Executive Summary

Jun 2019
Complete transition to the GST allows companies to bring the focus back on consumers

Implementation of the Goods and Services Tax (GST) during the second half of calendar year 2017 caused business interruptions as companies transitioned to the new tax regime. However, in 2018 beauty and personal care was on the path to recovery with most product categories witnessing higher growth during 2017-2018 compared to the previous year as business continued to resume manufacturing and supply of products.

Manufacturers launch smaller pack sizes to promote trials and convenience

The desire to experiment with different beauty and personal care products is growing in India, especially amongst young consumers. Whilst there is a growing need for variety, consumers remain price conscious.

Multinational players sustain leadership position despite competition from niche brands

In 2018, multinational players such as Unilever Group, Colgate-Palmolive, Procter & Gamble and L’Oréal Groupe maintained their leadership positions in the Indian beauty and personal care market. Along with other top players, these companies are focusing on improving their distribution channels, both store based and non-store based, to cater to larger audiences.

Premiumisation through collaboration and curation to enhance brand image

There were many new launches in 2018, with some companies focussing on enhancing their ingredients mix and adding value whilst others focussed on improving brand perception and positioning through collaborations with famous personalities. The latter has strengthened in India with beauty brands partnered with fashion designers and Bollywood celebrities.

Internet retailing serves as a platform for niche players seeking to expand consumer reach

As internet retailing continues to build its prominence in the country, sales of beauty and personal care products through this distribution channel are projected to grow further during the forecast period. Domestic and international manufacturers, online grocery stores, e-commerce players as well as online beauty specialist stores are using this channel alike to provide beauty and personal care products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Beauty and Personal Care in India

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free (where applicable):

The Beauty and Personal Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in India?
  • What are the major brands in India?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in India

EXECUTIVE SUMMARY

Complete transition to the GST allows companies to bring the focus back on consumers
Manufacturers launch smaller pack sizes to promote trials and convenience
Multinational players sustain leadership position despite competition from niche brands
Premiumisation through collaboration and curation to enhance brand image
Internet retailing serves as a platform for niche players seeking to expand consumer reach

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in India

HEADLINES

PROSPECTS

Baby and child-specific products holds potential despite falling birth rate
New entrants with organic and natural claims boost baby and child-specific skin care
Manufacturers tested by growing concerns about safety and product efficacy

COMPETITIVE LANDSCAPE

Johnson & Johnson (India) remain the leader due to strong brand recognition
Premiumisation driven by well-informed millennial parents

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in India

HEADLINES

PROSPECTS

Popular natural skin care ingredients make their way into bath and shower products
Manufacturers focus on adding value to body wash and shower gels
Young consumers drive sales of bath and shower products through internet retailing

COMPETITIVE LANDSCAPE

Hindustan Unilever remains the leading company in bath and shower
New entrants and product launches in bath and shower

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in India

HEADLINES

PROSPECTS

Consumers are increasingly exposed to make-up routines
Spur in collaboration between beauty brands and famous personalities
Companies find innovative ways to target different consumer segments

COMPETITIVE LANDSCAPE

Hindustan Unilever retains the top position in the category
L’Oréal India strengthens its position within colour cosmetics

CATEGORY DATA

Table 27 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 30 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 31 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 32 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 33 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 34 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in India

HEADLINES

PROSPECTS

Brand loyalty remains a key concern for deodorant manufacturers
Convenience and penetration spark the introduction of pocket deodorants
Deodorant roll-ons remains relatively niche

COMPETITIVE LANDSCAPE

Vini Cosmetics remains the leader in the category
Domestic and international companies launch innovative products

CATEGORY DATA

Table 38 Sales of Deodorants by Category: Value 2013-2018
Table 39 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 41 NBO Company Shares of Deodorants: % Value 2014-2018
Table 42 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 44 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in India

HEADLINES

PROSPECTS

Rapid urbanisation and the influence of Western culture opens up room for growth
The absence of natural-positioned depilatories provides scope for companies
Stiff competition for depilatories from salons and laser hair removal

COMPETITIVE LANDSCAPE

Reckitt Benckiser (India) remains the category leader with its Veet brand
Dabur India focusses on premiumisation and convenience

CATEGORY DATA

Table 47 Sales of Depilatories by Category: Value 2013-2018
Table 48 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Depilatories: % Value 2014-2018
Table 50 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 51 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in India

HEADLINES

PROSPECTS

Marketing campaigns in support of mass fragrances boost consumer upgrades from deodorants to fragrances
Increasing disposable incomes and rising aspirations push demand for premium fragrances
CavinKare’s launch of sachet perfumes to create a new category

COMPETITIVE LANDSCAPE

Bulgari Parfums retains its leadership position in India
New homegrown players aim to capitalise on the opportunity

CATEGORY DATA

Table 53 Sales of Fragrances by Category: Value 2013-2018
Table 54 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Fragrances: % Value 2014-2018
Table 56 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 59 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in India

HEADLINES

PROSPECTS

Salon professional hair care maintains the fastest growth rate
Conditioners and treatments highly demanded in rural India
Pollution and stress levels drive demand for hair care products and products that can prevent and not trigger hair loss

COMPETITIVE LANDSCAPE

Parachute helps Marico retain its leadership in hair care
Natural and organic offerings continue to receive attention

CATEGORY DATA

Table 61 Sales of Hair Care by Category: Value 2013-2018
Table 62 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 64 NBO Company Shares of Hair Care: % Value 2014-2018
Table 65 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 LBN Brand Shares of Colourants: % Value 2015-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 71 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in India

HEADLINES

PROSPECTS

Mass beauty and personal care maintains the dominant share
Consumers continue to demand natural products
Internet retailing continues to benefit mass beauty and personal care

COMPETITIVE LANDSCAPE

With its diversified portfolio, Hindustan Unilever retains its top spot
Marico ranks second through its offerings in hair care

CATEGORY DATA

Table 74 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 75 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 77 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 78 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 79 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in India

HEADLINES

PROSPECTS

Grooming solutions for men only are on the rise
Men’s grooming continues to evolve and grow
Growth in men’s grooming opens the window for premiumisation

COMPETITIVE LANDSCAPE

Gillette India continues to lead men’s grooming
Product diversification and investments in start-ups continue in men’s grooming

CATEGORY DATA

Table 80 Sales of Men’s Grooming by Category: Value 2013-2018
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 84 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in India

HEADLINES

PROSPECTS

New entrants spur competition within the natural and herbal toothpaste segment
Focus on premiumisation to spur urban spending on oral care
Manufacturer-driven consumer awareness initiatives to drive rural penetration

COMPETITIVE LANDSCAPE

Colgate-Palmolive India continues to dominate oral care
Competition intensifies amongst companies in toothpaste

CATEGORY DATA

Table 89 Sales of Oral Care by Category: Value 2013-2018
Table 90 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 91 Sales of Toothbrushes by Category: Value 2013-2018
Table 92 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 94 NBO Company Shares of Oral Care: % Value 2014-2018
Table 95 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 97 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 98 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 100 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in India

HEADLINES

PROSPECTS

Smaller pack sizes to drive demand amongst young aspirational consumers
Quick rise of beauty specialist retailers prompts the entry of international brands
Premium colour cosmetics exhibits large growth potential

COMPETITIVE LANDSCAPE

L’Oréal India maintains its top position
Elca Cosmetics strengthens its position in premium beauty and personal care

CATEGORY DATA

Table 102 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 103 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 105 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in India

HEADLINES

PROSPECTS

Brands shift focus from selling to educating consumers about skin care in effort to build lasting relationships
Premiumisation and foreign investments continue in Ayurvedic skin care
Sharing a philosophy that is environmentally friendly

COMPETITIVE LANDSCAPE

Hindustan Unilever retains its top spot in skin care
New local players continue intensifying competition

CATEGORY DATA

Table 108 Sales of Skin Care by Category: Value 2013-2018
Table 109 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 110 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 111 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 112 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 113 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 114 NBO Company Shares of Skin Care: % Value 2014-2018
Table 115 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 116 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 117 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 121 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in India

HEADLINES

PROSPECTS

Awareness regarding benefits of sun care products continues
New demand created by introduction of different product benefits
Travel bug continues to push demand for sun care products

COMPETITIVE LANDSCAPE

Hindustan Unilever retains leadership, backed by strong sales of Lakme brand
Sun care’s competitive landscape remains consolidated at the top
Leading players introduce distinct innovations

CATEGORY DATA

Table 123 Sales of Sun Care by Category: Value 2013-2018
Table 124 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 125 NBO Company Shares of Sun Care: % Value 2014-2018
Table 126 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 127 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023