Domestic Hygiene in Developing Markets

Hygiene has become a buzzword since the beginning of the pandemic, with simple measures like wearing a mask, maintaining social distancing, and washing hands considered the best ways to prevent the spread of the virus. Given the threat of infection, hygiene beyond personal care has become relevant to consumers as they spend more and more time at home. This has led to domestic hygiene becoming an important part of our daily lifestyles.

However, since 2020, given the evolving nature of the situation across countries, it is a good idea to reassess what domestic hygiene means today. In this podcast we speak with our Senior Analyst Anjali Jain for this understanding.