Beauty and Personal Care in Hong Kong, China
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Hong Kong, China
Rising penetration of Japanese brands within baby and child-specific products
Local pharmacies emerge as new distribution channel
Social selling emerges as a powerful growth driver
Eczema remains leading concern for baby and child-specific skin care
Growth to be boosted by availability of international products
Exhibitions provide opportunities for brand growth and customer acquisition
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Hong Kong, China
Skin care-inspired ingredients drive growth in bath and shower
Demand for hand sanitisers shifts to smaller sizes and scented options as pandemic eases
Premiumisation in bath and shower driven by aromatherapy offerings
Foaming format of liquid soap is on the rise
Natural and clean bath and shower products expected to attract consumers’ attention
Table 21 Sales of Bath and Shower by Category: Value 2017-2022
Table 22 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 24 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 25 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 27 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Hong Kong, China
Navigating a challenging year amid the pandemic
“Skinimalism” within colour cosmetics is gaining momentum
Social media has a major influence on colour cosmetics in Hong Kong
Colour cosmetics poised for a significant resurgence with border reopening
The return of liquid lipstick
Colour cosmetics with skin care benefits continue to gain traction
Table 30 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 35 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 36 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 37 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Deodorants in Hong Kong, China
Deodorant sprays continues to drive value sales
Exercise habits help drive growth of deodorants in 2022
Fragrance emerges as one of the most significant need states in deodorants
Natural ingredient formulations expand into deodorants
Deodorant roll-ons gain attention due to convenience and portability, driven by increasing popularity of exercise and active lifestyles
Table 41 Sales of Deodorants by Category: Value 2017-2022
Table 42 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 44 NBO Company Shares of Deodorants: % Value 2018-2022
Table 45 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 47 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Hong Kong, China
Modest value sales growth for depilatories in 2022
Demand for women’s pre-shave remains sluggish
Depilatories expected to decline as salon services gain in popularity
Influx of Japanese products likely to gain share from existing players
Table 50 Sales of Depilatories by Category: Value 2017-2022
Table 51 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 53 NBO Company Shares of Depilatories: % Value 2018-2022
Table 54 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 55 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Hong Kong, China
Fragrances records robust performance, driven by premium segment
Brands ramp up marketing efforts to strengthen consumer awareness
Demand for fragrances with a wellness positioning continues to grow
Rising demand for natural and sustainable fragrances
Consumers seek fragrances that resonate with their values and lifestyles
Fragrance brands launch travel sets to meet the needs of consumers on the go
Table 57 Sales of Fragrances by Category: Value 2017-2022
Table 58 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Fragrances: % Value 2018-2022
Table 60 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 63 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Hong Kong, China
The skinification trend in local hair care
Players identify huge potential in hair loss treatments, as wider availability of products evident in local market
The rising interest in aromatherapy as pandemic boosts self-care rituals
Premiumisation will further drive hair care sales over the forecast period
Clean hair care using natural ingredients expected to gain further momentum
Colourants with treatment formulations help brands to differentiate in fragmented landscape
Table 65 Sales of Hair Care by Category: Value 2017-2022
Table 66 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 68 NBO Company Shares of Hair Care: % Value 2018-2022
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 70 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 71 LBN Brand Shares of Colourants: % Value 2019-2022
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 73 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 75 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Hong Kong, China
Men’s grooming driven by greater focus on health and wellness, and mobility outside of the home
Brands are expanding product offerings that target the male demographic
Men’s hair loss treatments experience surge in demand
Continuous growth driven by increasing demand for men's hair care, shaving, and deodorants
Barbershops expected to facilitate product discovery and drive sales growth
Education is the key to capturing local consumers
Table 78 Sales of Men’s Grooming by Category: Value 2017-2022
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 82 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Hong Kong, China
Enhanced oral care routines continue to drive value growth in 2022
Localisation through celebrity endorsements
The rise of the “lipstick effect” in oral care
Mouthwashes and whitening products offer growth potential, boosted by the lifting of mask mandates
Electric toothbrushes to further rise in popularity
Table 87 Sales of Oral Care by Category: Value 2017-2022
Table 88 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 89 Sales of Toothbrushes by Category: Value 2017-2022
Table 90 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 92 NBO Company Shares of Oral Care: % Value 2018-2022
Table 93 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 95 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 96 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 98 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Hong Kong, China
Consumers increasingly informed and aware of skin care ingredients
Pore control experiences surge in demand due to mask mandates in 2022
Beauty brands use celebrity endorsement to tap into different target audiences
The rise of clean beauty in skin care
Younger consumers with growing awareness of anti-agers as prevention
Sustainability will continue to strongly influence skin care in Hong Kong
Table 100 Sales of Skin Care by Category: Value 2017-2022
Table 101 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 102 NBO Company Shares of Skin Care: % Value 2018-2022
Table 103 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 105 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 109 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Hong Kong, China
Sun care experiences further decline in 2022
Increasing availability of multifunctional sun care products
Continuous consumer education needed to drive demand for sun care
Demand for convenient on-the-go formats expected to grow
Specialised sun care for targeted protection expected to gain in popularity
Table 111 Sales of Sun Care by Category: Value 2017-2022
Table 112 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 113 NBO Company Shares of Sun Care: % Value 2018-2022
Table 114 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 116 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Hong Kong, China
Consumers prioritise science-backed skin care solutions and become increasingly knowledgeable about ingredients
Expanding product portfolios to widen potential consumer reach
Brands embrace digital tools to engage with younger generations
Local consumers seek multifunctional products
Beauty tech and experiential retail are driving the seamless omnichannel experience
Travel spending is a major threat to local retailers
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Hong Kong, China
Further investment by retailers in private label driven by uncertain climate
New entrants add to the already fragmented landscape
Rise of local beauty brands
Competitiveness likely to intensify over the forecast period
Recovery hinges on the return of tourists from Mainland China
Demand for mass fragrances expected to remain sluggish
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027