Kayla Villena, global insight manager for beauty and personal care, shares insights into why and how the beauty industry is undergoing a major demographic shift.

The rising interest in plant-based diets is transforming the retail landscape, with consumers driving demand for innovative vegan and vegetarian products. It highlights evolving preferences around sustainability, health, and product variety, forcing brands and retailers to rethink traditional offerings.

Alcohol consumption is declining globally due to health concerns, financial pressures and changing social habits, with industry data showing steady drops in overall drinking and significant market disruption. Euromonitor data highlights this shift as consumers increasingly reserve alcohol for special occasions and opt for moderation or alternatives.

China’s retail sector is rapidly shifting toward hard discount supermarkets driven by value-seeking consumers and private label strategies.

Euromonitor International data highlights a growing consumer shift toward caffeine-free and herbal alternatives, reflecting increased awareness of sleep health and more intentional caffeine consumption habits.

Irina Barbalova, global lead for beauty and wellness, highlights that with e-commerce set to reach nearly 40% of global skincare sales by 2030, brands must prioritise clear, evidence-based propositions to remain visible in AI-driven discovery and search environments.