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Beauty and Personal Care in Switzerland

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Switzerland?
  • Which are the leading brands in Switzerland?
  • How are products distributed in Switzerland?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Despite price sensitivity, focus on essential items leads to a decline for mass products
High level of availability for mass beauty and care personal products throughout 2020
L’Oréal and Beiersdorf maintain their leading positions, however, share is lost to private label

RECOVERY AND OPPORTUNITIES

Return to socialising partners with ongoing price concerns to boost sales for mass products
Mass deodorants and skin care drive sales, with a focus on natural and sustainable goods
Growth for e-commerce as players invest in the online channel

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

A focus on essential items leads to a sharp decline for premium beauty and personal care products
Lockdown restrictions close beauty specialist retailers, impacting sales
L'Oréal leads, however, the landscape is becoming more fragmented

RECOVERY AND OPPORTUNITIES

Leading brands launch new products, boosting sales over the early forecast period
Ongoing price sensitivity dampens sales for premium beauty and personal care
Natural beauty will remain a key theme in premium beauty and personal care

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Parents reduce purchases of non-essential baby and child products
E-commerce grows as consumers appreciate the convenient form of retail
Private label continues to lead, with Migros increasing its growth due to high price sensitivity

RECOVERY AND OPPORTUNITIES

A return to travel and tourism boosts sales of baby and child-specific sun care
Premium products focus on natural ingredients, driving growth over the longer term
Falling birth rates challenge the baby and child-specific products landscape

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Switzerland

KEY DATA FINDINGS

2020 IMPACT

The rising interest in health and hygiene boosts sales of bath and shower products
Consumers de-stress during COVID-19, boosting sales of bath additives
Beiersdorf continues to lead, however, competition from private label dampens sales

RECOVERY AND OPPORTUNITIES

Growth struggles in 2021, before registering positive sales across the coming years
Opportunity for private label to grow following the outbreak of COVID-19
Products with a natural positioning drive growth across the longer terms

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020 Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Store closures, working from home, and a focus on essential items dampens sales
Lip products decline due to consumers wearing masks, as nail products perform better
Players halt new launches as major brands lose share to cheaper options

RECOVERY AND OPPORTUNITIES

Growth returns as consumers return to the workplace and socialise more often
E-commerce innovations and online tools boost growth for online shopping
L’Oréal and Coty post a recovery, however, competition from private label remains high

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a decline in the landscape, as home seclusion reduces sales
Deodorant creams record a double-digit decline, as deodorant sprays remain popular
Unilever Schweiz leads, however, private label options challenge growth

RECOVERY AND OPPORTUNITIES

Sprays and roll-on deodorants drive sales as consumers return to socialising and exercising
Opportunity for e-commerce to grow, driven by convenience and appealing price-points
Demand for natural and organic products grows across the coming years

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2015-2020 Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 57 NBO Company Shares of Deodorants: % Value 2016-2020 Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020 Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales decline as socialising halts and consumers look to save costs
Lack of innovation and competition from electric alternatives, challenges sales
Procter & Gamble leads, increasing its share during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Low-level growth, as players focus on sensitive skin and calmer products
Procter & Gamble retains its ongoing lead, aided by frequent launches of new products
Depilatories will continue to face major threats to growth over the coming years

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2015-2020 Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 66 NBO Company Shares of Depilatories: % Value 2016-2020 Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and price sensitivity dampens growth for fragrances in 2020
E-commerce grows; however, a lack of consumer testing limits sales
Chanel and Christian Dior increase their share, as L'Oréal Suisse SA and Coty Inc, decline

RECOVERY AND OPPORTUNITIES

Recovery begins in 2021 as consumers return to socialising more often
Department stores and beauty specialists recover as consumers appreciate in-person services
Cross-border shopping and low-level innovation challenges sales over the forecast period

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2015-2020 Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 72 NBO Company Shares of Fragrances: % Value 2016-2020 Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Colourants record heightened growth as styling gels decline due to home seclusion
Private label offerings benefit as consumers become increasingly price sensitive
L'Oréal Suisse leads hair care, however, share is lost to private label options

RECOVERY AND OPPORTUNITIES

Socialising and the return to workplaces boosts sales for hair care
Natural products gain ground as consumers demand clean ingredients
Players focus on their digital presence, boosting share for e-commerce

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2015-2020 Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 81 NBO Company Shares of Hair Care: % Value 2016-2020 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 84 LBN Brand Shares of Colourants: % Value 2017-2020 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Home seclusions and the increasing trend for beards leads to negative sales in 2020
Men’s fragrances take the deepest decline as COVID-19 regulations impact product sampling
Procter & Gamble leads men’s grooming; however, the beard trend stifles sales

RECOVERY AND OPPORTUNITIES

Price sensitivity and the growing facial hair trend dampens growth
Changes to the retail landscape as e-commerce and subscription services increase
Social media continues to play an important role in marketing strategies

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2015-2020 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Mouthwashes/dental rinses record an uplift in growth, encouraged by the health pandemic
Whiteners and mouth fresheners record declines as consumers view them as unessential during COVID-19
Colgate-Palmolive maintains its lead, as private label performs well

RECOVERY AND OPPORTUNITIES

Recovery begins in 2021, as consumers socialise and return to the workplace
E-commerce grows, driving sales in oral care across the forecast period
Natural products shape the innovative landscape over the coming years

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2015-2020 Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 102 Sales of Toothbrushes by Category: Value 2015-2020 Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 105 NBO Company Shares of Oral Care: % Value 2016-2020 Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales decline as specialist stores close and price sensitivity increases in 2020
Hand care records one of the weakest declines as frequent hand washing boost sales
L’Oréal Suisse takes the top spot from Beiersdorf as value sales decline

RECOVERY AND OPPORTUNITIES

The ongoing trend of home skin care routines boosts growth and sales
Online sales rise as social media reviews, ease and convenience, drives sales
Growing demand for ethical and natural products across the coming years

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2015-2020 Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 115 NBO Company Shares of Skin Care: % Value 2016-2020 Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion, lack of travel and a decline in tourism sees sales falling in 2020
Self-tanning records the deepest decline, with consumers perceiving the product as unessential
Beiersdorf and L’Oréal Suisse lose share, as private label gains ground

RECOVERY AND OPPORTUNITIES

A return to socialising and travelling boosts sales of sun care products
Growing awareness surrounding the importance of sun protection boosts sales
Consumers reach for high SPF factors, however, competition from skin care grows

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2015-2020 Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 126 NBO Company Shares of Sun Care: % Value 2016-2020 Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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