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Learn moreJun 2019
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In 2018, beauty and personal care continues witnessing rising dynamism in the bulk of categories, further benefiting from economic recovery and restored consumer confidence. The local currency no longer faces the significant devaluation of previous years with unit prices witnessing little change over the year.
Beauty and personal care sales continue to be largely generated by economy brands at the end of the review period. Consumer spending power is not high enough for many consumers to afford such products without consideration of their prices.
In 2018, top positions in beauty and personal care in Ukraine continue being occupied by international giants such as L'Oréal Ukraine TOV, Procter & Gamble Ukraine TOV and Avon Cosmetics Ukraine DP. Multinational companies achieve this leading presence through a number of factors, including first-mover status, significant investment in new product development and regular advertising support of their brands as well as building efficient distribution.
Ukrainians are typically very open to innovations in beauty and personal care being tempted to try new products whether due to improved formulation or packaging design. In 2018, new product development continues, both from international players and local ones.
Over the forecast period, the performance of beauty and personal care will be much dependent on the speed of economic recovery in Ukraine. The latter will determine consumer disposable income levels and the respective spending power.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ukraine for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.