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Strategy Briefing

Small Appliances in Western Europe

Jun 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The pace of growth in small appliances is progressively slowing in Western Europe, impacted by growing degrees of maturity. Manufacturers are therefore focusing on value growth and the launch of upmarket innovations. Technologies related to connectivity and voice control are set to gain momentum in the forecast period. Likewise, appliances connected to the health and wellness trend continue holding strong growth potential as consumers increasingly take care of their wellbeing and appearance.”

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

The health and wellness trend impacts sales of consumer appliances

The performance of small appliances was supported by growing interest in consumer nutrition with appliances that enable consumers to prepare balanced and nutritious meals seeing strong growth. Food preparation appliances such as slow juicers, food processors, blenders, along with small cooking appliances such as light fryers and electric steamers performed well over the review period.

Consumers are increasingly taking pride in their personal appearance

As Western European consumers are more and more concerned about their appearance, they are also ready to invest in products that help maintain it. Oral hygiene remains a crucial part of this, not only for aesthetic reasons but also due to better education regarding the implications of poor oral care. Having clear skin is also among the areas of focus for consumers. Consequently, electric facial cleansers as well as other facial treatment devices continue to be among the most dynamic categories in volume terms. New product launches and enhancements are projected to create additional room for growth over the forecast period.

Increased awareness around poor air quality boosts air purifier sales

With a growing number of asthma and allergies sufferers, along with rising awareness about the negative impact of pollution in urban environments, consumers are increasingly looking for appliances enabling them to have cleaner air inside their homes. Consequently, air purifiers is set to be one of the fastest growing categories in the coming years. In the same way, humidifiers and dehumidifiers are expected to be in strong demand.

E-commerce to record the strongest growth over the forecast period

Electronics and appliance specialist retailers remains the leading distribution channel driving small appliances sales in Western Europe. However, the fastest growing channel is internet retailing. It is set to continue gaining share over the forecast period due to the convenience and high level of price transparency that it offers, along with the rapid expansion of Amazon and other online pure players.

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Introduction

Scope

Key findings

Regional Overview

Western Europe per capita volume sales suggest room for growth

Western Europe to see slower value growth than in the historic period

Personal care appliances leads while continuing to register strong growth

Innovative time-saving solutions support growth in vacuum cleaners

Air treatment boosted by warmer weather and rising pollution awareness

Consumers enjoy more sophisticated coffee machines

Garment steamers, a growth opportunity within mature irons

Personal care appliances records the strongest review period CAGR

UK and Germany, most dynamic markets for personal care appliances

Electronics and appliance specialist retailers continue to lead

Store retailers dominate, but internet retailing gains ground

Leading Companies and Brands

Top five players slightly consolidate their shares over the review period

Gap between Groupe SEB and Philips narrows

Local players lead small appliances in Western Europe

Babyliss , winner in terms of ranking movement over the review period

Forecast Projections

Small appliances to register moderate volume growth over forecast period

Innovations and value-added features will help sustain sales

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Small Appliances in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

The health and wellness trend impacts sales of consumer appliances

Consumers are increasingly taking pride in their personal appearance

Increased awareness around poor air quality boosts air purifier sales

E-commerce to record the strongest growth over the forecast period

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Western Europe per capita volume sales suggest room for growth

Western Europe to see slower value growth than in the historic period

Personal care appliances leads while continuing to register strong growth

Innovative time-saving solutions support growth in vacuum cleaners

Air treatment boosted by warmer weather and rising pollution awareness

Consumers enjoy more sophisticated coffee machines

Garment steamers, a growth opportunity within mature irons

Personal care appliances records the strongest review period CAGR

UK and Germany, most dynamic markets for personal care appliances

Electronics and appliance specialist retailers continue to lead

Store retailers dominate, but internet retailing gains ground

Leading Companies and Brands

Top five players slightly consolidate their shares over the review period

Gap between Groupe SEB and Philips narrows

Local players lead small appliances in Western Europe

Babyliss , winner in terms of ranking movement over the review period

Forecast Projections

Small appliances to register moderate volume growth over forecast period

Innovations and value-added features will help sustain sales

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?