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Beauty and Personal Care in Tunisia

June 2022
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Tunisia?
  • Which are the leading brands in Tunisia?
  • How are products distributed in Tunisia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in Tunisia

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Tunisia

KEY DATA FINDINGS

Sales benefit from the modernisation of society despite the low purchasing power
Importance of social media
No presence of private label in baby and child-specific products
Further growth with economic stability and rising demand
Tunisian brands in continuous development and should gain share going forward
E-commerce development, with more websites offering baby and child-specific products
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Tunisia

KEY DATA FINDINGS

Hand sanitiser declines in 2021 as the pandemic situation improves
Liquid soap is the new favourite, whilst intimate hygiene sees little demand
A wide range of products in body wash and shower gel with local players trying to compete with the international giants
Hand sanitiser set to continue its downward trajectory
Modern retailers expected to monopolise sales
Locally produced products to remain the leaders
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Tunisia

KEY DATA FINDINGS

A return to normal life and further growth for colour cosmetics in 2021
Instagram effect
An increasingly fragmented market in 2021
Further growth expected with social media and players driving demand over the forecast period
Tunisian brands in difficulty and will need to improve the quality of their products
E-commerce expansion
Table 28 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Tunisia

KEY DATA FINDINGS

Daily use of deodorants and #Use_your_deodorant_please support further category growth in 2021
Deodorant sticks under development
Henkel-Alki Tunisie retains its lead with Souplesse in 2021
Growth driven by health and hygiene awareness triggered by COVID-19, and climate change
Manufacturers will focus on adding value
Increasingly competitive market with international and local brands vying for share
Table 37 Sales of Deodorants by Category: Value 2016-2021
Table 38 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 40 NBO Company Shares of Deodorants: % Value 2017-2021
Table 41 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 42 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 44 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Tunisia

KEY DATA FINDINGS

COVID-19 impacts the potential of depilatories in 2021
Supermarkets leading distribution channel, offering ease of access and wide product range
Laboratoire Nihel remains the clear leader in 2021
New product innovations to support future growth
Price-sensitivity set to benefit sales of depilatories
Gillette and Bic battle for share
Table 45 Sales of Depilatories by Category: Value 2016-2021
Table 46 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 47 NBO Company Shares of Depilatories: % Value 2017-2021
Table 48 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 49 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Tunisia

KEY DATA FINDINGS

Ongoing impact of COVID-19 on fragrances in 2021
Black market increases in 2021
Puig Tunisie maintains its lead in fragrances in 2021
Premium products exclusively for upper-income consumers
Parallel market set to expand in a time of inflation
Local players endangered
Table 51 Sales of Fragrances by Category: Value 2016-2021
Table 52 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Fragrances: % Value 2017-2021
Table 54 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 57 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Tunisia

KEY DATA FINDINGS

Hair care benefits from increased focus on cleanliness, advertising and reopening of salons in 2021
Rising demand for conditioners driven by advertising and new products
Competition from imitation hair care and traditional alternatives
A developing market
A colourful future thanks to social media
Consumers increasingly concerned about the ingredients of their hair care products
Table 59 Sales of Hair Care by Category: Value 2016-2021
Table 60 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 62 NBO Company Shares of Hair Care: % Value 2017-2021
Table 63 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 67 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Tunisia

KEY DATA FINDINGS

Men’s grooming benefits from new product development and remains an attractive market to investors
Positive growth despite COVID-19
Gillette leads with a substantial base of loyal consumers
Rising demand with social media advertising increasingly important
Further shift to mass products
Greater demand for natural ingredients
Table 70 Sales of Men’s Grooming by Category: Value 2016-2021
Table 71 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Tunisia

KEY DATA FINDINGS

Little impact of COVID-19 on oral care in 2021
Mouth fresheners and whitening toothpaste increasingly demanded
Unilever Tunisie maintains its lead in 2021
A growing market with rising oral health awareness and positive demographic trends
Increasing product availability and diversity set to boost demand
New local players expected over the forecast period
Table 78 Sales of Oral Care by Category: Value 2016-2021
Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 80 Sales of Toothbrushes by Category: Value 2016-2021
Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 83 NBO Company Shares of Oral Care: % Value 2017-2021
Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Tunisia

KEY DATA FINDINGS

E-commerce develops skin care as more consumers have access to products
Only social media advertising seen in 2021
Interesting market for the expansion of local players
Health awareness, new products and e-commerce to drive future growth
Tunisian brands, offering increasingly attractive products, set to record share gain
New international brands should also increase their presence
Table 89 Sales of Skin Care by Category: Value 2016-2021
Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Skin Care: % Value 2017-2021
Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 94 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Tunisia

KEY DATA FINDINGS

Growth despite COVID-19 impact in 2021
Weekend movement restrictions limit further growth
Self-tanning: a market with potential
Sun care set to benefit from being an essential product and the return to normal life following COVID-19
Return of tourism to support future sales
Widening product range; however, Tunisian brands are expected to remain absent from sun care
Table 96 Sales of Sun Care by Category: Value 2016-2021
Table 97 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 99 NBO Company Shares of Sun Care: % Value 2017-2021
Table 100 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 102 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Tunisia

KEY DATA FINDINGS

An upper-income market
Modern grocery retailers promote the premium beauty care market
Digital marketing activities boost product awareness, brand reputation and sales
Social networks: the key to advertising
E-commerce expansion benefiting premium beauty care market
Direct selling expansion to include premium products
Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Tunisia

KEY DATA FINDINGS

Attractive market for local players
Skin care market: from premium to mass in 2021
Wide availability of mass beauty and personal care products
Declining purchasing power and rising inflation to benefit the mass market
Distribution development with the rapid growth of supermarkets, discounters and direct selling
Importance of social media
Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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