Executive Summary

Jun 2019
Greater accessibility to Mainland Chinese tourists boosts beauty and personal care

Beauty and personal care performed well in 2018, in part due to the city’s wider accessibility to Mainland Chinese tourists via the Hong Kong-Zhuhai-Macau Bridge and the Hong Kong high-speed rail link to the mainland. Despite both only opening in the last quarter of 2018, the number of tourists to Hong Kong rose, with such tourists attracted to Hong Kong as a shopping destination for products such as colour cosmetics, skin care and fragrances, with prestige and premium beauty and personal care products recording particularly strong growth.

Growing demand for natural products and ingredients

There were several key trends in beauty and personal care in 2018. One was a move towards natural products especially in baby and child-specific products with parents eschewing products that contain chemicals and surfactants in adult hair care, skin care and toiletries and switching to milder products that are devoid of these ingredients for their children.

Global giants L’Oréal and Estée Lauder maintain lead in 2018

In addition to maintaining their leading positions in beauty and personal care in 2018, both L'Oréal and Estée Lauder achieved strong growth. Both have successfully leveraged on their massive popularity while also benefiting from recovery in the number of tourists from Mainland China.

Multitude of new launches characterise 2018

The beauty and personal care market in Hong Kong is characterised by frequent new product launches and 2018 was no exception. For instance, luxury fashion brands entered men’s grooming via new launches of make-up collections Boy de Chanel and Givenchy Mister, both of which are likely to generate demand over the forecast period as sales of men’s grooming are set to grow.

Beauty and personal care set to achieve positive forecast period growth

Beauty and personal care sales are expected to grow further, thanks to the Hong Kong-Zhuhai-Macau Bridge and Hong Kong high-speed rail link to the mainland, both of which opened in the last quarter of 2018 making travel to and from Hong Kong to Mainland China easier. To gear up to the increasing numbers of tourists, more hotels have opened in Hong Kong and in areas often less frequently visited to avoid overcrowding in the city.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Beauty and Personal Care in Hong Kong, China

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free (where applicable):

The Beauty and Personal Care in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Hong Kong, China

EXECUTIVE SUMMARY

Greater accessibility to Mainland Chinese tourists boosts beauty and personal care
Growing demand for natural products and ingredients
Global giants L’Oréal and Estée Lauder maintain lead in 2018
Multitude of new launches characterise 2018
Beauty and personal care set to achieve positive forecast period growth

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Hong Kong, China

HEADLINES

PROSPECTS

Increasing child population in Hong Kong and China stimulates demand
2-in-1 cleansing gels take baby and child-specific products by storm
Superfoods ingredients emerge as new trend in baby and child-specific skin care

COMPETITIVE LANDSCAPE

Johnson & Johnson suffers from strong competition
Up-and-coming brands perform well in online and new distribution channels
Parents place higher trust in European imports for safety reasons

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Hong Kong, China

HEADLINES

PROSPECTS

Body wash/shower gel leads sales with healthy growth expected
Drugstores/parapharmacies help boost sales of premium products
Popularity of refills grows

COMPETITIVE LANDSCAPE

Unilever and Reckitt Benckiser lead sales via premiumisation
International brands remain the most popular
Niche local brands adopt a variety of approaches to attract consumers

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Hong Kong, China

HEADLINES

PROSPECTS

Lip make-up contributes heavily towards growth in colour cosmetics
Luxury beauty brands leverage on Korean facial make-up trends
Make-up products no longer serve a single purpose

COMPETITIVE LANDSCAPE

L’Oréal retains unassailable lead in colour cosmetics
Estée Lauder triumphs via strong premium make-up competition
Consumers extend environmentally-friendly ethos to colour cosmetics

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 37 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Hong Kong, China

HEADLINES

PROSPECTS

Steady growth in deodorants due to increasing usage occasions
Consumers prefer deodorant sprays over other formats
Skin care infusion becomes the new trend in deodorants products

COMPETITIVE LANDSCAPE

Beiersdorf sustains leadership position
Unilever invests in promotion rather than new product development in 2018
Kao heats up competition by moving from skin care to deodorants

CATEGORY DATA

Table 41 Sales of Deodorants by Category: Value 2013-2018
Table 42 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 44 NBO Company Shares of Deodorants: % Value 2014-2018
Table 45 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Hong Kong, China

HEADLINES

PROSPECTS

Beauty salons and in-home hair removal devices erode demand for depilatories
Women’s razors and blades remains stable while hair removers/bleaches contracts
Preference for Japanese brands

COMPETITIVE LANDSCAPE

Poor performance of removal creams and bleaches stimulates a change in focus for Veet
Gillette and Schick brand lines characterise womens’ razors and blades
Premiumisation set to elevate this mass category

CATEGORY DATA

Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Hong Kong, China

HEADLINES

PROSPECTS

Premium fragrances soar thanks to their symbolic value and suitability for gifting
Flavour notes and scents become more important to local consumers
Wider offline and online distribution channels contribute to overall category growth

COMPETITIVE LANDSCAPE

Leadership position of traditional designer houses is challenged
Customers attracted to wide collections and unique fragrances of fragrance specialists
Slow moving performance of mass fragrances negatively affects category leader Body Shop

CATEGORY DATA

Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Hong Kong, China

HEADLINES

PROSPECTS

Strong performance of colourants
Further segmentation in conditioners and treatments
Environmental concerns push up demand for healthy protection against hair damage

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales, followed by L’Oréal
L’Oréal ranks second through its popular brands
Competition increases with new entrants from niche and non-hair care brands

CATEGORY DATA

Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Hong Kong, China

HEADLINES

PROSPECTS

Mass sales benefit from necessity status
Mass sales of face masks boosted by affordable prices for high-concentrate solutions
Innovation increasingly important in mass beauty and personal care

COMPETITIVE LANDSCAPE

Procter & Gamble, Johnson & Johnson and Unilever lead this highly fragmented category
Mass brands predominate in certain categories
Mass vs masstige

CATEGORY DATA

Table 78 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 79 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 81 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 82 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Oral Care in Hong Kong, China

HEADLINES

PROSPECTS

Natural Ingredients stimulate demand among Hong Kong customers
New types of power toothbrushes shift competition in dental floss
Sales of electric toothbrushes set to perform well

COMPETITIVE LANDSCAPE

Category leaders compete via product endorsements and time-limited promotions
Private label gains ground in economy segments
Denture care benefits from ageing population

CATEGORY DATA

Table 84 Sales of Oral Care by Category: Value 2013-2018
Table 85 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 86 Sales of Toothbrushes by Category: Value 2013-2018
Table 87 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 89 NBO Company Shares of Oral Care: % Value 2014-2018
Table 90 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 91 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 92 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 93 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 94 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 95 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 96 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Hong Kong, China

HEADLINES

PROSPECTS

Consumers seek quality beauty and personal care products
Improved transport links with Mainland China boost sales from incoming visitors
More “affordable” premium products attract a wider audience

COMPETITIVE LANDSCAPE

L’Oréal and Estée Lauder sales grow thanks to strong premium portfolios
Industry players increasingly communicate via social media
Personalisation and novel fragrances in demand

CATEGORY DATA

Table 97 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 98 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 100 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 101 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 102 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Hong Kong, China

HEADLINES

PROSPECTS

Sales recover following rebound in Mainland Chinese tourist inflows
Air pollution and daily stress boost high-concentrate solutions and natural care
Strong growth of mass face masks

COMPETITIVE LANDSCAPE

L’Oréal and Estée Lauder lead value sales
Smaller pack sizes are driven by factors other than travel
Glass continues to communicate premium positioning

CATEGORY DATA

Table 103 Sales of Skin Care by Category: Value 2013-2018
Table 104 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 109 NBO Company Shares of Skin Care: % Value 2014-2018
Table 110 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 111 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 112 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 116 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Hong Kong, China

HEADLINES

PROSPECTS

Rise in outdoor living boosts demand for sun protection
Sun care suffers competition from other beauty and personal care categories
Format, size and coverage remain key trends in 2018

COMPETITIVE LANDSCAPE

L'Oréal and Shiseido in close contention for top spot
Skin care players erode share from traditional sun care players
Innovation to remain key

CATEGORY DATA

Table 118 Sales of Sun Care by Category: Value 2013-2018
Table 119 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 120 NBO Company Shares of Sun Care: % Value 2014-2018
Table 121 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 123 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Colour Cosmetics in Hong Kong, China

HEADLINES

PROSPECTS

Lip make-up contributes heavily towards growth in colour cosmetics
Luxury beauty brands leverage on Korean facial make-up trends
Make-up products no longer serve a single purpose

COMPETITIVE LANDSCAPE

L’Oréal retains unassailable lead in colour cosmetics
Estée Lauder triumphs via strong premium make-up competition
Consumers extend environmentally-friendly ethos to colour cosmetics

CATEGORY DATA

Table 125 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 126 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 127 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 128 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 129 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 130 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 131 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 132 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 133 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 134 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 135 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Men's Grooming in Hong Kong, China

HEADLINES

PROSPECTS

Positive outlook for men’s grooming in Hong Kong
Strong growth in mass and premium men’s skin care
Poor performance of men’s post-shave acts as a drag on men’s shaving

COMPETITIVE LANDSCAPE

Procter & Gamble retains the lead in men’s grooming
Sunwa Marketing gains ground in men’s skin care and deodorants
International bands continue to characterise the category in 2018

CATEGORY DATA

Table 136 Sales of Men’s Grooming by Category: Value 2013-2018
Table 137 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 138 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 139 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 140 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 141 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 142 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 143 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 144 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023