Beauty and Fashion | Traditional Products | Digitalisation | Consumer Insights | Purchasing Behaviour
Rubab is a Senior Analyst at Euromonitor International with a focus on beauty and fashion. Based in Cape Town, she has more than five years of industry experience.
Rubab is responsible for beauty and fashion research in Sub-Saharan countries. She is also responsible for media content for the region.
Rubab advises clients across the beauty industry, with a particular interest in local and traditional products across the markets she researches.
She previously worked in the finance industry focusing on the MENA region.