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Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
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Declining Birth Rates Drive Changes in Family Demand

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Fertility and birth rates are declining globally, undermining baby and infant market growth potential. With around 140 million babies being born each year, the market for child-related products and services remains huge. The trends towards fewer children and smaller households are also shifting family needs, creating new demand and many opportunities for businesses. Backed by rising income, parents nowadays are willing to spend more on the fewer children that they have while seeking products and services that help them to simplify their daily lives.

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Understanding the Path to Purchase: Global Consumer Types in 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and…

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Consumer Market Flashpoints: Between Uncertainty and Opportunity

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis…

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Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

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