Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with demand characterised by basic necessities, such as bar soap.
In 2022 consumers in Tanzania have been impacted by inflation which led to purchasing powers to decline. As prices rise across the country, households are being forced to prioritise more essential products, such as food items instead.
Consumers in Tanzania are increasingly influenced by Western trends and advertising by global players, especially young "middle class" aspirants. Although cloth nappies continue to dominate, more middle-income consumers are switching to disposable nappies/diapers for convenience and hygiene reasons.
In 2022, the population comprises a young population as more than 65% of the population is below 30 years old. While 5% of the population is above 65 years old.
Many areas of Tanzania continue to have dilapidated roads, although a surge in investment in roads was seen towards the end of the review period. President Magufuli, who led Tanzania for most of the review period until his death in 2021, was known as “The Bulldozer” due to his passion for road construction.
In 2023, inflation will continue to impact consumer purchasing power but this will more likely effect food items. The major inflation driver in beauty and personal care is the increase in transport and fuel costs, as well as production costs.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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