Strategy Briefing

Skin Care in Latin America

63 pages, Aug 2018

US$1,325

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About This Report

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Skin care suffered decline in Latin America, but finally is improving as consumers’ confidence recovers. Modest growth in most countries, benefited from premiumisation, innovation, and the trend in prevention, where consumers are embracing new products in their daily routine. Latin America is a vast territory and companies are expanding their reach beyond urban areas, investing in infrastructure and offering a wider variety of products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Skin care recovering from unsteady times

Skin care suffered decline over 2012-2017, but finally is improving as consumers’ confidence recovers. Modest growth in most countries, especially Chile and Mexico, benefited from premiumisation, partially offsetting the economic crises in Brazil and Venezuela.

Latin Americans add some steps in facial skin care routines

Consumers in Latin America tend to pay closer attention to facial care. An increasing focus on prevention has led Latin Americans to add new steps in their facial care routines, propelled by innovation. Products like face masks, are thriving in the market. Brazil differs from this pattern, and prioritises body care, where natural ingredients and immediate results are desired.

Direct sellers among the leaders in skin care, but retailers are improving and expanding

Latin America is a vast territory where direct sellers thrive, as the channel can reach consumers in smaller cities where retail does not offer specialised skin care products. However, retailers are understanding consumer needs, already physically expanding their reach beyond urban areas, investing in digital infrastructure and offering a wider variety of products.

Combination of innovation, habitual usage and GDP increase a formula for growth potential

Along with new trends in prevention, a combination of factors such as the reach of new markets outside urban areas, constant innovation, consumers embracing new products in their daily routines and improvement in GDP per capita, means a positive forecast for skin care. In smaller economies, consumers are eager for a wider variety of goods that fit their specific needs, thus opening a wider market opportunity for growth.

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Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context

Latin American potential slowly coming back

Brazilians prioritise body care, but…

…facial care is still the main category in Latin America

Premium products and shift to prevention enhance growth

Absolute growth in most markets…

…boosted by new facial care routines

Diversification increases among store retail channels…

…while direct selling still thrives in the region

Leading Companies and Brands

Market maturity helps market fragmentation

Brazilian Natura & Co strengthens its position in the region

Geographic expansion, key to avoid economic impact

Innovation drives brand success in skin care

Forecasts

Latin America is expected to return to the growth path

Demand for natural products expected to continue growing

Reinforcing beauty routines sustains growth

Soft drivers gain importance as economic environment improves

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Skin Care in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Skin care recovering from unsteady times

Latin Americans add some steps in facial skin care routines

Direct sellers among the leaders in skin care, but retailers are improving and expanding

Combination of innovation, habitual usage and GDP increase a formula for growth potential

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context

Latin American potential slowly coming back

Brazilians prioritise body care, but…

…facial care is still the main category in Latin America

Premium products and shift to prevention enhance growth

Absolute growth in most markets…

…boosted by new facial care routines

Diversification increases among store retail channels…

…while direct selling still thrives in the region

Leading Companies and Brands

Market maturity helps market fragmentation

Brazilian Natura & Co strengthens its position in the region

Geographic expansion, key to avoid economic impact

Innovation drives brand success in skin care

Forecasts

Latin America is expected to return to the growth path

Demand for natural products expected to continue growing

Reinforcing beauty routines sustains growth

Soft drivers gain importance as economic environment improves

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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