Beauty and Personal Care in Slovakia

Beauty and Personal Care in Slovakia

EXECUTIVE SUMMARY

Beauty and personal care not yet fully saturated

Sales driven by a number of factors

Competition in 2017 remains intensive

Numerous product innovations launched in 2017

Beauty and personal care expected to stay in positive growth territory

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Slovakia

HEADLINES

PROSPECTS

Slowly rising birth rates contribute to retail value growth

Demand for premium products

Product recommendations and online sales gain popularity

COMPETITIVE LANDSCAPE

Free product samples and product recommendations important

Product innovation favours premiumisation

Children’s brands depicting popular cartoon characters remain popular

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Slovakia

HEADLINES

PROSPECTS

Premium products gain popularity in 2017

Growth favours fresh ideas and innovation

Gender-specific brands in demand

COMPETITIVE LANDSCAPE

Influence of product recommendations, online adverts and bloggers to increase

Price promotions remain significant while drugstore private label lines gain popularity

Negative marketing may hurt sales significantly in the longer term

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Slovakia

HEADLINES

PROSPECTS

Bloggers and vloggers gain popularity

Articles raise concerns about product safety

Colour cosmetics trends in Slovakia follow major global beauty and styling trends

COMPETITIVE LANDSCAPE

Strong marketing support important to players’ success

Product innovation drives retail value sales

Price promotions to remain popular

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Slovakia

HEADLINES

PROSPECTS

Trends favour perspiration protection and prolonged effectiveness

Roll-ons gain popularity

Gender-specific products play an essential role

COMPETITIVE LANDSCAPE

Marketing support at the centre of interest

Distinguishing brands from competition is a good idea

Promotions and special offers sought after

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Slovakia

HEADLINES

PROSPECTS

Depilatories benefits from stable consumer demand

Usage of disposables increases

Electronic epilators hamper retail value growth

COMPETITIVE LANDSCAPE

Price discounts remain significant

Demand strengthens for electronic epilators

Private label gains retail value share

CATEGORY DATA

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Slovakia

HEADLINES

PROSPECTS

Premium fragrances and unisex fragrances gain popularity

Marketing support for premium brands strengthens in 2017

The major decision-making factors for Slovak consumers when purchasing fragrances

COMPETITIVE LANDSCAPE

Online consumer reviews and recommendations to play a greater role

Product innovation remains paramount for fragrances

Consumers seek price discounts in 2017

CATEGORY DATA

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Slovakia

HEADLINES

PROSPECTS

Salon professional hair care products appear in retail stores in 2017

Hair treatment and specialised hair products gain popularity

Natural hair colourants and product innovation witness growing consumer interest

COMPETITIVE LANDSCAPE

Advertising and price discounts impact consumer decision-making greatly

New product launches attractive to consumers

Bloggers and vloggers expected to gain popularity in terms of brand advertising

CATEGORY DATA

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Slovakia

HEADLINES

PROSPECTS

Mimicking premium products becoming increasingly popular

Hemp products gain popularity since sales permitted in Slovakia

Distribution favours stores with wide beauty and personal care ranges

COMPETITIVE LANDSCAPE

Competition remains intense

Growth driven by product innovation and strong advertising

Private label products remain trusted

CATEGORY DATA

Table 81 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 82 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 84 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 86 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Oral Care in Slovakia

HEADLINES

PROSPECTS

Consumers increasingly demand quality products

Innovation and increasingly positive perception among consumers benefits battery toothbrushes

Interdental brushes gain popularity

COMPETITIVE LANDSCAPE

Product recommendations and sophisticated marketing activity may help boost sales

Aggressive marketing support and strong price promotions impact the category

Future product innovation to be interesting, useful or provide amusement

CATEGORY DATA

Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Slovakia

HEADLINES

PROSPECTS

Masstige brands will continue to challenge premium products

Pharma products gain popularity

Internet retailing an important distribution channel for premium beauty products

COMPETITIVE LANDSCAPE

Improved advertising boosts sales performance in 2017

Professional hair care products start selling in retail in 2017

Stronger new product launches popularisation necessary

CATEGORY DATA

Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Slovakia

HEADLINES

PROSPECTS

Premium products gain popularity

Natural, organic products and brands backed by medical studies are trendy

Anti-agers grows in importance

COMPETITIVE LANDSCAPE

Using advertising and bloggers to popularise products

Product innovation provides fresh purchasing incentives to consumers

Face masks to benefit further from advertising support and product innovation

CATEGORY DATA

Table 106 Sales of Skin Care by Category: Value 2012-2017
Table 107 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 108 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 111 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 112 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 113 NBO Company Shares of Skin Care: % Value 2013-2017
Table 114 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 115 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 116 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 120 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Slovakia

HEADLINES

PROSPECTS

Premium sun care products to gain popularity

Aftersun products generate significant retail value growth

Convenience and product efficiency to remain important

COMPETITIVE LANDSCAPE

Competition from skin care and colour cosmetics hampers growth

The role of price discounts set to decline

Private label products gain popularity in 2017

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2012-2017
Table 123 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 124 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 125 NBO Company Shares of Sun Care: % Value 2013-2017
Table 126 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 128 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 130 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Men's Grooming in Slovakia

HEADLINES

PROSPECTS

An expanding product assortment and rising brand awareness aid sales growth in 2017

Beards to stay in fashion

Strong marketing support a necessity

COMPETITIVE LANDSCAPE

Price discounting continues

Product innovation drives sales growth

New ways to promote brands are being explored

CATEGORY DATA

Table 131 Sales of Men’s Grooming by Category: Value 2012-2017
Table 132 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 133 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 134 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 135 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 136 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 137 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 138 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 139 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

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