Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with demand characterised by basic necessities, such as bar soap.
As Tanzania celebrates 60 years of independence, the nation has seen great achievements within economic, social, and political infrastructures. One of Tanzania's greatest achievements is that the nation has recently been listed as a lower-middle-income country.
Consumers in Tanzania are increasingly influenced by Western trends and advertising by global players, especially young "middle class" aspirants. Although cloth nappies continue to dominate, more middle-income consumers are switching to disposable nappies/diapers for convenience and hygiene reasons.
In 2021, Tanzania has experienced a 3% population growth. The population comprises a young population as more than 65% of the population are below 30 years old.
Many areas of Tanzania continue to have dilapidated roads, although a surge in investment in roads was seen towards the end of the review period. President Magufuli, who led Tanzania for most of the review period until his death in 2021, was known as “The Bulldozer” due to his passion for road construction.
The market share for local brands is forecasted to grow due to competitive prices with the government imposing favourable policies that are committed to supporting the local industries. This will also go a long way in reducing product's input costs.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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