Valeriya Sorokina Senior Consultant
vilnius
English, Lithuanian, Russian
About Valeriya
Valeriya coordinates the research process in selected Eastern European markets, and supports the wider global team in collating industry data and building insight.
Expertise
Valeriya supports clients across the home and technology industries, providing key trends and developments across numerous product categories, equipping them with premium quality data and insights. Previously Valeriya has worked across six different industries, but currently she focuses on consumer appliances, where she contributes by writing content and engaging with key industry players via webinars and themed discussions.
Recently Published Work
Smart Personalisation at the Core of Establishing Brand Loyalty
Valeriya Sorokina
The concept of a smart home has transformed from a futuristic dream to a reality that many households now embrace. At the heart of this smart home vision is the ability to provide personalised services and experiences to consumers. This could include services such as personalised diets, smart home energy management, health monitoring, and many more.
Connectivity, Smart Home and Sustainability at IFA2022 Berlin
Valeriya Sorokina
IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.
Five Major Appliances Trends to Watch in 2022
Tim Chuah
Consumers had an interesting two years to prioritise the appliances in their homes. People continue to cook more at home, with many exploring new recipes from their social media feed. Growth has shifted from major appliances to small appliances predominantly in the food preparation and hygiene areas. Longer term, we expect the focus to shift to sustainability, interoperability, collaboration, migration to electric stoves, and increased D2C sales.