2025 Developments
Beauty and personal care in Angola demonstrated a compelling growth trajectory, with retail sales reaching AOA261,939 million in 2025, driven by an expanding urban population and increasing consumer expenditure despite inflationary pressures. This robust expansion is supported by a dynamic retail landscape where modern trade channels such as supermarkets and health and beauty specialists gain prominence, leveraging trusted product claims and promotional strategies to attract discerning urban consumers. Local production capacity plays a pivotal role in enhancing product availability, lowering costs, and accelerating market responsiveness, thereby fostering the commercial viability of multifunctional, wellness-oriented, and sustainable products that resonate strongly with lifestyle-conscious buyers. Leading players maintain their market positions by combining extensive distribution networks with diverse portfolios spanning value to premium tiers, while emerging local brands capitalise on sustainability and multifunctionality to capture market share. The fast-growing digital commerce environment complements offline retail by facilitating product discovery and repeat purchases, particularly for colour cosmetics and skin care, underscoring the need for integrated omnichannel strategies. As sustainability becomes a core purchase driver, brands that innovate in eco-friendly packaging, clean formulations, and locally produced offerings are best positioned to secure premiumisation and consumer loyalty in this evolving landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Angola?
- Which are the leading brands in Angola?
- How are products distributed in Angola?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Angola
2025 Developments
Key Data Insights
Urban Consumers Drive Premium Growth Amid Inflation and Expanding Retail Channels
Bath and Shower Leads Value Growth, While Colour Cosmetics Gains Traction Due to Lifestyle Trends
Urielas Skincare’S Sustainability-Led Launches Propel Premiumisation and Clean Beauty Momentum
Urban Consumers and Local Production Expected to Fuel Growth Amid Economic Shifts
Bath and Shower Set to Lead Value, While Colour Cosmetics Accelerate Rapidly
Sustainability and Local Innovation Anticipated to Reshape Product Development and Channels
Local Production Fuels Fragmented Growth, While Leading Players Retain Their Positions
Modern Trade Gains Prominence as Urban Consumers Shift to Formal Retail
E-Commerce and Social Commerce Expand Steadily as Impulse and Repeat Buying Grow
Baby and Child-Specific Products in Angola
Key Data Insights
Baby and Child-Specific Products Summary
Price-Conscious Parents Drive Volume Growth through Trusted Retail Channels
Affordable Multipacks and Essential Products Lead Sales Growth in Baby Wipes and Other Essentials
Manufacturers and Retailers Embrace Transparency and Sustainability to Meet Parent Preferences
Wholesalers and Informal Sellers Expected to Expand Reach to Price-Sensitive Buyers
Baby and Child-Specific Skin Care Set to Lead Value Growth Supported by Multipacks
Digital Expansion and Sustainability Anticipated to Shape Product Offerings and Retail Strategies
Leading Manufacturers Consolidate Shares Amid Stable Competition
Modern Retail Channels Strengthen Urban Reach, While Informal Outlets Retain Rural Presence
Supermarkets Drive Growth, While Retail E-Commerce Begins to Gain Traction
Bath and Shower in Angola
Key Data Insights
Bath and Shower Summary
Rising Incomes and Local Production Drive Robust Sales Growth in Bath and Shower
Bar Soap Leads Sales Supported by Local Fill-And-Finish Capacity Expansion
Suave Champions Sustainability and Lifestyle Trends
Consumers Expected to Prioritise Skin Health and Multifunctional Products, Driving Growth
Bar Soap Set to Remain the Largest, While Body Powder Gains Traction
Leading Manufacturers Adapt to Local Production Shifts with Stable Shares
Supermarkets and Informal Trade Sustain Dominance Amid Modern Retail Growth
Retail E-Commerce Grows Niche Share Driven by Urban Youth and Convenience
Colour Cosmetics in Angola
Key Data Insights
Colour Cosmetics Summary
Strong Sales Growth Driven by Inclusivity and Lifestyle Aspirations
Eye Make-Up Leads Sales through Inclusive Product Innovation
Founder-Led Brands Leverage Inclusivity and Social Commerce to Capture Consumers
Urban Shoppers Expected to Drive Premium Growth with Omnichannel Convenience
Core Individual Products Set to Sustain Growth Amid Rising Premiumisation
Experiential Retail and Targeted Promotions Anticipated to Fuel Innovation and Loyalty
Revlon and Maybelline New York Maintain Leadership through Distribution and Innovation
Local Brand Launches and Retail Innovation Create Growth Opportunities
Beauty Specialists Dominate Retail Growth Driven by Value Concepts
E-Commerce Grows Steadily but Remains Niche Amid Limited Urban Penetration
Deodorants in Angola
Key Data Insights
Deodorants Summary
Strong Growth Driven by Rising Demand for Lifestyle and Wellness Products
Deodorant Sprays Leads Value Sales, While Roll-Ons Shows Dynamic Growth
Suave Angola’S Eco-Friendly Launches Connect Efficacy with Lifestyle Appeal
Consumers Expected to Balance Price and Trust to Shape Spending Decisions
Deodorant Sprays Set to Lead Value Sales, While Roll-Ons Accelerate Growth
Brands Anticipated to Integrate Wellness and Retail Strategies to Drive Growth
Leading Manufacturers Sustain Positions Amid Modest Market Shifts
Supermarkets and Hypermarkets Drive Value, with Modern Trade Gaining Ground
Retail E-Commerce Gains Momentum with Emerging Opportunities and Challenges
Depilatories in Angola
Key Data Insights
Depilatories Summary
Steady Growth Driven by Affordability and Lifestyle Focus Sustains Market Value
Razors Dominate as Accessible Essentials, While Premium Formats Carve Niche Appeal
Lifestyle-Driven Beauty Shapes Practical Depilatory Usage and Stable Sales
Brands Expected to Engage Local Channels to Build Consumer Trust and Drive Growth
Women’S Razors Set to Maintain Dominance. While Premium Formats Gain Momentum
Salon Partnerships and Practical Marketing Anticipated to Drive Product Trial and Loyalty
Bic Corp and Super-Max Sa (Pty)?Ltd Solidify Leadership through Extensive Reach and Pricing
Supermarkets and Informal Shops Anchor Mass Sales, While Premium Channels Grow in Cities
Retail E-Commerce Grows Rapidly yet Remains a Niche Amid Traditional Dominance
Fragrances in Angola
Key Data Insights
Fragrances Summary
Urban Income Recovery and Price Sensitivity Drive Fragrance Value Growth in 2025
Premium Fragrances Dominate Sales, While Mass Fragrances Drive Rapid Value Growth
Celebrity and Local Launches Amplify Lifestyle-Driven Fragrance Appeal and Trial
Urban Consumers Expected to Drive Demand for Premium yet Affordable Fragrances
Premium Fragrances Set to Lead Value Sales, While Mass Fragrances Grow Rapidly
Artist Collaborations and Lifestyle Marketing Anticipated to Reshape Consumer Engagement
Fragmented Company Shares Reflect Competitive Environment among Manufacturers
Beauty Specialists Drive Store-Based Retail Growth
E-Commerce Expands among Younger Demographics with Omnichannel Fulfilment
Hair Care in Angola
Key Data Insights
Hair Care Summary
Angolan Hair Care Outpaces Regional Growth Amid Rising Consumer Expenditure
Salon Professional Hair Care Leads Growth, Driven by Premiumisation and Innovation
Local Brands Pioneer Sustainable Formats, Reshaping Consumer Preferences and Retail Mix
Local Production and Diversified Distribution Expected to Secure Growth Amid Rising Demand
Salons and At-Home Solutions Set to Balance Consumer Engagement and Market Expansion
Premium Sustainability Trends Anticipated to Redefine Product Innovation and Consumer Targeting
Leading Manufacturers Consolidate Positions through Targeted Distribution and Innovation
Supermarkets and Salons Drive Distribution Growth with Shifting Channel Shares
Retail E-Commerce Gains Traction with Niche Appeal and Growing Consumer Interest
Men's Grooming in Angola
Key Data Insights
Men's Grooming Summary
Digital Retail and Social Commerce Drive Rapid Growth among Young Urban Men
Men’S Toiletries Lead Sales, Driven by Affordability and Lifestyle Appeal
Urban Consumers Expected to Embrace Wellness-Driven Grooming with Steady Value Growth
Digital Storytelling and Social Commerce Anticipated to Reshape Consumer Engagement and Loyalty
Population Growth and Rising Consumer Expenditure Set to Support Category Expansion
Leading Manufacturers Strengthen Their Positions, While Local Distributors Grow Niche Presence
Supermarkets Lead as Trusted Daily Essentials Hub with Diverse Channel Growth
Retail E-Commerce Grows as Complementary Channel with Targeted Digital Engagement
Oral Care in Angola
Key Data Insights
Oral Care Summary
Local Manufacturing and Wellness Habits Boost Value-Led Growth
Toothpaste Dominates Sales, Driven by Local Production and Broad Availability
Noble Group and Special Spearhead Sustainability and Lifestyle Innovation
Hybrid Formulations and Dental Partnerships Expected to Drive Sustained Growth
Toothpaste Set to Lead Sales, While Dental Floss Shows Rapid Value Expansion
Sustainability and Lifestyle Integration Anticipated to Reshape Product Innovation and Consumer Engagement
Colgate-Palmolive Angola Ltd and Noble Group Sa Strengthen Their Positions through Local Production and Innovation
Supermarkets and Pharmacies Maintain Leadership through Extensive Networks and Professional Endorsement
E-Commerce Supports Repeat Purchases and Multifunctional Product Trials Amid Growing Digital Adoption
Skin Care in Angola
Key Data Insights
Skin Care Summary
Premium Positioning and Consumer Spending Drive Skin Care Growth in Angola
Body Care Leads Sales with Functional Innovation and Premium Appeal
Urielas and Cosmangol Exemplify Sustainability and Lifestyle Trends, Boosting Skin Care Momentum
Homegrown Brands and Retail Innovation Expected to Fuel Future Value Growth
Body Care Set to Maintain Dominance, While Facial Care Accelerates Rapidly
Digital Commerce Anticipated to Transform Consumer Engagement and Sales
Leading Manufacturers Consolidate Presence Amid Stable Market Shares
Modern Trade Consolidates Dominance through Extensive Reach and Strong Presence
Retail E-Commerce Gains Traction with Premium Serums and Niche Brands Driving Digital Growth
Premium Beauty and Personal Care in Angola
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Growth Driven by Urban Income and Evolving Consumer Preferences
Premium Fragrances Lead Value with Strong Growth Momentum
Urielas Advances Sustainability to Enhance Premium Consumer Engagement
Urban Consumers and Modern Trade Fuel Premium Expansion
Premium Fragrances Set to Dominate with Robust and Sustained Growth
Leading Manufacturers Navigate Shifting Shares Amid Growing Premium Demand
Mass Beauty and Personal Care in Angola
Key Data Insights
Mass Beauty and Personal Care Summary
Strong Growth Driven by Lifestyle Innovation and Local Production Expansion
Mass Bath and Shower Leads Value, with Local Manufacturing Boosting Availability
Noble Group’S Local Toothpaste Innovation Captures Lifestyle-Driven Growth
Price Sensitivity Expected to Shape Consumer Buying Patterns and Distribution Reach
Mass Bath and Shower Set to Sustain Leadership, While Colour Cosmetics and Hair Care Accelerate Growth
Leading Manufacturers Leverage Local Production to Sustain Competitive Positions
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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