Beauty and personal care recorded stable current value growth in Austria in 2018, although the performance varied strongly between different categories. Growth was mainly driven by increasing consumer interest and strong demand in colour cosmetics, skin care, oral care and sun care.
Natural and free from were key features in beauty and personal care during 2018. On the one hand, Austrian consumers took a strong interest in the ingredients of beauty and personal care products.
In 2018, beauty and personal care was led by international players, with L’Oréal Österreich leading in value terms, followed by Procter & Gamble Austria and Beiersdorf. All three companies offer wide portfolios of well-established international brands, which enjoy strong popularity amongst Austrian consumers.
There were many product launches in beauty and personal care in 2018. The main international players extended their ranges and added products to already well-established product ranges.
Beauty and personal care is projected to record stable current value growth throughout the forecast period, as consumers in Austria are expected to continue to take a strong interest in their appearance. Colour cosmetics is predicted to record the most dynamic performance over 2018-2023, in line with expected new product launches and a growing interest colour cosmetics.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Austria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.