Executive Summary

Jun 2019

Despite Myanmar continuing to experience strong economic growth in 2018, it continues to struggle with a high rural population, underemployment and high inflation. However, beauty and personal care is beginning to benefit from increasing disposable incomes, urbanisation and improved access to water and electricity.

Country insight
Socioeconomic trends
Logistics/infrastructure
Market Data
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Beauty and Personal Care in Myanmar

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Myanmar with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Myanmar, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Myanmar for free (where applicable):

The Beauty and Personal Care in Myanmar market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Myanmar?
  • What are the major brands in Myanmar?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Myanmar

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure
Chart 1 Beauty and Personal Care: Modern Grocery Retailer
Chart 2 Beauty and Personal Care: Mixed Retailer
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

BABY AND CHILD-SPECIFIC PRODUCTS

Chart 3 Baby and Child-Specific Products: Supermarket (a)
Chart 4 Baby and Child-Specific Products: Supermarket (b)
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023

BATH AND SHOWER

Chart 5 Bath and Shower: Supermarket (a)
Chart 6 Bath and Shower: Supermarket (b)
Category Data
Table 18 Sales of Bath and Shower by Category: Value 2013-2018
Table 19 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 21 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 22 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023

DEODORANTS

Chart 7 Deodorants: Supermarket (a)
Chart 8 Deodorants: Supermarket (b)
Category Data
Table 24 Sales of Deodorants by Category: Value 2013-2018
Table 25 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Deodorants: % Value 2014-2018
Table 27 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 28 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 29 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023

HAIR CARE

Chart 9 Hair Care: Supermarket (a)
Chart 10 Hair Care: Supermarket (b)
Category Data
Table 30 Sales of Hair Care by Category: Value 2013-2018
Table 31 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Hair Care: % Value 2014-2018
Table 33 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 34 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023

DEPILATORIES

Category Data
Table 36 Sales of Depilatories by Category: Value 2013-2018
Table 37 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Depilatories: % Value 2014-2018
Table 39 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 40 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 41 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

ORAL CARE

Chart 11 Oral Care: Supermarket (a)
Chart 12 Oral Care: Supermarket (b)
Category Data
Table 42 Sales of Oral Care by Category: Value 2013-2018
Table 43 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Oral Care: % Value 2014-2018
Table 45 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 46 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 47 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023

MEN’S GROOMING

Chart 13 Men’s Grooming: Supermarket (a)
Chart 14 Men’s Grooming: Supermarket (b)
Category Data
Table 48 Sales of Men’s Grooming by Category: Value 2013-2018
Table 49 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 52 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 53 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

COLOUR COSMETICS

Chart 15 Colour Cosmetics: Supermarket (a)
Chart 16 Colour Cosmetics: Supermarket (b)
Category Data
Table 54 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 58 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 59 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

FRAGRANCES

Chart 17 Fragrances: Supermarket (a)
Chart 18 Fragrances: Supermarket (b)
Category Data
Table 60 Sales of Fragrances by Category: Value 2013-2018
Table 61 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Fragrances: % Value 2014-2018
Table 63 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 64 LBN Brand Shares of Premium Fragrances: % Value 2015-2018
Table 65 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

SKIN CARE

Chart 19 Skin Care: Supermarket (a)
Chart 20 Skin Care: Supermarket (b)
Category Data
Table 67 Sales of Skin Care by Category: Value 2013-2018
Table 68 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Skin Care: % Value 2014-2018
Table 70 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 71 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 72 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

SUN CARE

Chart 21 Sun Care: Supermarket (a)
Chart 22 Sun Care: Supermarket (b)
Category Data
Table 73 Sales of Sun Care by Category: Value 2013-2018
Table 74 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Sun Care: % Value 2014-2018
Table 76 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 77 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 78 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023