Many categories were negatively impacted by the COVID-19 pandemic due to diminishing disposable incomes and ongoing lockdowns. However, in 2021 and 2022, the industry has recovered due to the easing of restrictions and consumers remitting to their pre pandemic routines.
In 2022, the categories that were negatively impacted by the COVID-19 pandemic in 2020 and 2021 continue to recover. This includes oral care, bath and shower, and skin care.
There is a significant contrast between the beauty and personal care regimens of men and women in Oman. Barbers have an extensive presence in the country, and male grooming is often conducted in public.
In August 2022, the Oman Vision 2040 was launched, which outlined plans for economic diversification away from oil. This will have an impact on retail and tourism, and hence, indirectly retail driven by tourists.
Despite investment in the road, port and air transport infrastructure, Oman’s transport infrastructure remained underdeveloped at the end of the review period. The development of retailing and distribution in rural areas continues to be constrained by poor roads, though limited ranges of basic products are available to rural consumers.
Over the forecast period, beauty and personal care in Oman is expected to experience further growth, driven by several factors. Firstly, the increase in the number of expat workers, along with the assumption of high oil prices and a growing economy, is anticipated to increase consumer spending power and demand for products.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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