Manila remains Philippines most economically active city, owing to its position in terms of population size, consumer expenditure, and labour productivity. Meanwhile, General Santos City holds the highest potential for future economic expansion, based on expected GDP growth. Challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown. In the longer run, cities will face increased burdens on infrastructure, due to rapidly increasing populations
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Overview:
The Philippines Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.
Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport
The Philippines Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
The The Philippines Cities Review market research report includes:
- Major Philippines cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The The Philippines Cities Review in Philippines report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Philippines?
- What is the consumer market potential in specific cities?
- Which cities in Philippines have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
The Philippines Cities Review
HEADLINES
One in four consumers in the Philippines are living in Manilla
Philippine cities lacking behind in internet connectivity levels compared to Asia Pacific average
Manilla remains the most affluent consumer market in the Philippines
Inflationary pressures in Manila translate into rising cost of living
Manila to remain the largest contributor to the Philippines’s economy by 2028
Traffic congestion is a growing concern for cities in the Philippines
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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