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2025 Developments
In 2025, beauty and personal care in Switzerland grew steadily in a mature environment, supported by stable economic conditions and a population of 9 million. Growth was driven primarily by premiumisation, with consumers favouring high-performance, exclusive products over volume increases, aligning with Western European trends. Fragrances lead retail value, propelled by luxury and personalised offerings, while sun care achieves the highest growth due to rising awareness of skin health risks and demand for multifunctional, high-SPF products. Sustainability and longevity emerged as transformative forces, with innovation focusing on eco-friendly formulations, refillable packaging and science-backed anti-ageing solutions. Leading companies maintain leadership through strategic acquisitions and continuous innovation, addressing evolving consumer expectations for efficacy, environmental responsibility and personalised experiences. Retail channels reflect these dynamics, as health and beauty specialists thrive on exclusivity and expertise, while retail e-commerce accelerates by offering convenience and extensive product assortments. Success in this industry hinges on balancing premium innovation with affordability, sustainability commitments and digital engagement to appeal to a discerning, health-conscious consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Switzerland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Swiss Consumers Drive Premium Growth Amid Steady Economic Expansion and a Sustainability Focus
Chart 2 Yves Rocher Solid Shower Gel
Fragrances Lead through Premiumisation While Sun Care Drives Dynamic Growth
Chart 3 La Beauté Louis Vuitton
Science-Driven Formulations and Active Ingredients Shift Swiss Skin Care
Chart 4 Lancôme Absolue Longevity Soft Cream
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Swiss Consumers to Drive Growth through Premiumisation and Health Awareness
Brands to Adopt Sustainability and Innovation to Meet Evolving Consumer Demands
Competition and Innovation to Intensify with a Focus on Premium and Natural Offerings
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Their Positions through Innovation and Strategic Acquisitions
Merger and Acquisition Activity and Innovation Drive Portfolio Expansion and Sustainability Focus
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Lead with Exclusive Offerings and Expert Advice
Retail E-Commerce Grows by Enhancing Convenience and Assortment
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Switzerland
Key Data Insights
Skin Care Summary
High Prices and Niche Brands Drive Steady Growth and Innovation
Facial Care and Body Care Leads Growth with Anti-Ageing Innovation
Chart 20 Lancôme Absolue Longevity Soft Cream
Brands Focus on Sustainability Initiatives and Natural Ingredients
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Scientific Innovation and Demographic Shifts to Propel Sustained Category Growth
Facial Care to Dominate Value Sales While Body Care Continues to Grow
Sustainability and Technology Adoption to Reshape Product Innovation and Consumer Engagement
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Innovation and Marketing Investments
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Retain Leadership as E-Commerce Gains Traction
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Skin Care
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Skin Care
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Switzerland
Key Data Insights
Bath and Shower Summary
Steady Growth in Retail Value Reflects Resilient Consumer Demand and Economic Stability
Chart 36 Aldi’S Lacura Line
Bar Soap Leads Volume Growth While Intimate Hygiene Gains Retail Value Momentum
Chart 37 Yves Rocher Solid Shower Gel
Brands Embrace Sustainability and Clinical Positioning to Build Trust and Loyalty
Chart 38 Dr Barbara Sturm
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Consumers’ Growing Demand for Natural Products to Sustain Positive Growth Momentum
Natural Appeal and Intimate Hygiene Innovation to Reshape Product Dynamics
Brands to Leverage Sustainability and Clean Beauty to Build Trust Amid Price Pressures
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Positions through Innovation and Sustainability Focus
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Supermarkets Lead While E-Commerce Grows on Convenience and Promotions
Chart 46 Retail Channels 2020-2025
Chart 47 Economic Context for Bath and Shower
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bath and Shower
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025
Colour Cosmetics in Switzerland
Key Data Insights
Colour Cosmetics Summary
Swiss Consumers Drive Marginal Growth Amid Evolving Beauty Expression
Chart 54 Ruuby: Digital Beauty Concierge
Louis Vuitton’S Launch Highlights Premium Personal Identity Expression
Chart 55 La Beauté Louis Vuitton
Swiss Brands Leverage Sustainability for Consumer Trust and Engagement
Chart 56 Value Sales 2020-2030
Chart 57 Volume Sales 2020-2030
Chart 58 Value Sales by Category 2025
Younger Consumers to Drive Growth in Colour Cosmetics
Digital Marketing and Sustainability to Shape Consumer Engagement and Product Innovation
Chart 59 Forecast Value Sales 2020-2030
Chart 60 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Shifting Landscape Shares
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Beauty Specialists Lead Distribution as Key Premium Access
Chart 63 Retail Channels 2020-2025
Chart 64 Economic Context for Colour Cosmetics
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Colour Cosmetics
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Deodorants in Switzerland
Key Data Insights
Deodorants Summary
Swiss Consumers Drive Growth Amid Cautious Economic Expansion
Deodorant Innovation with a Skin-Friendly and Sustainable Focus Boost Sales
Chart 71 Weleda Sensitive Stick
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Swiss Consumers to Drive Steady Growth Amid Evolving Product Expectations
Deodorant Sprays to Maintain Dominance While Creams Lead Growth Momentum
Innovation and Competition to Shape Product Development and Pricing Dynamics
Chart 75 Forecast Value Sales 2020-2030
Chart 76 Forecast Value Sales by Category 2025-2030
Top Players Reinforce Leadership Amid Stable Concentration
Unilever’S Acquisition and Clean Beauty Innovations Drive Growth and Opportunity
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Supermarkets Maintain Lead through Convenience and Routine Shopping
Chart 79 Retail Channels 2020-2025
Chart 80 Economic Context for Deodorants
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Deodorants
Chart 84 Population 2020-2030
Chart 85 Consumer Expenditure 2020-2030
Chart 86 Population by Generation 2025
Depilatories in Switzerland
Key Data Insights
Depilatories Summary
Mature Environment Sees Marginal Growth Amid Steady Consumer Expenditure Rise
Women’S Razors and Blades Drive Growth as Convenience Dominates
New Innovation Exemplifies Convenience Trend Reshaping Consumer Choice
Chart 87 Venus Razor with Shower Hook
Chart 88 Value Sales 2020-2030
Chart 89 Volume Sales 2020-2030
Chart 90 Value Sales by Category 2025
Women’S Razors and Bleaches to Drive Steady Growth Amid Challenges
Consumers and Technology to Reshape Hair Removal Preferences and Demand
Chart 91 Forecast Value Sales 2020-2030
Chart 92 Forecast Value Sales by Category 2025-2030
Top Manufacturers Sustain Leadership Amid Slight Share Shifts
Chart 93 Company Shares 2025
Chart 94 Brand Shares 2025
Grocery Retailers Lead with Diverse Formats Catering to Consumer Needs
Retail E-Commerce Gains Momentum by Offering Niche Brands and Competitive Pricing
Chart 95 Retail Channels 2020-2025
Chart 96 Economic Context for Depilatories
Chart 97 Real Gdp Growth 2020-2030
Chart 98 Inflation 2020-2030
Chart 99 Consumer Context for Depilatories
Chart 100 Population 2020-2030
Chart 101 Consumer Expenditure 2020-2030
Chart 102 Population by Generation 2025
Fragrances in Switzerland
Key Data Insights
Fragrances Summary
Premiumisation and Rising Consumer Expenditure Underpin Fragrance Value Growth
Chart 103 Bvlgari Le Gemme Amunae
Premium Fragrances Lead Value Sales with Body Mists Gaining Dynamic Traction
Luxury Houses Embrace Diversity and Sustainability to Captivate Discerning Consumers
Chart 104 Acqua Allegoria Perle
Chart 105 Value Sales 2020-2030
Chart 106 Volume Sales 2020-2030
Chart 107 Value Sales by Category 2025
Premium Fragrances to Drive Growth as Consumer Spending Rises
Leading Brands to Embrace Sustainability and Natural Ingredients to Meet Consumer Ethics
Social Media Engagement to Boosts Niche Brands and Consumer Connection
Chart 108 Forecast Value Sales 2020-2030
Chart 109 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Leadership through Targeted Brand Revitalisation
L'oréal’S Acquisition of Kering Beauté Reshapes Premium Fragrances Landscape
Chart 110 Company Shares 2025
Chart 111 Brand Shares 2025
Beauty Specialists Lead Retail Sales with Department Stores Supporting Premium Access
Retail E-Commerce Expands with Convenience and Exclusivity, Attracting Discerning Consumers
Chart 112 Retail Channels 2020-2025
Chart 113 Economic Context for Fragrances
Chart 114 Real Gdp Growth 2020-2030
Chart 115 Inflation 2020-2030
Chart 116 Consumer Context for Fragrances
Chart 117 Population 2020-2030
Chart 118 Consumer Expenditure 2020-2030
Chart 119 Population by Generation 2025
Hair Care in Switzerland
Key Data Insights
Hair Care Summary
Steady Value Growth Driven by Expanding Routines and Health Focus among Swiss Consumers
Chart 120 Kerastase Genesis
Salon Professional Hair Care Gains Traction with Science-Backed Innovation and Premium Positioning
Inclusivity and Diversity Drive Hair Care Innovation
Chart 121 Garnier Fructis Méthode Boucle
Chart 122 Value Sales 2020-2030
Chart 123 Volume Sales 2020-2030
Chart 124 Value Sales by Category 2025
Premium Products and Multi-Step Routines to Drive Steady Growth and Differentiation
Innovative Ingredients and Targeted Solutions to Reshape Consumer Expectations and Product Offerings
Price Competition Challenges Loyalty as Premiumisation and Innovation to Create Opportunities
Chart 125 Forecast Value Sales 2020-2030
Chart 126 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Lead Amid Moderate Landscape Concentration Shifts
L’Oréal’S Acquisition of Color Wow Enhances Professional Hair Care Leadership
Chart 127 Company Shares 2025
Chart 128 Brand Shares 2025
Supermarkets and Specialists Maintain Leadership Amid Fierce Competition
Chart 129 Retail Channels 2020-2025
Chart 130 Economic Context for Hair Care
Chart 131 Real Gdp Growth 2020-2030
Chart 132 Inflation 2020-2030
Chart 133 Consumer Context for Hair Care
Chart 134 Population 2020-2030
Chart 135 Consumer Expenditure 2020-2030
Chart 136 Population by Generation 2025
Men's Grooming in Switzerland
Key Data Insights
Men's Grooming Summary
Steady Growth Amid Mature Consumer Demand Signals Market Stability
Men’S Fragrances Lead Growth as Toiletries Face Declining Sales
Brands Embrace Longevity and Clean Reimagined Trends to Enhance Product Appeal
Chart 137 Dove Men+Care Deodorants
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Swiss Men’S Grooming Sales to Grow Steadily with Premiumisation Driving Value
Premium Men’S Fragrances to Lead Growth as Skin Care Rises and Shaving Stabilises
Innovation and Sustainability Trends to Shape Future Product Development and Marketing
Chart 141 Forecast Value Sales 2020-2030
Chart 142 Forecast Value Sales by Category 2025-2030
Top Companies Reinforce Leadership through Innovation and Strategic Acquisition
Unilever’S Natural Products Acquisition and Innovation Trends Create Growth Avenues
Chart 143 Company Shares 2025
Chart 144 Brand Shares 2025
Supermarkets Maintain Leadership Driven by Convenience and Variety
Retail E-Commerce Grows Steadily, Appealing through Convenience and Anonymity
Chart 145 Retail Channels 2020-2025
Chart 146 Economic Context for Men's Grooming
Chart 147 Real Gdp Growth 2020-2030
Chart 148 Inflation 2020-2030
Chart 149 Consumer Context for Men's Grooming
Chart 150 Population 2020-2030
Chart 151 Consumer Expenditure 2020-2030
Chart 152 Population by Generation 2025
Oral Care in Switzerland
Key Data Insights
Oral Care Summary
Swiss Consumers Extend Oral Care Routines, Driving Value Growth
Consumers Prioritise Environmentally Friendly Products
Swiss Demand for Inclusive and Lifestyle-Driven Products Spurs Innovation
Chart 153 Curaprox Recycled Edition
Chart 154 Value Sales 2020-2030
Chart 155 Volume Sales 2020-2030
Chart 156 Value Sales by Category 2025
Swiss Consumers to Boost Oral Care Sales through Extended Hygiene Routines and Premiumisation
Toothpaste to Remain Dominant While Toothbrushes Lead Value Growth with Innovation
Sustainability and Natural Ingredients to Reshape Product Innovation and Consumer Preferences
Chart 157 Forecast Value Sales 2020-2030
Chart 158 Forecast Value Sales by Category 2025-2030
Top Players Reinforce Leadership Amid Evolving Share Dynamics
Chart 159 Company Shares 2025
Chart 160 Brand Shares 2025
Supermarkets Retain Leadership as Primary Channel Amid Evolving Retail Landscape
Retail E-Commerce Accelerates Growth with Convenience and Niche Brand Engagement
Chart 161 Retail Channels 2020-2025
Chart 162 Economic Context for Oral Care
Chart 163 Real Gdp Growth 2020-2030
Chart 164 Inflation 2020-2030
Chart 165 Consumer Context for Oral Care
Chart 166 Population 2020-2030
Chart 167 Consumer Expenditure 2020-2030
Chart 168 Population by Generation 2025
Sun Care in Switzerland
Key Data Insights
Sun Care Summary
Swiss Consumers Drive Growth with Demand for High Spf Protection
Chart 169 Neutrogena Ultra Sheer
Adult Sun Care Dominates with Strong Sales and Innovation Focus
Brands Leverage Clean and Sustainable Innovations to Meet Swiss Demand
Chart 170 Picture 22Avène Intense Protect Spf50+
Chart 171 Value Sales 2020-2030
Chart 172 Volume Sales 2020-2030
Chart 173 Value Sales by Category 2025
Swiss Parents and Adults to Drive Steady Growth with Differentiated Needs
Brands to Intensify Skin-Focused Innovation and Sustainability to Meet Consumer Expectations
Chart 174 Forecast Value Sales 2020-2030
Chart 175 Forecast Value Sales by Category 2025-2030
Top Manufacturers Strengthen Leadership Amid Growing Private Label Presence
Chart 176 Company Shares 2025
Chart 177 Brand Shares 2025
Health and Beauty Specialists Lead with Strong Offline Presence
Chart 178 Retail Channels 2020-2025
Chart 179 Economic Context for Sun Care
Chart 180 Real Gdp Growth 2020-2030
Chart 181 Inflation 2020-2030
Chart 182 Consumer Context for Sun Care
Chart 183 Population 2020-2030
Chart 184 Consumer Expenditure 2020-2030
Chart 185 Population by Generation 2025
Premium Beauty and Personal Care in Switzerland
Key Data Insights
Premium Beauty and Personal Care Summary
Swiss Consumers Increase Premium Beauty and Personal Care Spending Amid Steady Economic Growth
Premium Fragrances Lead with Dominant Sales Value and Brand Strength
Chart 186 Value Sales 2020-2030
Chart 187 Value Sales by Category 2025
Steady Economic Growth to Supports Premium Product Demand among Affluent Consumers
Premium Fragrances to Remain Dominant and Emerge as the Fastest Growing Category
Health Concerns and Holistic Beauty to Drive Innovation and Consumer Engagement
Chart 188 Forecast Value Sales 2020-2030
Chart 189 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Moderate Share Shifts
Chart 190 Company Shares 2025
Chart 191 Brand Shares 2025
Chart 192 Economic Context for Premium Beauty and Personal Care
Chart 193 Real Gdp Growth 2020-2030
Chart 194 Inflation 2020-2030
Chart 195 Consumer Context for Premium Beauty and Personal Care
Chart 196 Population 2020-2030
Chart 197 Consumer Expenditure 2020-2030
Chart 198 Population by Generation 2025
Mass Beauty and Personal Care in Switzerland
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth of Mass Beauty and Personal Care, Supported by Affordable Innovation
Chart 199 Nivea Cellular Epigenetics
Mass Hair Care Leads Sales While Sun Care and Baby and Child-Specific Products Show Dynamic Growth
Chart 200 Value Sales 2020-2030
Chart 201 Value Sales by Category 2025
Mass Beauty and Personal Care Poised for Steady Growth Amid Rising Consumer Spending
Mass Hair Care to Retain Largest Share While Sun Care Accelerates Fastest Growth
Innovation and Digital Marketing to Drive Quality Perception and Consumer Engagement
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Foothold Amid Moderate Concentration Increase
Chart 204 Company Shares 2025
Chart 205 Brand Shares 2025
Chart 206 Economic Context for Mass Beauty and Personal Care
Chart 207 Real Gdp Growth 2020-2030
Chart 208 Inflation 2020-2030
Chart 209 Consumer Context for Mass Beauty and Personal Care
Chart 210 Population 2020-2030
Chart 211 Consumer Expenditure 2020-2030
Chart 212 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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