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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in China
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Leading players consolidate their leading positions in the market
Digital strategy has become unprecedentedly important for BPC players
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales 2017-2025
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Mass Beauty and Personal Care in China
KEY DATA FINDINGS
2020 IMPACT
Mass beauty and personal care stagnant during COVID-19
COVID-19 has mixed impact on mass bath and shower
Mass domestic brands gain traction during COVID-19
RECOVERY AND OPPORTUNITIES
Functionality to be the focus of mass bath and shower
Mass sun care ushers opportunities with booming online sales
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Premium Beauty and Personal Care in China
KEY DATA FINDINGS
2020 IMPACT
Premium beauty and personal care remains resilient against COVID-19
Premium skin care affected by rising attention to holistic beauty
Spending shift helps premium segment maintain healthy growth momentum
RECOVERY AND OPPORTUNITIES
Consumers’ appetite for premium never ceases
Premium hair care bullish on rising demand for self-pampering during COVID-19
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Baby and Child-Specific Products in China
KEY DATA FINDINGS
2020 IMPACT
Baby and child-specific products grew in 2020 despite COVID-19 impact
Baby speciality stores sales slump due to retail disruption
Ingredient-focused young parents emerge as main consumer group
RECOVERY AND OPPORTUNITIES
Baby and child-specific products with expanded subcategories and enlarged consumer group
Hormone-containing baby cream brings safety issue into industry focus
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
Bath and Shower in China
KEY DATA FINDINGS
2020 IMPACT
Increased frequency of hand washing drives sales of soap and liquid soap
Short-term policy stimulated liquid soap production and allowed new entrants
Deceleration in growth of body wash/shower gel
RECOVERY AND OPPORTUNITIES
Healthy growth supported by enhanced hygiene awareness
Shower gel focuses on function and experience
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
Colour Cosmetics in China
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics impacted heavily by COVID-19, but still shows growth potential
Digital strategy is vital for brands to stay afloat
Online C-beauty surged amidst the pandemic
RECOVERY AND OPPORTUNITIES
Men’s make-up on the rise
Colour cosmetics as entry-level luxury products
Eye make-up and facial make-up surpass lip products in growth
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Deodorants in China
KEY DATA FINDINGS
2020 IMPACT
Decline in sales resulted from fewer outings
Leading players to expand online in order to drive sales
RECOVERY AND OPPORTUNITIES
Usage to be boosted by increasing market education
Deodorants with additional benefits become popular
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
Depilatories in China
KEY DATA FINDINGS
2020 IMPACT
Need for depilatories decreased during home seclusion
Increased sales through e-commerce
RECOVERY AND OPPORTUNITIES
Expected recovery over the forecast period
Potential challenge from the rise of electronic hair removal devices
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2015-2020
Table 63 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 65 NBO Company Shares of Depilatories: % Value 2016-2020
Table 66 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 67 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Fragrances in China
KEY DATA FINDINGS
2020 IMPACT
Fragrances witnesses deceleration, premium segment continues to drive growth
E-commerce cushioned some loss from offline in Q1
Niche brands witnessed unprecedented growth
RECOVERY AND OPPORTUNITIES
Fragrance usage is on the rise, and premium fragrances continue to prevail
Fragrance for reassurance
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2015-2020
Table 70 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Fragrances: % Value 2016-2020
Table 72 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 75 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Hair Care in China
KEY DATA FINDINGS
2020 IMPACT
Hair care resilient against pandemic with steady growth
Polarised COVID-19 impacts on different hair care subcategories
Self-entertaining at-home beauty treatment
RECOVERY AND OPPORTUNITIES
Skinification of hair care with enriched subcategories
Increasing prevalence of new ingredients in value-added hair care products
Price segmentation online undergoes significant change
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2015-2020
Table 78 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 80 NBO Company Shares of Hair Care: % Value 2016-2020
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 82 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 83 LBN Brand Shares of Colourants: % Value 2017-2020
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 85 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 87 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Men's Grooming in China
KEY DATA FINDINGS
2020 IMPACT
Men’s shaving hampered by home seclusion
Domestic brands budding in men’s bath and shower
Men’s hair styling products sales struggle amidst COVID-19
RECOVERY AND OPPORTUNITIES
Rising personal grooming awareness continues to drive demand
Gillette targets premium shaving
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2015-2020
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 94 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Oral Care in China
KEY DATA FINDINGS
2020 IMPACT
Oral care weathered pandemic, with slight slowdown
Spike in sales of mouthwashes due to antiseptic function
Shuffling of power toothbrushes competitive landscape
RECOVERY AND OPPORTUNITIES
Oral care players capitalise on segmentation and premiumisation
Tighter regulations to reshape toothpastes
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2015-2020
Table 100 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 101 Sales of Toothbrushes by Category: Value 2015-2020
Table 102 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 104 NBO Company Shares of Oral Care: % Value 2016-2020
Table 105 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 107 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 108 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 110 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Skin Care in China
KEY DATA FINDINGS
2020 IMPACT
Skin care demonstrates strong resilience against the global health crisis
Skin health becomes the focal point of skin care products
Digital strategy becomes vitally important for skin care brands
RECOVERY AND OPPORTUNITIES
Skintellectuals demand highly functional ingredients
Anti-ageing remains the key focus of concern in skin care in China
Rising interest in skin health propels dermocosmetic products
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2015-2020
Table 113 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 114 NBO Company Shares of Skin Care: % Value 2016-2020
Table 115 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 117 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 121 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Sun Care in China
KEY DATA FINDINGS
2020 IMPACT
Sun care continues to grow amidst COVID-19
Sun care driven by e-commerce channel
Newly-entered brands reshaping competitive landscape
RECOVERY AND OPPORTUNITIES
Sun protection products turn multi-functional
Enriched formats spur sun protection products
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2015-2020
Table 124 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 125 NBO Company Shares of Sun Care: % Value 2016-2020
Table 126 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 128 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025