Beauty and Personal Care in Pakistan

Beauty and Personal Care in Pakistan

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Infiltration of imported brands and foreign trends help evolve consumer preferences

International brands dominate beauty and personal care in Pakistan

Beauty and personal care likely to rebound quickly due to affordability and strong influence of mass brands in this market

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass beauty and personal care brands remain dominant in this market

Mid-range products on the wane as the market becomes increasingly polarised

Unilever Pakistan extends its outright lead amidst growing competition from cheaper local alternatives

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing influence of Western fashion drives sales of premium beauty and personal care

Choice of retail outlet and a greater focus on product quality characterise consumer choices

Price remains a strong driver for the majority of consumers of premium beauty and personal care

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Evolving consumer preferences in favour of effective gentle branded products with natural ingredients

Increasing participation of young mothers in the workforce boosts category growth

Johnson & Johnson leads the category in 2019 thanks to its iconic Johnson’s Baby brand

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Bar soap continues to characterise the category in 2019 due to the slow adoption of premium formats

Evolving consumer preferences in urban markets for liquid soap

Unilever Pakistan Ltd retains its outright lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2014-2019
Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 36 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong growth of colour cosmetics in 2019 due to rising disposable incomes and more women in the workforce

Ongoing preference for convenient colour cosmetics such as make-up palettes

L’Oréal Groupe extends lead further in colour cosmetics during 2019

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 39 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Awareness of grooming and hygiene drives growth of deodorants among young consumers

Low-priced perfumes appeal to price-sensitive consumers while regular product launches sustain interest in deodorants

Unilever Pakistan Ltd leads deodorants in 2019 thanks to its wide portfolio of well-known brands

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 48 Sales of Deodorants by Category: Value 2014-2019
Table 49 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 51 NBO Company Shares of Deodorants: % Value 2015-2019
Table 52 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 53 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for convenience and rapid results boosts sales of depilatories

Demand rises for long lasting and cost-effective depilatories

Veet extends its outright lead over Anne French

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 56 Sales of Depilatories by Category: Value 2014-2019
Table 57 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Depilatories: % Value 2015-2019
Table 59 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 60 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Evolving consumer preferences in favour of brands continue to drive growth in 2019

Counterfeit and low-quality brands remain a major challenge for legitimate brands

Fragrances in Pakistan remains dominated by international brands

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 62 Sales of Fragrances by Category: Value 2014-2019
Table 63 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Fragrances: % Value 2015-2019
Table 65 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 68 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair care benefits from wider availability, consumer trials and growing sophistication

Colourants increasingly adopted in the achievement of desired hair styles

Unilever Pakistan Ltd maintains lead thanks to its stable of successful brands

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 70 Sales of Hair Care by Category: Value 2014-2019
Table 71 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 73 NBO Company Shares of Hair Care: % Value 2015-2019
Table 74 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 76 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Urban markets drive sales of men’s grooming in Pakistan in combination with the health and wellness trend

Evolution in consumer preferences boosts sales of men’s skin and hair care brands

Gillette Series remains at the top but category value share on the wane

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2014-2019
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 83 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 86 Forecast Sales of Men's Grooming by Category: Value 2019-2024
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

Oral Care in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers enticed by more sophisticated brands and products that target their specific oral care needs

Mouthwashes/dental rinses experiences growth in urban markets, albeit at a slow pace

Colgate-Palmolive maintains category leadership due to consumer loyalty and trust

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2014-2019
Table 89 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 90 Sales of Toothbrushes by Category: Value 2014-2019
Table 91 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 93 NBO Company Shares of Oral Care: % Value 2015-2019
Table 94 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 95 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing demand for facial care continues to drive growth of skin care

Anti-agers increasingly marketed towards a younger audience in prevention approach

Unilever Pakistan Ltd retained category leadership in skin care

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 99 Sales of Skin Care by Category: Value 2014-2019
Table 100 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 101 NBO Company Shares of Skin Care: % Value 2015-2019
Table 102 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 103 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 104 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Pakistan

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun care boosted by global warming, developing retail and growing awareness among middle and upper socioeconomic groups

Growing consumer base for sun care among working women

Unilever Pakistan Ltd maintains category lead due to the popularity of its Pond’s brand

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 106 Sales of Sun Care by Category: Value 2014-2019
Table 107 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 108 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 109 NBO Company Shares of Sun Care: % Value 2015-2019
Table 110 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 111 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 113 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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