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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Hungary

122 pages, May 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The expansion of the beauty and personal care market

The beauty and personal care market continued to grow in Hungary during 2017. Due to rising disposable incomes and more sophisticated products, consumers were willing to spend more on beauty and personal care products.

The digital era in beauty and changing expectations

Retailing is being strongly shaped by online shopping. Digital development was key in the Hungarian market in 2017, as beauty and personal care manufacturers and retailers shifted their focus towards an online presence, sales and marketing to a much greater extent than before.

Competing giants and channels

Beauty and personal care in Hungary is characterised by a handful of global players with internationally recognised brands, with L'Oréal, Unilever, Procter & Gamble and Beiersdorf being amongst the most important. As multinational retailers are dominant across all categories, smaller players and domestic companies have little chance to gain significant share.

Constant renewal

Innovation was a key driver in beauty and personal care in 2017. Whilst seeking the best price-quality ratio, consumers are looking for opportunities to try out new products and experiment with various beauty treatments.

Stable future growth

Beauty and personal care is expected to benefit from stable incomes, and is set to record steadily growing value sales without any significant unit price increases. The most dynamic performances are expected from new launches and innovative products, and high-quality, premium-style products.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Beauty and Personal Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Hungary?
What are the major brands in Hungary?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Beauty and Personal Care in Hungary

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Hungary

HEADLINES

PROSPECTS

Demographic trends

Welfare improvements

More sophisticated product ranges

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

The withdrawal of Gabi by Unilever

Broader channel availability fuels the competition

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Hungary

HEADLINES

PROSPECTS

Pampering and luxury

Rising sales of liquids

Natural products

COMPETITIVE LANDSCAPE

A new line from the leader

Small domestic share

Private label

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Hungary

HEADLINES

PROSPECTS

The importance of social media

Convenience and a natural look

Innovations and premium trends

COMPETITIVE LANDSCAPE

Stability at the top

Digitally interconnected

Greater involvement of private label

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Hungary

HEADLINES

PROSPECTS

A balanced category

Different product types

Distinctive features

COMPETITIVE LANDSCAPE

Multinational leader

Key competitors

Concentration in deodorants

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Hungary

HEADLINES

PROSPECTS

Stable demand for in-home solutions

Different depilatory methods

Developments in razors and blades and women’s pre-shave

COMPETITIVE LANDSCAPE

Procter & Gamble continues to lead

Ups and downs for other multinational players

Domestic presence and private label

CATEGORY DATA

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Hungary

HEADLINES

PROSPECTS

Continuous growth

Polarisation

The rise of men’s fragrances

COMPETITIVE LANDSCAPE

Fragmented competitive environment

Demand for premium products

The rise of internet retailing

CATEGORY DATA

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Hungary

HEADLINES

PROSPECTS

Sophisticated needs

Not just shampoos

Premium and natural

COMPETITIVE LANDSCAPE

Wide supply by the leader

Other players

Multifunctional and easy-to-use

CATEGORY DATA

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Hungary

HEADLINES

PROSPECTS

A key trend is the natural boom

Male grooming and multifunctionality increase in importance

Mass products for daily use

COMPETITIVE LANDSCAPE

The dominance of multinationals

Private label performance

Differentiation by drugstores/parapharmacies

CATEGORY DATA

Table 81 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 82 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 84 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 86 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Hungary

HEADLINES

PROSPECTS

Continued improvement

Evolving hygiene culture

Innovation in men’s shaving

COMPETITIVE LANDSCAPE

Procter & Gamble leads

Other key players

Mass dominance

CATEGORY DATA

Table 87 Sales of Men’s Grooming by Category: Value 2012-2017
Table 88 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 89 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 90 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 91 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 92 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 93 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 94 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 95 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Hungary

HEADLINES

PROSPECTS

Expanding beyond the basic

Sales boosters

Growing therapeutic demand

COMPETITIVE LANDSCAPE

Therapeutic and mass

Novelties drive sales

More than just breath-freshening

CATEGORY DATA

Table 96 Sales of Oral Care by Category: Value 2012-2017
Table 97 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 98 Sales of Toothbrushes by Category: Value 2012-2017
Table 99 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 100 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 101 NBO Company Shares of Oral Care: % Value 2013-2017
Table 102 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 103 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 104 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 105 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 106 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 108 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Hungary

HEADLINES

PROSPECTS

Aspirational consumers

Making products and experiences distinct and as individual

Future growth drivers

COMPETITIVE LANDSCAPE

The leaders in fragrances and skin care

Other categories

Innovation will remain important

CATEGORY DATA

Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Hungary

HEADLINES

PROSPECTS

Rising premiumisation

The desire for young-looking skin

Health-centred prevention

COMPETITIVE LANDSCAPE

Fierce competition

Advertising and promotion

Innovation and growth

CATEGORY DATA

Table 115 Sales of Skin Care by Category: Value 2012-2017
Table 116 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 117 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 121 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 122 NBO Company Shares of Skin Care: % Value 2013-2017
Table 123 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 124 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 125 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 126 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 127 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 128 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 129 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 130 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Hungary

HEADLINES

PROSPECTS

Stagnation in sun care

Different performances

Raising awareness

COMPETITIVE LANDSCAPE

Multinational brands lead

Private label success

Developments to maintain interest

CATEGORY DATA

Table 131 Sales of Sun Care by Category: Value 2012-2017
Table 132 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 133 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 134 NBO Company Shares of Sun Care: % Value 2013-2017
Table 135 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 136 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 138 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Hungary

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

SOURCES

Baby and Child-Specific Products in Hungary

HEADLINES

PROSPECTS

Demographic trends

Welfare improvements

More sophisticated product ranges

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

The withdrawal of Gabi by Unilever

Broader channel availability fuels the competition

CATEGORY DATA

Bath and Shower in Hungary

HEADLINES

PROSPECTS

Pampering and luxury

Rising sales of liquids

Natural products

COMPETITIVE LANDSCAPE

A new line from the leader

Small domestic share

Private label

CATEGORY DATA

Colour Cosmetics in Hungary

HEADLINES

PROSPECTS

The importance of social media

Convenience and a natural look

Innovations and premium trends

COMPETITIVE LANDSCAPE

Stability at the top

Digitally interconnected

Greater involvement of private label

CATEGORY DATA

Deodorants in Hungary

HEADLINES

PROSPECTS

A balanced category

Different product types

Distinctive features

COMPETITIVE LANDSCAPE

Multinational leader

Key competitors

Concentration in deodorants

CATEGORY DATA

Depilatories in Hungary

HEADLINES

PROSPECTS

Stable demand for in-home solutions

Different depilatory methods

Developments in razors and blades and women’s pre-shave

COMPETITIVE LANDSCAPE

Procter & Gamble continues to lead

Ups and downs for other multinational players

Domestic presence and private label