Beauty and Personal Care in Tunisia

Beauty and Personal Care in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Mass products continue to characterise beauty and personal care in 2020

Retail value growth largely due to average unit price increases in 2020

Some channel shifts evident during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

A strong recovery for mass beauty and personal care over the forecast period

Modern grocery retailing set to recover share

Social media to become more important as a marketing tool

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Wealthier consumers remain loyal to premium beauty and personal care during the pandemic

Premium skin care performs better than mass formats during the health crisis

Digital marketing activities increase in 2020

RECOVERY AND OPPORTUNITIES

Strong growth for premium beauty and personal care going forward

The tough economic situation will continue to limit the audience for premium formats

Premium users more likely to opt for e-commerce shopping going forward

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling increases volume sales of baby and child-specific products during the COVID-19 pandemic

Baby and child-specific products are largely the domain of wealthier urban parents

No presence of private label in baby and child-specific products

RECOVERY AND OPPORTUNITIES

Strong growth going forward

Wealthier parents will likely remain the key audience for baby and child-specific products

Nappy/diaper rash treatments to remain the preserve of wealthier parents

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Some early stockpiling supports growth of bath and shower during the COVID-19 pandemic

Some channel shifts witnessed during the health crisis

The renewed emphasis on hygiene drives sales of hand sanitisers/gels

RECOVERY AND OPPORTUNITIES

Strong growth for bath and shower over the forecast period

Players will likely focus on anti-bacterial properties

No demand for intimate hygiene in Tunisia

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Flat demand for colour cosmetics during the COVID-19 pandemic

Mass colour cosmetics remain the most popular

A shift of focus towards the eyes during the pandemic

RECOVERY AND OPPORTUNITIES

Strong growth for colour cosmetics going forward

Possible emergence of e-commerce

Counterfeits to remain an issue in colour cosmetics

CATEGORY DATA

Table 40 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Demand for deodorants increases during the COVID-19 pandemic in 2020

Strong channel shifts evident during the COVID-19 pandemic in 2020

RECOVERY AND OPPORTUNITIES

Strong growth for deodorants going forward

Average unit price increases will be limited to keeping track with inflation

Manufacturers will focus on adding value

CATEGORY DATA

Table 49 Sales of Deodorants by Category: Value 2015-2020
Table 50 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 52 NBO Company Shares of Deodorants: % Value 2016-2020
Table 53 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 54 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 56 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Tunisia

KEY DATA FINDINGS

2020 IMPACT

A slight increase in usage of depilatories during the COVID-19 pandemic

Growth is restricted by the lack of outdoor activities

Little change in the competitive landscape in 2020

RECOVERY AND OPPORTUNITIES

Strong growth for depilatories going forward

New product innovations will attract consumer attention

Supermarkets to recover its share

CATEGORY DATA

Table 57 Sales of Depilatories by Category: Value 2015-2020
Table 58 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Depilatories: % Value 2016-2020
Table 60 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 61 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Some stockpiling supports increased sales of fragrances early in the COVID-19 lockdown period

Stronger growth for mass formats

Puig Tunisie continues to lead fragrances in 2020, although illicit trade impacts all competitors’ value sales

RECOVERY AND OPPORTUNITIES

Strong growth for fragrances over the forecast period

Manufacturers will focus on innovation

Counterfeits to remain a problem

CATEGORY DATA

Table 63 Sales of Fragrances by Category: Value 2015-2020
Table 64 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 65 NBO Company Shares of Fragrances: % Value 2016-2020
Table 66 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 69 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Increase in demand for hair care during the COVID-19 pandemic

Perms, relaxants and styling agents benefit from the closures of hair salons

Consumers remain concerned about the ingredients of their hair care products

RECOVERY AND OPPORTUNITIES

Strong growth for hair care going forward

Competition from imitation hair is set to increase

Grocery retailers set to reclaim share

CATEGORY DATA

Table 71 Sales of Hair Care by Category: Value 2015-2020
Table 72 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 74 NBO Company Shares of Hair Care: % Value 2016-2020
Table 75 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 79 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Demand patterns for men’s grooming change during the COVID-19 pandemic in 2020

Strong marketing campaigns, growing urbanisation and heightened availability of products drive growth for men’s grooming

Gillette remains the leading brand in 2020

RECOVERY AND OPPORTUNITIES

Strong growth for men’s grooming going forward

Greater emphasis on natural ingredients

Stronger marketing and distribution to support growth

CATEGORY DATA

Table 82 Sales of Men’s Grooming by Category: Value 2015-2020
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Slight increase in demand for oral care during the COVID-19 pandemic

No major new entrants to oral care in 2020

Unilever Tunisie continues to lead oral care in 2020

RECOVERY AND OPPORTUNITIES

Strong growth for oral care going forward

Wider availability to contribute to growth

Ongoing promotions expected

CATEGORY DATA

Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Modest increase in demand for skin care in 2020

Natural products continue to become more popular

Wealthier Tunisians regard skin care as essential

RECOVERY AND OPPORTUNITIES

Strong growth for skin care going forward

General purpose body care to perform well

Premium products set to grow well

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Tunisia

KEY DATA FINDINGS

2020 IMPACT

A slight increase in demand for sun care in 2020

Growth limited by the absence of tourists

Players continue to collaborate with social media bloggers and influencers in 2020

RECOVERY AND OPPORTUNITIES

Strong growth for sun care going forward

Aftersun to underperform

The wide product range in sun care will support growth

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2015-2020
Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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