Michelle Evans, Global Lead of Retail and Digital Consumer Insights at Euromonitor International, examines how AI is transforming the shopping journey by helping consumers compare products, evaluate claims and make more confident purchasing decisions. Drawing on Euromonitor data, the article highlights why beauty and personal care categories are particularly exposed to AI-driven discovery and explains how brands can improve visibility as generative AI increasingly influences consumer consideration and brand selection.

Matthew Barry, Global Insight Manager for Packaged Food at Euromonitor International, discusses the factors driving continued growth in global protein demand, including rising health awareness, government nutrition initiatives and changing consumer eating habits. The article highlights how protein-rich foods and supplements have become a major growth category, while noting that affordability, product quality and evolving dietary preferences will shape future demand.

Alexandre Loeur, Senior Research Manager at Euromonitor International, explains how recurring heatwaves are driving growing demand for air conditioning across Europe. The article explores how rising temperatures are changing consumer attitudes toward cooling solutions, with air conditioning shifting from a niche purchase to a long-term necessity in several European markets.

Matthew Barry, Global Insight Manager for Packaged Food at Euromonitor International, explores the growing role of protein in the global wellness market, as consumers increasingly associate protein with healthy ageing, weight management and overall wellbeing. The article examines how demand for high-protein products is expanding across food, beverages, supplements and beauty, while highlighting the importance of quality, affordability and functional benefits in sustaining long-term growth.

Mikaely Correa, Senior Beauty and Personal Care Analyst at Euromonitor International, discusses the growing popularity of K-beauty products as consumers increasingly prioritise skincare and wellness. The article highlights rising demand for Korean beauty products, driven by trends such as “glass skin,” and explores how sustained consumer interest in skincare has helped fuel strong growth in both the global and Brazilian markets.

Euromonitor International data highlights Morana's leadership in Brazil’s fashion jewellery market, where the retailer holds a 22% market share. The article explores Morana’s joint venture with Blue Star Group, owner of Todomoda and Isadora, to support expansion across Latin America, beginning with the brand’s first stores in Argentina and plans for wider regional growth.