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Learn moreJul 2020
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While the impact of COVID-19 is still ongoing on the beauty and personal care market in Sweden, it has differed slightly from other countries, not least because of the government’s decision not to apply a universal lockdown or to force retail outlets, foodservice establishments and businesses to close. However, the Public Health Agency of Sweden’s advice to the local population has still been to avoid leaving their homes whenever possible, which, when combined with a natural fear among many locals of catching COVID-19 as well as the almost complete shutdown of international (and domestic) tourism, is resulting in a sharp decline in sales and bookings across areas of the economy such as foodservice, hospitality and lodging.
As of 13 May 2020, Sweden had seen 3,460 deaths due to COVID-19 and 27,909 cases. There have been no restrictions or lockdowns within the country, except for the ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces).
The demand for premium products is expected to keep increasing throughout the forecast period. Especially in fragrances, skin care and colour cosmetics, premium variants will continue to play big roles in driving sales, as consumers will be more willing to spend money on beauty and personal care amid rising disposable incomes.
In 2019, organic and environmentally friendly products continued to grow in significance in Swedish beauty and personal care. While being premium in nature, products with these attributes are increasingly part of a new market standard, boosted by online retailers, which are able to keep prices competitive.
Beauty and personal care is expected to record positive value growth over the forecast period, in spite of any negative effects felt from the impact of COVID-19 in 2020. In 2021, the market is predicted to bounce back strongly thanks to returning purchasing power, which will influence many Swedes to make their postponed purchases and return to their normal shopping patterns for beauty and personal care.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Sweden for free (where applicable):
The Beauty and Personal Care in Sweden market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.