Zurich remains Switzerland’s most economically vibrant city, as it led in terms of population size, consumer expenditure and disposable income. Lausanne holds the highest potential for future economic growth in terms of GDP growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Switzerland’s cities are set to face ageing populations.
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Overview:
Switzerland Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.
Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport
Switzerland Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
The Switzerland Cities Review market research report includes:
- Major Switzerland cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Switzerland Cities Review in Switzerland report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Switzerland?
- What is the consumer market potential in specific cities?
- Which cities in Switzerland have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Switzerland Cities Review
HEADLINES
Lausanne to see the fastest increase in its population aged 65+
High internet connectivity makes cities in Switzerland ready for adopting smart city solutions
Zurich to offer the highest disposable income in Switzerland
Consumers in Lausanne responsible for highest per capita consumer expenditure across the country
Zurich to remain the largest contributor to Switzerland’s economy by 2028
Traffic congestion is a growing concern for cities in Switzerland
Buy Cities reports to:
- Gain competitive intelligence about cities
- Track key cities trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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