Beauty and Personal Care in Tunisia

Beauty and Personal Care in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products

Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings

Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Domestic production, the development of modern grocery retailing and consumers preference for affordable mass products boosts growth in 2019

In 2019, private label continues to develop, offering attractive quality-price-ratios that threaten other mass players

Henkel-Alki Tunisie leads the landscape in 2019, as domestic players benefit from low-price points, outperforming international competition

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing urbanisation, a rise of women in the workforce and a growing interest in specialised products and ingredients boosts growth in 2019

Digital marketing activities increase in 2019, as brands partner with bloggers and social media influencers to raise awareness and boost sales

Société Argania leads a fragmented competitive landscape in 2019, as chained beauty specialist retailers drive value sales for premium goods

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth is driven by increasing awareness of health, rising urbanisation and positive demographic trends in 2019

Medicated formats lead growth in 2019, however, lower-income consumers view many baby and child-specific products as unnecessary

Comptoir Maghrébin de Commerce continues to lead the competitive landscape in 2019, as international players account for the largest value sales

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, smuggled goods threaten value sales for bath and shower products as consumers are attracted to their affordable price points

Consumer appreciate bar soap for its multi-purpose uses, whereas liquid soap drives growth in 2019, benefiting from a growing presence in supermarkets

Multinational players lead in 2019, however, private label offerings are a growing threat as their quality-price-ratios improve

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, growth is driven by an increasing number of women becoming economically independent, partnered with the rise in modern grocery retailing

Eye liner/pencil records the highest growth in 2019, and products with multiple benefits become increasingly popular with consumers

Cosmetica International continues to lead colour cosmetics in 2019, as global offerings benefit from investments in advertising, innovation and distribution

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing awareness of personal hygiene supports growth in 2019, with sales being motivated by consumers who use deodorants as a replacement for fragrances

Mass deodorants leads sales in 2019, however, consumers are increasingly attracted to products that offer added-value, including vitamins and skin care

Henkel-Alki Tunisie retains its lead with Souplesse in 2019, however, the positions of powerful global brands make it hard for new products to enter

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Deodorants by Category: Value 2014-2019
Table 50 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 52 NBO Company Shares of Deodorants: % Value 2015-2019
Table 53 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 54 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 56 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Traditional methods such as sugaring threaten sales in 2019, however, lifestyle changes and the rising number of consumers who use supermarkets boosts growth

The increasing number of salons that offer professional hair removal services, hinders growth for depilatories in 2019

Local player Laboratoire Nihel leads in 2019, however, a lack of advertising stifles growth in the competitive landscape

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 57 Sales of Depilatories by Category: Value 2014-2019
Table 58 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Depilatories: % Value 2015-2019
Table 60 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 61 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher-income consumers support growth in 2019, with premium fragrances aligning to aspirational lifestyles

Mass fragrances boosts growth in 2019, as unisex options remain an unpopular choice in Tunisia

Puig Tunisie continues to lead fragrances in 2019, however, illicit trade impacts all competitors value sales

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 63 Sales of Fragrances by Category: Value 2014-2019
Table 64 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Fragrances: % Value 2015-2019
Table 66 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 69 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing awareness of health and hygiene drives growth in hair care in 2019, as the industry continues to be supported by a high-level of advertising

Traditional alternatives continue to represent a threat to growth in hair care in 2019

Henkel-Alki Tunisie leads in 2019, as direct sellers improve their performances

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 71 Sales of Hair Care by Category: Value 2014-2019
Table 72 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 74 NBO Company Shares of Hair Care: % Value 2015-2019
Table 75 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 79 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong marketing campaigns, growing urbanisation and heightened availability of products drives growth for men’s grooming in 2019

Men become increasingly interested in maintaining a good appearance in 2019, boosting sales of men’s grooming products

Gillette leads the landscape in 2019, as direct sellers continue to improve their range of men’s products to boost value growth

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Men’s Grooming by Category: Value 2014-2019
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 85 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 is driven by rising interest in oral hygiene, supported by The Ministry of Health, and the growing trend for tooth whitening

The wide range of products available in toothpaste and manual toothbrushes boosts sales, however, no new players entered the landscape in 2019

Unilever Tunisie leads oral care in 2019, where premium products are scarce, due to consumers reaching for basic oral care goods

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

Widening product variety and expanding retailers boosts growth in skin care in 2019

In 2019, the growing knowledge of skin care boosts sales of products with natural ingredients, encouraging innovation on the landscape

International players lead skin care in 2019, as many turn to social media platforms to interact with consumers, boosting brand reputation and sales

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Skin Care: % Value 2015-2019
Table 104 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 106 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Tunisia

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, consumer awareness of sun care products continues to grow, as they increasingly demand protection from the dangers of the sun

In 2019, international players lead sun care through established offerings, limiting the presence of local players on the landscape

Players collaborate with social media bloggers and influencers to boost growth and awareness of their offerings in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2014-2019
Table 109 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 111 NBO Company Shares of Sun Care: % Value 2015-2019
Table 112 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 114 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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