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Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile analyses the compatibility of the company’s home care operations with its broader strategic vision, considering areas of potential synergy and integration, as well as examining the role of home care in its geographic expansion.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Reckitt Benckiser Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Group Plc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Reckitt Benckiser Group Plc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the report

Scope

Strategic Evaluation

Key company facts

Financial performance 2017

Challenging conditions for key home care brands in FY2017

Financial performance Q1 2018

SWOT: Reckitt Benckiser Group Plc

Strategic objectives and challenges

Competitive Positioning

P&G sees share decline, as Unilever and SC Johnson gain ground

Movement up top, as leaders grow in significance

Lagging behind global market

Close rivalry with SC Johnson & Son

Head-to-head with world leader in developed markets

Market Assessment

Gradual reduction in developed market bias

Breadth provides potential for adaptation

Working to expand emerging market presence

Surface Care

Surface care potentially compatible with strategic vision

Strong presence in growth categories

Innovation targeting local demand central to brand development

Laundry Care

Growing emphasis on spot and stain removers

Return to growth in key category

Strong presence in spot and stain removers growth markets

Automatic Dishwashing

Positive performance in automatic dishwashing

Strong platform for expansion in automatic dishwashing

Responding to the particular conditions of the Chinese market

Potential in Other Categories

Health presents internal and external challenges in air care

Growth markets underline company’s issues in air care

Potential role for home insecticides in broader strategy

Opportunities in key toilet care markets

Brand Strategy

Strategic focus lies beyond home care

Key strategic brand

Brand strategy

Innovation and creative marketing behind Finish growth

Air Wick improves, but strategic role remains unclear

Operations

Reorganisation underlines strategic direction

Recommendations

Home care requires clear strategic role

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

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Megatrends

Company Profile

Reckitt Benckiser Group Plc In Home Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Reckitt Benckiser Group Plc provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the report

Scope

Strategic Evaluation

Key company facts

Financial performance 2017

Challenging conditions for key home care brands in FY2017

Financial performance Q1 2018

SWOT: Reckitt Benckiser Group Plc

Strategic objectives and challenges

Competitive Positioning

P&G sees share decline, as Unilever and SC Johnson gain ground

Movement up top, as leaders grow in significance

Lagging behind global market

Close rivalry with SC Johnson & Son

Head-to-head with world leader in developed markets

Market Assessment

Gradual reduction in developed market bias

Breadth provides potential for adaptation

Working to expand emerging market presence

Surface Care

Surface care potentially compatible with strategic vision

Strong presence in growth categories

Innovation targeting local demand central to brand development

Laundry Care

Growing emphasis on spot and stain removers

Return to growth in key category

Strong presence in spot and stain removers growth markets

Automatic Dishwashing

Positive performance in automatic dishwashing

Strong platform for expansion in automatic dishwashing

Responding to the particular conditions of the Chinese market

Potential in Other Categories

Health presents internal and external challenges in air care

Growth markets underline company’s issues in air care

Potential role for home insecticides in broader strategy

Opportunities in key toilet care markets

Brand Strategy

Strategic focus lies beyond home care

Key strategic brand

Brand strategy

Innovation and creative marketing behind Finish growth

Air Wick improves, but strategic role remains unclear

Operations

Reorganisation underlines strategic direction

Recommendations

Home care requires clear strategic role

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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