The growth in metal packaging volume sales in Western Europe continues, despite the unusual spike a few pack types faced during the pandemic, such as metal beverage cans in beer and carbonates. The outlook is also positive, with convenience, affordability, efficiency and sustainability being a few of the factors leading metal pack volume sales in Western Europe to remain positive throughout the forecast period.
This report comes in PPT.
Metal beverage cans remain the main metal pack type, representing slightly over half of all retail unit volume sales of metal packaging in Western Europe. Predominantly used in beer and carbonates, beverage cans are likely to continue to dominate metal pack sales throughout the forecast period. Conversely, metal food cans, which are the second largest metal pack type in the region, are expected to decelerate.
Metal packaging in smaller pack sizes is facing a stronger preference from consumers across different industries. Convenience, higher affordability and the resumption of pre-pandemic habits, such as on-the-go consumption of beverages and the return of the use of travel pack sizes in beauty and personal care, are some of the main drivers behind consumers’ choices.
Sustainability still appeals to consumers when deciding which package type to purchase. With the increasing awareness of the impact of plastic on the environment, metal packages have become more sought-after. In addition, metal is perceived to be efficient in preserving the freshness of the product, in both beverages and foods – especially processed fruit, vegetables, meat and seafood.
The UK continues to be the market with the highest retail unit volume sales in the region. The country’s overall metal packaging sales were propelled by the positive performance of metal beverage cans, in particular beer and cider/perry in alcoholic drinks, and carbonates and energy drinks in soft drinks.
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