Beauty and Personal Care in Tunisia

Beauty and Personal Care in Tunisia

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Tunisia

HEADLINES

PROSPECTS

Outlook for baby and child-specific products remains bright

Medicated baby and child-specific products set to record the best performance

Demand set to remain strongest among middle- and high-income consumers

COMPETITIVE LANDSCAPE

CMC maintains its lead thanks to enduring popularity of Johnson’s Baby brand

Arem Group records the biggest value share gain

Global brands continue to lead baby and child-specific products

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Tunisia

HEADLINES

PROSPECTS

Demand for products with skin health benefits set to increase strongly

Liquid soap is projected to be the most dynamic category

Brands expected to add value in response to growing threat from private label

COMPETITIVE LANDSCAPE

Henkel-Alki maintains its leading position

Top three players make value share gains

Multinationals continue to dominate the bath and shower category

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Tunisia

HEADLINES

PROSPECTS

Colour cosmetics benefits from growing financial independence of Tunisian women

Millennials are an increasingly important target group for colour cosmetics producers

Demand for products combining multiple benefits set to boom

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead with its Lella brand

Socopar and LIPP follow close behind category leader Cosmetica

Global brands continue to dominate colour cosmetics

CATEGORY DATA

Table 28 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Tunisia

HEADLINES

PROSPECTS

Deodorants projected to perform strongly over the forecast period

Launch of new added-value products expected

Demand for products with skin care benefits set to increase

COMPETITIVE LANDSCAPE

Henkel-Alki maintains its leading position

Arem Group is the most dynamic performer

Wide distribution and strong promotional support key to success of global brands

CATEGORY DATA

Table 37 Sales of Deodorants by Category: Value 2012-2017
Table 38 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 40 NBO Company Shares of Deodorants: % Value 2013-2017
Table 41 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 42 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Tunisia

HEADLINES

PROSPECTS

Women’s razors and blades expected to remain the most dynamic performer

Threat to depilatories from laser hair removal is mitigated by relatively high costs

Hair removers/bleaches will continue to dominate depilatories

COMPETITIVE LANDSCAPE

Laboratoires Nihel maintains its strong lead in depilatories

Domestic brands continue to dominate depilatories in Tunisia

Companies expected to focus on distribution and innovation over the forecast period

CATEGORY DATA

Table 45 Sales of Depilatories by Category: Value 2012-2017
Table 46 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Depilatories: % Value 2013-2017
Table 48 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 49 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Tunisia

HEADLINES

PROSPECTS

Fragrance sets/kits expected to perform well over the forecast period

Demand for unisex fragrances likely to remain low in Tunisia

Growing participation of women in the workforce bodes well for fragrances

COMPETITIVE LANDSCAPE

Puig Tunisie leads fragrances in 2017

Distribution a key area of difference between mass and premium fragrances

Strategic advertising campaigns are essential for success in fragrances

CATEGORY DATA

Table 51 Sales of Fragrances by Category: Value 2012-2017
Table 52 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Fragrances: % Value 2013-2017
Table 54 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 57 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Tunisia

HEADLINES

PROSPECTS

Natural hair care products expected to gain popularity over the forecast period

Independent small grocers set to remain the leading hair care distribution channel

Outlook for hair care in Tunisia remains favourable

COMPETITIVE LANDSCAPE

Henkel-Alki maintains its leading position in 2017

Mass brands continue to dominate hair care

Changing consumer demands set to fuel innovation in hair care

CATEGORY DATA

Table 59 Sales of Hair Care by Category: Value 2012-2017
Table 60 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 62 NBO Company Shares of Hair Care: % Value 2013-2017
Table 63 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Tunisia

HEADLINES

PROSPECTS

Rising urbanisation will help to sustain demand in mass beauty and personal care

Private label poses growing competitive threat to mass brands

Outlook for mass beauty and personal care remains favourable

COMPETITIVE LANDSCAPE

LIPP Distribution leads mass beauty and personal care in 2017

Domestic players outperform international manufacturers

CATEGORY DATA

Table 70 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 71 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 73 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Tunisia

HEADLINES

PROSPECTS

Men’s grooming benefits from rising image-consciousness among Tunisian men

Growing popularity of beards may hamper demand for certain product types

Outlook for men’s grooming remains broadly positive

COMPETITIVE LANDSCAPE

Groupe Bismuth maintains its leading position in 2017

Unilever continues to perform well in men’s grooming

TV and social media advertising set to gain importance as competition intensifies

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2012-2017
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 79 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 82 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 83 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Tunisia

HEADLINES

PROSPECTS

Tunisians gain appreciation for preventive health benefits of oral care products

Oral care set to benefit from improvements in distribution via modern channels

Public health education campaigns will continue to boost demand in oral care

COMPETITIVE LANDSCAPE

Unilever maintains its lead in oral care

Colgate-Palmolive continues to perform well in 2017

Oral care in Tunisia still mainly represented by mass brands

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2012-2017
Table 85 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 86 Sales of Toothbrushes by Category: Value 2012-2017
Table 87 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 89 NBO Company Shares of Oral Care: % Value 2013-2017
Table 90 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 91 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 93 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Tunisia

HEADLINES

PROSPECTS

Digital marketing activities will continue to generate interest in premium products

Millennials are a key target group for premium brands

Demand for more specialised premium products set to increase

COMPETITIVE LANDSCAPE

MAC Cosmetics maintains its leading position in 2017

LIPP Distribution registers strong growth in current value sales

Competition between premium brands continues to intensify

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Tunisia

HEADLINES

PROSPECTS

Innovation will continue to drive demand in skin care

Interest in natural and organic skin care products expected to increase

Anti-agers set to benefit from rising image-consciousness among Tunisian women

COMPETITIVE LANDSCAPE

Arem Group remains the top company in skin care in 2017

International brands continue to lead skin care in Tunisia

Manufacturers expected to focus on natural and chemical-free products

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Skin Care: % Value 2013-2017
Table 104 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 106 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Tunisia

HEADLINES

PROSPECTS

Sun care benefits from consistently high temperatures in Tunisia

Sun protection set to remain the dominant sun care category

Premium sun care products expect to perform well over the forecast period

COMPETITIVE LANDSCAPE

Arem Group remains the leading player in sun care

International brands dominate sun care in Tunisia

Innovation seen as essential for success in sun care

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2012-2017
Table 109 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 111 NBO Company Shares of Sun Care: % Value 2013-2017
Table 112 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 114 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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