The socioeconomic crisis continued to undermine demand in beauty and personal care in 2022. Pressure on consumer spending remains a major issue, although some stability and positive volume growth have returned as consumers adjust to their new reality and brands are more focused on marketing.
2022 saw a significant deepening of the political, social and economic crisis that has been plaguing Lebanon since late 2019. By the end of the year, social unrest was becoming increasingly common.
While the economic, political and social crisis has undermined demand across all fmcg industries, including beauty and personal care, Lebanon’s status and reputation as the fashion capital of the Middle East and a hub for nightlife, arts and culture means that there is a strong tradition of spending money on categories such as colour cosmetics and fragrances. There is also a much more liberal approach to men’s grooming and skin care in Lebanon than in most other Middle Eastern countries.
Throughout 2022, exchange rate anomalies resulting from the plummeting exchange value of the Lebanese pound and the maintenance of an artificially high official exchange rate continued to cause widespread hardship among the Lebanese population. Salaries paid by local employers, including the salaries of all public sector workers, have not been adjusted in response to the diminishing value of the Lebanese pound and the harsh new economic realities that have unfolded as a result of the economic crisis.
Lebanon’s infrastructure issues are deeply rooted; however, the situation has deteriorated substantially since the onset of the economic and social crisis. While power cuts were already a common occurrence in all parts of the country prior to the onset of the crisis, the situation has reached the point where Lebanon has been without any regular, consistent reliable supply of electricity since July 2021.
Beauty and personal care is slated for a moderate performance over the forecast period, with the essential status of many key categories, population growth and incremental improvements in the financial situations of a certain proportion of consumers all expected to contribute to the positive growth. However, high inflation is expected to remain in effect, resulting in pressure on demand across industry, especially in categories in which products are regarded as non-essential.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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