2025 Developments
Lebanon’s beauty and personal care sector demonstrates remarkable resilience and growth in 2025, with a 20% increase in retail sales value despite significant economic volatility. This robust expansion is underpinned by a consumer base that increasingly prioritises scientifically validated, multifunctional products tailored to local environmental challenges, such as pollution and mineral-heavy water. The convergence of digital innovation and wellness lifestyle trends drives consumer engagement, with online platforms and expert-led consultations becoming critical touchpoints. Local brands leverage national pride and price stability to capture market share from international players, supported by the growing demand for clinical efficacy and transparent ingredient communication. Retail formats are evolving, blending offline and online experiences through wellness hubs and phygital models, catering to a sophisticated, value-conscious demographic. Brands aiming for success in Lebanon must invest in personalised digital engagement, sustainable innovation, and localisation strategies that address both health and environmental concerns while delivering accessible premium quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Lebanon?
- Which are the leading brands in Lebanon?
- How are products distributed in Lebanon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Lebanon
2025 Developments
Key Data Insights
Lebanese Consumers Embrace Digital and Science-Backed Products Amid Economic Volatility
Colour Cosmetics and Hair Care Lead in Value
Skin Society’S Wellness Hub Exemplifies Lifestyle Driven Beauty Reshaping Premium Care
Consumers Drive Growth with Local Pride and Evolving Preferences
Innovation and Sustainability Shape Consumer Expectations and Product Development
Local Brands and E-Commerce Unlock New Growth Avenues Amid Evolving Retail Landscape
Global Players Consolidate Market Lead
Small Local Grocers and Supermarkets Lead While E-Commerce Surges in Retail Value
Baby and Child-Specific Products in Lebanon
Key Data Insights
Skin Care Summary
Strong Retail Value Growth Driven by Intentional Spending and Digital Transformation
Facial Care and Body Care Lead, Driven by Multifunctional Products
Local Brands Leverage Clean Clinical Innovation and Digital Engagement to Boost Growth
Local Brands Drive Premium Growth Amid Economic Volatility
Facial Care and Body Care Lead, with Clean-Clinical Hybrids Accelerating Growth
Pharmacies and Digital Platforms Empower Informed, Intentional Purchases
Local Brands Gain Traction as Global Players Strengthen Lead
Supermarkets Lead as E-Commerce Rapidly Expands Distribution
Bath and Shower in Lebanon
Key Data Insights
Bath and Shower Summary
Premiumisation and Digital Engagement Drive Rapid Value Growth in Lebanon
Body Wash/Shower Gel Leads in Value While Bar Soap Remains Steady
Beesline and Nivea Men Leverage Clean Beauty and Lifestyle Marketing for Growth
Premium and Imported Brands Fuel Value Growth Amid Economic Recovery
Body Wash/Shower Gel Leads in Value While Bar Soap Remains Stable
Beesline Reshapes Product Innovation and Marketing
Leading Manufacturers Maintain Stable Shares Amid Growing Premium Demand
Health and Beauty Specialists Lead While Grocery Retailers Maintain Relevance
Colour Cosmetics in Lebanon
Key Data Insights
Colour Cosmetics Summary
Digital Consumer Influence Drives Significant Value Growth
Facial Make-Up Leads with Strong Digital Sales, Lip Products Show Strong Growth
Local Brands Leverage Lifestyle and Clean Beauty Trends to Capture Premium Consumers
Lebanese Consumers Drive Growth with Hybrid and Skin Care-Focused Products
Colour Cosmetics Sets/Kits Lead Value Growth Fueled by Digital Engagement
Digital Influence and Value-Conscious Luxury Reshape Industry Competition
Top Manufacturers Strengthen Lead Amid Shifting Market Shares
Health and Beauty Specialists Maintain Lead as E-Commerce Expands in Value
Deodorants in Lebanon
Key Data Insights
Deodorants Summary
Consumer Optimism and Digital Engagement Fuel Robust Sales Growth
Beesline’S Natural Roll-Ons Lead Growth with Science-Backed Innovation
Beesline’S Digital Innovation Drives Clean Beauty Adoption and Market Transformation
Shifting Consumer Expectations Redefine Deodorants into Skin Care Essentials
Deodorant Sprays Leads Value Sales, Roll-Ons Shows Fast Growth
Digital Transparency Drives Future Market Dynamics
Top Companies Strengthen Lead through Innovation and Digital Reach
Supermarkets Retain Lead as Primary Mass-Market Outlets
Retail E-Commerce Surges Amid Digital Consumer Shift
Depilatories in Lebanon
Key Data Insights
Depilatories Summary
Lebanese Consumers Drive Strong Growth Amid Economic Shifts
Hair Removers/Bleaches Dominate, Driven by Professional At-Home Trend
Beesline’S Natural Formulations Lead Clean Reimagined Hair Removal Shift
Consumers Embrace At-Home Professional Solutions for Steady Growth
Hair Removers and Razors Fuel Growth through Innovation and Inclusivity
Technology and Clean Beauty Trends Reshape Product Development and Marketing
Brands Leverage Clean Beauty and Digital Channels to Strengthen Lead
Supermarkets and Small Local Grocers Maintain Lead as Consumers Seek Convenience
E-Commerce Gains Traction through Privacy and Premium Offerings
Fragrances in Lebanon
Key Data Insights
Fragrances Summary
Tech-Driven Fragrance Discovery Fuels Value Growth Amid Economic Challenges
Mass Fragrances Drive Dynamic Expansion Supported by Masstige Innovation
Layla Ai Revolutionises Fragrance Discovery with Personalised Digital Coaching
Digital and Physical Retail Synergy Accelerates Mass Fragrances Growth
Innovative Scent Formats and Local Heritage Redefine Consumer Engagement
Rising Consumer Spending and Population Support Sustained Category Growth
Top Manufacturers Leverage Innovation to Retain Lead Amid Shifting Shares
Department Stores Lead While E-Commerce Rapidly Gains Ground
Hair Care in Lebanon
Key Data Insights
Hair Care Summary
Digital Innovation and Lifestyle Shifts Drive Hair Care Value Growth
Shampoos Leads in Value While Perms and Relaxants Lead in Growth
Potion Kitchen and Feel22 Spearhead Clean, Digital Hair Care Transformation
Local Brands and Digital Tools Transform Consumer Preferences
Styling Agents Leads Value Growth
The Procter & Gamble Co and Unilever Levant Co Sustain Lead through Innovation and Distribution
Small Local Grocers Maintain Dominance as E-Commerce Surges
Men's Grooming in Lebanon
Key Data Insights
Men's Grooming Summary
Lebanese Men Embrace Digital-First Grooming for Functional Wellness
Men’S Toiletries Show Strong Value Growth as Grooming Rituals Evolve
Local Brands Leverage Digital Education to Drive Masstige Adoption
Local Brands Transform Grooming through Digital and Cultural Fusion
Men’S Toiletries See Growth Driven by Evolving Wellness Rituals
Wellness-Focused Trends Reshape Industry Strategy and Consumer Engagement
Leading Companies Shift Shares Amid Rising Local Competition and Digital Strategies
Health and Beauty Specialists Gain Traction as E-Commerce Grows
Oral Care in Lebanon
Key Data Insights
Oral Care Summary
Premium Retail Boosts Value Growth Amid Economic Recovery
Toothpaste Leads Value Sales While Mouth Fresheners Show Rapid Expansion
Skin Society and Sensodyne Drive Wellness and Longevity Trends with Premium Innovations
Lebanese Consumers Drive Growth through Premium and Clinical Oral Health Products
Pharmacies and Boutiques Capture Rising Demand for Premium Oral Wellness Tools
Age-Proofing and Ingredient Transparency Reshape Product Development and Marketing Strategies
Colgate-Palmolive and Procter & Gamble Consolidate Leadership Amid Steady Share Shifts
Supermarkets Lead Retail Channels as Pharmacies Gain Share in Oral Care
Retail E-Commerce Gains Traction with Lifestyle and Premium Oral Care Products
Sun Care in Lebanon
Key Data Insights
Sun Care Summary
Intentional Spenders Drive Premiumisation and Steady Value Growth
La Roche-Posay Leads Lifestyle-Driven Innovation for Daily Skin Defence
Digital Education and Clean Formulations Fuel Informed Purchasing Decisions
Daily Routines Drive Sustained Growth and Premiumisation
Pharmacies and Social Commerce Collaborate to Enhance Consumer Trust and Education
Local Brands Capitalise on Economic Volatility and Consumer Preferences
Leading Companies Consolidate Position through Strategic Innovation
Pharmacies See Growth While Supermarkets Maintain Lead
Premium Beauty and Personal Care in Lebanon
Key Data Insights
Premium Beauty and Personal Care Summary
Lebanese Premium Beauty Shifts to Wellness Amid Robust Growth
Premium Colour Cosmetics Lead Sales While Baby and Bath Surge Rapidly
Skin Society’S Wellness Hub Exemplifies Lifestyle Beauty Transformation
Affluent Consumers Drive Sustained Premium Growth through Experiential Wellness
Premium Colour Cosmetics Leads While Baby and Bath Sectors Accelerate Rapidly
Integration of Wellness Services Reshapes Retail and Strengthens Brand Equity
Top Companies Consolidate Lead Amid Evolving Local Competition
Mass Beauty and Personal Care in Lebanon
Key Data Insights
Mass Beauty and Personal Care Summary
Local Masstige Brands Drive Rapid Growth Amid Economic Caution
Mass Colour Cosmetics and Hair Care Lead Sales with Dynamic Expansion
Skin Society Concept Transforms Consumer Experience
Local Brands Premiumise Mass Products to Sustain Rapid Growth
Mass Hair Care and Colour Cosmetics Lead with Premiumised Innovation
Consumers’ Demand for Efficacy Reshapes Brand Strategies and Offerings
Leading Companies Balance Global Innovation and Local Appeal Amid Moderate Concentration
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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