Raphael Moreau Senior Consultant
düsseldorf
French, German, English
About Raphael
Raphael is responsible for analysing the latest trends and developments influencing the global food and drinks industries, with a primary focus on the German market.
Raphael's career at Euromonitor spans a vast number of industries. He spent ten years building knowledge and in-depth understanding of the retailing industry, before specialising in food and nutrition from 2014-2020. In 2020, his remit expanded to encompass the drinks and tobacco industries.
Related to Alcoholic Drinks
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
31 Jul 26Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Drinks at the National Restaurant Association Show - Key Takeaways
29 May 26Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.
Top Five Trends Shaping the Hot Drinks Industry in 2026
5 May 26The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
