Beauty and personal care performed well in 2018, in part due to the city’s wider accessibility to Mainland Chinese tourists via the Hong Kong-Zhuhai-Macau Bridge and the Hong Kong high-speed rail link to the mainland. Despite both only opening in the last quarter of 2018, the number of tourists to Hong Kong rose, with such tourists attracted to Hong Kong as a shopping destination for products such as colour cosmetics, skin care and fragrances, with prestige and premium beauty and personal care products recording particularly strong growth.
There were several key trends in beauty and personal care in 2018. One was a move towards natural products especially in baby and child-specific products with parents eschewing products that contain chemicals and surfactants in adult hair care, skin care and toiletries and switching to milder products that are devoid of these ingredients for their children.
In addition to maintaining their leading positions in beauty and personal care in 2018, both L'Oréal and Estée Lauder achieved strong growth. Both have successfully leveraged on their massive popularity while also benefiting from recovery in the number of tourists from Mainland China.
The beauty and personal care market in Hong Kong is characterised by frequent new product launches and 2018 was no exception. For instance, luxury fashion brands entered men’s grooming via new launches of make-up collections Boy de Chanel and Givenchy Mister, both of which are likely to generate demand over the forecast period as sales of men’s grooming are set to grow.
Beauty and personal care sales are expected to grow further, thanks to the Hong Kong-Zhuhai-Macau Bridge and Hong Kong high-speed rail link to the mainland, both of which opened in the last quarter of 2018 making travel to and from Hong Kong to Mainland China easier. To gear up to the increasing numbers of tourists, more hotels have opened in Hong Kong and in areas often less frequently visited to avoid overcrowding in the city.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.