The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Beauty and personal care will continue to grow in 2020 at constant 2019 prices, albeit at a slightly slower rate than in 2019. COVID-19 will have a major impact on certain areas of the beauty and personal care market in Austria in 2020, due to the measures implemented to slow or prevent the spread of the pandemic as well as the consequences of those measures.
As of 10 May 2020, Austria had seen around 600 deaths due to COVID-19 and 16,000 cases. Large gatherings were banned from 10 March, with travel restrictions coming into effect a week later, including controls at all of the country’s borders.
Natural and free from were key features in beauty and personal care at the end of the review period. Austrian consumers were taking a strong interest in the ingredients of beauty and personal care products, with their awareness of product ingredients being increased by media coverage of the potentially harmful substances within beauty and personal care products.
Beauty and personal care continued to be led by international players in 2019, with L’Oréal Österreich leading in value terms, followed by Procter & Gamble Austria and Beiersdorf. All three companies offer wide portfolios of well-established international brands, which enjoy strong popularity among Austrian consumers.
Although 2020 will see a slight dip in the growth rate, beauty and personal care is projected to record positive growth throughout the forecast period, with consumers in Austria expected to continue taking a strong interest in their appearance. In 2020, consumers’ priorities will temporarily skew towards products that help them maintain good hygiene and cleanliness levels, eg bath and shower, as they look to combat the spread of COVID-19.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Austria for free (where applicable):
The Beauty and Personal Care in Austria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.