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Company Profile
Reckitt Benckiser Group Plc In Home Care
57 pages, Jun 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile analyses the compatibility of the company’s home care operations with its broader strategic vision, considering areas of potential synergy and integration, as well as examining the role of home care in its geographic expansion.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Reckitt Benckiser Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.
Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Group Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Reckitt Benckiser Group Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the report
Scope
Strategic Evaluation
Key company facts
Financial performance 2017
Challenging conditions for key home care brands in FY2017
Financial performance Q1 2018
SWOT: Reckitt Benckiser Group Plc
Strategic objectives and challenges
Competitive Positioning
P&G sees share decline, as Unilever and SC Johnson gain ground
Movement up top, as leaders grow in significance
Lagging behind global market
Close rivalry with SC Johnson & Son
Head-to-head with world leader in developed markets
Market Assessment
Gradual reduction in developed market bias
Breadth provides potential for adaptation
Working to expand emerging market presence
Surface Care
Surface care potentially compatible with strategic vision
Strong presence in growth categories
Innovation targeting local demand central to brand development
Laundry Care
Growing emphasis on spot and stain removers
Return to growth in key category
Strong presence in spot and stain removers growth markets
Automatic Dishwashing
Positive performance in automatic dishwashing
Strong platform for expansion in automatic dishwashing
Responding to the particular conditions of the Chinese market
Potential in Other Categories
Health presents internal and external challenges in air care
Growth markets underline company’s issues in air care
Potential role for home insecticides in broader strategy
Opportunities in key toilet care markets
Brand Strategy
Strategic focus lies beyond home care
Key strategic brand
Brand strategy
Innovation and creative marketing behind Finish growth
Air Wick improves, but strategic role remains unclear
Operations
Reorganisation underlines strategic direction
Recommendations
Home care requires clear strategic role
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Amway Corp in Home Care | Oct 2017
- Church & Dwight Co Inc in Home Care | Apr 2017
- Clorox Co, The in Home Care | Aug 2015
- Colgate-Palmolive Co in Home Care | May 2017
- Godrej Group in Home Care | Sep 2016
- Guangzhou Liby Enterprise Group Co Ltd in Home Care | Sep 2015
- Henkel AG & Co KGaA in Home Care | Jul 2018
- Kao Corp in Home Care | Mar 2017
- Lion Corp in Home Care | Jun 2018
- Procter & Gamble Co, The in Home Care | Apr 2018
- PZ Cussons Plc in Home Care | May 2018
- Reckitt Benckiser Plc in Home Care | Mar 2014
- SC Johnson & Son Inc in Home Care | Apr 2018
- The Clorox Co in Home Care | Feb 2017
- Unilever Group in Home Care | May 2018
Complete Catalogue
Company Reports
- Amway Corp in Home Care | Oct 2017
- Church & Dwight Co Inc in Home Care | Apr 2017
- Clorox Co, The in Home Care | Aug 2015
- Colgate-Palmolive Co in Home Care | May 2017
- Godrej Group in Home Care | Sep 2016
- Guangzhou Liby Enterprise Group Co Ltd in Home Care | Sep 2015
- Henkel AG & Co KGaA in Home Care | Jul 2018
- Kao Corp in Home Care | Mar 2017
- Lion Corp in Home Care | Jun 2018
- Procter & Gamble Co, The in Home Care | Apr 2018
- PZ Cussons Plc in Home Care | May 2018
- Reckitt Benckiser Plc in Home Care | Mar 2014
- SC Johnson & Son Inc in Home Care | Apr 2018
- The Clorox Co in Home Care | Feb 2017
- Unilever Group in Home Care | May 2018