Implementation of the Goods and Services Tax (GST) during the second half of calendar year 2017 caused business interruptions as companies transitioned to the new tax regime. However, in 2018 beauty and personal care was on the path to recovery with most product categories witnessing higher growth during 2017-2018 compared to the previous year as business continued to resume manufacturing and supply of products.
The desire to experiment with different beauty and personal care products is growing in India, especially amongst young consumers. Whilst there is a growing need for variety, consumers remain price conscious.
In 2018, multinational players such as Unilever Group, Colgate-Palmolive, Procter & Gamble and L’Oréal Groupe maintained their leadership positions in the Indian beauty and personal care market. Along with other top players, these companies are focusing on improving their distribution channels, both store based and non-store based, to cater to larger audiences.
There were many new launches in 2018, with some companies focussing on enhancing their ingredients mix and adding value whilst others focussed on improving brand perception and positioning through collaborations with famous personalities. The latter has strengthened in India with beauty brands partnered with fashion designers and Bollywood celebrities.
As internet retailing continues to build its prominence in the country, sales of beauty and personal care products through this distribution channel are projected to grow further during the forecast period. Domestic and international manufacturers, online grocery stores, e-commerce players as well as online beauty specialist stores are using this channel alike to provide beauty and personal care products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in India for free (where applicable):
The Beauty and Personal Care in India market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.