The challenging economic climate created by Oman’s efforts to reduce its dependence on oil was further exacerbated by the pandemic in 2020 and the government’s response to curtail its spread. As a result, many categories were negatively impacted in 2020 and witnessed declining demand.
In 2021, categories that were negatively impacted by the COVID-19 pandemic in 2020 have performed better and have begun to recover. Categories such as oral care, bath and shower, and skin care have continued to be integral parts of self-care and grooming, which boosts the demand for such products.
There is a significant contrast between the beauty and personal care regimens of men and women in Oman. Barbers have an extensive presence in the country, and male grooming is often conducted in public.
After what is expected to be a rebound in 2021 due to the easing of COVD-19-related restrictions, oil and natural gas production will help increase GDP. Moreover, investment will be boosted by the government's structural reforms.
Despite stockpiling in response to the COVID-19 pandemic in 2020 and 2021, there has been enough supply. This was largely supported by the ongoing shipments of products throughout the country, using Oman ´s three main ports Sohar, Duqm, and Salalah.
Over the forecast period, there is promise for beauty and personal care in Oman for two reasons. Firstly, there will be an increase in demand for premium products, largely from more affluent consumers.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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