Beauty and personal care maintained a strong performance in 2018, with skin care remaining dominant, while colour cosmetics saw the most dynamic value growth. The positive performance was supported by an upturn in living standards spurred by ongoing urbanisation, and rising awareness of personal grooming amongst Chinese consumers.
The rapid development of the retailing environment in China is having a major impact across a wide range of industries, including beauty and personal care. Major manufacturers, including L’Oréal, Estée Lauder, Shiseido, Watsons and Sephora, have courted consumers with new retailing technologies and experiences.
Multinationals with strong and constantly developing product lines and well-established brand identities maintained a dominant role in the Chinese beauty and personal care market throughout the review period. Many of these players have built a premium positioning that has been enthusiastically embraced by affluent local consumers.
In 2018, the beauty and personal care market was characterised by a large number of upgraded products offering improved efficacy supported by technological innovation. Early in 2018, Inoherb adopted fermentation technology to increase the concentration of the active substance, Rhodiola, a key raw material in Chinese herbal medicine, by 10 times in its anti-ageing products.
The Chinese beauty and personal care market is expected to witness strong value growth over the forecast period. Increasing interest in personal grooming is serving to expand the consumer base, including extending the geographic range of demand.
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This industry report originates from Passport, our Beauty and Personal Care market research database.