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Strategy Briefing
Major Appliances in Western Europe
Aug 2019
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2018, Western Europe's major appliances saw a negative volume performance after five years' continuous growth. Western Europe’s economy slowed significantly in 2018, adversely affecting the market. Due to urbanisation, people in cities are increasingly living in smaller homes, which benefits built-in and multifunctional appliances. Negligible growth is expected over 2018-2023. Western Europe’s economy is weakening, and the market is mature and saturated, thus offering little growth potential.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
Major appliances records a significant slowdown as Western Europe’s economy decelerates
Major appliances in Western Europe recovered well from the economic and financial crisis, recording five years of continuous growth. However, in 2017 the market slowed down significantly, and in 2018 declined. Macroeconomic factors are the main cause of the decline, as economic growth in Western Europe decelerated significantly. This had a negative impact on consumer spending and on the construction and housing markets.
In-store sales are still dominant
Electronics and appliance retailing specialists, along with home and garden specialists, dominate major appliances distribution in Western Europe. Among non-store retailers, internet retailing leads. Internet retailing recorded the highest growth over 2013-2018, but only the UK and Denmark managed to achieve a significant market share so far, ~40% in the UK, and ~30% for Denmark.
Competitive landscape remains concentrated
The major appliances environment in Western Europe is heavily concentrated among four large players: BSH, Whirlpool, Arçelik and Electrolux. The volume sales of emerging brands are small, thus changes in the rankings are frequent among the smaller brands. Private label remains marginal as consumers tend to trust better-known brands.
Stagnation is expected among the majority of the region’s countries
Stagnation is expected over 2013-2018. The market is mature and saturated, with little potential for growth. Moreover, Western Europe’s economy is deteriorating, adversely affecting the major appliances market. While Turkey is expected to rebound, the two biggest major appliances markets, Germany and the UK, are predicted to suffer most.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Asia Pacific was the world market’s growth force
Sluggish times ahead due to economy’s deterioration
Shrinking living spaces promote the built-in format
Leveraging from low penetration rate, dishwashers grew the most
Laundry and cooking appliances contributed largest absolute increase
Urbanisation, connectivity and healthy living are shaping the industry
In-store specialist retailers still dominant despite online competition
Offline specialists still important but internet retailing is on the rise
Leading Companies and Brands
Four companies dominate the market
Haier Group will soon put pressure on the main companies
Germany, UK, France, Turkey and Italy are the key markets
Stability among the top brands
Forecast Projections
Turkey is set to rebound
Economic stagnation will put major appliances under pressure
Country Snapshots
Germany: market context
Germany: competitive and retail landscape
UK: market context
UK: competitive and retail landscape
France: market context
France: competitive and retail landscape
Italy: market context
Italy: competitive and retail landscape
Spain: market context
Spain: competitive and retail landscape
Turkey: market context
Turkey: competitive and retail landscape
Netherlands: market context
Netherlands: competitive and retail landscape
Portugal: market context
Portugal: competitive and retail landscape
Sweden: market context
Sweden: competitive and retail landscape
Austria: market context
Austria: competitive and retail landscape
Greece: market context
Greece: competitive and retail landscape
Denmark: market context
Denmark: competitive and retail landscape
Norway: market context
Norway: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Feb 2020
- Consumer Appliances in Australia | Dec 2019
- Consumer Appliances in Austria | Feb 2020
- Consumer Appliances in Brazil | Jan 2020
- Consumer Appliances in Canada | Feb 2020
- Consumer Appliances in Chile | Jan 2020
- Consumer Appliances in China | Dec 2019
- Consumer Appliances in Colombia | Jan 2020
- Consumer Appliances in Denmark | Jan 2020
- Consumer Appliances in Egypt | Jan 2020
- Consumer Appliances in France | Dec 2019
- Consumer Appliances in Germany | Dec 2019
- Consumer Appliances in Greece | Jan 2020
- Consumer Appliances in Hong Kong, China | Feb 2019
- Consumer Appliances in Hong Kong, China | Jan 2020
- Consumer Appliances in Hungary | Jan 2020
- Consumer Appliances in India | Jan 2020
- Consumer Appliances in Indonesia | Dec 2019
- Consumer Appliances in Israel | Jan 2020
- Consumer Appliances in Italy | Dec 2019
- Consumer Appliances in Japan | Dec 2019
- Consumer Appliances in Malaysia | Jan 2020
- Consumer Appliances in Mexico | Jan 2020
- Consumer Appliances in Morocco | Jan 2020
- Consumer Appliances in Nigeria | Jan 2020
- Consumer Appliances in Norway | Feb 2020
- Consumer Appliances in Poland | Jan 2020
- Consumer Appliances in Portugal | Jan 2020
- Consumer Appliances in Romania | Jan 2020
- Consumer Appliances in Russia | Dec 2019
- Consumer Appliances in Saudi Arabia | Jan 2020
- Consumer Appliances in Singapore | Jan 2020
- Consumer Appliances in South Africa | Jan 2020
- Consumer Appliances in South Korea | Jan 2020
- Consumer Appliances in Spain | Dec 2019
- Consumer Appliances in Sweden | Jan 2020
- Consumer Appliances in Taiwan | Jan 2020
- Consumer Appliances in Thailand | Jan 2020
- Consumer Appliances in the Czech Republic | Jan 2020
- Consumer Appliances in the Netherlands | Jan 2020
- Consumer Appliances in the Philippines | Jan 2020
- Consumer Appliances in the United Arab Emirates | Jan 2020
- Consumer Appliances in the United Kingdom | Jan 2020
- Consumer Appliances in the US | Jan 2020
- Consumer Appliances in Turkey | Jan 2020
- Consumer Appliances in Ukraine | Jan 2020
- Consumer Appliances in Venezuela | Feb 2019
- Consumer Appliances in Vietnam | Jan 2020
Complete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Feb 2020
- Consumer Appliances in Australia | Dec 2019
- Consumer Appliances in Austria | Feb 2020
- Consumer Appliances in Brazil | Jan 2020
- Consumer Appliances in Canada | Feb 2020
- Consumer Appliances in Chile | Jan 2020
- Consumer Appliances in China | Dec 2019
- Consumer Appliances in Colombia | Jan 2020
- Consumer Appliances in Denmark | Jan 2020
- Consumer Appliances in Egypt | Jan 2020
- Consumer Appliances in France | Dec 2019
- Consumer Appliances in Germany | Dec 2019
- Consumer Appliances in Greece | Jan 2020
- Consumer Appliances in Hong Kong, China | Feb 2019
- Consumer Appliances in Hong Kong, China | Jan 2020
- Consumer Appliances in Hungary | Jan 2020
- Consumer Appliances in India | Jan 2020
- Consumer Appliances in Indonesia | Dec 2019
- Consumer Appliances in Israel | Jan 2020
- Consumer Appliances in Italy | Dec 2019
- Consumer Appliances in Japan | Dec 2019
- Consumer Appliances in Malaysia | Jan 2020
- Consumer Appliances in Mexico | Jan 2020
- Consumer Appliances in Morocco | Jan 2020
- Consumer Appliances in Nigeria | Jan 2020
- Consumer Appliances in Norway | Feb 2020
- Consumer Appliances in Poland | Jan 2020
- Consumer Appliances in Portugal | Jan 2020
- Consumer Appliances in Romania | Jan 2020
- Consumer Appliances in Russia | Dec 2019
- Consumer Appliances in Saudi Arabia | Jan 2020
- Consumer Appliances in Singapore | Jan 2020
- Consumer Appliances in South Africa | Jan 2020
- Consumer Appliances in South Korea | Jan 2020
- Consumer Appliances in Spain | Dec 2019
- Consumer Appliances in Sweden | Jan 2020
- Consumer Appliances in Taiwan | Jan 2020
- Consumer Appliances in Thailand | Jan 2020
- Consumer Appliances in the Czech Republic | Jan 2020
- Consumer Appliances in the Netherlands | Jan 2020
- Consumer Appliances in the Philippines | Jan 2020
- Consumer Appliances in the United Arab Emirates | Jan 2020
- Consumer Appliances in the United Kingdom | Jan 2020
- Consumer Appliances in the US | Jan 2020
- Consumer Appliances in Turkey | Jan 2020
- Consumer Appliances in Ukraine | Jan 2020
- Consumer Appliances in Venezuela | Feb 2019
- Consumer Appliances in Vietnam | Jan 2020