Chicago
English
Matt Oster is the Head of Health, Beauty and Hygiene Insights. He leads Euromonitor's global health, beauty and hygiene industry managers, drives editorial strategies, and builds and refines approaches to client engagement and partnerships.
Prior to his current role overseeing health and beauty, Matt managed Euromonitor's global syndicated research in consumer health from 2016-2024. He continues to advise clients in these industries about consumer trends, growth opportunities, and category performance. Matt Oster has worked with Euromonitor since 2011 and as Head of Consumer Health since 2016. Prior to this, he was Head of Institutional Channels, focusing on the B2B marketplace.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
Market Logic and Euromonitor join forces to explore the emerging health and wellness trends that will shape 2026 and beyond.