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Learn moreJun 2020
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Japan began 2020 with optimism for a new start, following economic and literal headwinds in Q4 2019, with all eyes set on the country in the lead-up to the Tokyo Olympic Games. Instead, at the turn of the new year, Japan welcomed some of the first cases of what turned out to be a global pandemic, resulting in the March decision to postpone the Olympics until 2021, the first time in history.
As of 13 May 2020, Japan had seen 678 deaths due to COVID-19 and 16,049 cases. A state of emergency was imposed in seven major prefectures from 6 April and all 47 prefectures from 16 April.
Japan experienced unusually poor weather in 2019 with a long rainy season and fewer sunny days and this had a negative impact on some areas of beauty and personal care such as sun care and deodorants. Japan also increased its consumption tax for the first time in five years in 2019, with it rising from 8% to 10%.
With Japan’s rapidly ageing and declining population there is an ever-growing attention on new product development as companies look to stand out in an increasingly fragmented marketplace. Products with anti-ageing features are no longer limited to skin care, for example, with new products appearing in hair care and oral care which claim to support healthy ageing.
Despite the considerable setback caused by COVID-19, beauty and personal care is projected to return to relative stability in 2021 and across the forecast period. Providing the rearranged Tokyo Olympics go ahead in 2021 then this will bring huge numbers of visitors to the country and this in turn should drive strong demand for a range of products from sun care to premium fragrances.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free (where applicable):
The Beauty and Personal Care in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.