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Overall, consumers in Norway have not followed the same stockpiling trends seen in other countries, and retailers noted they do not except to see any changes long-term. Additionally, the premiumisation trend witnessed in Norway in 2019 looks unlikely to change, due to Norwegians typically being affluent consumers who place a high degree of focus on appearance and personal care.
As of 13 May 2020, Norway had seen 229 deaths due to COVID-19 and 8,175 cases. Norway closed its borders on 14 March.
Beauty and personal care continued to show stable development in Norway in 2019, with the ongoing premiumisation trend adding value to most categories across the segment. Sub-categories saw varying performances in 2019, but the drivers and trends largely remained the same across all segments.
Global giant, L'Oréal (from , L'Oréal Norge AS in Norway) led a number of categories in company value terms in 2019, including: mass and premium beauty and personal care; colour cosmetics; hair care; skin care; and sun care. Essity AS led baby and child-specific products; Orkla Care AS led bath and shower, along with deodorants; Procter & Gamble Norge AS led depilatories and men’s grooming; Engelschiøn Marwell Hauge AS led fragrances; and Colgate-Palmolive Norge AS led oral care.
Beauty and personal care in Norway is largely expected to continue to see the same trends and related growth over the forecast period, with any impacts from COVID-19 only affecting sub-categories in the short-term. Retailers have stated they do not expect any long-term changes and, thus far, beauty and personal care in Norway has seen little significant impact from COVID-19 overall.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Norway for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.