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Strategy Briefing
Small Appliances in Western Europe
59 pages, Mar 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Maturity in small appliances is leading to higher consumer awareness and expectation in terms of product innovation, and demand for premium products is increasing in Western Europe. The changing economic landscape in major economies in the region, such as the UK, meant a slowing of sales growth in 2017 compared with previous years. Cost-conscious consumers are looking for value for money in small appliances in the region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Limited productreplacement andmarket maturity keepgrowth slow in theregion
Multi-functionality and product innovation are having a positive impact on small appliances. On the other hand, growing saturation, coupled with limited replacement purchases due to the good quality of products, led to the slowing of sales growth.
Small appliances continues to grow, but at a slower pace in the UK due to economic uncertainty
The impact of Brexit meant weakened consumer confidence, leading to aslowdown in consumer spending. A slowdown in the housing and constructionmarkets in countries such as Germany and the UK also meant that not as manyconsumers were purchasing new consumer appliances, which is generally thetrend when people move into new homes; hence seeing slower volume growth.
Personal careappliances grows asconsumers focus ongood looks andpersonal grooming
Increasing self-awareness is driving demand for new facial care products, including electric facial cleansers, which are growing in popularity as rapidly declining average unit prices are making them more affordable. Connected electric toothbrushes currently remains a niche, but is expected to grow. The ongoing popularity of beards ensured a positive performance for beard trimmers.
The competitivelandscape in smallappliances remainsfragmented in theregion
The competitive landscape for small appliances remains fragmented across Western Europe. For example in the UK, the leading manufacturers of consumer appliances heavily feature foreign-owned multi-nationals. This means that smallcompanies have struggled to make an impact. In particular, it is difficult for smallbrands to gain visibility and compete with larger brands, both online and in store based outlets.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Premiumisation and added features drive sales of small appliances
Maturity will lead to slower growth than in the review period
Health orientation drives the demand for small appliances
Growing interest in personal grooming pushes segment growth
Electric toothbrushes record the highest absolute growth
Rising health-consciousness drive demand within small appliances
Electronics and appliance retailers remains consumers’ favourite
Consumers comfort through online purchasing drives online sales
Leading Companies and Brands
Brand equity helps the leading players to maintain their shares
Companies with broad portfolios and wide distribution capture sales
The leading brands ranks by aligning with local market dynamics
Forecast Projections
Small appliances expected to register slow growth due to maturity
Multifunctionality and healthy living are key areas for small appliances
Country Snapshots
UK: market context
UK: competitive and retail landscape
Germany: market context
Germany: competitive and retail landscape
France: market context
France: competitive and retail landscape
Italy: market context
Italy: competitive and retail landscape
Turkey: market context
Turkey: competitive and retail landscape
Spain: market context
Spain: competitive and retail landscape
Netherlands: market context
Netherlands: competitive and retail landscape
Sweden: market context
Sweden: competitive and retail landscape
Austria: market context
Austria: competitive and retail landscape
Denmark: market context
Denmark: competitive and retail landscape
Portugal: market context
Portugal: competitive and retail landscape
Norway: market context
Norway: competitive and retail landscape
Greece: market context
Greece: competitive and retail landscape
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2017
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017
Complete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2017
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017