Kayla Villena

Kayla’s expertise is in interpreting market data, consumer behaviour and trends to identify strategic opportunities, highlight potential challenges, and forecast the business environment for clients up and down the beauty and personal care supply chain throughout the Americas, EMEA, and Asia Pacific regions. She guides clients to a better understanding of market dynamics and informed decision-making by cross-analysing the impact of other variables, such as pricing and sustainability, and of connected industries, like retailing, packaging and ingredients, on beauty.

Kayla is a notable figure in the field of beauty and personal care market research. She overseas global market insights of the beauty and personal care industry for Euromonitor International. Kayla is a regular contributor to COSSMA, Beauty Packaging, and Global Cosmetics Industry. She has spoken at industry conferences including Cosmoprof, MakeUp in New York, and INNOCOS. She has been quoted in Vogue Business, Business of Fashion, and The Wall Street Journal, among others. Before her current position, Kayla was a project manager and in-country analyst for Euromonitor's Consulting division for six years.