chart 202 Volume Sales 2020-2030
Chart 203 Value Sales by Category 2025
Healthy Ageing and Prevention Expected to Sustain Growth through 2030
Streamlined Routines and Hybrid Formats Expected to Raise Efficacy Standards
Chart 204 Analyst Insight for Skin Care
Sustainability and Technology Integration Anticipated to Shape Competition
Chart 205 Forecast Value Sales 2020-2030
Chart 206 Forecast Value Sales by Category 2025-2030
L'oréal and Beiersdorf Reinforce Leadership through Scale and Channel Strength
Chart 207 Company Shares 2025
Chart 208 Brand Shares 2025
Pharmacies Lead Distribution as E-Commerce and Social Commerce Gain Share
Chart 209 Retail Channels 2020-2025
Chart 210 Economic Context for Skin Care
Chart 211 Real GDP Growth 2020-2030
Chart 212 Inflation 2020-2030
Chart 213 Consumer Context for Skin Care
Chart 214 Population 2020-2030
Chart 215 Consumer Expenditure 2020-2030
Chart 216 Population by Generation 2025
Sun Care in Italy
Key Data Insights
Ageing Population and Prevention Culture Drive Growth in Italian Sun Care
Chart 217 Key Industry Trends for Sun Care
Ageing Population and Prevention Culture Drive Growth in Italian Sun Care
Chart 218 Filorga UV Cellular Protect Offers Anti Age Protection Built into Everyday SPF
High-Tolerance, Treatment-Led Formulations Reframe Sun Care
Chart 219 Uriage Bariesun Fresh Sun Water Delivers Naturally Inspired Clean Protection
Daily Spf Gains Relevance as a Year-Round Lifestyle Accessory
Chart 220 Avene and Lierac Bring Glow into SPF
Chart 221 Value Sales 2020-2030
Chart 222 Volume Sales 2020-2030
Chart 223 Value Sales by Category 2025
Ageing Demographics and Prevention Culture Expected to Sustain Growth through 2030
Long-Term Adherence Set to Redefine the Next Phase of Innovation
Market Bifurcation Expected to Reward Scientific Credibility and Lifestyle Positioning
Chart 224 Analyst Insight for Sun Care
Chart 225 Forecast Value Sales 2020-2030
Chart 226 Forecast Value Sales by Category 2025-2030
L'oréal and Beiersdorf Reinforce Leadership through Dual-Channel Strength and Consumer Education
Chart 227 Company Shares 2025
Chart 228 Brand Shares 2025
Pharmacies Anchor Sun Care Distribution as E-Commerce and Beauty Specialists Expand Reach
Chart 229 Retail Channels 2020-2025
Chart 230 Economic Context for Sun Care
Chart 231 Real GDP Growth 2020-2030
Chart 232 Inflation 2020-2030
Chart 233 Consumer Context for Sun Care
Chart 234 Population 2020-2030
Chart 235 Consumer Expenditure 2020-2030
Chart 236 Population by Generation 2025
Premium Beauty and Personal Care in Italy
Key Data Insights
Premium Fragrances and Skin Care Anchor Growth as Consumers Trade up to Fewer, Better Products
Chart 237 Key Industry Trends for Premium Beauty and Personal Care
Premium Fragrances and Skin Care Anchor Growth as Consumers Trade up to Fewer, Better Products
Clean and Clinical Credentials Converge in Premium Formulation Standards
Chart 238 Niance Switzerland Brings Premium Glacier Facial Cream in Italy
Chart 239 Value Sales 2020-2030
Chart 240 Value Sales by Category 2025
Science-Backed Performance and per Capita Premiumisation Set to Sustain Growth
Chart 241 Analyst Insight for Premium Beauty and Personal Care
Premium Fragrances Projected to Retain Leadership as Skin Care Drives Growth
Omnichannel Experience and Cultural Storytelling Forecast to Define Premium Growth
Chart 242 Forecast Value Sales 2020-2030
Chart 243 Forecast Value Sales by Category 2025-2030
Leading Players Reinforce Positions through Scientific Credibility and Brand Heritage
Chart 244 Company Shares 2025
Chart 245 Brand Shares 2025
Chart 246 Economic Context for Premium Beauty and Personal Care
Chart 247 Real GDP Growth 2020-2030
Chart 248 Inflation 2020-2030
Chart 249 Consumer Context for Premium Beauty and Personal Care
Chart 250 Population 2020-2030
Chart 251 Consumer Expenditure 2020-2030
Chart 252 Population by Generation 2025
Mass Beauty and Personal Care in Italy
Key Data Insights
Mass Adult Sun Care and Accessible Premiumisation Drive Value Growth
Chart 253 Key Industry Trends for Mass Beauty and Personal Care
Mass Adult Sun Care and Accessible Premiumisation Drive Value Growth
Lifestyle-Driven Beauty Integrates Self-Care into Everyday Routines
Chart 254 Unilever Launches the Salon-Inspired Sunsilk Luminous 100
Chart 255 Value Sales 2020-2030
Chart 256 Value Sales by Category 2025
Value Polarisation and Private Label Expansion Set to Reshape the Mass Beauty Landscape through 2030
Chart 257 Analyst Insight for Mass Beauty and Personal Care
Mass Deodorants Projected to Lead Growth as Skin Care and Sun Care Sustain Value Gains
Omnichannel Integration and Selective Retailer Collaboration Set to Define Competitive Advantage
Chart 258 Forecast Value Sales 2020-2030
Chart 259 Forecast Value Sales by Category 2025-2030
Leading Players Anchor Mass Beauty Leadership through Scale and Accessibility
Private Label Evolution and Brand Innovation Drive Differentiation
Chart 260 Company Shares 2025
Chart 261 Brand Shares 2025
Chart 262 Economic Context for Mass Beauty and Personal Care
Chart 263 Real GDP Growth 2020-2030
Chart 264 Inflation 2020-2030
Chart 265 Consumer Context for Mass Beauty and Personal Care
Chart 266 Population 2020-2030
Chart 267 Consumer Expenditure 2020-2030
Chart 268 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
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- Premium General Purpose Body Care
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- Premium Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
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- Premium Lip Care
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- Premium Toners
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- Premium Hand Care
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- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
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- Premium Lip Liner/Pencil
- Premium Lipstick
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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