Select Country Report
2025 Developments
Beauty and personal care in Singapore outperformed the broader Asia Pacific context in 2025, posting 4% current value growth and achieving SGD2,296 million in retail value sales despite increasingly selective and price-conscious consumer behaviour regionally. This resilience is driven by rising consumer expenditure, a slightly growing population, and the rapid uptake of new launches from both established international players and innovative Asian-origin brands. The attractiveness of beauty and personal care is further underlined by its capacity to capture young, value-driven shoppers who favour hybrid, science-backed and environmentally conscious solutions, all of which are reshaping purchasing patterns. For brands to remain competitive and secure future growth, strategies centred on product transparency, ingredient-led innovation, targeted digital engagement, and effective omnichannel presence are essential, as consumer sophistication and demand for value-for-money intensify in both mass and premium lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Singapore
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Growth, Although Consumer Caution Is Evident, Particularly among Younger Consumers
Skin Care Remains the Largest Category, and Sees Growth as Premiumisation and Transparency Accelerate
Chart 2 Nu Skin Launches Ageloc Tru Face System in Singapore in 2025
Dior’S Natural-Origin Launch Raises Expectations for Clean Premium Beauty
Chart 3 Dove Introduces Dove Go Fresh Lavender + Chamomile Body Wash in Singapore
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Hybrid Product Launches to Drive Demand for Value and Function
Ingredient-Led Skin Care to Remain Important as Multifunctional Formats Surge
Clean Beauty and Ingredient Transparency Set to Boost Consumer Trust and Spending
Chart 7 Analyst Insight for Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
L’Oréal and Procter & Gamble Sustain Lead as Product Innovation Drives Stability
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Offline Retail Sustains Dominance through Convenience and Outlet Expansion
Tiktok Shop Fuels Rapid E-Commerce Expansion as Social Media Reshapes Discovery
Watsons Leverages New Brand Launches and Omnichannel Presence to Outpace Rivals
Chart 12 Retail Channels 2020-2025
Clean Formulations and Scientific Validation Shape Development
Premium and Sustainable Launches Redefine Brand Offerings
Chart 13 Watsons Singapore Launches Sustainable Line of Body Wash and Liquid Soap
Asian Entrants and Retail Strategies Intensify the Competition
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Singapore
Key Data Insights
Baby and Child-Specific Products Summary
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Parents Drive Premium and Dermatological Spending Despite Demographic Pressures
Baby and Child-Specific Toiletries Leads Spending and Sees the Most Dynamic Growth
Suu Balm’S Nationwide Rollout and Bzu Bzu Launches Shape Parent Trust
Chart 22 Suu Balm Kids Constantly Expands Physical Channels
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Parents Will Choose Natural and Transparent Products as Premium Options Expand
Baby and Child-Specific Toiletries to Retain the Largest Share and Drive Growth
Ingredient Transparency and Asian Influence to Reshape Brand Loyalty
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Galderma Gains Significant Ground as Johnson & Johnson Loses Share
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Supermarkets Drive Household Purchases as Convenience Outpaces Speciality Appeal
Online Promotions Accelerate Digital Channel Gains over Store-Based Rivals
Chart 30 Retail Channels 2020-2025
Demand for Botanical Purity and Clinical Validation
Pioneering Formulations in Paediatric Personal Care
Premiumisation and Competitive Market Dynamics
Chart 31 Bzu Bzu Kids Foam Body Wash
Chart 32 Economic Context for Baby and Child-Specific Products
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Baby and Child-Specific Products
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bath and Shower in Singapore
Key Data Insights
Bath and Shower Summary
Chart 39 Key Industry Trends for Bath and Shower
Solid Value Growth Is Maintained, with Premiumisation Evident
Body Wash/Shower Gel Leads as Mass Brands Capture Price-Sensitive Shoppers
Neutrogena and Dove Fuel Growth with Wellness-Driven Innovation
Chart 40 Neutrogena Rainbath Refreshing Shower and Bath Gel Provides Spa-Like Indulgence at Home
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Watsons Expected to Shape Demand for Gentle and Affordable Solutions
Body Wash/Shower Gel Set to Maintain Its Lead, with Spa-Inspired Scents Driving Growth
Innovations in Sensitive Care Expected to Drive Growth
Chart 44 Forecast Value Sales 2020-2030
Chart 45 Forecast Value Sales by Category 2025-2030
Unilever and Reckitt Benckiser Defend Share as Suu Balm Gains with Innovation
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Beauty Specialists Outpaces Sales of Health and Personal Care Stores
Watsons and Guardian Digital Presence Drive E-Commerce Growth
Chart 48 Retail Channels 2020-2025
The Shift Towards Dermatological and Experiential Formulations
Pioneering Launches in Clean and Sensory Beauty
Commercial Outcomes of Advanced Product Development
Chart 49 Dove Go Fresh Paraben-Free Is Launched in Singapore in 2025
Chart 50 Economic Context for Bath and Shower
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Bath and Shower
Chart 54 Population 2020-2030
Chart 55 Consumer Expenditure 2020-2030
Chart 56 Population by Generation 2025
Colour Cosmetics in Singapore
Key Data Insights
Colour Cosmetics Summary
Chart 57 Key Industry Trends for Colour Cosmetics
Joocyee’S Store Opening Boosts Access to Affordable C-Beauty Products
Chart 58 Jocyee Opens Its First International Flagship Store at Orchard Singapore
Facial Make-Up Leads Sales, While Lip Products Sees Growth, Especially for Mass Products
Social Media and Hybrid Formulations Fuel Viral Product Demand
Chart 59 Sephora Singapore Engages in Strong Tiktok Video Communication
Chart 60 Value Sales 2020-2030
Chart 61 Volume Sales 2020-2030
Chart 62 Value Sales by Category 2025
C-Beauty Brands to Drive Younger Shoppers to Affordable Options
Hybrid Formulations and Social Media to Accelerate Product Innovation
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
L’Oréal Maintains Leadership Even as It Loses Share Amid Innovation and Evolving Consumer Preferences
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Retail E-Commerce Outpaces Offline Channels as Social Media Drives Digital Demand
Chart 67 Retail Channels 2020-2025
The Shift Towards Holistic Wellbeing in Colour Cosmetics
Pioneering Active Ingredients in Everyday Make-Up
Strategic Advantages of Multifunctional Portfolios
Chart 68 Jungsaemmool Artist Cushion Blush with Skin-First Formulation
Chart 69 Economic Context for Colour Cosmetics
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Colour Cosmetics
Chart 73 Population 2020-2030
Chart 74 Consumer Expenditure 2020-2030
Chart 75 Population by Generation 2025
Deodorants in Singapore
Key Data Insights
Deodorants Summary
Hygr Launches Refillable Deodorants, Prompting Shift in Consumer Preferences
Deodorant Sprays and Roll-Ons Dominate as Natural Formats Gain Ground
Jomingo’S Plant-Based Deodorant Cream Taps into Demand for Gentle, Natural Solutions
Chart 76 Jomingo Debut with Natural Deodorant Creams Infused with Natural Ingredients
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Growth Set for Deodorant Roll-Ons and Sprays, with Rising Demand for Sustainable Natural Formats
Social Media Launches Expected to Accelerate Awareness of Local Innovations
Refillable Formats and Plant-Based Launches Anticipated to Reshape Competitive Dynamics
Chart 80 Forecast Value Sales 2020-2030
Chart 81 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Secure Gains with Targeted Launches and Brand Innovation
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Convenience-Led Gains for Supermarkets, but Retail E-Commerce Rises Strongly
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Deodorants
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Deodorants
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Depilatories in Singapore
Key Data Insights
Depilatories Summary
Slow Value Growth Despite Competition From Alternative Solutions
Schick Intuition’S Multifunctionality Drives Value-For-Money Perception among Consumers
Mageline Captures Consumer Trust with Natural and Gentle Solution
Chart 92 Mageline Gentle Care Hair Remover Cream with Plant Extracts Reaches Singapore
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
A Shift Towards Long-Term Solutions Likely to Hamper Growth Opportunities
Women’S Razors and Blades to Attract Value Seekers with Hybrid Benefits
Mageline’S Plant-Based Approach Will Shape Health-Driven Innovation
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leverages Innovation to Reinforce Leadership
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Supermarkets and Health and Personal Care Stores Leverage Wide Range and Convenience
Retail E-Commerce Expands Slowly Even as In-Store Preference Persists
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Depilatories
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Depilatories
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Fragrances in Singapore
Key Data Insights
Fragrances Summary
Chart 108 Key Industry Trends for Fragrances
Premium Brands and Local Scents Capture Discerning Shoppers’ Loyalty
Scentopia Empowers Eco-Conscious Consumers through Transparent Fragrance Creation
Chart 109 Scentopia Is a Sustainable Perfumery in Singapore
Chart 110 Nikka X Oo La Lab Multisensorial Perfume Workshop in 2025
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Premiumisation and Hyper-Personalisation Expected to Drive Value Growth
Local Brands Set to Gain Share with Singapore-Inspired Scents and Packaging
Scentopia and Younger Buyers to Push Sustainability to the Forefront
Chart 114 Forecast Value Sales 2020-2030
Chart 115 Forecast Value Sales by Category 2025-2030
Despite Some Share Decline, Coty Drives Competitive Intensity with Luxury Brand Exclusivity
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Beauty Specialists Such as Gucci Beauty and Dior Drive Sales with Mall Presence and Sampling
Best Perfume and Niche Brands Boost E-Commerce Growth and Competition
Chart 118 Retail Channels 2020-2025
Eco-Friendly Formulations and Packaging Overhauls
Cultural Storytelling through Bespoke Scent Profiles
Chart 119 Nefertum Unveils Four New Fragrances Designed around Local Landmarks in Singapore
Experiential Masterclasses and Active Consumer Participation
Chart 120 Economic Context for Fragrances
Chart 121 Real Gdp Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Fragrances
Chart 124 Population 2020-2030
Chart 125 Consumer Expenditure 2020-2030
Chart 126 Population by Generation 2025
Hair Care in Singapore
Key Data Insights
Hair Care Summary
Chart 127 Key Industry Trends for Hair Care
Salon Professional Hair Care Sees Strong Growth in Demand as At-Home Hair Spa Solutions Rise
Naturals by Watsons Expands Clean Label Hair Care with Rosemary Launch
Chart 128 Naturals by Watsons Launches Rosemary Hair Care Collection
Kaminowa’S Organic Hair Growth Range Fuels Momentum of Asia Influence
Chart 129 Kaminowa Launches Its Organic Hair Growth Gel, Shampoo and Treatment in Singapore
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Solid Growth Set to Continue, with Local Brands Outpacing Global Rivals with Localised Launches
Shampoos to Retain Leadership as Personalisation Accelerates
Chart 133 What's Next? for Hair Care
Companies Likely to Focus on Personalisation and Premiumisation
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Procter & Gamble Sustains Lead as Local Rivals Accelerate Innovation
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Supermarkets Maintains Leadership but Health and Beauty Specialists Gains Share
Retail E-Commerce Maintains Its Growth Trend Due to Online Exclusives and Convenience
Chart 138 Retail Channels 2020-2025
The Convergence of Science and Lifestyles in Hair Care
Advancements in Targeted and Clinical Formulations
Shifting Competitive Landscape and Retail Expansion
Chart 139 Beauteen Launches Vivid Fashion Color Expression to Address Teens
Chart 140 Economic Context for Hair Care
Chart 141 Real Gdp Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Hair Care
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Men's Grooming in Singapore
Key Data Insights
Men's Grooming Summary
Chart 147 Key Industry Trends for Men's Grooming
Premium Men's Grooming Brands Attract Working Professionals with High-End Solutions
Chart 148 Layrite Deluxe From the Us Enters Singapore
Male Consumers Drive Demand for Premium Fragrances and Skin Care in Men's Shaving
Anti-Ageing Launches Reshape Routines and Expectations
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Demographic and Cultural Drivers Set to Maintain Solid Growth for Men’S Grooming
Premium Brands Will Use Anti-Ageing and Wellness to Boost Loyalty
Chart 151 Forecast Value Sales 2020-2030
Procter & Gamble Leverages Broad Portfolio to Sustain Its Lead
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Beauty Specialists Use Expert Advice to Maintain Distribution Lead
Retail E-Commerce Leverages Exclusive Promotions to Boost Online Switching
Chart 154 Retail Channels 2020-2025
Holistic Regimens and Climate-Driven Formulations
Targeted Serums and Professional-Grade Additions
Chart 155 Kiehl's Launches Age Defender Power Serum in Singapore
Experiential Retail and Omnichannel Engagement
Chart 156 Economic Context for Men's Grooming
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Men's Grooming
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Oral Care in Singapore
Key Data Insights
Oral Care Summary
Chart 163 Key Industry Trends for Oral Care
Robust Growth Driven by Continued Purchases of Essentials and the Move to Power Toothbrushes
Chart 164 Zenyumsonic Pro Electric Toothbrush 2.0 Launches in Singapore in 2025
Toothpaste Sees Greater Scrutiny, Which Drives Product Launches
Natural Ingredients and Postbiotics Reshape Product Launches
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Acceleration of Switch to Electric Brushing Alongside a Focus on Holistic Health
Chart 168 What's Next? for Oral Care
Toothpaste to Maintain Solid Growth, but Smaller Categories Will Outperform
Natural and Holistic Innovations Expected to Drive Brand Differentiation and Loyalty
Chart 169 Forecast Value Sales 2020-2030
Chart 170 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Procter & Gamble Reinforce Leadership through Brand Diversity
Chart 171 Company Shares 2025
Chart 172 Brand Shares 2025
Supermarkets Leverage Proximity to Drive Oral Care Sales
Retail E-Commerce Struggles to Displace Store-Based Convenience
Chart 173 Retail Channels 2020-2025
Shift Towards Natural Formulations and Advanced Regimens
Pioneering Launches in Microbiome Toothpaste and Powered Toothbrushes
Premiumisation and the Defence of Share
Chart 174 Bzu Bzu Singapore Launches Disney Zootopia Dentibiome Series Children's Toothpaste
Chart 175 Economic Context for Oral Care
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Oral Care
Chart 179 Population 2020-2030
Chart 180 Consumer Expenditure 2020-2030
Chart 181 Population by Generation 2025
Skin Care in Singapore
Key Data Insights
Skin Care Summary
Chart 182 Key Industry Trends for Skin Care
Polarisation as Younger Shoppers Seek Value and Trusted Brands Drive Premiumisation
Facial Care Outpaces Other Categories as Anti-Ageing and Hydration Trends Accelerate
Chart 183 Eucerin Introduces Its Dermopure Range in Singapore in 2025
Asia Influence Brands Champion Science-Led Innovation to Win Shopper Trust
Chart 184 Skintific's Pdrn Skin Care Range Focuses on Hydration
Chart 185 Value Sales 2020-2030
Chart 186 Volume Sales 2020-2030
Chart 187 Value Sales by Category 2025
Dermocosmetic Brands to Reshape Perceptions of Value and Efficacy
Chart 188 What's Next? for Skin Care
Facial Care to Consolidate Its Dominance, Although Growth Expected across the Board
Social Media Will Be Leveraged to Disrupt Loyalty
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
L’Oréal Maintains Its Leading Share as Multi-Brand Launches Outperform Rivals
Chart 191 Company Shares 2025
Chart 192 Brand Shares 2025
Department Stores Drives Premium Sales as Digital Tools Reshape In-Store Engagement
Retail E-Commerce Remains Important as Social Influence and Technology Impact Online Adoption
Chart 193 Retail Channels 2020-2025
Science-Led Formulations and Asia Influence Shape Consumer Demand
Breakthrough Launches Highlight Collagen Research and Targeted Treatments
Digital Integration and Retail Transformation Redefine Competitive Dynamics
Chart 194 Japan's Leading Anti-Ageing Brand Elixir Lands in Singapore in 2025
Chart 195 Economic Context for Skin Care
Chart 196 Real Gdp Growth 2020-2030
Chart 197 Inflation 2020-2030
Chart 198 Consumer Context for Skin Care
Chart 199 Population 2020-2030
Chart 200 Consumer Expenditure 2020-2030
Chart 201 Population by Generation 2025
Sun Care in Singapore
Key Data Insights
Sun Care Summary
Chart 202 Key Industry Trends for Sun Care
Hybrid Sun Care and Skin Care Products Capture Rising Demand for Multifunctionality
Adult Sun Care Drives Value and Volume Sales
Sustainable Innovations Like Camellia Pollen Sunscreen Reshape Purchase Priorities
Chart 203 Ntu Researchers Develop Camellia Pollen Sunscreen Which Is Highly Sustainable
Dermocosmetic and Asian Brands to Shape Multifunctional Sun Protection Choices
Premium and Mass Sun Care Brands to Compete for Consumer Loyalty
Personalisation and Clinical Innovation to Drive Consumer Engagement and Growth
Shiseido Boosts Engagement as Goodai Global Climbs
Watsons and Guardian Capture Loyalty through Brand Variety and Shelf Presence
Retail E-Commerce Expands as Brands Boost Online Visibility and Reach
Evolving Lifestyles and Environmental Awareness Dictate Novel Formats
Targeted Botanical Solutions and Experiential Engagement
Chart 204 La Roche-Posay Unveils Anthelios Uv Air Serum Sunscreen in Singapore
Competitive Dynamics and Omnichannel Expansion
Chart 205 Economic Context for Sun Care
Chart 206 Real Gdp Growth 2020-2030
Chart 207 Inflation 2020-2030
Chart 208 Consumer Context for Sun Care
Chart 209 Population 2020-2030
Chart 210 Population by Generation 2025
Premium Beauty and Personal Care in Singapore
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 211 Key Industry Trends for Premium Beauty and Personal Care
Dior’S Natural-Origin Launch Reshapes Clean Beauty Expectations
Chart 212 Dior Launches Dior Capture Le Serum in Singapore with High Natural-Origin Ingredients
Skin Care’S Dominance Drives Willingness to Pay for Efficacy and Safety
Premium Fragrances and Hair Care Drive Growth
Chart 213 Value Sales 2020-2030
Brand-Conscious Buyers to Drive Demand for Efficacy Natural Ingredients
Ingredient-Led Launches to Drive Rebound to Growth for Premium Baby and Child-Specific Products
Ingredient Transparency and Personalisation to Reshape Product Launches
Chart 214 Forecast Value Sales 2020-2030
L’Oréal Drives Share Gains While Estée Lauder Declines Sharply
Chart 215 Company Shares 2025
Chart 216 Brand Shares 2025
The Shift Towards Dermatological Expertise and Experiential Engagement
Pioneering Formulations and Targeted Skin Health Solutions
Commercial Resilience and Share Expansion
Chart 217 Economic Context for Premium Beauty and Personal Care
Chart 218 Real Gdp Growth 2020-2030
Chart 219 Inflation 2020-2030
Chart 220 Consumer Context for Premium Beauty and Personal Care
Chart 221 Population 2020-2030
Chart 222 Consumer Expenditure 2020-2030
Chart 223 Population by Generation 2025
Mass Beauty and Personal Care in Singapore
Key Data Insights
Mass Beauty and Personal Care Summary
Chart 224 Key Industry Trends for Mass Beauty and Personal Care
Jocyee’S Flagship Launch Heightens Price Competition and Product Access
Chart 225 Jocyee Expands into Singapore with Its First International Flagship Store
Mass Skin Care and Hair Care Lead as Consumers Seek Value and Variety
Chart 226 Value Sales 2020-2030
Mass Products Will Challenge Premium Products by Offering Quality and Value
Hybrid Products Set to Drive Rapid Gains in Adult Sun Care
Ingredient Transparency to Reshape Consumer Loyalty
Chart 227 Forecast Value Sales 2020-2030
Procter & Gamble and Johnson & Johnson Defend Lead as Pricing Pressure Intensifies
Chart 228 Company Shares 2025
Chart 229 Brand Shares 2025
The Rise of Multifunctional and Ingredient-Led Formulations
Pioneering Launches Elevate the Mass Segment
Shifting Competitive Dynamics and Strategic Adaptation
Chart 230 Economic Context for Mass Beauty and Personal Care
Chart 231 Real Gdp Growth 2020-2030
Chart 232 Inflation 2020-2030
Chart 233 Consumer Context for Mass Beauty and Personal Care
Chart 234 Population 2020-2030
Chart 235 Consumer Expenditure 2020-2030
Chart 236 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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