Juice in Asia Pacific

Delivery

This report comes in PPT.

Key findings

Juice drinks still dominate sales

While, for some, juice is increasingly being seen as an unhealthy product, given its potentially high sugar content, even if they are natural sugars, for others, juice remains a healthier alternative to other soft drinks like carbonates. NFC 100% juice has been seeing particularly strong growth in a number of countries, including China, given this is seen as juice in its purest, and therefore healthiest, form. However, reconstituted products still dominate 100% juice sales, while juice drinks, in turn, remains the dominant product in the overall juice category.

Nestlé launches new sparkling juice products in Pakistan

In 2022, the Nestlé Fruita Vitals range was extended with two new sparkling juice options, with Nestlé thereby pioneering a new product area within Pakistan’s juice market. Meeting with a good reception among consumers, it added another new flavour over the course of the rest of the year, with Citropak then also launching sparkling fruit drinks in a variety of flavours under its Fuitien brand.

E-commerce share grows during the pandemic but remains small

Small local grocers remains the single biggest distribution channel in Asia Pacific juice sales, although modern grocery retailers as a whole account for more than half of sales. E-commerce generally benefited from the pandemic, helping to further boost this channel’s share of sales, although this still stood at less than 6% regionally in 2022, albeit reaching a regionwide-high of 26% in South Korea, where it has displaced convenience stores as the leading distribution channel.

Positive growth expected over 2022-2027

Although the Chinese and Japanese markets are expected to be recording negative CAGRs over the forecast period, the dynamism elsewhere, particularly in India and China, will be enough to ensure juice will be able to post a respectable overall regional CAGR of just over 2% over 2022-2027.