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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Pakistan

88 pages, May 2018

US$2,650

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Executive Summary

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Improved lifestyles and evolving consumer preferences drive growth in 2017

Spending in Pakistan increased with the continued growth in urbanisation and rising per capita disposable incomes. Other factors such as the greater contribution of women in the workforce, growing media exposure and a changing retail landscape resulting in the emergence of modern retail all combined to drive the growth of beauty and personal care in Pakistan.

Television and social media play a crucial role in growth of beauty and personal care

Television in Pakistan played a crucial role in encouraging women to look after their beauty and wellbeing. In addition to sponsored advertisements on television, a key contribution to the growth of beauty and personal care was morning talk shows hosted by celebrities and targeted specifically at women who are homemakers.

International players dominate with strong brand equity and consumer loyalty

International players continued to lead beauty and personal care in Pakistan during 2017. Most have a wide range of products at different price points across categories with good distribution networks, especially in modern retail.

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Within beauty and personal care, innovation and new product developments were seen in products that provided multiple benefits in one or an all-in-one solution for the ease and convenience for the fast-paced lifestyles of consumers who do not have the time to use multiple products and prefer one compact solution for multiple needs. Examples include the introduction of all-in-one palettes in colour cosmetics, facial creams and lotions that provide multiple skin care benefits, including sun care and hair products such as shampoos with multiple essential nutrients and oils to solve many hair problems simultaneously.

Booming fashion industry to encourage growth of beauty and personal care

The beauty and personal care industry in Pakistan saw phenomenal growth over the review period due to a variety of demographic, economic and social factors. The average age of the population in the country is 23 years and 57% of consumers are young, factors that greatly drive consumption and spending in the economy.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Beauty and Personal Care in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Pakistan?
What are the major brands in Pakistan?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in Pakistan

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Pakistan

HEADLINES

PROSPECTS

Shift from traditional products to brands drives growth of baby and child-specific products

Increasing participation of young mothers in the workforce expected to contribute to growth

Baby and child-specific skin care and toiletries expected to record robust growth

COMPETITIVE LANDSCAPE

Johnson’s Baby by Johnson & Johnson Inc leads in 2017

Private label Mothercare plc remains the second largest player

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Pakistan

HEADLINES

PROSPECTS

Bar soap leads due to lack of awareness of liquid and gel formats

Talcum powder will remain significant as an economic alternative to deodorants

Increasing germs and hygiene awareness to drive growth of liquid soap in cities

COMPETITIVE LANDSCAPE

Lux by Unilever Pakistan Ltd maintains its lead in 2017

Antibacterial soaps continue make a significant contribution in 2017

Brand awareness results in consumers switching from unbranded alternatives

CATEGORY DATA

Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Pakistan

HEADLINES

PROSPECTS

Lip products will remain the entry point for consumers in colour cosmetics

Growing trend of all-in-one make-up palettes expected over the forecast period

Increasing diversification into colour cosmetics by local fashion players will drive growth

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintains leadership despite growing competition

With consistently growing value share, Vipera Cosmetics emerges as a key player

Social media will emerge as a key medium for marketing colour cosmetics

CATEGORY DATA

Table 27 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Pakistan

HEADLINES

PROSPECTS

Need for social approval among young consumers will drive growth of deodorants

Sprays will remain the most widely used format

Low-priced perfumes will remain a threat to deodorants

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with multiple successful brands

Hilal Care emerges as new player with its flagship brand Bold body spray

International players dominate deodorants with their better distribution networks

CATEGORY DATA

Table 36 Sales of Deodorants by Category: Value 2012-2017
Table 37 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 39 NBO Company Shares of Deodorants: % Value 2013-2017
Table 40 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 41 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Depilatories in Pakistan

HEADLINES

PROSPECTS

Increasing awareness and media influence will drive growth of branded depilatories

Cultural taboo associated with women's razors and blades will prevent growth

Increasing spending power of women will positively affect growth

COMPETITIVE LANDSCAPE

Veet continues to lead with a significant value share

Leading players take share from smaller players, consolidating the fragmented competitive landscape

Olivia Cosmetics Pvt Ltd sees the largest share decline

CATEGORY DATA

Table 44 Sales of Depilatories by Category: Value 2012-2017
Table 45 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Depilatories: % Value 2013-2017
Table 47 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 48 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Pakistan

HEADLINES

PROSPECTS

Transition from traditional substitutes to branded fragrances will drive growth

Wide availability of low-priced duplicates will remain a threat to brands

Modern retailing to play a vital role in the growth of fragrances

COMPETITIVE LANDSCAPE

International brands dominate premium fragrances in 2017

Rasasi Perfumes Industry LLC leads mass women fragrances with its Blue brand

CATEGORY DATA

Table 50 Sales of Fragrances by Category: Value 2012-2017
Table 51 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Fragrances: % Value 2013-2017
Table 53 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 56 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Pakistan

HEADLINES

PROSPECTS

Trial of shampoos among lower socioeconomic classes will drive growth

Myth-busting advertisements and increasing awareness will drive growth of colourants

Conditioners and treatments to grow among higher-income consumers

COMPETITIVE LANDS

Unilever Pakistan Ltd leads with multiple successful brands

L’Oréal Groupe remains the most successful hair colourant player

International manufacturers continue to dominate with renowned brands

CATEGORY DATA

Table 58 Sales of Hair Care by Category: Value 2012-2017
Table 59 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 61 NBO Company Shares of Hair Care: % Value 2013-2017
Table 62 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 64 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Pakistan

HEADLINES

PROSPECTS

Mass beauty and personal care brands will continue to lead

CATEGORY DATA

Table 67 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 68 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 70 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 71 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 72 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Pakistan

HEADLINES

PROSPECTS

Men’s shaving expected to remain the largest among men’s grooming

Men’s skin and hair care expected to grow significantly over the forecast period

Growth in men’s grooming expected to be driven primarily by men in cities

COMPETITIVE LANDSCAPE

Procter & Gamble Pakistan (Pvt) Ltd leads men’s shaving with its flagship brand Gillette

Unilever Pakistan Ltd leads men’s toiletries with its Fair & Lovely Max Fresh brand

Modern retailing contributes strongly to the growth of men’s grooming in 2017

CATEGORY DATA

Table 73 Sales of Men’s Grooming by Category: Value 2012-2017
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 77 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 80 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Pakistan

HEADLINES

PROSPECTS

Cities will drive growth of premium beauty and personal care brands

CATEGORY DATA

Table 82 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 83 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 85 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 86 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 87 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Pakistan

HEADLINES

PROSPECTS

Growth of skin care to be driven primarily by facial care

Facial moisturiser to remain the most widely used product

Anti-agers will drive growth following mass media marketing

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads skin care with its flagship brand Pond’s

Nivea maintains its position largely due to consumer loyalty

International players dominate with quality and consistency

CATEGORY DATA

Table 88 Sales of Skin Care by Category: Value 2012-2017
Table 89 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Skin Care: % Value 2013-2017
Table 91 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 92 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 93 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 94 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Pakistan

HEADLINES

PROSPECTS

Growing trend of skin care to prevent effects of the sun will continue driving growth

Increasing economic participation of women will boost demand for sun care

Social media to play a crucial role in creating awareness of sun care

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with its Pond’s sunscreen lotion

Sun care remains fragmented with only a few established brands

CATEGORY DATA

Table 95 Sales of Sun Care by Category: Value 2012-2017
Table 96 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 97 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 98 NBO Company Shares of Sun Care: % Value 2013-2017
Table 99 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 100 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 101 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 102 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Oral Care in Pakistan

HEADLINES

PROSPECT

Near saturation in urban areas expected to slow oral care growth

Oral care will continue to be driven by basic products, including toothpaste and toothbrushes

Mouthwashes/dental rinses to grow primarily via modern retailing channels

COMPETITIVE LANDSCAPE

With immense brand equity, Colgate safely maintains leadership

Sensodyne from GlaxoSmithKline Plc continues to create upward movement

CATEGORY DATA

Table 103 Sales of Oral Care by Category: Value 2012-2017
Table 104 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 105 Sales of Toothbrushes by Category: Value 2012-2017
Table 106 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 107 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 108 NBO Company Shares of Oral Care: % Value 2013-2017
Table 109 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 110 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 111 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 112 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 113 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beauty and Personal Care in Pakistan

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

SOURCES

Baby and Child-Specific Products in Pakistan

HEADLINES

PROSPECTS

Shift from traditional products to brands drives growth of baby and child-specific products

Increasing participation of young mothers in the workforce expected to contribute to growth

Baby and child-specific skin care and toiletries expected to record robust growth

COMPETITIVE LANDSCAPE

Johnson’s Baby by Johnson & Johnson Inc leads in 2017

Private label Mothercare plc remains the second largest player

CATEGORY DATA

Bath and Shower in Pakistan

HEADLINES

PROSPECTS

Bar soap leads due to lack of awareness of liquid and gel formats

Talcum powder will remain significant as an economic alternative to deodorants

Increasing germs and hygiene awareness to drive growth of liquid soap in cities

COMPETITIVE LANDSCAPE

Lux by Unilever Pakistan Ltd maintains its lead in 2017

Antibacterial soaps continue make a significant contribution in 2017

Brand awareness results in consumers switching from unbranded alternatives

CATEGORY DATA

Colour Cosmetics in Pakistan

HEADLINES

PROSPECTS

Lip products will remain the entry point for consumers in colour cosmetics

Growing trend of all-in-one make-up palettes expected over the forecast period

Increasing diversification into colour cosmetics by local fashion players will drive growth

COMPETITIVE LANDSCAPE

L’Oréal Groupe maintains leadership despite growing competition

With consistently growing value share, Vipera Cosmetics emerges as a key player

Social media will emerge as a key medium for marketing colour cosmetics

CATEGORY DATA

Deodorants in Pakistan

HEADLINES

PROSPECTS

Need for social approval among young consumers will drive growth of deodorants

Sprays will remain the most widely used format

Low-priced perfumes will remain a threat to deodorants

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with multiple successful brands

Hilal Care emerges as new player with its flagship brand Bold body spray

International players dominate deodorants with their better distribution networks

CATEGORY DATA

Depilatories in Pakistan

HEADLINES

PROSPECTS

Increasing awareness and media influence will drive growth of branded depilatories

Cultural taboo associated with women's razors and blades will prevent growth

Increasing spending power of women will positively affect growth

COMPETITIVE LANDSCAPE

Veet continues to lead with a significant value share

Leading players take share from smaller players, consolidating the fragmented competitive landscape

Olivia Cosmetics Pvt Ltd sees the largest share decline

CATEGORY DATA