After the growth spike seen in 2020, when consumers were looking for easy meal solutions during the long periods they were spending at home due to the COVID-19 restrictions, meals and soups has continued to see positive, if slower, growth in the last two years. While conditions are also becoming tougher for industry players, with spiralling costs forcing them to push through price rises, despite the rising price sensitivity among Western European consumers, they are still opting for these produc
This report comes in PPT.
Private label was performing well in soups and meals in France in 2022, with many consumers adopting a cautious approach to their spending due to the impact of rising food and energy prices as inflation was driving up the cost of living. After losing a little share in 2021, as consumers were less interested in economising due to the rapid recovery of the French and global economies from the pandemic, private label saw a swift return to growth in 2022.
Products with strong “made in France” credentials continue to gain in popularity in the French market. Despite the difficult economic circumstances currently, many of the leading players have responded strongly to the rising consumer demand for products of a French origin. Many domestic players are thus seeking to establish strong connections between their brands and a sense of national pride.
The pandemic served to further drive growth in the e-commerce value sales share, which topped 13% in the region as whole in 2022, and reached almost 30% in Sweden and the UK. However, modern grocery retailers like supermarkets, hypermarkets and discounters continue to dominate sales of meals and soups in Western Europe.
The UK’s HFSS regulations on products that have a high level of fat, sugar or salt will likely result in reformulations to move into line with the new guidelines, which started to be introduced in late 2022, when larger retail stores could no longer display non-HFSS-compliant products in prime in-store positions. Further regulations will ban promotional offers such as buy-one-get-one-free for non-HFSS-compliant products, and, finally, marketing and promotion on television and online will be banned in 2024. The HFSS regulations will also favour health- and nutrition-positioned brands, as well as organic and clean label products.
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