Current value growth for beauty and personal care slowed during the COVID-19 pandemic as income losses and a rise in inflation led consumers to prioritise cheaper and more essential products. However, consumers’ growing attention to personal hygiene and appearance supported sales.
Generally, the Angolan population struggled from loss of income towards the end of the review period, as many lost their jobs in the aftermath of COVID-19. The economic hardship led many Angolans to cope by becoming more budget-conscious, only purchasing products considered essential and within their receding budgets.
Angolans are generally curious and are willing to try new trends. They are keen to keep up with foreign and local beauty trends, beauty hacks, make-up, and hairstyles.
Demand for beauty and personal care is heavily focused in Angola’s major urban areas. The country’s urban population is more likely to consider these items as daily necessities.
While infrastructure is still lacking in many areas of Angola, recent improvements have been seen in routes between the country’s major cities and rural areas. In addition, improvements in urban infrastructure have made it easier to traverse the country’s largest cities.
The forecast period is expected to see growth registered across beauty and personal care, with current sales set to be driven mainly by the entry of new players and increases in local production. Sales are also set to be boosted by improvements in distribution and logistics infrastructure, a trend which is tied to the boom of modern retailing and rising consumer demand of mid- and high-income urban consumer groups.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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