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Beauty and Personal Care in Pakistan

October 2022
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Pakistan?
  • Which are the leading brands in Pakistan?
  • How are products distributed in Pakistan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Pakistan

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Pakistan

KEY DATA FINDINGS

Baby and child-specific products benefits from numerous growth drivers in 2021
Urbanisation increases exposure to baby and child-specific products
Busy consumers start to move away from traditional/home-prepared options
Strong trends to stimulate development and growth
More women joining the workforce to push need and sales
The modernisation of retailing to have a positive effect on the category
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in Pakistan

KEY DATA FINDINGS

Heightened importance of hygiene lingers as an after-effect of the pandemic
The use of hand sanitisers remains strong in 2021
Specialisation pushes value growth
Return to pre-pandemic norms to push sales of bath and shower products
Liquid soap and hand sanitisers to benefit from robust hygiene habits
Newer and longer-term habits to boost the appeal of e-commerce
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in Pakistan

KEY DATA FINDINGS

Colour cosmetics rebounds as consumers resume out-of-home lifestyles
More women joining the workforce spurs interest in colour cosmetics
Facial make-up and lip products benefit as the use of face masks is no longer mandatory
Return to normality and longer-term trends to foster growth opportunities
Rising health awareness to foster interest in more natural products
Social media to gain traction as a marketing tool
Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026

Deodorants in Pakistan

KEY DATA FINDINGS

Resumption of work, school and social norms spikes demand
Leading companies push demand with promotions and discounts
Personal hygiene and grooming awareness rises with demographic, distribution and socioeconomic trends
Higher personal hygiene standards and urbanisation to stimulate category expansion
Low-priced fragrances and talcum powder to remain threats to deodorants
Deodorant sprays to remain popular as a convenient and affordable format
Table 36 Sales of Deodorants by Category: Value 2016-2021
Table 37 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 39 NBO Company Shares of Deodorants: % Value 2017-2021
Table 40 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 41 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in Pakistan

KEY DATA FINDINGS

Convenience and economy continue to spur demand in 2021
More women joining the workforce fuels sales
Clear shift away from traditional home-made hair removal products
Convenient home grooming solutions to remain a robust trend
Women’s razors and blades to grow sales as the taboo around usage weakens
Strong marketing to push awareness and use
Table 44 Sales of Depilatories by Category: Value 2016-2021
Table 45 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Depilatories: % Value 2017-2021
Table 47 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 48 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in Pakistan

KEY DATA FINDINGS

Rebound in demand as consumers gradually returns to pre-pandemic norms
Economic recovery leads to higher affordability of fragrances
Consumer base remains small but growing, especially among women
Long-term and COVID-19-related factors to boost demand
E-commerce sales to continue to grow, but personal shopping journey remains popular in fragrances
Parallel trade remains a threat
Table 50 Sales of Fragrances by Category: Value 2016-2021
Table 51 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Fragrances: % Value 2017-2021
Table 53 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 56 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in Pakistan

KEY DATA FINDINGS

Consumers maintain at home care regimes in 2021
Economic improvements fuel growth
Urbanisation continues to stimulate calls for product specialisation
Return to out-of-home lifestyles and a developing consumer base and offer augur well for hair care
Rising health awareness to pique interest in more natural hair care
Greater attention to personal image to boost appeal of specialised hair care options
Table 58 Sales of Hair Care by Category: Value 2016-2021
Table 59 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 61 NBO Company Shares of Hair Care: % Value 2017-2021
Table 62 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 64 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in Pakistan

KEY DATA FINDINGS

Socioeconomic trends and a shift back to out-of-home lifestyles translate into a positive push for men’s grooming
Economic recovery brings men’s grooming into more consumers’ orbit
Urbanisation pushes Western trends and grows awareness of men’s grooming
Strong growth expected on the back of rising image consciousness
Greater exposure to pique interest in less developed categories
Busy lifestyles and channel development to steer more men towards e-commerce
Table 67 Sales of Men’s Grooming by Category: Value 2016-2021
Table 68 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 69 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 70 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 71 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 72 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 73 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 74 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 75 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in Pakistan

KEY DATA FINDINGS

Economic improvement, higher health awareness and population growth spur oral care’s growth trajectory in 2021
Sensodyne continues to pique interest in sensitive toothpaste
Urbanisation effects fuel a shift from traditional products to basic toothbrushes and toothpaste
Strong growth expected as health and product awareness rise
Players to pay more attention to consumers outside cities to offset maturity
Manual toothbrushes and toothpaste to remain the key categories
Table 76 Sales of Oral Care by Category: Value 2016-2021
Table 77 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 78 Sales of Toothbrushes by Category: Value 2016-2021
Table 79 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 81 NBO Company Shares of Oral Care: % Value 2017-2021
Table 82 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 83 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 84 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 85 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 86 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in Pakistan

KEY DATA FINDINGS

Healthy growth in 2021 as DIY skin care remains popular
More women joining the workforce increases affordability and use of skin care
Unilever leverages a strong portfolio and investment in products and consumers
Longer-term trends to underpin development of skin care
Premiumisation to continue to develop in skin care
Premium toners and anti-agers to benefit from strong support from major players and key development trends
Table 87 Sales of Skin Care by Category: Value 2016-2021
Table 88 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Skin Care: % Value 2017-2021
Table 90 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 91 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 92 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 93 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in Pakistan

KEY DATA FINDINGS

Sun care remains very small and underdeveloped in Pakistan
Urbanisation and Western trends increase exposure to sun care products
Pond’s regains lost retail value share over 2021
Urbanisation, rising health awareness and Western trends to boost the development of sun care
Working women to drive development opportunities
Focus on education on the risks of exposure to the sun to stimulate demand
Table 94 Sales of Sun Care by Category: Value 2016-2021
Table 95 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 96 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 97 NBO Company Shares of Sun Care: % Value 2017-2021
Table 98 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 99 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in Pakistan

KEY DATA FINDINGS

Pent-up demand is released as the pandemic situation improves
Premium skin care benefits from an affordable indulgence and daily-use perception
Urbanisation increases exposure to premium products
Robust longer-term drivers to maintain upward sales trajectory
Western and digital trends are set to continue to penetrate premium beauty and personal care
Price-sensitivity and wide presence of counterfeit products to hinder category growth potential
Table 101 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 102 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 104 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in Pakistan

KEY DATA FINDINGS

Strong retail value growth in 2021 as consumers increase spend on out-of-home products
Long-term trends underpin resilience in mass beauty and personal care
Preference for smaller products and a shift towards more natural versions
Healthy performance expected as consumers resume work and social norms
Westernisation trend to continue to push sales
E-commerce to remain a small but fast-growing channel
Table 107 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 108 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 110 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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