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Strategy Briefing

Major Appliances in Western Europe

60 pages, Jul 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Major appliances in Western Europe grew in volume terms in 2017, but the industry is expected to slow down over the period 2017-2022. A high level of saturation, along with uncertain economic performance, will limit growth. Boosted by the urbanisation trend, the built-in format is still growing, helped also by consumers’ increased attention to style and design. Connectivity, while currently still niche, is expected to take off soon.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Strong recovery after economic crisis

Major appliances in Western Europe struggled at the beginning of the period 2012-2017, as the region was hit by economic crisis, which affected adversely the category, in particular among Southern European countries. However, the market recovered, recording robust growth from 2013 onwards. The recovery was driven by improved economic conditions, along with the success of the built-in format.

Internet retailing still niche

Electronics and appliance retailing specialists, along with home and garden specialists dominate major appliances distribution in Western Europe. Internet retailing is rising, but only in the UK has it managed to achieve a significant market share. The internet channel is expected to grow, but the in-store experience will remain dominant.

Competitive landscape remains polarised

Major appliances in Western Europe is heavily concentrated among four big players, which over the period 2012-2017 consolidated their market position.Competition from small companies is increasing, but the distance between them and the market leaders is still significant.

Stagnation is expected

The majority of Western European countries will see a significant slowdown in growth in the major appliances market over the period 2017-2022. High penetration rates mean that the industry is saturated, limiting the potential for growth. Moreover, Western Europe is affected by economic uncertainty. Economic growth in Europe is decelerating everywhere, and in particular in the UK, as a consequence of Brexit. This will have a negative impact on consumer spending and on the construction market.

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Introduction

Scope

Key findings

Regional Overview

Western Europe fails to match North America and Asia Pacific growth

Growth continues, but it is slowing down

Interest in built-in appliances is growing

Lifestyle changes favour dishwashers and home laundry

Washers and fridge-freezers drive growth

Connected appliances yet to take off

Specialists dominate and moving towards an omni-channel approach

The potential of internet retailing has still to be fulfilled

Leading Companies and Brands

Major appliances remains a concentrated market

Competition from small players increasing, but still weak

Big players derive significant sales from five key markets

Competition among s mall brands increases

Forecast Projections

Stagnation is expected among the majority of region’s countries

Maturity and saturation will limit the potential for growth

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Major Appliances in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Strong recovery after economic crisis

Internet retailing still niche

Competitive landscape remains polarised

Stagnation is expected

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Western Europe fails to match North America and Asia Pacific growth

Growth continues, but it is slowing down

Interest in built-in appliances is growing

Lifestyle changes favour dishwashers and home laundry

Washers and fridge-freezers drive growth

Connected appliances yet to take off

Specialists dominate and moving towards an omni-channel approach

The potential of internet retailing has still to be fulfilled

Leading Companies and Brands

Major appliances remains a concentrated market

Competition from small players increasing, but still weak

Big players derive significant sales from five key markets

Competition among s mall brands increases

Forecast Projections

Stagnation is expected among the majority of region’s countries

Maturity and saturation will limit the potential for growth

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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