No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Chicago
English
Matt Oster is the Head of Health, Beauty and Hygiene Insights. He leads Euromonitor's global health, beauty and hygiene industry managers, drives editorial strategies, and builds and refines approaches to client engagement and partnerships.
Prior to his current role overseeing health and beauty, Matt managed Euromonitor's global syndicated research in consumer health from 2016-2024. He continues to advise clients in these industries about consumer trends, growth opportunities, and category performance. Matt Oster has worked with Euromonitor since 2011 and as Head of Consumer Health since 2016. Prior to this, he was Head of Institutional Channels, focusing on the B2B marketplace.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.
Market Logic and Euromonitor join forces to explore the emerging health and wellness trends that will shape 2026 and beyond.