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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Myanmar?
- Which are the leading brands in Myanmar?
- How are products distributed in Myanmar?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Myanmar
EXECUTIVE SUMMARY
Market Insight: COVID-19 Impact
Country Insight: COVID-19 Impact
Country Insight: Pre-COVID-19
Socioeconomic Trends
Logistics/Infrastructure
Chart 1 Beauty and Personal Care: Modern Grocery Retailer
Chart 2 Beauty and Personal Care: Mixed Retailer
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
Pre-COVID-19 Performance
2020 and Beyond
Chart 3 Baby and Child-Specific Products: Supermarket (a)
Chart 4 Baby and Child-Specific Products: Supermarket (b)
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
BATH AND SHOWER
Pre-COVID-19 Performance
2020 and Beyond
Chart 5 Bath and Shower: Supermarket (a)
Chart 6 Bath and Shower: Supermarket (b)
Category Data
Table 18 Sales of Bath and Shower by Category: Value 2014-2019
Table 19 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 21 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 22 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
DEODORANTS
Pre-COVID-19 Performance
2020 and Beyond
Chart 7 Deodorants: Supermarket (a)
Chart 8 Deodorants: Supermarket (b)
Category Data
Table 24 Sales of Deodorants by Category: Value 2014-2019
Table 25 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Deodorants: % Value 2015-2019
Table 27 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 28 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 29 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
HAIR CARE
Pre-COVID-19 Performance
2020 and Beyond
Chart 9 Hair Care: Supermarket (a)
Chart 10 Hair Care: Supermarket (b)
Category Data
Table 30 Sales of Hair Care by Category: Value 2014-2019
Table 31 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Hair Care: % Value 2015-2019
Table 33 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 34 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
DEPILATORIES
Pre-COVID-19 Performance
2020 and Beyond
Category Data
Table 36 Sales of Depilatories by Category: Value 2014-2019
Table 37 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Depilatories: % Value 2015-2019
Table 39 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 40 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 41 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
ORAL CARE
Pre-COVID-19 Performance
2020 and Beyond
Chart 11 Oral Care: Supermarket (a)
Chart 12 Oral Care: Supermarket (b)
Category Data
Table 42 Sales of Oral Care by Category: Value 2014-2019
Table 43 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Oral Care: % Value 2015-2019
Table 45 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 46 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 47 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
MEN’S GROOMING
Pre-COVID-19 Performance
2020 and Beyond
Chart 13 Men’s Grooming: Supermarket (a)
Chart 14 Men’s Grooming: Supermarket (b)
Category Data
Table 48 Sales of Men’s Grooming by Category: Value 2014-2019
Table 49 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 52 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 53 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
COLOUR COSMETICS
Pre-COVID-19 Performance
2020 and Beyond
Chart 15 Colour Cosmetics: Supermarket (a)
Chart 16 Colour Cosmetics: Supermarket (b)
Category Data
Table 54 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 58 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 59 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
FRAGRANCES
Pre-COVID-19 Performance
2020 and Beyond
Chart 17 Fragrances: Supermarket (a)
Chart 18 Fragrances: Supermarket (b)
Category Data
Table 60 Sales of Fragrances by Category: Value 2014-2019
Table 61 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Fragrances: % Value 2015-2019
Table 63 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 64 LBN Brand Shares of Premium Fragrances: % Value 2016-2019
Table 65 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
SKIN CARE
Pre-COVID-19 Performance
2020 and Beyond
Chart 19 Skin Care: Supermarket (a)
Chart 20 Skin Care: Supermarket (b)
Category Data
Table 67 Sales of Skin Care by Category: Value 2014-2019
Table 68 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Skin Care: % Value 2015-2019
Table 70 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 71 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 72 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
SUN CARE
Pre-COVID-19 Performance
2020 and Beyond
Chart 21 Sun Care: Supermarket (a)
Chart 22 Sun Care: Supermarket (b)
Category Data
Table 73 Sales of Sun Care by Category: Value 2014-2019
Table 74 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Sun Care: % Value 2015-2019
Table 76 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 77 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 78 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024