Global Company Profile Feb 2025

Premiumisation remains at the heart of Pernod Ricard’s strategy, as seen in the planned disposal of its international strategic wine brands, and the acquisition of a minority stake in Almave, an alcohol-free agave spirit co-founded by the Formula One star Lewis Hamilton. Pernod Ricard is paying increasing attention to burgeoning areas like RTDs or non-alcoholic spirits, but its main focus remains on the traditional spirits industry with its renowned brands in categories like whiskies, vodka or r