Beauty and Personal Care in Pakistan
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Pakistan
Baby and child-specific products benefits from numerous growth drivers in 2021
Urbanisation increases exposure to baby and child-specific products
Busy consumers start to move away from traditional/home-prepared options
Strong trends to stimulate development and growth
More women joining the workforce to push need and sales
The modernisation of retailing to have a positive effect on the category
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Pakistan
Heightened importance of hygiene lingers as an after-effect of the pandemic
The use of hand sanitisers remains strong in 2021
Specialisation pushes value growth
Return to pre-pandemic norms to push sales of bath and shower products
Liquid soap and hand sanitisers to benefit from robust hygiene habits
Newer and longer-term habits to boost the appeal of e-commerce
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Pakistan
Colour cosmetics rebounds as consumers resume out-of-home lifestyles
More women joining the workforce spurs interest in colour cosmetics
Facial make-up and lip products benefit as the use of face masks is no longer mandatory
Return to normality and longer-term trends to foster growth opportunities
Rising health awareness to foster interest in more natural products
Social media to gain traction as a marketing tool
Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Pakistan
Resumption of work, school and social norms spikes demand
Leading companies push demand with promotions and discounts
Personal hygiene and grooming awareness rises with demographic, distribution and socioeconomic trends
Higher personal hygiene standards and urbanisation to stimulate category expansion
Low-priced fragrances and talcum powder to remain threats to deodorants
Deodorant sprays to remain popular as a convenient and affordable format
Table 36 Sales of Deodorants by Category: Value 2016-2021
Table 37 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 39 NBO Company Shares of Deodorants: % Value 2017-2021
Table 40 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 41 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Pakistan
Convenience and economy continue to spur demand in 2021
More women joining the workforce fuels sales
Clear shift away from traditional home-made hair removal products
Convenient home grooming solutions to remain a robust trend
Women’s razors and blades to grow sales as the taboo around usage weakens
Strong marketing to push awareness and use
Table 44 Sales of Depilatories by Category: Value 2016-2021
Table 45 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Depilatories: % Value 2017-2021
Table 47 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 48 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Pakistan
Rebound in demand as consumers gradually returns to pre-pandemic norms
Economic recovery leads to higher affordability of fragrances
Consumer base remains small but growing, especially among women
Long-term and COVID-19-related factors to boost demand
E-commerce sales to continue to grow, but personal shopping journey remains popular in fragrances
Parallel trade remains a threat
Table 50 Sales of Fragrances by Category: Value 2016-2021
Table 51 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Fragrances: % Value 2017-2021
Table 53 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 56 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Pakistan
Consumers maintain at home care regimes in 2021
Economic improvements fuel growth
Urbanisation continues to stimulate calls for product specialisation
Return to out-of-home lifestyles and a developing consumer base and offer augur well for hair care
Rising health awareness to pique interest in more natural hair care
Greater attention to personal image to boost appeal of specialised hair care options
Table 58 Sales of Hair Care by Category: Value 2016-2021
Table 59 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 61 NBO Company Shares of Hair Care: % Value 2017-2021
Table 62 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 64 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Pakistan
Socioeconomic trends and a shift back to out-of-home lifestyles translate into a positive push for men’s grooming
Economic recovery brings men’s grooming into more consumers’ orbit
Urbanisation pushes Western trends and grows awareness of men’s grooming
Strong growth expected on the back of rising image consciousness
Greater exposure to pique interest in less developed categories
Busy lifestyles and channel development to steer more men towards e-commerce
Table 67 Sales of Men’s Grooming by Category: Value 2016-2021
Table 68 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 69 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 70 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 71 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 72 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 73 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 74 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 75 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Pakistan
Economic improvement, higher health awareness and population growth spur oral care’s growth trajectory in 2021
Sensodyne continues to pique interest in sensitive toothpaste
Urbanisation effects fuel a shift from traditional products to basic toothbrushes and toothpaste
Strong growth expected as health and product awareness rise
Players to pay more attention to consumers outside cities to offset maturity
Manual toothbrushes and toothpaste to remain the key categories
Table 76 Sales of Oral Care by Category: Value 2016-2021
Table 77 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 78 Sales of Toothbrushes by Category: Value 2016-2021
Table 79 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 81 NBO Company Shares of Oral Care: % Value 2017-2021
Table 82 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 83 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 84 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 85 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 86 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Pakistan
Healthy growth in 2021 as DIY skin care remains popular
More women joining the workforce increases affordability and use of skin care
Unilever leverages a strong portfolio and investment in products and consumers
Longer-term trends to underpin development of skin care
Premiumisation to continue to develop in skin care
Premium toners and anti-agers to benefit from strong support from major players and key development trends
Table 87 Sales of Skin Care by Category: Value 2016-2021
Table 88 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Skin Care: % Value 2017-2021
Table 90 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 91 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 92 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 93 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Pakistan
Sun care remains very small and underdeveloped in Pakistan
Urbanisation and Western trends increase exposure to sun care products
Pond’s regains lost retail value share over 2021
Urbanisation, rising health awareness and Western trends to boost the development of sun care
Working women to drive development opportunities
Focus on education on the risks of exposure to the sun to stimulate demand
Table 94 Sales of Sun Care by Category: Value 2016-2021
Table 95 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 96 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 97 NBO Company Shares of Sun Care: % Value 2017-2021
Table 98 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 99 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Pakistan
Pent-up demand is released as the pandemic situation improves
Premium skin care benefits from an affordable indulgence and daily-use perception
Urbanisation increases exposure to premium products
Robust longer-term drivers to maintain upward sales trajectory
Western and digital trends are set to continue to penetrate premium beauty and personal care
Price-sensitivity and wide presence of counterfeit products to hinder category growth potential
Table 101 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 102 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 104 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Pakistan
Strong retail value growth in 2021 as consumers increase spend on out-of-home products
Long-term trends underpin resilience in mass beauty and personal care
Preference for smaller products and a shift towards more natural versions
Healthy performance expected as consumers resume work and social norms
Westernisation trend to continue to push sales
E-commerce to remain a small but fast-growing channel
Table 107 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 108 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 110 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026