Beauty and Personal Care in China
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in China
Baby and child-specific products resumes its growth momentum
Baby and child-specific toiletries and hair care have great potential with low penetration
Children’s facial cream becomes the growth engine of baby and child-specific skin care
Baby sun care thrives on awakened awareness of adult sun protection
Tighter regulations to standardise baby and child-specific products
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in China
Flat growth in 2021 due to short-term rebasing of liquid soap
Delicacy of scent a strong value proposition for brands to differentiate
Procter & Gamble and Unilever strengthen their leading positions
Healthy outlook driven by established hygiene routines
Opportunities in skinification and experiential bathing and showering
Table 22 Sales of Bath and Shower by Category: Value 2016-2021
Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 28 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in China
Colour cosmetics sees a rebound from COVID-19 slump
C-beauty brands continue to see dynamic momentum
Competition remains fierce in the online marketplace
Offline experience remains important, despite rapid online expansion
Men’s colour cosmetics has large potential for growth
Table 31 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 35 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 37 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 38 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in China
Recovery of deodorants in 2021
Education and innovation needed to further boost adoption of deodorants
Cosmetisation and value-added features for deodorants
Table 42 Sales of Deodorants by Category: Value 2016-2021
Table 43 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Deodorants: % Value 2017-2021
Table 46 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 47 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in China
Sales of depilatories bounce back in 2021
Schick takes the lead in depilatories
Stable performance ahead, but electric appliances pose a potential threat
E-commerce expected to increase its penetration
Table 50 Sales of Depilatories by Category: Value 2016-2021
Table 51 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 53 NBO Company Shares of Depilatories: % Value 2017-2021
Table 54 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 55 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in China
Niche brands move into the mainstream
Home-grown brands gain popularity
Collaboration is a key strategy for fragrance brands
Premium fragrances a key category for growth
Fragrances as the new “lipstick effect” post-COVID-19
Table 57 Sales of Fragrances by Category: Value 2016-2021
Table 58 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Fragrances: % Value 2017-2021
Table 60 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 63 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in China
Growth in hair care in China surges post-COVID-19
Scalp care heats up in China
Hair loss treatments is buoyed by e-commerce sales
Intensified competition due to newly introduced hair care brands
Lazy economy opens up opportunities for hair care
Table 65 Sales of Hair Care by Category: Value 2016-2021
Table 66 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 68 NBO Company Shares of Hair Care: % Value 2017-2021
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 70 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 71 LBN Brand Shares of Colourants: % Value 2018-2021
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 73 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 75 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in China
Men’s shaving sees a stronger performance in 2021
Men’s skin care on the rise
Men’s hair care benefits from the recovery of styling agents
Emerging local brands venture into men’s shaving and men’s toiletries
Men’s shaving has a positive outlook, but continues to face a threat from appliances
Men’s colour cosmetics has huge potential for growth
Table 78 Sales of Men’s Grooming by Category: Value 2016-2021
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 82 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in China
Oral care returns to stable volume growth, with a polarised performance
Growth plateau for power toothbrushes
Mouthwashes/dental rinses propelled by the entry of emerging brands
Enrichment of range of flavours in oral care products to attract younger generations
Demand for antiseptic toothpaste bolstered in oral care post-COVID-19
Table 87 Sales of Oral Care by Category: Value 2016-2021
Table 88 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 89 Sales of Toothbrushes by Category: Value 2016-2021
Table 90 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 92 NBO Company Shares of Oral Care: % Value 2017-2021
Table 93 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 95 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in China
Premiumisation is an ongoing trend
Functional skin care gaining popularity
Digital marketing tactics diversify
Dermocosmetics winning over more consumers
Domestic brands better echo consumers’ needs in China
Online marketplace a key battlefield
Table 100 Sales of Skin Care by Category: Value 2016-2021
Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 104 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 105 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 109 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in China
Sun care rebounds to higher growth, with consumers resuming outdoor activities
Premium sun care outperforms the mass segment
Increasingly diverse channel presence for sun care products
Holistic sun care products are on the rise
Weakened seasonality is expected to unlock the growth potential of sun care
Table 111 Sales of Sun Care by Category: Value 2016-2021
Table 112 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 113 NBO Company Shares of Sun Care: % Value 2017-2021
Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in China
Premium skin care continues to enjoy healthy growth
Premium hair care brands sustain strong growth momentum post-COVID-19
Premium adult sun care rides on the demand for multifunctional sun protection
Premium fragrances has a particularly positive outlook
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in China
Mass brands are facing increasing competition from the premium segment
Local brands compete fiercely in the mass segment
Mass adult sun care set to see dynamic growth post-COVID-19
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026