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Learn moreJul 2020
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The strong sales growth being seen in most categories is being underpinned by urbanisation and the youth of the population, although awareness is low among the rural majority. Consumers are more aware of international beauty and personal grooming trends, stimulating interest in a wider range of products and presenting growth opportunities.
Overall, the impact of COVID-19 on Cambodia’s economy is expected to have been serious, with income levels set to remain under severe pressure throughout 2020 as a result. Indeed, the pressure that the pandemic placed on the national economy led to its partial withdrawal from the EU-led EBA (Everything but Arms) trade development scheme, with Cambodia facing a projected 2.
As of mid-May, Cambodia had not imposed a COVID-19 lockdown, but had introduced some movement restrictions, which were still in effect at the time of writing. It closed its waterways on 13 March and then, a day later, introduced restrictions on travellers entering the country from Italy, Germany, the US, France, Spain and Iran.
Cambodia remains a developing country, and one in which society is influenced by international trends and advertising. For instance, smartphone ownership in the country is soaring amidst the rapidly growing popularity of the internet and social media.
Cambodian consumers’ beauty and personal care needs and tastes tend to vary according to their level of income and the areas in which they live. In urban areas, including Phnom Penh, consumers are much more likely to be willing and able to spend significant sums of money on beauty and personal care products.
The transportation of goods from one place to another has improved considerably in recent years due to significant investment in the development of Cambodia’s basic infrastructure. This includes notable roads connecting major towns and cities and rural areas.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Cambodia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Cambodia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Cambodia for free (where applicable):
The Beauty and Personal Care in Cambodia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.