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2025 Developments
Beauty and personal care in Myanmar outperformed regional growth in 2025 with retail value rising despite severe inflation and currency depreciation, illustrating remarkable resilience under economic strain. The market’s attractiveness stems from pragmatic consumer behaviour that favours mid-range and affordable products over premium imports, driven by inflation rates and a stabilising population. Local and regional brands capitalise on these shifts through innovation in product formats and natural ingredients, while digital trust-building tools such as QR-code verification and social commerce become critical in navigating a fragmented landscape dominated by unregulated imports. The dual dynamic of hair care leading in value and colour cosmetics accelerating growth under Asian influence highlights evolving consumer preferences towards multifunctional, science-backed, and culturally resonant offerings. Brands succeeding in Myanmar prioritise affordability, product efficacy, transparency, and robust multi-channel distribution, especially leveraging social commerce and regional retail expansion to foster loyalty amid persistent supply challenges and consumer price sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Myanmar?
- Which are the leading brands in Myanmar?
- How are products distributed in Myanmar?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Myanmar
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Pragmatic Spending Supports Value Expansion Amid Economic Strain
Localisation and Asian Influence Shapes Performance
Chart 2 South Korean Brand Tirtir's Skin Care Products
Budget-Focused Innovation and Clean Product Safety Reshape Consumer Loyalty and Brand Strategies
Chart 3 Goongbe: Clean Moisture Cream for Infants
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Value-Focused Growth Likely to Persist as Consumers Prioritise Safety and Affordability
Hair Care to Anchor Expansion While Colour Cosmetics Accelerate Asian Influence
Trust-Based Digital Engagement and Accessible Innovation to Shape Competitive Positioning
Chart 7 Analyst Insight for Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Inflation and Supply Challenges to Sustain Dominance
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Lead Offline Retail Distribution
Social Commerce and Digital Trust Reshape Retail Dynamics for Mid to Premium Brands
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Myanmar
Key Data Insights
Baby and Child-Specific Products Summary
Affordability-Led Strategies Sustain Growth under Inflation Pressure
Essential Formats Drive Growth as Accessible Premiumisation Gains Traction
Safety and Value Redefine Product Development and Brand Positioning
Chart 20 Goongbe: Clean Moisture Cream for Infants
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Affordability Expected to Reshape Growth as Regional Brands Gain Traction
Baby Wipes Set to Lead Sales While Sun Care Posts Fastest Growth
Safety Positioning and Pack Innovation to Underpin Competitiveness
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Osotspa Consolidates Dominance Amid Share Stability
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Supermarkets Lead Retail Distribution as E-Commerce Remains Marginal
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Myanmar
Key Data Insights
Bath and Shower Summary
Affordability Drives Value Growth Amid Inflationary Pressure
Body Wash Accelerates Expansion through Innovation and Premium Positioning
Chart 36 Vaseline's Skin Expert Plus for Skin Barrier
Smaller Pack Sizes Expand Access among Price-Sensitive Consumers
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Smaller Pack Formats Set to Sustain Growth under Continued Cost Pressure
Bar Soaps Expected to Dominate While Body Wash Posts Fastest Growth
Import Restrictions Poised to Reshape Competition
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Top Manufacturers Consolidate Leading Positions Amid Moderate Market Concentration
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Hypermarkets Sustain Leadership through Accessibility and One-Stop Shopping
Retail E-Commerce Grows Steadily as a Premium Channel
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Myanmar
Key Data Insights
Colour Cosmetics Summary
Affordable Brands Drive Growth Amid Constrained Spending
Multifunctional Formats Support Value-Driven Purchasing
Chart 52 Baby Bright's Lip Primer
Hybrid Formulations Gain Traction through Affordability and Functionality
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Consumers Expected to Prioritise Affordability and Multifunctionality
Lip Products Anticipated to Drive Value Expansion
Brands to Focus on Sachets and Hybrid Innovation
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Local Manufacturers Leverage Affordability and Supply Chain Agility to Dominate Share
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Health and Beauty Specialists Lead Sales by Offering Expert Advice and Confidence
Retail E-Commerce Accelerates Growth through Social Media and Niche Offerings
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Myanmar
Key Data Insights
Deodorants Summary
Affordability Pressures Accelerate Shift Towards Local Brands
Roll-Ons Lead as Demand Shifts Towards Enhanced Functionality
Local Brands Compete through Affordable, Benefit-Led Innovation
Chart 68 Herballines' Pro Guard Peppermint Deodorant
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Local Players Expected to Reshape Competitive Structure
Deodorant Roll-Ons Set to Solidify Lead through Skin Care Innovation
Price Sensitivity and Product Enhancement to Define Strategy
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Nivea’S Dominance Weakens as Affordable Local Players Drive Fragmentation
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Health and Beauty Specialists Lead Distribution as Hypermarkets Support Scale Purchasing
Limited E-Commerce Adoption Keeps Traditional Retail Dominant Amid Infrastructure Challenges
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in Myanmar
Key Data Insights
Depilatories Summary
Inflation and Currency Pressure Reshape Purchasing Behaviour and Brand Choice
Hair Removal Formats Expand Access While Durability Supports Razor Growth
Skin-Focused and Affordable Solutions Reshape Product Positioning
Chart 84 Fem Fair & Soft Targets Budget-Conscious Consumers
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Indian and Thai Players Set to Drive Growth through Affordability and Herbal Positioning
Hair Removers and Bleaches Expected to Retain Lead as Razors Accelerate through Premium Appeal
Natural Formulations and Simplified Solutions to Reshape Competitive Positioning
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Procter & Gamble Maintains Dominance Despite Presence of Smaller Players
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Hypermarkets and Small Local Grocers Lead as Accessibility Remains Critical
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in Myanmar
Key Data Insights
Fragrances Summary
Inflation Drives Trading Down and Accelerates Value-Seeking Behaviour
Affordable Dupes Sustain Leadership of Mass Fragrances
Chart 100 Myst Cements Leadership in Mass Fragrance Shift
Lifestyle Positioning and Sustainability Reshape Premium Fragrances
Chart 101 Value Sales 2020-2030
Chart 102 Volume Sales 2020-2030
Chart 103 Value Sales by Category 2025
Resilient Demand Set to Sustain Value Growth Despite Economic Pressure
Mass-Led Demand Expected to Expand with Incremental Premiumisation via Decants
Alternative Formats and Value-Focused Propositions to Reshape Purchasing Models
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Leading Players Adjust Shares Amid Inflation-Driven Consumer Shifts
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Fragrance Counters Lead New Customer Acquisition by Bridging Education and Trust
Retail E-Commerce Expands, Driven by Social Media Influence and Niche Offerings
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Fragrances
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Myanmar
Key Data Insights
Hair Care Summary
Affordability and Wellness Drives Value Growth Amid Inflationary Pressure
Shampoos Lead Sales While Colourants Post Rapid Growth
Herballines and Kerasys Respond to Affordability and Asian Beauty Trends
Chart 116 Herballines
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Import Constraints Set to Drive Lasting Shift Towards Domestic Brands
Product Advancements Expected to Strengthen Positioning of Domestic Manufacturers
Rising Demand for Premium Solutions to Diversify Growth Drivers
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Unilever and Procter & Gamble Sustain Dominance Amid Steady Concentration
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Hypermarkets Lead Offline Retail Distribution in 2025
Local Brands Harness E-Commerce Growth through Digital Engagement and Niche Positioning
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Hair Care
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Hair Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Men's Grooming in Myanmar
Key Data Insights
Men's Grooming Summary
Regional Brands Poised to Capitalise on Affordability and Innovation Amid Economic Pressure
Men's Shaving Leads Sales While Toiletries Show Rapid Expansion
Chart 132 Tros Integrates Ai and Climate-Specific Formulations
Value-Driven Innovation Centres on Multifunctionality and Formulation Efficiency
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Divergent Demand Patterns Expected to Underpin Strong Growth
Product Development Set to Shift Towards Efficiency and Functional Integration
Pricing Architecture and Portfolio Strategies to Intensify Competitive Pressure
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Share Erosion Amid Rising Competition
Emerging Regional Brands Capitalise on Niche Positioning to Expand Influence
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Health and Beauty Specialists Lead Sales While E-Commerce Grows Rapidly for Premium Products
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Myanmar
Key Data Insights
Oral Care Summary
Consumers Prioritise Essential Oral Hygiene Amid Economic Pressure
Toothpaste Leads as Essential Demand Underpins Performance
Asian Brand Influence Reshapes Premium Positioning
Chart 148 Pearlie White's Brushcare Ortho Soft Toothbrush
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Essential Formats Expected to Anchor Demand Recovery
Core Formats Dominate While Specialised Solutions Set to Expand
Regional and Lifestyle Influences to Reshape Premium Positioning
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Colgate and Yiwu City Sanxiu Consolidate Dominance through Trusted Essentials
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Hypermarkets Lead Oral Care Distribution in Myanmar
E-Commerce Evolves as an Educational Hub Connecting Urban Consumers to Niche Oral Care Products
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Skin Care in Myanmar
Key Data Insights
Skin Care Summary
Economic Pressures Drive Affordability Focus While Demand for Efficacy Grows
Facial Care Leads Sales as Hand Care Gains Momentum
Local Brands Innovate with Affordable Functional Formats
Chart 164 South Korean Brand Tirtir's Matcha Pdrn Skin Care Products
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Korean and Thai Brands Set to Expand Accessible Clinical Positioning
Facial Care to Lead While Hand Care Records Faster Growth
Format Strategies Expected to Expand Access and Sustain Expansion
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
Regional Manufacturers Gain Ground, Challenging Established Leaders
Leading Players Maintain Positions through Targeted Segmentation
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Beauty Specialist Retailers Secure Dominance by Ensuring Authenticity and Expert Guidance
Social Media-Driven E-Commerce Accelerates Niche Brand Access and Consumer Engagement
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Skin Care
Chart 174 Real Gdp Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Skin Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Sun Care in Myanmar
Key Data Insights
Sun Care Summary
Regional Players Exploit Affordability Pressures to Drive Value Growth
Adult Sun Care Dominates, While Baby Care Shows Rapid Expansion
Chart 180 Baby Bright's Rejulight Sun Glow Serum Spf50+ Pa+++
Multifunctional, Value-Led Formulations Reshape Demand
Chart 181 Value Sales 2020-2030
Chart 182 Volume Sales 2020-2030
Chart 183 Value Sales by Category 2025
Affordable Local Innovation Is Set to Sustain Growth through 2030
Multifunctional Formats Are Expected to Redefine Product Development
Traditional Usage Patterns and Value Positioning to Reshape Competitive Dynamics
Chart 184 Forecast Value Sales 2020-2030
Chart 185 Forecast Value Sales by Category 2025-2030
Regional Players Leverage Supply Chain Agility to Shift Dominance
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Health and Beauty Specialists Lead Retail Distribution
Retail E-Commerce Expands Access to Premium Imported Sun Care through Social Media Engagement
Chart 188 Retail Channels 2020-2025
Chart 189 Economic Context for Sun Care
Chart 190 Real Gdp Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Sun Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025
Premium Beauty and Personal Care in Myanmar
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 196 Key Industry Trends for Premium Beauty and Personal Care
Premium Demand Remains Resilient Despite Economic Pressure
Premium Skin Care Leads, with Hair Care Supporting Momentum
Longevity Trend Shapes Product Innovation and Positioning
Chart 197 La Mer's Rejuvenating Night Cream
Chart 198 Value Sales 2020-2030
Chart 199 Value Sales by Category 2025
Strong Growth Anticipated by Demand for Clinical Efficacy
Skin Care Expected to Maintain Leadership While Colour Cosmetics Accelerates
Medicalised Beauty to Reshape Innovation and Brand Strategy
Chart 200 Forecast Value Sales 2020-2030
Chart 201 Forecast Value Sales by Category 2025-2030
Naos Sas Strengthens Position as Market Concentration Increases
Chart 202 Company Shares 2025
Chart 203 Brand Shares 2025
Chart 204 Economic Context for Premium Beauty and Personal Care
Chart 205 Real Gdp Growth 2020-2030
Chart 206 Inflation 2020-2030
Chart 207 Consumer Context for Premium Beauty and Personal Care
Chart 208 Population 2020-2030
Chart 209 Consumer Expenditure 2020-2030
Chart 210 Population by Generation 2025
Mass Beauty and Personal Care in Myanmar
Key Data Insights
Mass Beauty and Personal Care Summary
Chart 211 Key Industry Trends for Mass Beauty and Personal Care
Economic Strain Drives Value Growth but Limits Purchasing Power
Mass Hair Care Leads Value Sales as Local Brands Capitalise on Affordability
Local Sourcing and Functional Design Support Product Adaptation
Chart 212 Herballines Shampoo
Chart 213 Value Sales 2020-2030
Chart 214 Value Sales by Category 2025
Affordability and Masstige Positioning Expected to Underpin Value Expansion
Mass Hair Care Set to Lead Sales While Colour Cosmetics Posts Fastest Growth
Pack Size Innovation and Value Perception to Reshape Competitive Strategies
Chart 215 Forecast Value Sales 2020-2030
Chart 216 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Supply Challenges While Maintaining Dominance
Chart 217 Company Shares 2025
Chart 218 Brand Shares 2025
Chart 219 Economic Context for Mass Beauty and Personal Care
Chart 220 Real Gdp Growth 2020-2030
Chart 221 Inflation 2020-2030
Chart 222 Consumer Context for Mass Beauty and Personal Care
Chart 223 Population 2020-2030
Chart 224 Consumer Expenditure 2020-2030
Chart 225 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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