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Learn moreJun 2020
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COVID-19 is expected to have a mixed impact on sales of beauty and personal care products in Belgium in 2020. Products such as bar and liquid soap will benefit from increased personal hygiene to prevent the spread of the virus, whilst skin care and oral health fit in the wider context of overall health and wellbeing, so they should remain resilient.
As of 6 May 2020, Belgium has seen around 8,300 deaths due to COVID-19 and 50,800 cases. Regional restrictions on movement were introduced on 11 March 2020, with Wallonia-Belgium banning visits to nursing homes.
Free from and natural ingredients were key trends shaping both manufacturers’ strategies and consumer demand in 2019. These trends were most visible in categories such as skin care, baby and child-specific products and sun care, resulting in a positive value sales performance.
The beauty and personal care competitive landscape is traditionally fragmented in Belgium. Since 2016, the success of niche, premium brands at the expense of mainstream brands has further strengthened fragmentation.
Despite economic uncertainty in the wake of the COVID-19 pandemic and increasing maturity, beauty and personal care is expected to record stable value sales at constant 2019 prices over the forecast period. The ongoing focus of consumers and manufacturers on better quality, more natural and sustainable products is likely to bring value.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Belgium for free (where applicable):
The Beauty and Personal Care in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.