Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. However, some products continued to struggle due to economic uncertainty, with consumers limiting purchases to essential items and seeking out the best prices.
The COVID-19 pandemic continued to impact sales of beauty and personal care in 2021, with similar trends being observed as those seen in 2020. Given the circumstances, consumers’ focus is moving towards self-care, which is in fact a trend that emerged during the first lockdown in March 2020.
Many consumers in Sri Lanka see a strong link between the way they look and the way they are perceived. Women in particular feel that looking good helps them to stand out.
Sri Lanka’s political and economic situation remains difficult. In 2019 the country experienced a series of terrorist attacks targeted at three churches and four hotels which left more than 300 people dead and 500 injured.
Sri Lanka lies in the Indian Ocean, some 80km off the southern coast of India. Most of the island is forested, although the soil is well suited to agriculture.
Following a turbulent few years towards the end of the review period, sales growth for beauty and personal care is expected to be hampered by economic uncertainty and consumer price sensitivity at the start of the forecast period. With retail volume stagnation seen for the review period as a whole, the forecast period will however present a brighter picture, with good retail volume growth as the economy recovers and consumers begin to spend more freely once more.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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