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The beauty and personal care market continued to grow in Hungary during 2017. Due to rising disposable incomes and more sophisticated products, consumers were willing to spend more on beauty and personal care products.
Retailing is being strongly shaped by online shopping. Digital development was key in the Hungarian market in 2017, as beauty and personal care manufacturers and retailers shifted their focus towards an online presence, sales and marketing to a much greater extent than before.
Beauty and personal care in Hungary is characterised by a handful of global players with internationally recognised brands, with L'Oréal, Unilever, Procter & Gamble and Beiersdorf being amongst the most important. As multinational retailers are dominant across all categories, smaller players and domestic companies have little chance to gain significant share.
Innovation was a key driver in beauty and personal care in 2017. Whilst seeking the best price-quality ratio, consumers are looking for opportunities to try out new products and experiment with various beauty treatments.
Beauty and personal care is expected to benefit from stable incomes, and is set to record steadily growing value sales without any significant unit price increases. The most dynamic performances are expected from new launches and innovative products, and high-quality, premium-style products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hungary for free:
The Beauty and Personal Care in Hungary market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.