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Strategy Briefing
Major Appliances in Western Europe
60 pages, Jul 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Major appliances in Western Europe grew in volume terms in 2017, but the industry is expected to slow down over the period 2017-2022. A high level of saturation, along with uncertain economic performance, will limit growth. Boosted by the urbanisation trend, the built-in format is still growing, helped also by consumers’ increased attention to style and design. Connectivity, while currently still niche, is expected to take off soon.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Strong recovery after economic crisis
Major appliances in Western Europe struggled at the beginning of the period 2012-2017, as the region was hit by economic crisis, which affected adversely the category, in particular among Southern European countries. However, the market recovered, recording robust growth from 2013 onwards. The recovery was driven by improved economic conditions, along with the success of the built-in format.
Internet retailing still niche
Electronics and appliance retailing specialists, along with home and garden specialists dominate major appliances distribution in Western Europe. Internet retailing is rising, but only in the UK has it managed to achieve a significant market share. The internet channel is expected to grow, but the in-store experience will remain dominant.
Competitive landscape remains polarised
Major appliances in Western Europe is heavily concentrated among four big players, which over the period 2012-2017 consolidated their market position.Competition from small companies is increasing, but the distance between them and the market leaders is still significant.
Stagnation is expected
The majority of Western European countries will see a significant slowdown in growth in the major appliances market over the period 2017-2022. High penetration rates mean that the industry is saturated, limiting the potential for growth. Moreover, Western Europe is affected by economic uncertainty. Economic growth in Europe is decelerating everywhere, and in particular in the UK, as a consequence of Brexit. This will have a negative impact on consumer spending and on the construction market.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Western Europe fails to match North America and Asia Pacific growth
Growth continues, but it is slowing down
Interest in built-in appliances is growing
Lifestyle changes favour dishwashers and home laundry
Washers and fridge-freezers drive growth
Connected appliances yet to take off
Specialists dominate and moving towards an omni-channel approach
The potential of internet retailing has still to be fulfilled
Leading Companies and Brands
Major appliances remains a concentrated market
Competition from small players increasing, but still weak
Big players derive significant sales from five key markets
Competition among s mall brands increases
Forecast Projections
Stagnation is expected among the majority of region’s countries
Maturity and saturation will limit the potential for growth
Country Snapshots
Germany: market context
Germany: competitive and retail landscape
UK: market context
UK: competitive and retail landscape
France: market context
France: competitive and retail landscape
Italy: market context
Italy: competitive and retail landscape
Spain: market context
Spain: competitive and retail landscape
Turkey: market context
Turkey: competitive and retail landscape
Netherlands: market context
Netherlands: competitive and retail landscape
Portugal: market context
Portugal: competitive and retail landscape
Sweden: market context
Sweden: competitive and retail landscape
Austria: market context
Austria: competitive and retail landscape
Greece: market context
Greece: competitive and retail landscape
Denmark: market context
Denmark: competitive and retail landscape
Norway: market context
Norway: competitive and retail landscape
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2018
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017
Complete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2018
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017