Beauty and Personal Care in Sweden

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Sweden

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Baby wipes and baby and child-specific sun care and skin care to the fore as consumers resume outdoor/on-the-go lifestyles and skin health awareness rises
Adverse media reports damage public opinion and the demand for hair care and toiletries for babies and children
Demographic factors influence the performance of baby and child-specific products

PROSPECTS AND OPPORTUNITIES

Baby wipes and baby child-specific skin care and sun care set to drive category development
Unnecessary and hazardous perceptions set to continue to dampen growth potential in some categories
Switch to online search and purchasing tools and platforms to boost e-commerce

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Performance of bath and shower shows signs of stabilisation in 2021
Sales of hand sanitisers fall but remain higher than in 2019 due to greater awareness of hand hygiene and the lingering threat of COVID-19
Body wash/shower gel recovers quickly as consumers resume outdoor lifestyles

PROSPECTS AND OPPORTUNITIES

Higher consumption baseline due to changing consumer washing habits
Sales of hand sanitisers set to fall as consumers prefer regular hand washing and alternatives like liquid soap
Maturity and economic and demographic trends set to limit consumption growth for body wash/shower gel

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2016-2021 Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gradual consumer adaptation continues as COVID-19 effects linger
Renewed demand during summer as restrictions ease and vaccination rates rise
Dermocosmetics and organic products to ease stagnation fears

PROSPECTS AND OPPORTUNITIES

Fast-moving online brands to further blur the lines between mass and premium colour cosmetics
Rival paradigms and growing competition to characterise the landscape
Dermocosmetics and skin care to cannibalise colour cosmetics

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Essential product perception sustains demand for deodorants
Deodorant creams booms but may falter in the short to medium term
No drama channel switch as regular consumption and brand recognition militate against a need to touch and test products before purchasing

PROSPECTS AND OPPORTUNITIES

No radical changes anticipated as essential perception of deodorants set to stabilise consumption amid slow population development
Slower development for e-commerce as the channel shows signs of maturity in deodorants
Sustainability and product quality to come into focus

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2016-2021 Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 45 NBO Company Shares of Deodorants: % Value 2017-2021 Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 47 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 48 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic-related constraints continue to affect buying behaviour and usage
Products of necessity like women’s razors and blades experience more stable demand
Young and urban consumption trends support demand for depilatories

PROSPECTS AND OPPORTUNITIES

Changing consumer habits set to restrain use of hair removers/bleaches
Robust emphasis on personal hygiene to push women’s pre-shave and razors and blades
Consumer indulgence trend to add value to sales

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2016-2021 Table 52 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 54 NBO Company Shares of Depilatories: % Value 2017-2021 Table 55 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 56 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumption disruption continues to hinder full recovery in 2021
Easing of restrictions and surge in indulgence consumption after abstention fosters strong sales growth in 2021
Home indulgence offsets consumption disruption for premium brands

PROSPECTS AND OPPORTUNITIES

Robust indulgence trend to help spur recovery
Sustainable and organic consumption to stimulate some innovation
Non-store retailing to dominate despite ongoing shift to e-commerce in an increasingly competitive environment

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2016-2021 Table 59 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 60 NBO Company Shares of Fragrances: % Value 2017-2021 Table 61 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 64 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Resumption of pre-pandemic lifestyles supports salon professional hair care
Maturity limits growth potential for standard shampoos
Changes to underlying consumption patterns influence trend for more natural aesthetic in hair care

PROSPECTS AND OPPORTUNITIES

Demographic and macroeconomic factors to influence category prospects
New entrants and challengers continue to turn to e-commerce to circumnavigate strength of established players in store-based retailing
Sustainable consumption and economic factors likely to support local and European companies

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2016-2021 Table 67 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 68 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 69 NBO Company Shares of Hair Care: % Value 2017-2021 Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 71 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 72 LBN Brand Shares of Colourants: % Value 2018-2021 Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 74 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Non-essential perception and gradual return to normalcy slow recovery of men’s grooming
More essential product types sustain demand
At-home indulgence trend boosts use of men’s grooming

PROSPECTS AND OPPORTUNITIES

More stable sales environment as consumers resume pre-pandemic hair and grooming norms
Premiumisation to drive innovation and sales growth
Positive outlook but clouds appear on the horizon

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2016-2021 Table 80 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 83 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 84 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 86 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Largely stable performance due to essential perception of oral care products
Toothpaste and toothbrushes drive renewal amid a focus on logistics
Deeper budgets for personal care support development in electric toothbrushes

PROSPECTS AND OPPORTUNITIES

High oral care awareness to sustain overall demand but reduce the need for denture care
Sustainability challengers to move to the fore
Shifting market foundations may offer space to new and niche players and brands

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2016-2021 Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 90 Sales of Toothbrushes by Category: Value 2016-2021 Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 93 NBO Company Shares of Oral Care: % Value 2017-2021 Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 96 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growing demand during pandemic due to essential product perception and higher budgets for personal care
Skin care moves beyond necessity to gain traction as an indulgence category
Challenges to retail paradigm from smaller and nimbler players

PROSPECTS AND OPPORTUNITIES

Necessity, wellbeing and indulgence to push category development
Opportunities for premium and domestic brands as home indulgence trend develops
Growing competition and category pressure to inform consumer shifts

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2016-2021 Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 103 NBO Company Shares of Skin Care: % Value 2017-2021 Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 106 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 107 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Domestic tourism and outdoor activities drive demand
Skin care trends rub off on sun care
New products, improved results and the home indulgence trend foster interest in self-tanning

PROSPECTS AND OPPORTUNITIES

Domestic tourism trend and revival of international travel to boost sales
More demanding and sophisticated consumer base to push closer association of sun care and skin care
Ongoing renewal attempts to bolster self-tanning

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2016-2021 Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 114 NBO Company Shares of Sun Care: % Value 2017-2021 Table 115 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 117 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Challenging retail and social environments limit scope for premium brands in early 2021
Significant improvement during the second half of 2021 in line with climate and vaccination boosts
Fierce competition belies apparent stability with smaller players increasingly competitive

PROSPECTS AND OPPORTUNITIES

Home indulgence trend is here to stay
Economic constraints set to place premium products out of the reach of some consumers
Sustainable and high-quality focus offers growth opportunities for premium options

CATEGORY DATA

Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Sweden

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cyclical growth pattern limits development of mass beauty and personal care in 2021
Good quality/price ratios support demand for domestic brands
Slow recovery as key retailers are slow to adapt to changing consumer retail behaviour

PROSPECTS AND OPPORTUNITIES

Macroeconomic trends to dampen growth potential for mass beauty products
Proliferation of small players to lead to a retail crunch
Attention of consumers and players set to shift towards pharmacies and dermocosmetics

CATEGORY DATA

Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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