New Zealand Cities Review

July 2022

Wellington and Auckland are New Zealand’s most economically vibrant cities. The cities’ economic strength is partially supported by elevated consumer expenditure and extensive digitalisation. Nevertheless, Tauranga holds the highest potential for future economic growth. However, challenges for the country’s cities will persist - in the near term, increasing global inflation, and in the longer run, burdens on cities’ infrastructure, due to large and increasing populations.

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New Zealand Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

New Zealand Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The New Zealand Cities Review market research report includes:

  • Major New Zealand cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The New Zealand Cities Review in New Zealand report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in New Zealand?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

New Zealand Cities Review


Auckland has the highest population in New Zealand
Wellington excels among other major cities with comparatively high internet access
Napier-Hastings to see the best prospects for disposable income growth
Wellington to offer the highest consumer expenditure levels within New Zealand
Auckland to remain the largest contributor to New Zealand’s economy by 2026
Climate change effects in Auckland to intensify
Summary 1 City Scorecard by Pillar 2021
Chart 1 Population 2021 and Population Period Growth 2021-2026
Chart 2 Population by Age by City 2021
Chart 3 Average Household Size by City 2021
Chart 4 Population Density and Net Migration 2021
Summary 2 City Scorecard in Population Pillar 2021
Chart 5 Total Consumer Expenditure in New Zealand by City 2021
Chart 6 Consumer Expenditure per Capita 2021 and Consumer Expenditure Period Growth 2021-2026
Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2021
Chart 8 Discretionary vs Necessity Consumer Expenditure 2021
Summary 3 City Scorecard in Consumer Expenditure Pillar 2021
Chart 9 Share of Households with Internet and Broadband Internet Access 2021
Chart 10 Possession of Digital Devices by City 2021
Summary 4 City Scorecard in Digital Consumer Pillar 2021
Chart 11 Disposable Income per Capita 2021 and Disposable Income Period Growth 2021-2026
Chart 12 Number of Households by Disposable Income Band 2021
Chart 13 Number of Households with Disposable Income over USD150,000 2021 and Period Growth 2021-2026
Chart 14 Household Possession of Kitchen Durables by City 2021
Chart 15 Household Possession of Entertainment Electronics by City 2021
Chart 16 Household Possession of Other Durables by City 2021
Chart 17 Number of Passenger Cars and Motorcycles per Household 2021
Chart 18 Possession of Transport Vehicles by City 2021
Summary 5 City Scorecard in Wealth Pillar 2021
Chart 19 GDP per Capita 2021 and Real GDP Growth by City 2021-2026
Summary 6 City Scorecard in Economy Pillar 2021
Chart 20 Economically Active Population 2021 and Employed Population Growth by City 2016-2021
Chart 21 Labour Force Participation Rate and Unemployment by City 2021
Chart 22 Labour Productivity Value 2021 and Productivity Growth by City 2016-2021
Summary 7 City Scorecard in Labour Pillar 2021

Buy Cities reports to:

  • Gain competitive intelligence about cities
  • Track key cities trends, opportunities and threats

Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.


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