Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low quality and a cheap brand image.
This report comes in PPT.
Middle-class households and easy access to credit are fuelling demand for consumer electronics products and domestic brands.
The domestic market is highly competitive as the entry barrier is low and as more brands jostle for market share. Even Chinese consumers still hold Apple in high esteem and buy Apple if they can afford it.
The rapid growth of Chinese brands is mainly due to their low prices. Chinese brands are still struggling to break into developed markets.
A fear of being spied on by the Chinese government and a lack of awareness of Chinese brands are hindering their overseas expansion, especially in developed markets.
As Chinese brands are investing in technology, they need to position themselves to be on a par with Apple and Samsung.
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.See All of Our Definitions
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