In 2022, the COVID-19 pandemic is no longer causing disturbances to BPC and many categories are actually benefiting from the easing of restrictions that took place in 2021. However, the industry now faces a new set of challenges as global inflation and rising transportation costs are seeing prices rise across the categories.
In 2022, Cambodia’s economic activities continue to recover in most fields following the post COVID reopening of the economy in November 2021. In fact, the virus is no longer imminent due to the country’s strong herd immunity and high vaccination rates.
Cambodia remains a developing country, and one in which society is influenced by international trends and advertising. For instance, smartphone ownership in the country is soaring amidst the rapidly growing popularity of the internet and social media.
In 2022 overall, Cambodia's GDP growth will be much stronger than seen in 2021. According to the National Bank of Cambodia, Cambodia’s GDP growth will be at around 5%, which is then forecasted to increase to 7% in 2023.
The transportation of goods from one place to another has improved considerably in recent years due to significant investment in the development of Cambodia’s basic infrastructure. This includes notable roads connecting major towns and cities and rural areas.
According to trade interviews and market observations, demand for beauty and personal care products is increasing due to urbanisation, improvements to infrastructure, the expansion of the urban middle-class, long-term political stability and sustainable economic growth. With income levels for many Cambodians having increased to the point where discretionary spending becomes relevant, a wider range of impersonal care products are now affordable for substantial numbers of consumers.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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