Sustainability in South Korea

December 2023
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While reducing food waste and recycling are well-established green habits, many consumers are apathetic, believing their actions make no difference. This creates opportunities to focus on actionable sustainable claims and campaigns, highlighting their environmental impact. Over a third of consumers are Zero Wasters, resonating with recycling and sustainably sourced claims, with many willing to pay more for products with sustainable features. No GMO claims are widely available, driving sales acro

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Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in South Korea report includes:

  • An overview of consumer sustainability behaviour, covering different sustainable consumer types
  • An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
  • A review of competitive strategies in terms of the sustainable product portfolio of top players
  • A market opportunity assessment for sustainable products

This report answers:

  • To what extent does sustainability drive consumer purchasing decisions?
  • What are the most typical consumer sustainability behaviours?
  • Which is the most widespread consumer type?
  • What are the most prevalent sustainability claims in the market?
  • What is the price positioning of products with sustainability claims?
  • How well do sustainable products meet customer expectations?
  • Who are the key competitors with the largest portfolios of sustainable products?
  • What are the market opportunities for sustainable products?
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Sustainability in South Korea

Chart 1 Sustainability Country Report Scope 2023
Chart 2 Sustainability Country Report Main Findings 2023
Chart 3 Sustainability Market in South Korea: Key Metrics by Industry 2022
Environmental awareness
Chart 4 Consumers' Sustainability Awareness and Actions in South Korea 2019-2023
Green actions
Chart 5 Consumers' Environmental Action in South Korea 2023
Trust in green labels
Chart 6 Consumer Trust in Product Claims in South Korea 2023
Shopping preferences
Chart 7 Consumer Circular Shopping Preferences in South Korea 2023
Sustainable consumer types
Chart 8 Sustainable Consumer’s Types in South Korea 2023
Chart 9 Zero Wasters: Largest Consumer Type in South Korea 2023
Chart 10 Sustainability Market Size By Industry in South Korea 2021-2022
Sustainability Attributes with the biggest market sizes in South Korea
Chart 11 Sustainability Market Size for the Top 10 Attributes by Industry in South Korea, USD Million 2022
Chart 12 Sustainability Market Size for the Top 10 Attributes by Industry in South Korea, USD Million 2022
Chart 13 Soft Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 14 Staple Foods: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 15 Snacks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 16 Consumer Health: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 17 Dairy Products and Alternatives: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 18 Cooking Ingredients and Meals: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 19 Beauty and Personal Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 20 Hot Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 21 Pet Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 22 Tissue and Hygiene: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 23 Home Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in South Korea 2022
Chart 24 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in South Korea, 2021-2022
Chart 25 Top 10 Companies: Product Availability of SKUs with Sustainability Attributes in South Korea, 2021-2022
Chart 26 Soft Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 27 Staple Foods: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 28 Snacks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 29 Consumer Health: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 30 Dairy Products and Alternatives: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 31 Cooking Ingredients and Meals: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 32 Beauty and Personal Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 33 Hot Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 34 Pet Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 35 Tissue and Hygiene: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 36 Home Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in South Korea
Chart 37 No Artificial Ingredients Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in South Korea 2022
Chart 38 Environmentally Friendly Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in South Korea 2022
Chart 39 Sustainable Sourcing Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in South Korea 2022
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Why buy this report?

  • Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
  • Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.

This sustainability country report originates from Passport, our Sustainability market research database.

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