Beauty and Personal Care in Singapore

May 2023
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Singapore?
  • Which are the leading brands in Singapore?
  • How are products distributed in Singapore?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Singapore

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Singapore

KEY DATA FINDINGS

Mother and child products are increasingly popular as more brands jump on the bandwagon
Premium brands do not typically achieve significant traction in Singapore, due to high price points
Major players introduce sun protection for children to diversify in the competitive sun care category
Fears of contamination translate into changing habits amongst parents
Parallel exports of products with licensed characters gain significant momentum due to attractive packaging
Despite declining birth rate, baby and child-specific products set to continue to increase
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Bath and Shower in Singapore

KEY DATA FINDINGS

Body wash/shower gel continues to see growth, with a dermocosmetics focus
Hand sanitisers faces decline despite increase in travel activity
Private label gains steady traction in liquid soap
E-commerce likely to grow along with changes in packaging
Bar soap unlikely to return to volume growth despite inflationary pressures
Table 21 Sales of Bath and Shower by Category: Value 2017-2022
Table 22 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 24 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 25 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 27 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

Colour Cosmetics in Singapore

KEY DATA FINDINGS

Facial make-up sees an upsurge in 2022, given lifting of mask mandate
Products infused with skin care ingredients continue to be popular
Natural look to make-up emphasised
Retail technology will continue to add value to colour cosmetics
Replacement cycle will limit growth of eye make-up
Players aim for a bigger share of sales with product claims
Table 30 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 35 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 36 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 37 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

Deodorants in Singapore

KEY DATA FINDINGS

Deodorant roll-ons continues to lead deodorants
Deodorant creams become more popular due to influx of parallel imports and perceived hygiene
Brands market ingredients such as niacinamide, tranexamic acid, and vitamin C in whitening deodorants
Mini-sized deodorant roll-ons attract attention due to affordability and portability
Tried-and-tested regional brands to increase in popularity in light of tightening budgets and inflationary pressures
Charging a sustainability premium may not be viable due to consumer scepticism
Table 41 Sales of Deodorants by Category: Value 2017-2022
Table 42 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 44 NBO Company Shares of Deodorants: % Value 2018-2022
Table 45 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 46 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

Depilatories in Singapore

KEY DATA FINDINGS

Depilatories experiences a further decline due to the reopening of salons
Players boost sales with dermatological claims
Women’s razors and blades likely to see increasing premiumisation
Negative perception of hair removers/bleaches will limit growth
Natural and organic innovations may provide room for growth
Table 49 Sales of Depilatories by Category: Value 2017-2022
Table 50 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 51 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 52 NBO Company Shares of Depilatories: % Value 2018-2022
Table 53 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 54 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 55 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Fragrances in Singapore

KEY DATA FINDINGS

Fragrances makes a rapid recovery in 2022, driven by premium products
Unisex fragrances grows rapidly with a wellness repositioning
Home and car scenting offer further opportunities for growth
Product claims will guide the performance of players in fragrances
E-commerce will struggle to develop further due to sensorial barriers
AI diagnostics provide room for more personalised products
Table 56 Sales of Fragrances by Category: Value 2017-2022
Table 57 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Fragrances: % Value 2018-2022
Table 59 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 60 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 61 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 62 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 63 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Hair Care in Singapore

KEY DATA FINDINGS

Salon professional hair care drives growth in 2022, given increased at-home DIY hair routines
Conditioners and treatments become a necessity in hair care routines
Increase in ingredient-led narratives in hair care as consumers gain awareness
Anti-ageing and strengthening properties will continue to drive sales
Colourants players with more treatment formulations set to perform better
Table 64 Sales of Hair Care by Category: Value 2017-2022
Table 65 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 66 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 67 NBO Company Shares of Hair Care: % Value 2018-2022
Table 68 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 69 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 70 LBN Brand Shares of Colourants: % Value 2019-2022
Table 71 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 72 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 73 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 74 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 75 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 76 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Men's Grooming in Singapore

KEY DATA FINDINGS

An increasing number of new entrants and niche brands contribute to rapid growth
Extensions of existing brands are proving to be popular
Increasing numbers of men are seeking self-care routines
Men’s grooming set to maintain rapid volume and current value growth
The adoption of daily sun protection is steadily growing amongst male consumers
Barber shops and salons are responsible for capturing consumers’ attention, but many repurchases will be online
Table 77 Sales of Men’s Grooming by Category: Value 2017-2022
Table 78 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 79 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 80 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 81 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 82 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 83 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 84 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 85 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Oral Care in Singapore

KEY DATA FINDINGS

Channel shifts, as major players opt to market products directly through modern grocery channels
Introduction of various types of products drives exceptional growth in dental floss
Unilever’s Pepsodent gains significant share with its low price point and extensive retail channels
Electric toothbrushes replace bamboo toothbrushes in terms of popularity due to their hassle-free nature
Retail channels prove to be a good opportunity for players to differentiate their products
Mouth fresheners and teeth whiteners are steadily growing in popularity, with significant room for expansion
Table 86 Sales of Oral Care by Category: Value 2017-2022
Table 87 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 88 Sales of Toothbrushes by Category: Value 2017-2022
Table 89 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 90 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 91 NBO Company Shares of Oral Care: % Value 2018-2022
Table 92 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 93 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 94 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 95 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 97 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Skin Care in Singapore

KEY DATA FINDINGS

An emphasis on ingredient-led marketing is no longer just for the premium segment, but infiltrating mass products
Skin care sets/kits are prevalent and driving adoption in the mass segment
Regional brands such as Safi and Wardah seek local expansion in light of tightening budgets
Novelty aside, budgetary constraints translate into a preference for private label lines
Parallel importers are sourcing products from South Africa, Canada, and the United Arab Emirates
Specialised applicators are no longer solely a feature of premium products, but are available in mass products
Table 99 Sales of Skin Care by Category: Value 2017-2022
Table 100 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 101 NBO Company Shares of Skin Care: % Value 2018-2022
Table 102 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 103 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 104 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 105 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 106 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 108 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Sun Care in Singapore

KEY DATA FINDINGS

Sun protection leads with an influx of sub-brands from more established brand names
Ingredient-led beauty is driving sun care trends, with brands marketing sun protection products with colour-correcting features
A fear of counterfeits dampens the prospects of third-party resellers on e-commerce platforms
A decline in brand loyalty is apparent as brands offer steep discounts to gain share
Formerly discontinued due to lacklustre sales, sunscreen sticks are regaining popularity due to sports activities
Family-sized sunscreen bottles are popular with parents and schools, but the need is still largely unmet
Table 110 Sales of Sun Care by Category: Value 2017-2022
Table 111 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 112 NBO Company Shares of Sun Care: % Value 2018-2022
Table 113 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 114 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 115 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 116 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

Premium Beauty and Personal Care in Singapore

KEY DATA FINDINGS

Premium fragrances drives growth, with colour cosmetics following closely
Inflationary pressures are relatively mild in most premium categories due to existing marketing strategies
Expansion of product categories by department stores in a bid to compete with other retailers
Non-traditional categories likely to see fast growth due to the influx of multiple new entrants
Slower growth expectations for e-commerce in Singapore in comparison with its Southeast Asia counterparts
Muted growth expectations amongst local distributors due to increasing legitimacy of importers
Table 117 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 118 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 120 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 121 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Mass Beauty and Personal Care in Singapore

KEY DATA FINDINGS

The availability of affordable mass alternatives in specialist retailers translates into an overall decline in prices
Brands seek to educate consumers on the perils of dangerous counterfeits via e-commerce channels
Major oral care players are eschewing traditional specialist retailers and opting for mass grocery channels
Public service announcements will help mass sun care gain visibility as a healthcare need amongst non-target consumers
Mass deodorants sees a shift in promotional packaging, with several brands seeking to market bundles
Special applicators are no longer relegated to the premium segment, as mass brands seek differentiation
Table 123 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 124 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 125 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 126 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 127 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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