Select Country Report
2025 Developments
Beauty and personal care in Malaysia delivered standout value growth of 4% in 2025, outpacing many regional peers, with retail sales reaching MYR16.6 billion. This performance was fuelled by an environment of robust innovation, a resilient macroeconomic backdrop, and rapid adoption of new formats and trends among digitally engaged, value-driven consumers. The attractiveness of this landscape is underscored by a broadening consumer base, particularly younger, tech-savvy shoppers, who are both highly responsive to social and digital platforms and increasingly motivated by efficacy, transparency, and affordability, enabling both mass and premium players to expand through science-led launches, exclusive brand experiences, and aggressive promotional strategies. Success in this evolving environment hinges on the ability of brands and retailers to combine rapid innovation, seamless omnichannel engagement, and sharp price positioning, while leveraging partnerships, influencer-led campaigns, and differentiated product propositions to capture share and foster loyalty as competition intensifies from both international leaders and an expanding array of Asia-origin entrants.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Malaysia
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Asian Beauty Trends and Localised Innovations Drive Robust Market Growth
Chart 2 Guardian Unveils High Number of Asia-Made Skin Care Products at Skinqi Event
Clean Beauty and Science-Led Products Boost Sales
Chart 3 Dove Launches Zero Deodorant in Malaysia
Social Commerce and Influencer Marketing Drive Beauty Sales in Malaysia
Chart 4 Tiktok Beauty Fest Officially Launches Locally in 2025
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Specialists to Leverage Mass Discounts to Sustain Value Growth
Ingredient-Led Skin Care and Hybrid Sun Care to Drive Sales
Chart 8 Analyst Insight for Beauty and Personal Care
Tiktok and Ingredient Innovation Set to Drive New Purchasing Behaviours
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Multinationals Maintain Lead through Scale and Targeted Innovation
Watsons and Guardian Leverage Private Label and Discounts to Capture Value-Driven Shoppers
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Beauty Specialists Capture Premium Brand Share as Department Stores Retreat
Online Flagship Stores and Payday Campaigns Fuel E-Commerce Gains
Chart 13 Retail Channels 2020-2025
Evolving Consumer Demands Shape New Product Development
Hybrid Formulations and Retail Technology Lead Recent Launches
Strategic Pricing and Omnichannel Integration Secure Future Growth
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Malaysia
Key Data Insights
Baby and Child-Specific Products Summary
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Parents Shift to Premium Gentle Solutions Drives Steady Value Gains
Baby Wipes Leads Spending as Parents Seek Convenience and Safety
Engaging a New Generation of Parents through Livestreaming and Interactive Retail
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Chart 25 Goongbe Korean Premium Derma Skin Care Line Enters Malaysia
Chart 26 Ily by Jeong Family Launched Locally through Wow Beauty
Younger Parents Set to Drive Digital Sales and Premium Product Demand
Balancing Cost and Convenience through Head-To-Toe Product Innovation
Chart 27 What's Next? for Baby and Child-Specific Products
E-Commerce and Gentle Formulations to Reshape Business Strategies
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Summit Narrows Gap as Johnson & Johnson’S Share Slides
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Supermarkets Attracts Parents with Broad Brand Selection and Convenience
Retail E-Commerce Gains Traction as Parents Seek Choice and Support
Chart 32 Retail Channels 2020-2025
Clean Formulations and Multifunctional Formats Drive Development
Textural Innovations and Versatile Cleansing Solutions Enter the Market
Strategic Reformulations and Agile Distribution Alter Market Dynamics
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bath and Shower in Malaysia
Key Data Insights
Bath and Shower Summary
Chart 40 Key Industry Trends for Bath and Shower
Bouquet Garni’S Sensory Launches Boost Holistic Wellbeing Demand
Body Wash Dominates as Bar Soap Declines Due to Changing Consumer Preferences
Lifebuoy Pivots to Skin Solutions as Gentle Formulations Surge
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Chart 44 Bath and Shower Sees High Number of Launches Featuring Holistic Wellbeing Ingredients
Chart 45 Surge in Gentle Formulations Prioritising Skin Health
Watsons and Guardian Set to Drive Value-Led Innovation as Cost Pressures Persist
Bar Soap to See Further Decline as Body Wash and Science-Led Ranges Surge
Chart 46 What's Next? for Bath and Shower
Ingredient-Led Launches and Refill Solutions Reshape Consumer Loyalty
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Unilever Expands Lifebuoy and Vaseline to Reinforce Leadership
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Beauty Specialists Drive Multi-Brand Expansion and Spike in Distribution
Watsons Leverages Exclusive Discounts to Capture Online Demand
Chart 51 Retail Channels 2020-2025
Targeted Formulations and Active Ingredients Shape New Development
Private Label and Specialist Brands Introduce Advanced Body Care
Strategic Portfolio Expansion Secures Market Leadership and Loyalty
Chart 52 Economic Context for Bath and Shower
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Bath and Shower
Chart 56 Population 2020-2030
Chart 57 Consumer Expenditure 2020-2030
Chart 58 Population by Generation 2025
Colour Cosmetics in Malaysia
Key Data Insights
Colour Cosmetics Summary
Chart 59 Key Industry Trends for Colour Cosmetics
Asian Brands Expand Presence, Driving Accessible Growth and Affordability
Hybrid Products Drive Premium Appeal
Wardah Leverages Ai to Reshape Shopping Experience
Chart 60 Value Sales 2020-2030
Chart 61 Volume Sales 2020-2030
Chart 62 Value Sales by Category 2025
Chart 63 Retailers Boost Presence of C-Beauty and K-Beauty Colour Cosmetics
Chart 64 Hybrid Colour Cosmetics Launched by Brands Like Haus Labs and Charlotte Tilburry
Chart 65 Wardah Introduces Personal Colour Expert Ai?Shopping Assistance Tool
Asian Brands to Drive Sustained Value Growth
Value-Driven Innovation in Hybrid Beauty
Chart 66 What's Next? for Colour Cosmetics
Social Media to Amplify Consumer Engagement
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Leading Multinational Manufacturers Face Shifting Market Shares Amid Rising Niche Competition
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Department Stores Lose Ground as Beauty Specialists Expand Standalone Presence
Ai-Driven Retail E-Commerce Rapidly Gains Share with Virtual Try-On Technologies
Chart 71 Retail Channels 2020-2025
The Shift Towards Experiential Digital Retail
Pioneering Virtual Try-On Tools and Social Activations
Strategic Differentiation and Value Creation
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Deodorants in Malaysia
Key Data Insights
Deodorants Summary
Chart 79 Key Industry Trends for Deodorants
Steady Growth in Retail Value Driven by Economic Resilience and Population Expansion
The Rise of Natural and Eco-Friendly Deodorants in the Malaysia
Social Commerce and Ai Accelerate Competition in Malaysian Deodorants
Chart 80 Value Sales 2020-2030
Chart 81 Volume Sales 2020-2030
Chart 82 Value Sales by Category 2025
Chart 83 Deodorant Brands Support Clean Reimagined with Natural Ingredients
Leading Brands to Drive Growth through Price Promotions and Consumer Value
Deodorant Sprays to Maintain Popularity Due to Convenience
Chart 84 What's Next? for Deodorants
Clean and Hybrid Function Products to Reshape Consumer Expectations and Innovation
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Consolidate Dominance through Innovation and Marketing
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Health and Personal Care Stores Lead Distribution, Supported by Modern Grocery Channels
Retail E-Commerce Accelerates Growth Driven by Exclusive Online Promotions
Chart 89 Retail Channels 2020-2025
The Rise of Skin Care-Infused Formulations
Breakthroughs in Multifunctional Applications
Strategic Positioning and Market Leadership
Chart 90 Economic Context for Deodorants
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Deodorants
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Depilatories in Malaysia
Key Data Insights
Depilatories Summary
Glowcode Leverages Skin Care Infusion to Drive Value-For-Money Innovation
Veet Responds to Natural Ingredient Demand with Upgraded Formula
Private Label and Salon Competition Reshape Brand Strategies and Consumer Loyalty
Chart 97 Value Sales 2020-2030
Chart 98 Volume Sales 2020-2030
Chart 99 Value Sales by Category 2025
Chart 100 Glowcode 4 in 1 Hair Removal Cream with Skin-Care Infusion Launches Locally
Waxing Salons Set to Drive Consumers to Professional Hair Removal
Women's Razors Set for Rapid Growth as Hair Removers Maintain Market Lead
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Reckitt Benckiser Extend Leadership with Innovation
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Health and Beauty Specialists Dominate Distribution
Tiktok Shop and E-Commerce Accelerate Sales Growth of Depilatories
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Depilatories
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Depilatories
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Fragrances in Malaysia
Key Data Insights
Fragrances Summary
Chart 113 Key Industry Trends for Fragrances
Local Brands Leverage Food-Inspired Scents to Drive Consumer Engagement
Chart 114 Food-Inspired Fragrances Unveiled in the Fragrance of Asia Event
Sustainability Drives Fragrance Purchases among Younger Malaysians
Chart 115 The Apothecary Offers Artisanal Solid Cologne Sticks
Digital-First Brands Reshape Buying Behaviour
Chart 116 Fragrance Festival Malaysia 2025 Provides Interactive Space for Niche Fragrance Players
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Niche Perfume Makers Set to Draw Price-Conscious Shoppers From Premium Lines
The Rise of Unique, Food-Inspired Local Scents
Chart 119 Analyst Insight for Fragrances
Surging Demand for Long-Lasting Arabic and Amber-Based Fragrances
Chart 120 Forecast Value Sales 2020-2030
L’Oréal Boosts Its Lead with Refillable Launches and Diversified Brands
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Department Stores Lose Ground as Beauty Specialists Gain Share
E-Commerce Outpace Traditional Channels
Chart 123 Retail Channels 2020-2025
Shifting Consumer Preferences Shape New Product Development
Global Brands Respond with Sustainable and Potent Formats
Evolving Retail Channels Disrupt Traditional Market Shares
Chart 124 Economic Context for Fragrances
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Fragrances
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Hair Care in Malaysia
Key Data Insights
Hair Care Summary
Chart 131 Key Industry Trends for Hair Care
Steady Growth Driven by Premiumisation and Evolving Consumer Preferences
Salon Professional Hair Care Leads Value with Innovation and Targeted Solutions
Asian Botanical Brands Reshape Product Landscape
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Chart 135 Naturelab Tokyo Debuts in Malaysia with Natural and Clean Saisei and Kiseki Range
Chart 136 Major Brands Launch Longevity Hair Care Ranges in Malaysia
Chart 137 See Young Brings Chinese Botanical Hair Care to Malaysia via Partnership with Guardian
Asian Brands and Ingredient Innovation to Boost Product Appeal and Growth
Premium Salon Professional Offerings to Lead Value Growth through Targeted Efficacy
Chart 138 What's Next? for Hair Care
The Rise of Clean and Ethical Hair Care Solutions
Chart 139 Forecast Value Sales 2020-2030
Chart 140 Forecast Value Sales by Category 2025-2030
Unilever and L'oréal Reinforce Dominance through Extensive Distribution and Brand Strength
Deciem’S Retail Expansion and Targeted Launches Drive Emerging Growth Opportunities
Chart 141 Company Shares 2025
Chart 142 Brand Shares 2025
Grocery Retailers Lead with Broad Brand Availability and Consumer Convenience
Retail E-Commerce Accelerates Growth through Exclusive Promotions and Digital Engagement
Chart 143 Retail Channels 2020-2025
The Shift Towards Minimalist Formulations
Clinical Efficacy in Single-Brand Retail
Securing Loyalty through Accessible Distribution
Chart 144 Economic Context for Hair Care
Chart 145 Real Gdp Growth 2020-2030
Chart 146 Inflation 2020-2030
Chart 147 Consumer Context for Hair Care
Chart 148 Population 2020-2030
Chart 149 Consumer Expenditure 2020-2030
Chart 150 Population by Generation 2025
Men's Grooming in Malaysia
Key Data Insights
Men's Grooming Summary
Chart 151 Key Industry Trends for Men's Grooming
Asian Beauty Trends Drive Growth in Men's Grooming
Chart 152 K-Beauty Grafen Sea Salt Water Spray Promotes Lightweight Styling Formula
Lifestyle and Climate Factors Shape Men's Toiletries
Chart 153 Gatsby Aesthetic Range Unveiled in Malaysia
Men's Fragrances Exhibit Dynamic Growth Amid Premiumisation Trends
Chart 154 Value Sales 2020-2030
Chart 155 Volume Sales 2020-2030
Rising Consumer Spending and Population Growth to Drive Sustained Expansion
Men’S Toiletries to Dominate and Value, While Fragrances Will Lead Growth Momentum
Chart 156 Analyst Insight for Men's Grooming
Premiumisation and Innovation Set to Foster New Growth Avenues for Grooming Brands
Chart 157 Forecast Value Sales 2020-2030
Leading Manufacturers Maintain Positions Amid Moderate Concentration Shifts
Chart 158 Company Shares 2025
Chart 159 Brand Shares 2025
Offline Retail Channels Maintain Dominance in Men’S Grooming Distribution
Retail E-Commerce Accelerates Growth, Reshaping Shopping Preferences and Competition
Chart 160 Retail Channels 2020-2025
Evolving Consumer Priorities Fuel Sophisticated Formulations
Advanced Formats and Targeted Treatments Enter the Market
Strategic Differentiation Secures Long-Term Market Expansion
Chart 161 Economic Context for Men's Grooming
Chart 162 Real Gdp Growth 2020-2030
Chart 163 Inflation 2020-2030
Chart 164 Consumer Context for Men's Grooming
Chart 165 Population 2020-2030
Chart 166 Consumer Expenditure 2020-2030
Chart 167 Population by Generation 2025
Oral Care in Malaysia
Key Data Insights
Oral Care Summary
Chart 168 Key Industry Trends for Oral Care
Darlie Captures Demand for Expanded Oral Care Routines with Hybrid Innovation
New Brand Leverages Halal Credentials to Attract Young Malaysians
Sustainability and Clean Manufacturing Drive Consumer Choices
Chart 169 Value Sales 2020-2030
Chart 170 Volume Sales 2020-2030
Chart 171 Value Sales by Category 2025
Chart 172 Darlie Launches 2 in 1 Mouthwash and Toothpaste
Chart 173 New Halal Toothpaste Brand Launches in Malaysia
Halal-Certified Launches Set to Win over Environmentally-Conscious Shoppers
Innovation and Comprehensive Routines to Drive Oral Care Growth
Chart 174 What's Next? for Oral Care
Eco-Friendly Packaging to Reshape Product Strategies
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Drives Innovation to Defend Leadership
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Supermarkets Increase Reach as Oral Care Shoppers Seek Convenience
Shopee Drives E-Commerce Gains with Online-Only Oral Care Deals
Chart 179 Retail Channels 2020-2025
Aesthetic Enhancements and Advanced Formulations Shape New Development
Eco-Focused Strategies Redefine Packaging and Material Sourcing
Strategic Portfolio Diversification Secures Market Leadership
Chart 180 Economic Context for Oral Care
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Oral Care
Chart 184 Population 2020-2030
Chart 185 Consumer Expenditure 2020-2030
Chart 186 Population by Generation 2025
Skin Care in Malaysia
Key Data Insights
Skin Care Summary
Chart 187 Key Industry Trends for Skin Care
Clean Beauty and Science Drive Skin Care's Growth in Malaysia
Kiehl’S Skin Renewal Launch Captures Longevity-Focused Consumers as Facial Care Dominates
Guardian and Asian Brands Expand Access as Dermatologist-Led Solutions Gain Ground
Chart 188 Value Sales 2020-2030
Chart 189 Volume Sales 2020-2030
Chart 190 Value Sales by Category 2025
Chart 191 Nivea Derma Skin Clear Solution as Clean Reimagined Extension to Existing Product
Chart 192 Kiehl's Focuses on Skin Renewal
Chart 193 Guardian Launches Skinqi Event Featuring Asian-Made Skin Care
Asian Beauty Brands Set to Accelerate Affordable Solutions for Targeted Needs
Ingredients-Led Facial Care to Outpace All Other Formats in Demand
Chart 194 What's Next? for Skin Care
Evolving Marketing Strategies and Lifestyle Engagement in Malaysian Skin Care
Chart 195 Forecast Value Sales 2020-2030
Chart 196 Forecast Value Sales by Category 2025-2030
Procter & Gamble and L'oréal Sustain Leadership as Engagement and Innovation Drive Gains
Chart 197 Company Shares 2025
Chart 198 Brand Shares 2025
Guardian Leverages Asian Skin Care to Boost Specialist Leadership
Watsons and Tiktok Shop Drive E-Commerce Surge through Digital Engagement
Chart 199 Retail Channels 2020-2025
Shifting Consumer Priorities and Omnichannel Experiences
New Launches across Premium and Mass Tiers
Evolving Market Shares and Distribution Strategies
Chart 200 Economic Context for Skin Care
Chart 201 Real Gdp Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Skin Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Sun Care in Malaysia
Key Data Insights
Sun Care Summary
Chart 207 Key Industry Trends for Sun Care
Clean Formulations and Physical Sunscreen Drive Dynamic Growth in Sun Care
Chart 208 Sunplay Launches First Physical Tone up Sunscreen in Malaysia
Hybrid Formulations Merge Sun Protection with Skin Care Benefits
Chart 209 Kiehl's Unveils Better Screen Uv Serum with Hybrid Skin Care
Retailers Expand Asian Sun Care Brands to Meet Shifting Consumer Needs
Chart 210 Debut of Skintific All Day Protect Tinted Serum
Hybrid Sunscreen Launches Set to Redefine Value and Growth Expectations
Chart 211 Analyst Insight for Sun Care
Asian Brand Influence and Digital Channels to Accelerate Hybrid Innovation
Kao Strengthens Lead as Localisation and Asian Brands Drive Shifts
Watsons and Guardian Drive Gains for Health and Personal Care Stores
Tiktok Shop Fuels E-Commerce Growth as Local Brands Expand Reach
Evolving Consumer Demands Dictate Advanced Formulations
Players Introduce Climate-Adaptive and Barrier-Strengthening Solutions
Digital Discovery and Premiumisation Reshape Market Dynamics
Chart 212 Economic Context for Sun Care
Chart 213 Real Gdp Growth 2020-2030
Chart 214 Inflation 2020-2030
Chart 215 Consumer Context for Sun Care
Chart 216 Population 2020-2030
Chart 217 Population by Generation 2025
Premium Beauty and Personal Care in Malaysia
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 218 Key Industry Trends for Premium Beauty and Personal Care
Premium Beauty Growth Persists in Malaysia Despite Rising Economic Caution
Ingredient Innovation and Dermatological Trends Propel Premium Skin Care
The Rise of Multifunctional Hybrid Products in Premium Beauty
Chart 219 Kiehl's Launches New Better Screen Uv Serum in Malaysia as Latest Hybrid Sun Care
Chart 220 Value Sales 2020-2030
Strong Growth Projected for Malaysian Premium Beauty Driven by Innovation and Economic Stability
Premium Skin Care to Sustain Leadership as Hybridisation Shapes Demand
Chart 221 Analyst Insight for Premium Beauty and Personal Care
Experiential Marketing and Retail Expansion to Drive Growth in Colour Cosmetics and Fragrances
Chart 222 Forecast Value Sales 2020-2030
L’Oréal Leverages Multi-Brand Strategy to Reinforce Leadership
Chart 223 Company Shares 2025
Chart 224 Brand Shares 2025
The Shift Towards Targeted Efficacy
Immersive Retail Experiences and Specialised Formulations
Sustained Premium Growth through Experiential Marketing
Chart 225 Economic Context for Premium Beauty and Personal Care
Chart 226 Real Gdp Growth 2020-2030
Chart 227 Inflation 2020-2030
Chart 228 Consumer Context for Premium Beauty and Personal Care
Chart 229 Population 2020-2030
Chart 230 Consumer Expenditure 2020-2030
Chart 231 Population by Generation 2025
Mass Beauty and Personal Care in Malaysia
Key Data Insights
Mass Beauty and Personal Care Summary
Chart 232 Key Industry Trends for Mass Beauty and Personal Care
Thco Draws Young Consumers with C-Beauty and K-Beauty Expansion
Chart 233 Giant C-Beauty Multibrand Retailer Thco Opens in Malaysia
Skin Care Leads Mass Beauty Sales While Affordable Colour Cosmetics Help Drive Growth
Deep Discounts and Efficacy-Led Innovation Fuel Brand Loyalty Shifts
Chart 234 Value Sales 2020-2030
Cost-Consciousness and Value-Seeking Behaviour to Drive Robust Growth in Mass Beauty
Ingredient-Led Innovation in Skin Care to Sustain Leadership Position
Chart 235 Analyst Insight for Mass Beauty and Personal Care
Hybrid and Ingredient-Focused Launches Will Protect Value as Trading Down Persists
Chart 236 Forecast Value Sales 2020-2030
Unilever Maintains Leadership as Private Label Expands Reach
Chart 237 Company Shares 2025
Chart 238 Brand Shares 2025
Ingredient-Led Formulations and Private Label Expansion Shape New Development
Major Retailers and Global Giants Introduce Targeted Product Lines
Aggressive Promotional Strategies and Intensified Competition Redefine Brand Loyalty
Chart 239 Economic Context for Mass Beauty and Personal Care
Chart 240 Real Gdp Growth 2020-2030
Chart 241 Inflation 2020-2030
Chart 242 Consumer Context for Mass Beauty and Personal Care
Chart 243 Population 2020-2030
Chart 244 Consumer Expenditure 2020-2030
Chart 245 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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