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Kayla’s expertise is in interpreting market data, consumer behaviour and trends to identify strategic opportunities, highlight potential challenges, and forecast the business environment for clients up and down the beauty and personal care supply chain throughout the Americas, EMEA, and Asia Pacific regions. She guides clients to a better understanding of market dynamics and informed decision-making by cross-analysing the impact of other variables, such as pricing and sustainability, and of connected industries, like retailing, packaging and ingredients, on beauty.
Kayla is a notable figure in the field of beauty and personal care market research. She overseas global market insights of the beauty and personal care industry for Euromonitor International. Kayla is a regular contributor to COSSMA, Beauty Packaging, and Global Cosmetics Industry. She has spoken at industry conferences including Cosmoprof, MakeUp in New York, and INNOCOS. She has been quoted in Vogue Business, Business of Fashion, and The Wall Street Journal, among others. Before her current position, Kayla was a project manager and in-country analyst for Euromonitor's Consulting division for six years.
I am fortunate to lead Euromonitor's narrative on beauty and personal care and advise passionate clients on strategic and tactical opportunities, but also to engage in such a fun and lively industry, that celebrates people's identities and can be an instrument for positive change.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
The World Perfumery Congress invites the global fragrance community to transcend boundaries—geographical, cultural, and creative.