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Country Report

Beauty and Personal Care in

Beauty and Personal Care in China

119 pages, May 2018

US$2,650

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Executive Summary

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Skin care constitutes the majority of sales while colour cosmetics is most dynamic

While colour cosmetics was most dynamic in terms of value growth in 2017, skin care still constituted the majority of beauty and personal care sales in China. Chinese consumers, even in lower-tier cities, usually use basic skin care products such as cleansers, moisturisers and face masks, while younger consumers tend to apply make-up daily, especially women born in the 1980s and 1990s, who are the main customers of colour cosmetics.

Advances in new technology promotes beauty and personal care

Advances in new technology, such as augmented reality (AR), help to promote sales of beauty and personal care, in particular colour cosmetics. Estée Lauder launched the Play With Colour AR make-up experience in its flagship store in Raffles City, Shanghai, in August 2016, with which consumers can try different colours of lip products virtually to find their most suitable scheme.

Multinational players face growing competition from domestic ones

International manufacturers still lead beauty and personal care, benefiting from their enriched product choices and established brand reputations. However, multinationals are facing mounting competition from local brands at the mass end.

Relaunch of new products with finer ingredients or more functions

2017 witnessed many relaunches of new products with even finer ingredients or more functions. Mentholatum revamped its signature product, Icy Charcoal Face Wash for Men, in 2017 by adding binchotan charcoal from Wakayama, Japan, with enhanced oil controlling function.

Strong forecast growth momentum is expected to be maintained

Beauty and personal care is expected to continue to record strong value growth in the forecast period, similar to that seen in the review period, driven by the rising demand for personal grooming. Consumers’ pursuit of holistic beauty, combining mind, body and wellbeing, means that their demand for value-added beauty and personal care, with specific functions or features, may be on the rise.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Beauty and Personal Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in China?
What are the major brands in China?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in China

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in China

HEADLINES

PROSPECTS

The two-child policy and economic recovery fuel growth

Consumption upgrading intensifies product segmentation for various age groups

Premiumisation of Chinese baby and child-specific products is on the rise

COMPETITIVE LANDSCAPE

The entrance of new brands aggravates competition

Dedicated marketing to accelerate brand exposure

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in China

HEADLINES

PROSPECTS

Chinese bath and shower records an uneven performance

Bath and shower in China signals a trend towards product segmentation

Ever-younger consumers accelerate the growth of internet retailing of bath and shower

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd consistently leads bath and shower in 2017

Endorsement by young celebrities vigorously buoys existing brands

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in China

HEADLINES

PROSPECTS

Crossover and high-tech colour cosmetics entice consumers

New-concept products stir up colour cosmetics

Lip products remains most dynamic

COMPETITIVE LANDSCAPE

High-end brands from multinational players are the major growth drivers

Intensifying competition seen in colour cosmetics

Multinational brands lead the trend

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in China

HEADLINES

PROSPECTS

Steady development underpinned by rising product awareness

Deodorant sprays is the leading type, with stronger value growth too

COMPETITIVE LANDSCAPE

Multinational players dominate

Unilever China takes the lead

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in China

HEADLINES

PROSPECTS

Rigid demand from women supports strong growth

Women’s razors and blades sees more robust growth, though smaller in sales

COMPETITIVE LANDSCAPE

Reckitt Benckiser China leads comfortably

Domestic players outperformed by international manufacturers

CATEGORY DATA

Table 52 Sales of Depilatories by Category: Value 2012-2017
Table 53 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 55 NBO Company Shares of Depilatories: % Value 2013-2017
Table 56 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 57 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in China

HEADLINES

PROSPECTS

Robust value growth for premium fragrances

Niche brands are increasingly popular

Internet retailing and specialist beauty shops grow quickly

COMPETITIVE LANDSCAPE

Multinational players eye fragrances in China

Top three players set a strong foothold in fragrances in China

CATEGORY DATA

Table 59 Sales of Fragrances by Category: Value 2012-2017
Table 60 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Fragrances: % Value 2013-2017
Table 62 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 65 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in China

HEADLINES

PROSPECTS

Hair care experiencing a premiumisation trend

Aroma concept acts as a new growth engine

Hair loss treatments and colourants enjoy robust value growth

COMPETITIVE LANDSCAPE

International players dominate

Multinationals face growing competition from local companies

Manufacturers embrace high-tech in product line upgrading to remain competitive

CATEGORY DATA

Table 67 Sales of Hair Care by Category: Value 2012-2017
Table 68 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 70 NBO Company Shares of Hair Care: % Value 2013-2017
Table 71 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 72 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Colourants: % Value 2014-2017
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 75 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 77 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in China

HEADLINES

PROSPECTS

Mass beauty and personal care maintains its position as the market mainstay

Mass skin care dominates

Mass sets/kits enjoys the highest value growth

COMPETITIVE LANDSCAPE

Procter & Gamble still leads yet sees value share decline

L’Oréal China suffers stagnant value sales growth

Domestic companies show dynamic growth

CATEGORY DATA

Table 80 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 81 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 83 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in China

HEADLINES

PROSPECTS

Steady demand for men’s grooming

New product launches boost sales

Room for development in men’s grooming

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd closes gap with L’Oréal China

L’Oréal China joins hands with sports to promote brands and sales

Domestic players accelerate their development in men’s grooming

CATEGORY DATA

Table 86 Sales of Men’s Grooming by Category: Value 2012-2017
Table 87 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 89 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 90 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 92 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 93 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 94 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in China

HEADLINES

PROSPECTS

Rising demand for specific oral care effects propels the growth of functional and value-added products

Child-specific oral care is embraced by local parents

Convenience and demand for deep cleaning fuel power toothbrushes

COMPETITIVE LANDSCAPE

Multinationals dominate oral care while domestic players catch up

Guangzhou Weimeizi records robust growth

CATEGORY DATA

Table 95 Sales of Oral Care by Category: Value 2012-2017
Table 96 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 97 Sales of Toothbrushes by Category: Value 2012-2017
Table 98 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 99 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 100 NBO Company Shares of Oral Care: % Value 2013-2017
Table 101 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 102 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 103 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 104 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 106 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 107 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in China

HEADLINES

PROSPECTS

Robust double-digit value growth for premium beauty and personal care

Premium colour cosmetics records the highest value growth

Premium pharma beauty and personal care records vigorous growth

COMPETITIVE LANDSCAPE

L’Oréal China holds pole position

Estée Lauder contributes substantially to its company’s leading position

AmorePacific Cosmetics (Shanghai) Co Ltd loses value share

CATEGORY DATA

Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in China

HEADLINES

PROSPECTS

High-tech and customised products appeal to consumers

Intensifying competition triggers industry players’ crossover from manufacturers to retailers

New distribution mode emerges

COMPETITIVE LANDSCAPE

International brands lead premium skin care sales

Domestic brands perform better in mass skin care

Consumer-centric Japanese or Korean brands enjoy a loyal consumer base

CATEGORY DATA

Table 114 Sales of Skin Care by Category: Value 2012-2017
Table 115 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 116 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 117 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 121 NBO Company Shares of Skin Care: % Value 2013-2017
Table 122 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 123 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 124 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 125 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 126 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 127 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 128 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in China

HEADLINES

PROSPECTS

Prolonged use of sun care boosts value growth

Convenience promotes sales too

High-tech sun care emerges

COMPETITIVE LANDSCAPE

Multinationals dominate sun care, led by L’Oréal China

Domestic brand leads sun care in terms of value sales

CATEGORY DATA

Table 130 Sales of Sun Care by Category: Value 2012-2017
Table 131 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 132 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 133 NBO Company Shares of Sun Care: % Value 2013-2017
Table 134 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 135 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 136 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 138 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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Country Report

Beauty and Personal Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in China

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

SOURCES

Baby and Child-Specific Products in China

HEADLINES

PROSPECTS

The two-child policy and economic recovery fuel growth

Consumption upgrading intensifies product segmentation for various age groups

Premiumisation of Chinese baby and child-specific products is on the rise

COMPETITIVE LANDSCAPE

The entrance of new brands aggravates competition

Dedicated marketing to accelerate brand exposure

CATEGORY DATA

Bath and Shower in China

HEADLINES

PROSPECTS

Chinese bath and shower records an uneven performance

Bath and shower in China signals a trend towards product segmentation

Ever-younger consumers accelerate the growth of internet retailing of bath and shower

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd consistently leads bath and shower in 2017

Endorsement by young celebrities vigorously buoys existing brands

CATEGORY DATA

Colour Cosmetics in China

HEADLINES

PROSPECTS

Crossover and high-tech colour cosmetics entice consumers

New-concept products stir up colour cosmetics

Lip products remains most dynamic

COMPETITIVE LANDSCAPE

High-end brands from multinational players are the major growth drivers

Intensifying competition seen in colour cosmetics

Multinational brands lead the trend

CATEGORY DATA

Deodorants in China

HEADLINES

PROSPECTS

Steady development underpinned by rising product awareness

Deodorant sprays is the leading type, with stronger value growth too

COMPETITIVE LANDSCAPE

Multinational players dominate

Unilever China takes the lead

CATEGORY DATA

Depilatories in China

HEADLINES

PROSPECTS

Rigid demand from women supports strong growth

Women’s razors and blades sees more robust growth, though smaller in sales

COMPETITIVE LANDSCAPE

Reckitt Benckiser China leads comfortably

Domestic players outperformed by international manufacturers

CATEGORY DATA

Fragrances in China

HEADLINES

PROSPECTS

Robust value growth for premium fragrances

Niche brands are increasingly popular