Beauty and Personal Care in China

Name: Beauty and Personal Care in China
Brand: Euromonitor International
Price: 2750 USD

May 2022

USD 2,750

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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Baby and Child-Specific Products
Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Skin Care
Sun Care
Premium Beauty and Personal Care
Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in China report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Beauty and Personal Care in China?
Which are the leading brands in China?
How are products distributed in China?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?

Download Table of Contents

Beauty and Personal Care in China

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture

2021 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026

Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021

Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021

Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021

Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021

Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021

Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021

Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021

Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021

Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026

Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Baby and child-specific products resumes its growth momentum

Baby and child-specific toiletries and hair care have great potential with low penetration

Children’s facial cream becomes the growth engine of baby and child-specific skin care

PROSPECTS AND OPPORTUNITIES

Baby sun care thrives on awakened awareness of adult sun protection

Tighter regulations to standardise baby and child-specific products

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021

Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021

Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021

Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021

Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021

Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021

Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021

Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021

Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026

Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026

Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Bath and Shower in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Flat growth in 2021 due to short-term rebasing of liquid soap

Delicacy of scent a strong value proposition for brands to differentiate

Procter & Gamble and Unilever strengthen their leading positions

PROSPECTS AND OPPORTUNITIES

Healthy outlook driven by established hygiene routines

Opportunities in skinification and experiential bathing and showering

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2016-2021

Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021

Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021

Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021

Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021

Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021

Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026

Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026

Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

Colour Cosmetics in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Colour cosmetics sees a rebound from COVID-19 slump

C-beauty brands continue to see dynamic momentum

Competition remains fierce in the online marketplace

PROSPECTS AND OPPORTUNITIES

Offline experience remains important, despite rapid online expansion

Men’s colour cosmetics has large potential for growth

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021

Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021

Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021

Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021

Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021

Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021

Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021

Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021

Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021

Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026

Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

Deodorants in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery of deodorants in 2021

Nivea continues to lead

PROSPECTS AND OPPORTUNITIES

Education and innovation needed to further boost adoption of deodorants

Cosmetisation and value-added features for deodorants

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2016-2021

Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021

Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021

Table 45 NBO Company Shares of Deodorants: % Value 2017-2021

Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021

Table 47 Forecast Sales of Deodorants by Category: Value 2021-2026

Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026

Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

Depilatories in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of depilatories bounce back in 2021

Schick takes the lead in depilatories

PROSPECTS AND OPPORTUNITIES

Stable performance ahead, but electric appliances pose a potential threat

E-commerce expected to increase its penetration

CATEGORY DATA

Table 50 Sales of Depilatories by Category: Value 2016-2021

Table 51 Sales of Depilatories by Category: % Value Growth 2016-2021

Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021

Table 53 NBO Company Shares of Depilatories: % Value 2017-2021

Table 54 LBN Brand Shares of Depilatories: % Value 2018-2021

Table 55 Forecast Sales of Depilatories by Category: Value 2021-2026

Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Fragrances in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Niche brands move into the mainstream

Home-grown brands gain popularity

Collaboration is a key strategy for fragrance brands

PROSPECTS AND OPPORTUNITIES

Premium fragrances a key category for growth

Fragrances as the new “lipstick effect” post-COVID-19

CATEGORY DATA

Table 57 Sales of Fragrances by Category: Value 2016-2021

Table 58 Sales of Fragrances by Category: % Value Growth 2016-2021

Table 59 NBO Company Shares of Fragrances: % Value 2017-2021

Table 60 LBN Brand Shares of Fragrances: % Value 2018-2021

Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021

Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021

Table 63 Forecast Sales of Fragrances by Category: Value 2021-2026

Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Hair Care in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth in hair care in China surges post-COVID-19

Scalp care heats up in China

Hair loss treatments is buoyed by e-commerce sales

PROSPECTS AND OPPORTUNITIES

Intensified competition due to newly introduced hair care brands

Lazy economy opens up opportunities for hair care

CATEGORY DATA

Table 65 Sales of Hair Care by Category: Value 2016-2021

Table 66 Sales of Hair Care by Category: % Value Growth 2016-2021

Table 67 Sales of Hair Care by Premium vs Mass: % Value 2016-2021

Table 68 NBO Company Shares of Hair Care: % Value 2017-2021

Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021

Table 70 LBN Brand Shares of Hair Care: % Value 2018-2021

Table 71 LBN Brand Shares of Colourants: % Value 2018-2021

Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021

Table 73 LBN Brand Shares of Styling Agents: % Value 2018-2021

Table 74 LBN Brand Shares of Premium Hair Care: % Value 2018-2021

Table 75 Forecast Sales of Hair Care by Category: Value 2021-2026

Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026

Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Men's Grooming in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Men’s shaving sees a stronger performance in 2021

Men’s skin care on the rise

Men’s hair care benefits from the recovery of styling agents

PROSPECTS AND OPPORTUNITIES

Emerging local brands venture into men’s shaving and men’s toiletries

Men’s shaving has a positive outlook, but continues to face a threat from appliances

Men’s colour cosmetics has huge potential for growth

CATEGORY DATA

Table 78 Sales of Men’s Grooming by Category: Value 2016-2021

Table 79 Sales of Men’s Grooming by Category: % Value Growth 2016-2021

Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021

Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021

Table 82 NBO Company Shares of Men’s Grooming: % Value 2017-2021

Table 83 LBN Brand Shares of Men’s Grooming: % Value 2018-2021

Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021

Table 85 Forecast Sales of Men’s Grooming by Category: Value 2021-2026

Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Oral Care in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Oral care returns to stable volume growth, with a polarised performance

Growth plateau for power toothbrushes

Mouthwashes/dental rinses propelled by the entry of emerging brands

PROSPECTS AND OPPORTUNITIES

Enrichment of range of flavours in oral care products to attract younger generations

Demand for antiseptic toothpaste bolstered in oral care post-COVID-19

CATEGORY DATA

Table 87 Sales of Oral Care by Category: Value 2016-2021

Table 88 Sales of Oral Care by Category: % Value Growth 2016-2021

Table 89 Sales of Toothbrushes by Category: Value 2016-2021

Table 90 Sales of Toothbrushes by Category: % Value Growth 2016-2021

Table 91 Sales of Toothpaste by Type: % Value Breakdown 2017-2021

Table 92 NBO Company Shares of Oral Care: % Value 2017-2021

Table 93 LBN Brand Shares of Oral Care: % Value 2018-2021

Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021

Table 95 LBN Brand Shares of Toothpaste: % Value 2018-2021

Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026

Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026

Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026

Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Skin Care in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Premiumisation is an ongoing trend

Functional skin care gaining popularity

Digital marketing tactics diversify

PROSPECTS AND OPPORTUNITIES

Dermocosmetics winning over more consumers

Domestic brands better echo consumers’ needs in China

Online marketplace a key battlefield

CATEGORY DATA

Table 100 Sales of Skin Care by Category: Value 2016-2021

Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021

Table 102 NBO Company Shares of Skin Care: % Value 2017-2021

Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021

Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021

Table 105 LBN Brand Shares of Anti-agers: % Value 2018-2021

Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021

Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021

Table 108 LBN Brand Shares of Premium Skin Care: % Value 2018-2021

Table 109 Forecast Sales of Skin Care by Category: Value 2021-2026

Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Sun Care in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sun care rebounds to higher growth, with consumers resuming outdoor activities

Premium sun care outperforms the mass segment

Increasingly diverse channel presence for sun care products

PROSPECTS AND OPPORTUNITIES

Holistic sun care products are on the rise

Weakened seasonality is expected to unlock the growth potential of sun care

CATEGORY DATA

Table 111 Sales of Sun Care by Category: Value 2016-2021

Table 112 Sales of Sun Care by Category: % Value Growth 2016-2021

Table 113 NBO Company Shares of Sun Care: % Value 2017-2021

Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021

Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021

Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026

Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Premium Beauty and Personal Care in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Premium skin care continues to enjoy healthy growth

Premium hair care brands sustain strong growth momentum post-COVID-19

PROSPECTS AND OPPORTUNITIES

Premium adult sun care rides on the demand for multifunctional sun protection

Premium fragrances has a particularly positive outlook

CATEGORY DATA

Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021

Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021

Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021

Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021

Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026

Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Mass Beauty and Personal Care in China

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mass brands are facing increasing competition from the premium segment

Local brands compete fiercely in the mass segment

PROSPECTS AND OPPORTUNITIES

Mass adult sun care set to see dynamic growth post-COVID-19

CATEGORY DATA

Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021

Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021

Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021

Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021

Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026

Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026

The following categories and subcategories are included:

Beauty and Personal Care

- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
- - Intimate Washes
  - Intimate Wipes
- Liquid Soap
- - - Premium Eye Liner/Pencil
    - Mass Eye Liner/Pencil
  - - Premium Eye Shadow
    - Mass Eye Shadow
  - - Premium Mascara
    - Mass Mascara
  - - Premium Other Lash and Brow Make-Up
    - Mass Other Lash and Brow Make-Up
- - - Premium BB/CC Creams
    - Mass BB/CC Creams
  - - Premium Blusher/Bronzer/Highlighter
    - Mass Blusher/Bronzer/Highlighter
  - - Premium Foundation/Concealer
    - Mass Foundation/Concealer
  - - Premium Powder
    - Mass Powder
  - - Premium Other Facial Make-Up
    - Mass Other Facial Make-Up
- - - Premium Lip Gloss
    - Mass Lip Gloss
  - - Premium Lip Liner/Pencil
    - Mass Lip Liner/Pencil
  - - Premium Lipstick
    - Mass Lipstick
  - - Premium Other Lip Products
    - Mass Other Lip Products
- - - Premium Nail Polish
    - Mass Nail Polish
  - - Premium Nail Treatments/Strengthener
    - Mass Nail Treatments/Strengthener
  - - Premium Polish Remover
    - Mass Polish Remover
  - - Premium Other Nail Products
    - Mass Other Nail Products
- - Premium Colour Cosmetics Sets/Kits
  - Mass Colour Cosmetics Sets/Kits
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- - Medicated Shampoos
  - Standard Shampoos
- Styling Agents
- - Men's Post-Shave
  - Men's Pre-Shave
  - Men's Razors and Blades
- - - Premium Men's Bath and Shower
    - Mass Men's Bath and Shower
  - - Premium Men's Deodorants
    - Mass Men's Deodorants
  - - Premium Men's Hair Care
    - Mass Men's Hair Care
  - - Premium Men's Skin Care
    - Mass Men's Skin Care
- - Premium Men's Fragrances
  - Mass Men's Fragrances
- Dental Floss
- - Denture Cleansers
  - Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- - Manual Toothbrushes
  - - - Battery Toothbrush Replacement Heads
      - Battery Toothbrush Units
    - - Electric Toothbrush Replacement Heads
      - Electric Toothbrush Units
- Toothpaste
Oral Care Excl Power Toothbrushes
- - - Premium Firming/Anti-Cellulite Body Care
    - Mass Firming/Anti-Cellulite Body Care
  - - Premium General Purpose Body Care
    - Mass General Purpose Body Care
- - - Premium Acne Treatments
    - Mass Acne Treatments
  - - Premium Face Masks
    - Mass Face Masks
  - - - Premium Liquid/Cream/Gel/Bar Cleansers
      - Mass Liquid/Cream/Gel/Bar Cleansers
    - - Premium Facial Cleansing Wipes
      - Mass Facial Cleansing Wipes
  - - - Premium Basic Moisturisers
      - Mass Basic Moisturisers
    - - Premium Anti-Agers
      - Mass Anti-Agers
  - - Premium Lip Care
    - Mass Lip Care
  - - Premium Toners
    - Mass Toners
- - Premium Hand Care
  - Mass Hand Care
- - Premium Skin Care Sets/Kits
  - Mass Skin Care Sets/Kits
- - - Premium Aftersun
    - Mass Aftersun
  - - Premium Self-Tanning
    - Mass Self-Tanning
  - - Premium Sun Protection
    - Mass Sun Protection
- Baby and Child-specific Sun Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
- - - Premium Eye Liner/Pencil
    - Premium Eye Shadow
    - Premium Mascara
    - Premium Other Lash and Brow Make-Up
  - - Premium BB/CC Creams
    - Premium Blusher/Bronzer/Highlighter
    - Premium Foundation/Concealer
    - Premium Powder
    - Premium Other Facial Make-Up
  - - Premium Lip Gloss
    - Premium Lip Liner/Pencil
    - Premium Lipstick
    - Premium Other Lip Products
  - - Premium Nail Polish
    - Premium Nail Treatments/Strengthener
    - Premium Polish Remover
    - Premium Other Nail Products
  - Premium Colour Cosmetics Sets/Kits
- Premium Deodorants
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- Premium Hair Care
- - - Premium Firming/Anti-Cellulite Body Care
    - Premium General Purpose Body Care
  - - Premium Acne Treatments
    - Premium Face Masks
    - Premium Facial Cleansing Wipes
    - - Premium Basic Moisturisers
      - Premium Anti-Agers
    - Premium Lip Care
    - Premium Liquid/Cream/Gel/Bar Cleansers
    - Premium Toners
  - Premium Hand Care
  - Premium Skin Care Sets/Kits
- - Premium Aftersun
  - Premium Self-Tanning
  - Premium Sun Protection
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
- - Prestige Body Care
  - Prestige Facial Care
  - Prestige Hand Care
  - Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
- - - Mass Eye Liner/Pencil
    - Mass Eye Shadow
    - Mass Mascara
    - Mass Other Lash and Brow Make-Up
  - - Mass BB/CC Creams
    - Mass Blusher/Bronzer/Highlighter
    - Mass Foundation/Concealer
    - Mass Powder
    - Mass Other Facial Make-Up
  - - Mass Lip Gloss
    - Mass Lip Liner/Pencil
    - Mass Lipstick
    - Mass Other Lip Products
  - - Mass Nail Polish
    - Mass Nail Treatments/Strengthener
    - Mass Polish Remover
    - Mass Other Nail Products
  - Mass Colour Cosmetics Sets/Kits
- Mass Deodorants
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- Mass Hair Care
- - - Mass Firming/Anti-Cellulite Body Care
    - Mass General Purpose Body Care
  - - Mass Acne Treatments
    - Mass Face Masks
    - Mass Facial Cleansing Wipes
    - - Mass Basic Moisturisers
      - Mass Anti-Agers
    - Mass Lip Care
    - Mass Liquid/Cream/Gel/Bar Cleansers
    - Mass Toners
  - Mass Hand Care
  - Mass Skin Care Sets/Kits
- - Mass Aftersun
  - Mass Self-Tanning
  - Mass Sun Protection
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
- - Dermocosmetics Body Care
  - Dermocosmetics Facial Care
  - Dermocosmetics Hand Care
  - Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

See All of Our Definitions

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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Beauty and Personal Care in China

Beauty and personal care in 2021: The big picture

2021 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

Overview:

The Beauty and Personal Care in China report includes:

This report answers:

Beauty and Personal Care in China

Beauty and personal care in 2021: The big picture

2021 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

DISCLAIMER

Baby and Child-Specific Products in China

KEY DATA FINDINGS

Baby and child-specific products resumes its growth momentum

Baby and child-specific toiletries and hair care have great potential with low penetration

Children’s facial cream becomes the growth engine of baby and child-specific skin care

Baby sun care thrives on awakened awareness of adult sun protection

Tighter regulations to standardise baby and child-specific products

Bath and Shower in China

KEY DATA FINDINGS

Flat growth in 2021 due to short-term rebasing of liquid soap

Delicacy of scent a strong value proposition for brands to differentiate

Procter & Gamble and Unilever strengthen their leading positions

Healthy outlook driven by established hygiene routines

Opportunities in skinification and experiential bathing and showering

Colour Cosmetics in China

KEY DATA FINDINGS

Colour cosmetics sees a rebound from COVID-19 slump

C-beauty brands continue to see dynamic momentum

Competition remains fierce in the online marketplace

Offline experience remains important, despite rapid online expansion

Men’s colour cosmetics has large potential for growth

Deodorants in China

KEY DATA FINDINGS

Recovery of deodorants in 2021

Nivea continues to lead

Education and innovation needed to further boost adoption of deodorants

Cosmetisation and value-added features for deodorants

Depilatories in China

KEY DATA FINDINGS

Sales of depilatories bounce back in 2021

Schick takes the lead in depilatories

Stable performance ahead, but electric appliances pose a potential threat

E-commerce expected to increase its penetration

Fragrances in China

KEY DATA FINDINGS

Niche brands move into the mainstream

Home-grown brands gain popularity

Collaboration is a key strategy for fragrance brands

Premium fragrances a key category for growth

Fragrances as the new “lipstick effect” post-COVID-19

Hair Care in China

KEY DATA FINDINGS

Growth in hair care in China surges post-COVID-19

Scalp care heats up in China

Hair loss treatments is buoyed by e-commerce sales

Intensified competition due to newly introduced hair care brands

Lazy economy opens up opportunities for hair care

Men's Grooming in China

KEY DATA FINDINGS

Men’s shaving sees a stronger performance in 2021

Men’s skin care on the rise

Men’s hair care benefits from the recovery of styling agents

Emerging local brands venture into men’s shaving and men’s toiletries

Men’s shaving has a positive outlook, but continues to face a threat from appliances

Men’s colour cosmetics has huge potential for growth

Oral Care in China

KEY DATA FINDINGS

Oral care returns to stable volume growth, with a polarised performance

Growth plateau for power toothbrushes

Mouthwashes/dental rinses propelled by the entry of emerging brands

Enrichment of range of flavours in oral care products to attract younger generations

Demand for antiseptic toothpaste bolstered in oral care post-COVID-19

Enjoy a 15% discount on all purchases until the 31^st of March 2023 using the promo code EOFWEB22 at check out!