Beauty and Personal Care in India

April 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in India?
  • Which are the leading brands in India?
  • How are products distributed in India?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in India

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in India

KEY DATA FINDINGS

2020 IMPACT

Performances vary across categories, impacted by COVID-19
Distribution is maintained by the leading players which helps sustain growth
Hindustan Unilever maintains its strong lead but sees a share decline

RECOVERY AND OPPORTUNITIES

Rebound in 2021, but a return to premiumisation will slow growth from 2022
Growth expected across all categories, even those which are already more mature
A move towards local producers expected

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in India

KEY DATA FINDINGS

2020 IMPACT

Decline seen in 2020 due to COVID-19, driven by premium fragrances
Move to e-commerce due to store closures, fear of contagion and wider choice
L’Oréal India extends its lead due to a lack of exposure in premium fragrances

RECOVERY AND OPPORTUNITIES

Strong rebound later in 2021 due to pent-up demand and rising confidence
Ayurvedic brands expected to have growth opportunities
Players will need to reinforce premium attributes and expand distribution channels

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in India

KEY DATA FINDINGS

2020 IMPACT

Price-consciousness hampers growth but hygiene concerns maintain rising sales
Hygiene categories perform well due to COVID-19, but others suffer
Johnson & Johnson retains its lead, although its share decline continues

RECOVERY AND OPPORTUNITIES

Growth rates set to rise despite the falling child population
Growing brand variety to push growth, but traditional products will compete
Baby wipes set to drive growth due to falling prices and rising hygiene awareness

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in India

KEY DATA FINDINGS

2020 IMPACT

Higher growth in an already mature category due to COVID-19
Bar soap performs well despite the challenge from liquid soap
Hindustan Unilever maintains its lead, but loses share in hand sanitiser

RECOVERY AND OPPORTUNITIES

Slight slowdown in growth before returning to pre-COVID-19 growth rates
Return to dynamism for body wash/shower gel will hamper growth for bar soap
Slowdown in growth for hand sanitisers

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2015-2020 Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 36 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown restrictions hamper growth in the year overall
Focus by many women on eyes and nails due to mandatory face masks
Hindustan Unilever retains its lead, although its share declines

RECOVERY AND OPPORTUNITIES

Rebound to stronger growth from later in 2021, after restrictions ease
Scope for growth across categories, including products for men as attitudes change
Opportunities for natural and Ayurvedic products moving forward

CATEGORY DATA

Table 39 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 42 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 43 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 44 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 45 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 46 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to lower demand during the peak sales season
Deodorant sprays continues to dominate, but new launches take a backseat
Vini Cosmetics and ITC extend their leading shares

RECOVERY AND OPPORTUNITIES

Rebound expected, but full recovery not until 2022
Pocket format both a threat and an opportunity
Rising preference for deodorant pumps

CATEGORY DATA

Table 50 Sales of Deodorants by Category: Value 2015-2020 Table 51 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 52 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 53 NBO Company Shares of Deodorants: % Value 2016-2020 Table 54 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 55 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 56 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 58 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in India

KEY DATA FINDINGS

2020 IMPACT

Falling prices lead to value decline, but volume growth remains solid
More people turn to at-home products rather than salons in the wake of COVID-19
Reckitt Benckiser extends its lead by catering to different consumer needs

RECOVERY AND OPPORTUNITIES

Return to stronger growth as more consumers try DIY solutions
As Western culture takes hold, penetration is set to increase in urban areas
The competition will remain strong for depilatories

CATEGORY DATA

Table 59 Sales of Depilatories by Category: Value 2015-2020 Table 60 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Depilatories: % Value 2016-2020 Table 62 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 63 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in India

KEY DATA FINDINGS

2020 IMPACT

Even after lockdown, as non-essential products, fragrances are not prioritised
Premium fragrances suffers a stronger decline due to consumer caution
Titan performs well thanks to its accessibly-priced French fragrance Skinn

RECOVERY AND OPPORTUNITIES

Return to growth in 2021, although sales not set to reach pre-COVID-19 levels
Restrictions on travel likely to lead to more purchases in the country
Challenge to fragrances from illegal sales

CATEGORY DATA

Table 65 Sales of Fragrances by Category: Value 2015-2020 Table 66 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Fragrances: % Value 2016-2020 Table 68 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 71 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in India

KEY DATA FINDINGS

2020 IMPACT

Less hair washing negatively affects sales of shampoos but colourants fares better
Move towards natural and bespoke products
Marico and Hindustan Unilever compete for the top spot

RECOVERY AND OPPORTUNITIES

Quick rebound to value growth across all categories
Strong growth for salon professional hair care as consumers return to salons
E-commerce set to continue to gain traction

CATEGORY DATA

Table 73 Sales of Hair Care by Category: Value 2015-2020 Table 74 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 75 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 76 NBO Company Shares of Hair Care: % Value 2016-2020 Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 79 LBN Brand Shares of Colourants: % Value 2017-2020 Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 81 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 82 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 83 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 84 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 85 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in India

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming turns to decline due to COVID-19 lockdown
Huge potential for growth in men’s grooming leads companies to invest
Gillette maintains its lead, but small start-ups also perform well

RECOVERY AND OPPORTUNITIES

Rebound to growth in 2021 and beyond
Continued growth expected for e-commerce
Greater potential for growth in less mature categories

CATEGORY DATA

Table 86 Sales of Men’s Grooming by Category: Value 2015-2020 Table 87 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 89 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 90 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 91 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 92 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 93 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 94 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in India

KEY DATA FINDINGS

2020 IMPACT

Toothbrushes turns to decline due to delayed replacement during the pandemic
New natural products and a campaign to connect oral and overall health
Colgate-Palmolive India leads oral care and extends its share

RECOVERY AND OPPORTUNITIES

Expansion of oral care to rural areas will contribute to growth in the forecast period
Swift recovery for the most essential products
Product innovation expected, to attract consumers and spur sales

CATEGORY DATA

Table 95 Sales of Oral Care by Category: Value 2015-2020 Table 96 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 97 Sales of Toothbrushes by Category: Value 2015-2020 Table 98 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 99 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 100 NBO Company Shares of Oral Care: % Value 2016-2020 Table 101 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 102 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 103 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 104 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 106 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 107 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in India

KEY DATA FINDINGS

2020 IMPACT

Skin care is relatively resilient to the challenges brought about by COVID-19
The disappearance of terms related to fair skin and the arrival of Ayurvedic products
Hindustan Unilever retains outright lead, but its share slides due to competition

RECOVERY AND OPPORTUNITIES

Higher growth set to resume, with hand and lip care performing particularly well
Further growth for e-commerce due to greater confidence shopping online
Vitamin-enriched skin care products likely to have opportunities for growth

CATEGORY DATA

Table 108 Sales of Skin Care by Category: Value 2015-2020 Table 109 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 110 NBO Company Shares of Skin Care: % Value 2016-2020 Table 111 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 112 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 113 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 116 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 117 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads sales to plummet due to lockdown and lower disposable incomes
Awareness-raising and products with additional benefits prevent stronger decline
Lotus Herbals and Hindustan Unilever remain the leaders in a consolidated category

RECOVERY AND OPPORTUNITIES

Rebound in 2021, but slow return to previous level of volume sales
Due to low penetration, awareness-raising needed to stimulate stronger growth
Return of new launches and potential for growth in premium sun care

CATEGORY DATA

Table 119 Sales of Sun Care by Category: Value 2015-2020 Table 120 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Sun Care: % Value 2016-2020 Table 122 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 123 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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