Beauty and Personal Care in India
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in India
Competition intensifies as companies focus on expansion
Demand for organic/chemical-free/Ayurvedic baby and child-specific products rises
White space in child-specific products
Premium baby and child-specific products to offer potential
Large population base in the age bracket 0-3 years offers potential
D2C format to gain strong momentum during the forecast period
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in India
Rises in raw materials prices result in price hikes for bar soap
Urban areas drive demand for body wash/shower gel
Hand sanitisers experiences a slump in demand as increasing vaccination results in control of pandemic spread
Gen Z and gen alpha to offer strong potential for body wash/shower gel
Strong potential for liquid soap in rural areas
Premiumisation to gain momentum in bar soap
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in India
Eye make-up benefits as face mask usage continues
Rise in demand for transfer-proof/smudge-proof lipsticks
Competition increases as influx of new players continues
Mergers and acquisitions to dominate colour cosmetics
Virtual try-ons to gain strong momentum during the forecast period
Middle-aged women offer untapped opportunities
Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 30 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 31 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 32 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 33 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 34 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in India
Deodorants back in demand as mobility returns
New entrants set to raise the competition in deodorants
Pocket-sized deodorants to attract consumers from non-metro cities
Rise in working population to provide a new customer base for deodorant brands
Deodorants as a gift item to provide expansion opportunity, mainly in urban areas
Discounts and offers are a threat to the growth of deodorants
Table 38 Sales of Deodorants by Category: Value 2016-2021
Table 39 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 41 NBO Company Shares of Deodorants: % Value 2017-2021
Table 42 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 44 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in India
Robust volume growth on the back of an increase in social interaction
Competition becoming intense with the entry of new players
Focus on natural ingredients in hair removers to attract highly cognisant customers
Increasing awareness to provide clarity to consumers
Surge in demand for epilators a threat in the long run for leader Reckitt Benckiser
Encouraging trials from male consumers an impetus for growth
Table 47 Sales of Depilatories by Category: Value 2016-2021
Table 48 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Depilatories: % Value 2017-2021
Table 50 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 51 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in India
Restrictions on international travel offer domestic opportunities for premium fragrances
Second half of 2021 sees a rebound for fragrances
Indian ethnicwear brands expand their portfolios by entering fragrances
Artificial intelligence (AI) to take over the fragrance selection process during the forecast period
Stabilisation of COVID-19 to result in new investments and expansion initiatives
Indian fragrance attar to gain momentum during the forecast period
Table 53 Sales of Fragrances by Category: Value 2016-2021
Table 54 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Fragrances: % Value 2017-2021
Table 56 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 59 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in India
Early greying of hair and hair fall issues trigger growth of Ayurvedic natural oils
Return of social events allows for recovery of colourants and styling agents
Inflationary pressures result in companies increasing the price of hair oils
Competition in salon professional hair care to intensify
Onion juice set to gain traction as an ingredient in hair care products
Demand for anti-pollution hair care products to rise as pandemic situation stabilises
Table 61 Sales of Hair Care by Category: Value 2016-2021
Table 62 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 64 NBO Company Shares of Hair Care: % Value 2017-2021
Table 65 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 66 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 67 LBN Brand Shares of Colourants: % Value 2018-2021
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 69 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 71 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in India
Working from home and casualisation allow the beard trend to strengthen
Tier-1 and tier-2 cities still offer strong growth potential
Men’s grooming sees intense competition
Men’s shaving experiences premiumisation and substitution in the same breath
Pandemic to aid the growth of men’s body wash/shower gel during the forecast period
Gen Z and gen alpha offer strong opportunity for men’s grooming products
Table 74 Sales of Men’s Grooming by Category: Value 2016-2021
Table 75 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 78 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 79 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 81 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 82 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in India
Commercialisation of Ayurveda in oral care intensifies, to attract increasingly health-conscious urban consumers
E-commerce channel rapidly grows, as it facilitates the introduction of new products and aids contactless purchase
Focus on associating oral care with overall health to increase significance of oral care products
National Oral Health Policy to provide a boost to players due to higher awareness in rural areas
Focus on functionality and creating an experience for the customer will contribute to premiumisation of toothbrushes
Emphasis on the flavour of toothpaste to create a niche for children and attract younger consumers
Table 83 Sales of Oral Care by Category: Value 2016-2021
Table 84 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 85 Sales of Toothbrushes by Category: Value 2016-2021
Table 86 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 88 NBO Company Shares of Oral Care: % Value 2017-2021
Table 89 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 90 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 91 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 92 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 94 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in India
Pandemic-driven disruption results in a focus on an online presence for skin care retailers
Skin care brands from Korea focus on offering Korean beauty (K-beauty) products
Indian celebrities launch their own skin care brands
Anti-agers to offer opportunities for skin care companies during the forecast period
Growing use of artificial intelligence (AI) to offer personalised skin care solutions
Demand for herbal and Ayurvedic skin care products to remain strong
Table 96 Sales of Skin Care by Category: Value 2016-2021
Table 97 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 98 NBO Company Shares of Skin Care: % Value 2017-2021
Table 99 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 100 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 101 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 102 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 103 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 104 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 105 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in India
Sun care experiences challenges
Opportunity for sun care companies in blue light protection creams
Rise in vaccination allows mobility, benefiting sun care
Healthy living to result in increased demand for sun care
Men offer strong opportunity for sun care products
Summer of 2022 to offer strong opportunity for sun care
Table 107 Sales of Sun Care by Category: Value 2016-2021
Table 108 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Sun Care: % Value 2017-2021
Table 110 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 111 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 112 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 113 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in India
Restrictions on international mobility continue to benefit sales of domestic retailers
Expansion of online presence makes premium offerings more accessible to consumers in smaller cities
Discounting continues in premium fragrances due to the second pandemic wave in the first half of 2021
Premium beauty and personal care companies offered strong opportunity by younger population
Men’s grooming to drive growth in premium beauty and personal care
Technologies such as artificial intelligence (AI) to disrupt beauty and personal care
Table 114 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 115 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 117 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 118 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 119 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in India
Disruption in supply chains results in inflationary pressure on raw materials
Demand for mass products gains importance due to pandemic disruption
Rise in demand for products with Ayurvedic, herbal and organic labelling
Vaccination and greater mobility to aid the recovery of mass colour cosmetics
Rural areas to offer strong opportunity for mass beauty and personal care
Mass beauty and personal care retailers to aggressively acquire D2C brands
Table 120 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 121 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 122 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 123 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 124 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 125 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026