Beauty and Personal Care in Tunisia

Beauty and Personal Care in Tunisia

EXECUTIVE SUMMARY

Inflation sparks strong value growth in 2018

Affordable product offerings continue to gain ground

Henkel-Alki Tunisie continues to lead beauty and personal care

Health and beauty specialist retailers continues to lead distribution

A bright outlook for beauty and personal care

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Tunisia

HEADLINES

PROSPECTS

The outlook remains bright for baby and child-specific products

The best performance is seen by medicated formats

Demand continues to be supported by middle- and high-income consumers

COMPETITIVE LANDSCAPE

The exclusive distributor of Johnson’s Baby’s leads in 2018

International brands remain in the lead

Mass products dominate baby and child-specific products in Tunisia

CATEGORY DATA

Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Tunisia

HEADLINES

PROSPECTS

The rapid expansion of private label

Liquid soap is projected to see the best performance

Healthy growth is expected over the forecast period

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie maintains its lead in bath and shower

Multinational players continue to lead

Brands are expected to react to the private label competition

CATEGORY DATA

Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Tunisia

HEADLINES

PROSPECTS

Rising purchasing power amongst women supports growth

Demand for products with multiple benefits is set to increase

The informal market is expected to grow

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead colour cosmetics

Socopar ranks second

International brands lead colour cosmetics in Tunisia

CATEGORY DATA

Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Tunisia

HEADLINES

PROSPECTS

Healthy performance expected over the forecast period

Added-value products are set to increase

Mass deodorants outperform premium brands

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie leads deodorants

Strong promotional support is key to success

Increasing pressure on new entrants

CATEGORY DATA

Table 37 Sales of Deodorants by Category: Value 2013-2018
Table 38 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 40 NBO Company Shares of Deodorants: % Value 2014-2018
Table 41 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 42 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Tunisia

HEADLINES

PROSPECTS

The increasing number of salons will hinder sales over the forecast period

New product innovations

Traditional methods such as sugaring will continue to be used by many consumers

COMPETITIVE LANDSCAPE

Laboratoire Nihel continues to lead depilatories

The second player increases its sales

Depilatories suffers from a lack of marketing activities

CATEGORY DATA

Table 45 Sales of Depilatories by Category: Value 2013-2018
Table 46 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 47 NBO Company Shares of Depilatories: % Value 2014-2018
Table 48 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 49 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Tunisia

HEADLINES

PROSPECTS

Growth will be driven by higher-income consumers

Sales of unisex fragrances remain limited in Tunisia

Purchasing behaviour still differs according to gender

COMPETITIVE LANDSCAPE

Puig Tunisie continues to lead fragrances

Companies enhance their marketing campaigns to keep up with the competition

Illicit trade is likely to represent a threat to the expansion of fragrances

CATEGORY DATA

Table 51 Sales of Fragrances by Category: Value 2013-2018
Table 52 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Fragrances: % Value 2014-2018
Table 54 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 57 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Tunisia

HEADLINES

PROSPECTS

Healthier options within hair care

Hair care is expected to register steady value growth

Traditional alternatives may represent a threat to growth

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie remains the leader in hair care

Direct sellers record an improved performance

Hair care companies respond to demand

CATEGORY DATA

Table 59 Sales of Hair Care by Category: Value 2013-2018
Table 60 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 62 NBO Company Shares of Hair Care: % Value 2014-2018
Table 63 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 67 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Tunisia

HEADLINES

PROSPECTS

Mass beauty and personal care dominates in Tunisia

The development of private label products threatens other mass brands

Growth in mass and beauty personal care

COMPETITIVE LANDSCAPE

Three companies stand out in mass beauty and personal care

Henkel has strong distribution and runs frequent marketing activities

Domestic brands outperform international players

CATEGORY DATA

Table 70 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 71 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 73 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Tunisia

HEADLINES

PROSPECTS

Direct selling players will continue to improve men’s products

Looking good becomes increasingly important to Tunisian men

Several factors are behind the growth of men’s grooming

COMPETITIVE LANDSCAPE

Groupe Bismuth continues to lead men’s grooming

Players respond to changing demand

In-store promotions within hypermarkets and supermarkets

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2013-2018
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 79 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 80 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 81 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 82 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 83 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Tunisia

HEADLINES

PROSPECTS

The consumer preference for whiter teeth

The diverse product range drives sales of toothpaste and manual toothbrushes

The government will keep extending its oral hygiene programmes

COMPETITIVE LANDSCAPE

Unilever Tunisie maintains its lead in oral care

Independent small grocers will continue to lead the distribution of oral care products

Oral care is a mass category in Tunisia

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2013-2018
Table 85 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 86 Sales of Toothbrushes by Category: Value 2013-2018
Table 87 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 89 NBO Company Shares of Oral Care: % Value 2014-2018
Table 90 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 91 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 93 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Tunisia

HEADLINES

PROSPECTS

Digital marketing activities will continue to attract consumers

Healthy growth expected over the forecast period

Demand for specialised premium brands is set to increase

COMPETITIVE LANDSCAPE

MAC Cosmetics continues to perform well

Fierce competition amongst premium players

Premium brands are boosted by the popularity of beauty specialist retailers

CATEGORY DATA

Table 95 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 96 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 98 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 99 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 100 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Tunisia

HEADLINES

PROSPECTS

Changing lifestyles are expected to continue driving growth

The presence of natural ingredients and innovation will increase across skin care

The popularity of anti-agers is set to increase over the forecast period

COMPETITIVE LANDSCAPE

Société Districosm remains the leading company in skin care

Social media plays an important role in advertising skin care brands

International brands still lead

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2013-2018
Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Skin Care: % Value 2014-2018
Table 104 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 106 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Tunisia

HEADLINES

PROSPECTS

Consumer awareness of sun care products is relatively high

Growth in tourism will benefit sun care

Sun protection dominates; a smarter and more advanced offer is seen

COMPETITIVE LANDSCAPE

Société Argania leads sun care in Tunisia

International players lead sun care

Collaboration with social media influencers is used to keep up with the competition

CATEGORY DATA

Table 108 Sales of Sun Care by Category: Value 2013-2018
Table 109 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 111 NBO Company Shares of Sun Care: % Value 2014-2018
Table 112 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 114 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

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