Spain Cities Review

November 2021

Madrid is set to remain Spain’s largest city by population over 2021-2025, while Palma de Mallorca will see the fastest growth in population. Madrid has the highest number of top income earners and the largest disposable income per household, supporting sales of premium goods and services in the capital. Madrid, Palma de Mallorca and Barcelona will remain attractive for e-commerce businesses as well as IT companies, owing to strong digital connectivity and high economic output.

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Spain Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Spain Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Spain Cities Review market research report includes:

  • Major Spain cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Spain Cities Review in Spain report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Spain?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Spain Cities Review



Madrid to remain the largest city by population, but Palma de Mallorca to expand the fastest
High internet connectivity in the largest Spain cities allows deployment of digital technologies to enhance public services


Madrid remains the largest consumer market in 2020
Consumer expenditure to grow at the fastest rate in Palma de Mallorca


Madrid to remain a hub for data centres of world’s leading companies
The economies of Spanish cities to pick up strongly after the pandemic


Summary 1 City Scorecard by Pillar 2020


Chart 1 Population in 2020 and Population Growth 2020-2025 Chart 2 Population by Age by City 2020 Chart 3 Average Household Size by City 2020 Chart 4 Population Density and Net Migration 2020 Summary 2 City Scorecard in Population Pillar 2020


Chart 5 Total Consumer Expenditure in Spain by City 2020 Chart 6 Consumer Expenditure per Capita and Consumer Expenditure Growth 2020-2025 Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2020 Chart 8 Discretionary vs Necessity Consumer Expenditure 2020 Summary 3 City Scorecard in Consumer Expenditure Pillar 2020


Chart 9 Share of Households with Internet and Broadband Internet Access 2020 Chart 10 Possession of Digital Devices by City 2020 Summary 4 City Scorecard in Digital Consumer Pillar 2020


Chart 11 Disposable Income per Household and Period Growth 2020-2025 Chart 12 Number of Households by Disposable Income Band 2020 Chart 13 Number of Households with Disposable Income Over USD150,000, 2020-2025 Chart 14 Household Possession of Kitchen Durables by City 2020 Chart 15 Household Possession of Entertainment Electronics by City 2020 Chart 16 Household Possession of Other Durables by City 2020 Chart 17 Number of Passenger Cars and Motorcycles per Household 2020 Chart 18 Possession of Transport Vehicles by City 2020 Summary 5 City Scorecard in Wealth Pillar 2020


Chart 19 GDP per Capita and Average Real GDP Growth by City 2020-2025 Summary 6 City Scorecard in Economy Pillar 2020


Chart 20 Economically Active Population in 2020 and Employed Population Growth by City 2015-2020 Chart 21 Labour Force Participation Rate and Unemployment by City 2020 Chart 22 Labour Productivity Value and Productivity Growth by City 2015-2020 Summary 7 City Scorecard in Labour Pillar 2020

Buy Cities reports to:

  • Gain competitive intelligence about cities
  • Track key cities trends, opportunities and threats

Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.


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