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Beauty and Personal Care in Belgium

May 2022
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Belgium?
  • Which are the leading brands in Belgium?
  • How are products distributed in Belgium?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in Belgium

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Belgium

KEY DATA FINDINGS

Lifting of pandemic-related restrictions and children spending more time outside the home boosts demand for baby and child-specific products in 2021
Resumption of travel benefits baby and child-specific sun care
Zwitsal maintains top brand place thanks to Naturals range, whilst private labels also see success
Stronger value and volume sales growth from 2022 as demand for natural and organic products keeps growing
Depressed birth rate places extra downwards pressure on the category
Ongoing demand for organic and natural products set to drive innovation over the forecast period
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Belgium

KEY DATA FINDINGS

After the strong uptick in the previous year, bath and shower products sales normalise in 2021
Bath and shower products see sales normalise as people resume busy lives
Colgate-Palmolive maintains lead thanks to its wide brand portfolio
Figures will remain up on pre-pandemic data
Intimate wash and intimate hygiene products expected to become more popular over the forecast period
Price-sensitive consumers will continue to demand value for money
Table 22 Sales of Bath and Shower by Category: Value 2016-2021
Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Belgium

KEY DATA FINDINGS

With the lifting of pandemic-related restrictions, colour cosmetics sales bounce back
Mindful about outlining the eyes, women prioritise eye make-up
L'Oréal maintains significant lead thanks to its wide array of brands in both premium and mass segments
Slow recovery expected, as players reposition colour cosmetics as wellbeing products
Low footfall in stores is likely to continue to hold colour cosmetics back from recovery
Naturalness trend to return, with developments in multi-use skin care products set to show competition to colour cosmetics
Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in Belgium

KEY DATA FINDINGS

Volume growth recovers in line with a return to more active and sociable lifestyles
New product innovations based on free-from, natural, and sustainability trends
Unilever and Beiersdorf maintain their leading places across all sub-categories
Value growth set to recover through new innovations with higher price tags
Both mass and premium brands set to focus on sustainability
Price-sensitive consumers continue to demand value for money
Table 42 Sales of Deodorants by Category: Value 2016-2021
Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Deodorants: % Value 2017-2021
Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 48 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Belgium

KEY DATA FINDINGS

Easing of social restrictions and more grooming occasions benefit depilatories sales in 2021
“home spa” experiences continue to boost demand for hair removers/bleaches
Gillette Venus and Bic Lady hold top places thanks to popularity of women’s razors overall
Consumers likely to return to beauty salons post-pandemic, keeping growth somewhat suppressed
Hair removers/bleaches set to see positive growth, stimulated by the “home spa” trend
Pre-shave expected to remain in negative figures, due to growing competition from pre-shave impregnated razors
Table 51 Sales of Depilatories by Category: Value 2016-2021
Table 52 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 54 NBO Company Shares of Depilatories: % Value 2017-2021
Table 55 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 56 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Belgium

KEY DATA FINDINGS

Fragrances sales recover due to social and logistical restrictions caused by COVID-19
Online discounts and special offer promotions help sales recover
Premium multinationals maintain leading places in rather fragmented category
Natural ingredients and sustainable packaging set to drive innovation over forecast period
Dior launches new online functionalities to help consumers select and trail new scents
Men’s fragrances continue to see threat from multi-use perfumed deodorants
Table 58 Sales of Fragrances by Category: Value 2016-2021
Table 59 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Fragrances: % Value 2017-2021
Table 61 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 64 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Belgium

KEY DATA FINDINGS

Hair care challenged by fewer grooming occasions and downwards pressure on prices
Return to the professionals negatively affects colourants sales in 2021
L'Oréal maintains strong leading place thanks to its wide array of brands
“Home spa” trend to continue over the forecast period
Sustainable and transparent brands set to gain, in line with the health and wellness trend
E-commerce set to continue its upward trajectory
Table 66 Sales of Hair Care by Category: Value 2016-2021
Table 67 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 69 NBO Company Shares of Hair Care: % Value 2017-2021
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 71 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 72 LBN Brand Shares of Colourants: % Value 2018-2021
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 74 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 76 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Belgium

KEY DATA FINDINGS

Men’s grooming grows only marginally, as men take a more laissez faire attitude towards grooming during the time of the pandemic
Men’s mass skin care sees a boost due to outbreaks of “maskne” (acne induced by the wearing of a mask)
Well-established multinationals maintain lead places in men’s grooming
Outlook for men’s shaving set to remain negative over the forecast period, with beard trends expected to emerge
Millennials cited as a key consumer group for men’s grooming, despite lower per capita spending
Demand for value-for-money deals may bring about a changed competitive landscape over time
Table 79 Sales of Men’s Grooming by Category: Value 2016-2021
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 83 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Belgium

KEY DATA FINDINGS

Oral care sees marginal value growth due to discounts and price promotions
E-commerce remains low in oral care, due to ease of buying dental products with grocery shopping from supermarkets
Leading multinationals maintain top places with static shares, despite strong marketing activity
Future looks bright for oral care, as sales expected to increase when face masks are removed
Sustainability trend set to ramp up, following launch of Colgate’s new toothpaste with natural ingredients and recyclable packaging
Retailing shift and premiumisation
Table 88 Sales of Oral Care by Category: Value 2016-2021
Table 89 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 90 Sales of Toothbrushes by Category: Value 2016-2021
Table 91 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 93 NBO Company Shares of Oral Care: % Value 2017-2021
Table 94 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 96 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Belgium

KEY DATA FINDINGS

Skin care sees mixed results, with mass facemasks and hand care products faring the best
Traditional dermocosmetics channels seriously impacted, highlighting a need for digital consultations and e-commerce growth
Yves Rocher maintains top brand place thanks to growing popularity of dermocosmetics
As social conditions return to normal, demand for skin care products that were considered inessential during the pandemic, such as body care, is set to recover
Mass skin care players set to embrace natural trend in order to compete with premium dermocosmetic products
Growing polarisation in demand for skin care
Table 101 Sales of Skin Care by Category: Value 2016-2021
Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Skin Care: % Value 2017-2021
Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 106 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 107 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Belgium

KEY DATA FINDINGS

Sun care sales recover as pandemic-related restrictions are lifted
Health and wellness trend drives demand for natural/organic sun care
Well-established Beiersdorf and L'Oréal continue to dominate fragmented category
Recovery in line with a return to pre-pandemic lifestyles and recovery of travel and tourism
Health and wellness trend set to benefit sun protection and aftersun, while self-tanning has been growing out of popularity
Competition expected from multi-functional skin care with SPF labels
Table 112 Sales of Sun Care by Category: Value 2016-2021
Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 114 NBO Company Shares of Sun Care: % Value 2017-2021
Table 115 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 117 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Belgium

KEY DATA FINDINGS

Premium beauty and personal care sales slowly recover as social conditions return to normal, benefiting product areas such as premium colour cosmetics and fragrances
Premium specialist skin care products fare better than their mass variants, due to perceived quality
L'Oréal maintains company lead by a narrow margin, as Rituals strengthens its brand lead
Gradual recovery linked to a return to pre-pandemic lifestyles
A return to in-store shopping experiences is expected, as players also balance their online offerings to meet all needs
Natural ingredients and sustainable packaging set to drive developments over forecast period
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Belgium

KEY DATA FINDINGS

Demand for bath and shower products normalises, while demand for colour cosmetics and fragrances recovers as the pandemic loosens its grip
Manufacturers and retailers of beauty and personal care products focus on developing their omnichannel presence
L'Oréal maintains top company place, as competition heats up in brand terms
Slow recovery linked to a return to pre-pandemic lifestyles
Popularity of mass bath and shower will help sustain growth
Environmental and natural trends boost popularity of solid bar format products
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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