Beauty and Personal Care in China

Beauty and Personal Care in China

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

E-commerce a key driver of growth in beauty and personal care in 2019

Competitive landscape intensifies as domestic players make significant inroads

A young and engaged audience offers strong potential for the future of beauty and personal care in China

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Domestic players helping to build trust and loyalty in mass beauty and personal care in 2019

Mass hair care stagnates in 2019 as consumers switch to premium options

L’Oréal on the rise thanks to investment in popular influencers and celebrities

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in China

HEADLINES

PRE-COVID-19 PERFORMANCE

E-commerce helps drive dynamic growth in premium beauty and personal care in 2019

Salon brands on the rise as consumers look for more from their hair care

Leading players deliver excellent results in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Parents from lower-tier cities contribute to the boom in sales

Aveeno on the rise as consumers invest in baby and child-specific toiletries

Natural and scientifically-prove claims prove popular with parents

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue trading up from basic products in 2019 as living standards improve

Pinduoduo and livestreaming driving e-commerce in bath and shower with consumers attracted to promotions and discounts

Procter & Gamble hires popular livestreaming host while local players dominate liquid soap with omnichannel approach

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Colour cosmetics continues to see growing demand in 2019 as make-up routines become more complex

E-commerce booming while make-up tutorials drive demand for colour cosmetics

L'Oréal leads the way with an increased focus on the younger generation

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants remains a niche area in 2019 due to biological and cultural factors

Deodorant sprays most popular format in 2019 offering several benefits

Nivea takes the lead thanks in part to the positive perception of the brand

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing importance placed on personal grooming driving growth of depilatories in 2019

More usage occasions and wider distribution key to growth

Leading brands retain a stronghold with strong marketing and distribution key

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 62 Sales of Depilatories by Category: Value 2014-2019
Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in China

HEADLINES

PRE-COVID-19 PERFORMANCE

2019 smells of success as Millennials embrace premium fragrances

Chanel opens official Tmall store in 2019 as e-commerce flourishes

International players invest in the category’s potential while local players launch interesting novelties

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue to invest in their hair in 2019 to achieve colour and vitality

Premium segment booming in 2019 as local players enter the fray

Adolph benefits from strong distribution while Kérastase sees sales spike as it launches Tmall store

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Men’s grooming on the rise in 2019 as local brands look to reach younger men with tailored products

Appearance-focused Millennials key to the development of men’s grooming

New product development and innovative marketing helping to drive interest and demand in men’s grooming

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 90 Sales of Men’s Grooming by Category: Value 2014-2019
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 94 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue to invest in more advanced oral care products in 2019

Consumers going electric as prices fall and competition intensifies

Competition intensifies as local and multinational brands go head to head

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 99 Sales of Oral Care by Category: Value 2014-2019
Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 101 Sales of Toothbrushes by Category: Value 2014-2019
Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in China

HEADLINES

PRE-COVID-19 PERFORMANCE

‘Skintellectuals’ driving demand for more advanced formulas as anti-agers sees explosive growth in 2019

E-commerce offers huge potential to both new and existing brands

Skin care the height of activity as local and international players fight for share with e-commerce being the key battleground

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2014-2019
Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in China

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun protection becoming more advanced as sun care continues to perform well in 2019

Sun protection dominates due to desire for white/pale skin

International brands lead the way with strong distribution seen as key to growth

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 127 Sales of Sun Care by Category: Value 2014-2019
Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

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