Steve Odinga

Steve Odinga Research Analyst

dubai

English, Swahili

About Steve

Steve works as a Research Analyst at Euromonitor International’s Dubai office. He has vast experience across industries, where he analyses market trends and consumer behaviour. His expertise lies in competitive landscape evaluation and industry growth drivers to uncover new business opportunities for clients.

Expertise

Steve is a professional marketing and communications executive with a key focus on market research, brand development and strategic planning. He specialises in consumer market research leading to feasibility studies, the preparation of business plans involving market analysis, and marketing strategy formulation. He has worked on major projects in South Africa, Nigeria, Senegal, Angola, Democratic Republic of Congo, Rwanda, Ethiopia, Kenya, and the United Arab Emirates. Prior to joining the Dubai office he worked as an in-country analyst researching Kenya.

Related to Appliances and Electronics

Article

Heat Pumps Need Policy Certainty to Unlock Growth

30 Jul 26

Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.

Veronika Kandusova

Veronika Kandusova

Article

Top Trends Shaping the Consumer Appliances Industry in 2025

1 Jun 26

As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.

Veronika Kandusova

Veronika Kandusova

Article

Fashion Partnerships Bring Smart Glasses Closer to the Mainstream, but Privacy Questions Persist

27 Apr 26

Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.

Loo Wee Teck

Loo Wee Teck