COVID-19 has become a focusing agent for global immunity products, as consumers around the world look to support their overall health during the pandemic. Consumers in different areas are gravitating towards different ingredients. In Asia, consumers are buying products such as ginseng, reishi mushrooms and tulsi, wherein the Americas consumers are buying products such as echinacea and elderberry. As we move into 2021, consumers will be looking to broaden their health goals with vitamins, diet and exercise as they seek healthier lifestyles.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
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The Marketplace for Immunity Products
11/19/2020
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