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Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Beauty and personal care in Belgium demonstrated resilient growth in 2025, supported by a stable economic environment with a population of 11.8 million and moderate inflation of 3%. Consumer confidence strengthens as purchasing power pressures ease, encouraging spending on both premium dermocosmetics and enhanced mass offerings. The market’s appeal is bolstered by an increasing demand for personalised, health-oriented solutions driven by AI-powered diagnostics and data-driven product customisation, alongside a rising emphasis on transparency and efficacy. Innovation is evident in the expansion of multifunctional products, such as vegan, gender-inclusive body mists and scalp health-focused hair care, reflecting evolving consumer lifestyles and preferences. Retail dynamics underscore supermarkets’ leadership, complemented by the rapid growth of health and personal care stores and e-commerce platforms influenced by social media. Established players are maintaining their leadership through diversified portfolios and digital integration, while new entrants are capitalising on the growing appetite for accessible dermocosmetics and sustainability, positioning the category for steady value growth beyond 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Belgium
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Skin Care Leads Value Sales, Driven by Innovation in Dermocosmetics
Chart 2 Cerave Development Boosts Demand for Mass Dermocosmetics
L’Oréal’S Ai-Powered Assistant Accelerates Personalised Beauty Adoption in Belgium
Chart 3 L'oréal Launches Beauty Genius, an Ai Personal Beauty Assistant
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Consumers’ Increased Confidence in Spending Expected to Drive Steady Value Growth
Skin Care Set to Solidify Leadership, While Colour Cosmetics Lead Growth Momentum
Personalisation and Sustainability Anticipated to Reshape Consumer Choices
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Stronghold, While Emerging Companies Gain Ground
Innovative Launches and Evolving Consumer Trends Create Growth Opportunities
Chart 9 Analyst Insight for Beauty and Personal Care
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Supermarkets and Health and Beauty Specialists Lead Growth through Promotion and Assortment
Sephora’S Market Entry Set to Accelerate Personalisation in Beauty Retail
Retail E-Commerce Gains Share with Digital Platforms and Social Media Influence
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Belgium
Key Data Insights
Premiumisation and Cautious Spending Shape Category Growth Amid Demographic Decline
Premiumisation and Cautious Spending Shape Category Growth Amid Demographic Decline
Baby Wipes Lead Value Sales, Driven by Essential Hygiene and Frequent Usage
Mustela’S Organic Solid Shampoo Exemplifies Natural Product Demand Growth
Chart 20 Mustela Launches Solid 2-In-1 Organic Shampoo
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Premiumisation and Demographic Shifts Guide Future Growth Dynamics
Baby Wipes Set to Emerge as Dominant, While Sun Care Drives Premium Growth
Manufacturers Anticipated to Target Gen Alpha and Dermocosmetics to Capture Evolving Demand
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Premium Dermocosmetics Reshape Leadership Amid Cautious Spending
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Supermarkets Remain Relevant as Dynamic Channels Reshape Baby and Child-Specific Retail
Retail E-Commerce Gains Ground, Driven by Consumer Confidence and Omnichannel Strategies
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Belgium
Key Data Insights
Steady Growth Driven by Consumer Willingness to Pay for Skin Benefits and Wellness
Steady Growth Driven by Consumer Willingness to Pay for Skin Benefits and Wellness
Le Petit Marseillais Drives Refill Growth While Body Wash/Shower Gel Leads Value Sales
Sanex Leverages Online Skin Tests to Personalise Body Wash Offerings
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Chart 39 Amid Sustainability Trend, Refills Develop in Belgium
Manufacturers Anticipated to Focus on Personalisation and Skin Health for Growth
Bar Soap Set to Emerge as Best Performing, While Body Wash/Shower Gel Remains the Largest
Promotional Strategies and Premium Innovation Expected to Shape Competitive Dynamics
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Unilever Solidify Leadership Amid Shifting Shares
Beiersdorf’S New Launches and Sustainability Trends Create Growth Opportunities
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Supermarkets Maintain Dominance Amid Rising Non-Grocery Competition
Douglas Expands Presence with Flagship Stores and Loyalty Innovation
Retail E-Commerce Grows as Omnichannel Strategies and Personalisation Drive Demand
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Belgium
Key Data Insights
Mass Brands Capture Growing Gen Z Demand Amid Stable Economic Backdrop
Mass Brands Capture Growing Gen Z Demand Amid Stable Economic Backdrop
Expanding Liquid Cosmetics and Skin-First Products Drive Category Growth
Ai-Driven Personalisation Reshapes Consumer Choices with Innovative Launches
Chart 52 Ai Beauty Tools Enter the Belgian Market
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Gen Z and Skinification Trends Expected to Fuel Steady Category Expansion
Eye Make-Up Set to Continue Leading Value Sales, While Facial Make-Up Gains Traction
Ai Personalisation and Sustainability Anticipated to Reshape Product Innovation and Retail
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Mass Brands Expand Shares as L’Oréal Belgilux Sa Faces Slight Decline in Fragmented Market
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Supermarkets Maintain Leadership While Variety Stores and Health and Personal Care Stores Gain Ground
Sephora’S Planned Belgian Entry Poised to Elevate Digital Personalisation
Retail E-Commerce Growth Reshapes Retail with Rising Consumer Confidence and Competitive Pricing
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Belgium
Key Data Insights
Value Growth Driven by Innovation Amid Static Volume Sales and Steady Population Expansion
Value Growth Driven by Innovation Amid Static Volume Sales and Steady Population Expansion
Beiersdorf and Ben & Anna Capture Demand with Innovation and Clean Formulations
Chart 68 Ben & Anna Introduces Natural Deodorant
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Manufacturers Expected to Leverage Busy Lifestyles to Drive Sustained Value Growth
Dermocosmetic Sticks Set to Lead Growth, While Sprays Dominate Value Sales
Clean-Label Innovation Anticipated to Reshape Consumer Preferences and Retail Dynamics
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Unilever Belgium Nv and Beiersdorf Nv Sa Strengthen Positions through Targeted Innovation and Marketing
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Supermarkets Maintain Dominance, While Non-Grocery Retailers Expand Share
Retail E-Commerce Gains Traction with Specialised Platforms and Omnichannel Expansion
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in Belgium
Key Data Insights
Steady Value Growth Amid Mature Demand and Economic Factors
Steady Value Growth Amid Mature Demand and Economic Factors
Women’S Razors and Blades Lead Value Sales with Promotional Support
Chart 84 Skinification Gives New Boost to Pre-Shave Products
Delia Cosmetics’ Multi-Benefit Cream Exemplifies Skinification Trend Impact
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Economic Recovery Expected to Fuel Openness to New Hair Removal Methods among Consumers
Leading Brands Anticipated to Drive Growth in Women’S Razors and Blades through Innovation and Promotion
Skinification and Laser Technology Set to Reshape Consumer Preferences and Product Development
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Shifting Competition Amid Steady Share Distribution
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Supermarkets Continues to Lead Value Sales, but Faces Increasing Competition
Online Platforms Grow through Price Stability, Trust and Expanded Offerings
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in Belgium
Key Data Insights
Premium and Mass Fragrances Show Steady Growth, Driven by Consumer Lifestyle Shifts
Premium and Mass Fragrances Show Steady Growth, Driven by Consumer Lifestyle Shifts
Calvin Klein’S Body Mists Capture Fast-Growing Demand for Casual and Accessible Scents
Chart 100 Calvin Klein Launches Its First Body Mists
Innovative Wellness and Sustainability Trends Reshape Consumer Behaviour
Chart 101 Value Sales 2020-2030
Chart 102 Volume Sales 2020-2030
Chart 103 Value Sales by Category 2025
Premium and Mass Fragrances Expected to Benefit From Evolving Consumer Lifestyles and Spending Power
Body Mists Set to Continue Gaining Traction, Catering to Consumers’ Casual Scent Preferences
Brands Adopting Sustainability and Wellness Innovations Anticipated to Strengthen Consumer Loyalty and Premium Appeal
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Fragmented Market Control through Premium Positioning
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Beauty Specialists Lead as Health and Personal Care Stores Grow Rapidly
Douglas Expands Flagship Presence and Loyalty for Stronger Brand Engagement
E-Commerce Growth Driven by Price Stability and Multichannel Retailer Development
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Fragrances
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Belgium
Key Data Insights
Steady Value Growth Driven by Premiumisation and Innovation Amid Mature Volume
Steady Value Growth Driven by Premiumisation and Innovation Amid Mature Volume
Shampoos Leads Value Sales, While Conditioners and Treatments Experience Growth, Driven by Skinification Trend
Chart 116 Henkel Launches Gliss Full Hair Wonder
Brands Capitalise on Sustainability and Lifestyle Trends to Engage Younger Demographics
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Premium Products and Sophisticated Demand Expected to Underpin Steady Growth
Shampoos Set to Remain the Largest, While Conditioners and Treatments Remain the Best Performing
Brands Anticipated to Integrate Sustainability and Scalp Health to Capture Discerning Consumers
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
L’Oréal Belgilux Sa and Henkel Belgium Nv Strengthen Leadership through Broad Portfolios and Innovation
Cerave’S Scalp-Focused Launch Fuels Competitive Opportunities
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Supermarkets Retains Dominance through Strong Promotional Activities and Wide Product Ranges
E-Commerce Platforms Expand Reach with Convenience and Tailored Offerings
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Hair Care
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Hair Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Men's Grooming in Belgium
Key Data Insights
Steady Consumer Expenditure Growth Supports Evolving Male Grooming Demand
Steady Consumer Expenditure Growth Supports Evolving Male Grooming Demand
Men’S Toiletries Lead Value Sales, While Shaving Declines Amid Beard Trend
Beard Trend and Wellness Focus Drive Innovation with Hybrid and Anti-Age Launches
Chart 132 Procter & Gamble Introduces King C Gillette
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Men Expected to Embrace Sophisticated Grooming Driven by Wellness and Premiumisation
Men’S Fragrances and Toiletries Set to Lead Value Growth, While Shaving Experiences a Slowdown Amid Beard Care Evolution
Wellness Trends Anticipated to Spur Innovation and Reshape Retail Strategies
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Companies Navigate Fragmentation Amid Shifting Shaving Demand
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Health and Beauty Specialists Lead with Expansion and New Entrants Boosting Growth
E-Commerce Grows Steadily, Driven by Price Stability and Multichannel Development
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Belgium
Key Data Insights
Consumers Broaden Oral Care Routines Amid Sustained Economic Growth
Consumers Broaden Oral Care Routines Amid Sustained Economic Growth
Toothpaste Remains the Largest, While Dental Floss Remains the Best Performing
Haleon Enters Children’S Segment with Sensodyne Junior, Capturing Parental Demand Shift
Chart 148 Haleon Launches Sensodyne Kids
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Growing Consumer Sophistication and Health Awareness Expected to Propel Category Expansion
Toothpaste Set to Maintain Dominance, While Dental Floss Leads Dynamic Growth Trajectory
Manufacturers Targeting Children’S Segment and Health Claims Anticipated to Drive Innovation
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Oral-B Laboratories Gmbh and Colgate-Palmolive Belgium Sa Strengthen Leadership through Strategic Product Focus
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Supermarkets Hold Lead Amid Rising Non-Grocery Competition
Health and Beauty Specialists Outpace Retail E-Commerce with Aggressive Pricing
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Skin Care in Belgium
Key Data Insights
L’Oréal Drives Personalised Beauty with Ai Assistant Boosting Engagement
Chart 164 Key Industry Trends for Skin Care
L’Oréal Drives Personalised Beauty with Ai Assistant Boosting Engagement
Chart 165 L'oréal Launches Beauty Genius, an Ai Personal Beauty Assistant
Cerave’S Mass Dermocosmetic Innovation Expands Market Access and Growth
L’Oréal’S Refillable Packaging Campaign Advances Sustainability and Brand Loyalty
Chart 166 L'oréal Launches #Jointherefillmovement Campaign
Chart 167 Value Sales 2020-2030
Chart 168 Volume Sales 2020-2030
Chart 169 Value Sales by Category 2025
Mass Dermocosmetics and Premium Facial Care Expected to Drive Value Growth
Manufacturers Anticipated to Innovate Refillable and Circular Packaging to Meet Rising Eco-Demands
Ai-Driven Personalised Skin Care Expected to Simplify Routines and Enhances Consumer Trust
Chart 170 Analyst Insight for Skin Care
Chart 171 Forecast Value Sales 2020-2030
Chart 172 Forecast Value Sales by Category 2025-2030
L’Oréal Belgilux Sa and Beiersdorf Nv Sa Shape Market Dynamics through Innovation and Brand Strength
Chart 173 Company Shares 2025
Chart 174 Brand Shares 2025
Health and Beauty Specialists Continue to Lead, Driven by Dynamic Growth in Health and Personal Care Stores
Retail E-Commerce Gains Momentum Fuelled by Consumer Confidence and Omnichannel Players
Chart 175 Retail Channels 2020-2025
Chart 176 Economic Context for Skin Care
Chart 177 Real Gdp Growth 2020-2030
Chart 178 Inflation 2020-2030
Chart 179 Consumer Context for Skin Care
Chart 180 Population 2020-2030
Chart 181 Consumer Expenditure 2020-2030
Chart 182 Population by Generation 2025
Sun Care in Belgium
Key Data Insights
Premium Positioning and Growing Sales Reflect Healthy Category Momentum
Premium Positioning and Growing Sales Reflect Healthy Category Momentum
Avène’S Dermocosmetic Focus Drives Adult Sun Care Leadership and Innovation
Jane Iredale’S Sustainable Innovation Exemplifies Skinification and Eco Trends
Chart 183 Avène Launches New Anti-Pigmentation Fluid Tinted Spf50+
Chart 184 Value Sales 2020-2030
Chart 185 Volume Sales 2020-2030
Chart 186 Value Sales by Category 2025
Premium Dermocosmetics and Eco-Conscious Formats Expected to Drive Value Growth
Sustainability and Health and Wellness Anticipated to Reshape Product Innovation and Consumer Expectations
Rising Health Awareness and Eco Trends Set to Create Growth and Competitive Opportunities
Chart 187 Forecast Value Sales 2020-2030
Chart 188 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Shift Shares as Premium Dermocosmetics Grow
Chart 189 Company Shares 2025
Chart 190 Brand Shares 2025
Supermarkets Lead While Health and Beauty Specialists Drive Growth
Retail E-Commerce Expands through Trusted Brands and Price Stability
Chart 191 Retail Channels 2020-2025
Chart 192 Economic Context for Sun Care
Chart 193 Real Gdp Growth 2020-2030
Chart 194 Inflation 2020-2030
Chart 195 Consumer Context for Sun Care
Chart 196 Population 2020-2030
Chart 197 Consumer Expenditure 2020-2030
Chart 198 Population by Generation 2025
Premium Beauty and Personal Care in Belgium
Key Data Insights
Premium Dermocosmetics Drive Growth Amid Consumer Health Focus
Premium Dermocosmetics Drive Growth Amid Consumer Health Focus
Premium Skin Care Leads Value with Sustained Consumer Demand
Calvin Klein Captures Lifestyle-Driven Scent Trend with Body Mists
Chart 199 Calvin Klein Launches Its First Body Mists
Chart 200 Value Sales 2020-2030
Chart 201 Value Sales by Category 2025
Consumers Expected to Embrace Premium Dermocosmetics as Purchasing Power Recovers
Premium Skin Care Set to Solidify Leadership, While Colour Cosmetics Emerges as a Growth Driver
Retail Expansion and Innovation Anticipated to Drive Competitive Shifts and Growth Opportunities
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Solidify Positions Amid Shifting Consumer Preferences
Chart 204 Company Shares 2025
Chart 205 Brand Shares 2025
Chart 206 Economic Context for Premium Beauty and Personal Care
Chart 207 Real Gdp Growth 2020-2030
Chart 208 Inflation 2020-2030
Chart 209 Consumer Context for Premium Beauty and Personal Care
Chart 210 Population 2020-2030
Chart 211 Consumer Expenditure 2020-2030
Chart 212 Population by Generation 2025
Mass Beauty and Personal Care in Belgium
Key Data Insights
Mass Brands Upgrade Offerings to Outgrow Premium Rivals Amid Cautious Spending
Mass Brands Upgrade Offerings to Outgrow Premium Rivals Amid Cautious Spending
Mass Skin Care Leads Value, with Cerave Driving Dermocosmetic Growth
Cerave’S Mass Dermocosmetic Launch Exemplifies Clean Reimagined Trend, Driving Growth
Chart 213 Cerave's Development Boosts Demand for Mass Dermocosmetics
Chart 214 Value Sales 2020-2030
Chart 215 Value Sales by Category 2025
Mass Brands Expected to Adapt to Changing Consumer Spending and Foster Steady Growth
Mass Skin Care Set to Remain the Largest, While Mass Colour Cosmetics Continues to Lead Growth Momentum
Clean Reimagined and Sustainability Trends Anticipated to Drive Innovation and Market Repositioning
Chart 216 Forecast Value Sales 2020-2030
Chart 217 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Portfolio Upgrades and Consumer Value
Mass Brands Elevate Innovation Amid Shifting Private Label Dynamics and Growth Opportunities
Chart 218 Company Shares 2025
Chart 219 Brand Shares 2025
Chart 220 Economic Context for Mass Beauty and Personal Care
Chart 221 Real Gdp Growth 2020-2030
Chart 222 Inflation 2020-2030
Chart 223 Consumer Context for Mass Beauty and Personal Care
Chart 224 Population 2020-2030
Chart 225 Consumer Expenditure 2020-2030
Chart 226 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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