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Learn moreSep 2020
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In 2019, beauty and personal care benefited from rising income levels while the tropical climate contributed to steady demand for bath and shower, deodorants and sun care products in particular. However, the onset of COVID-19 in March 2020 is likely to lead to an annual contraction in the market as the country went into lockdown and stores, schools and consumer foodservice closed.
The beauty and personal care market in Panama is likely to experience a moderate contraction in value sales at constant 2019 prices in 2020 since the onset of COVID-19. While the fragrances and colour cosmetics categories are likely to experience the steepest contractions, other categories may see positive gains, especially those with a health and wellness positioning and those with a focus on hygiene.
The first officially diagnosed case in Panama was on 9 March, with schools closed from the following day. The country closed its borders on 16 March.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Panama with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Panama, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Panama for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.